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FITZGEORGE & FITZJAMES

C O N S E R V A T I O N A R E A C H A R A C T E R P R O F I L EA D D E N D U M

DESIGNATION AND BOUNDARY EXTENSIONS(Refer to page 4 of the original profile published March 2000)

On 2nd July 2002 the conservation area was extended by the inclusions of: Nos. 1 - 30 (consec), Nos. 31 - 60 (consec) and Nos. 61 - 90 (consec) North End House, Fitzjames Avenue; Nos. 1 - 28 (consec) North End Parade, North End Road.

CHARACTER AND APPEARANCE

Adjoining Sub-area B North End House(Refer to page 7 of the original profile)Nos. 1 - 30, 31 - 60 and 61 - 90 North End House comprise of three apartment blocks built from 1930, which form part of the North End House development, the rest of which was included within the Conservation Area upon its designation in 1982. Each block is eight storeys, Nos. 31 - 60 also has a rear basement. A single storey link block runs between each of the apartment blocks.

The apartment blocks are in a reddish brown brick with a tiled roof and windows are multi-paned sashes. Both the first and eighth storeys are rendered and painted white, as is the ground floor and basement on the rear elevation. The tall brick chimney stacks appear as prominent features in views along North End Road. The entrance to each of the apartment blocks is at the rear, up a short flight of steps flanked by a pair of Art Deco lanterns.

Nos. 1 - 28 North End Parade form a parade of small retail units within the link blocks and the ground floor of each apartment block on the North End Road elevation. The original cream and grey facience tiles forming the fascias, pilasters and stallrisers of the shop surrounds remain on many of the units, although some have been painted or overclad. Encouragement will be given to the reversal of these unsympathetic alterations to restore the uniformity of the parade.

North End Road elevation of North End House

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CONTENTS

1 Introduction 3

2 Designation 4 3 Conservation area boudary 4

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4 Brief history of the area 4 5 Character and appe;prance 5

6 Broad design guidelines 9

7 Otherrelevantdocttments 13

Plan of the canservotion area amd +em 8

The Fiageorge and Fitzjames ConSWvation h a ch;rracter Pro& WIS ;Iwmrvrd by dte pkrrnktg Apptbtions and Transport Sub-Committee on 2nd F h r y I998 as urpdlemencrry guidance. If you have any queries regardmg &is profile or wish to carry out works in the conservacion wea please contact Environment Department reception on 020 8748 3020 extmtmn - 3330.

Dafign and Conservation Development Services Division Environment Departmm London Borough of Hammersmith and Fulham Tcrm Hall

LONDON W6 9jU Caverphotognph:FlpjpmasArauedrza1#)5 March 2.000

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Hat?wna@ and Fu#tun kchivcl urd Local History Cemre

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FOREWQRD

The London Borough of Hammersmith and Fulham is fortunate n weas

covering almost hafthe Borough. These h v e been designated in of the historic and architectural heritage in our Borough. As Deputy €or Environment and Contract Services, I am committed to the preservation of these areas with the help of re continue to enhance the quality of life in the Borough and so that they survive as good examples of our heritage for future generations.

This Profile describes the special character of the Fitzgeorge and Fitzjames Conservation Area identlfylng buildings of note, interesting historic facts and showing how the buildings, open spaces and streets work together to create an environment worthy of protection.

I would iike to thank all local groups who helped to prepare these Profiles, in particular the Hammersmith and Fulham Historic Buildmgs Group under the dedicated the Hammersmith Society and the Fulham Society. Through the consultation process the documents have evolved to represent not only officers’ assessments of the conservation areas, but those of the local amenity societies and residents p u p s active in each area. I hope these Profiles will now p assistance in the stewardship and preservation of what is best in the Borough.

Councillor Michael Cartwright Deputy for Environment and Contract Services B . r ,

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