L O G O T Y P E

PRIMARY LOGO CONFIGURATION

WHENEVER POSSIBLE, THE PRIMARY LOGOCONFIGURATION SHOULD BE USED. CONSIDERATIONS TO SIZE SHOULD BE TAKENINTO ACCOUNT DEPENDING ON SPACE LIMITATIONS.

THE SECONDARY LOGO CONFIGURATIONALLOWS FOR “TROJAN” TO BE REPLACEDBY ONE OF THE “FIVE TRAITS.” THE LET TER“A” IS DROPPED, WHILE SPACING REMAINS CONSISTENT.

SECONDARY LOGO CONFIGURATION

THE “I AM A TROJAN” LOGOT YPE WAS CREATED IN A MANNER THAT MAXIMIZES ITS’S VERSATILIT Y WITH THE “FIVE TRAITS,” AND ALLOWS IT TO BE UTILIZED IN CONJUNCTIONWITH VARIOUS UNIVERSIT Y SCHOOLS, DEPARTMENTS, AND ORGANIZATIONS.

L O G O T Y P E U T I L I Z E D W I T H S C H O O L N A M E S

TERTIARY LOGO CONFIGURATION

STRICT GUIDELINES WITHIN THE UNIVERSITIESNEW GRAPHIC IDENTIT Y PROGRAM PROHIBITALTERING OF THE LOGO IN ANY FASHION,BUT EXCEPTIONS SHOULD BE MADE IN ORDER TO MAKE THE “I AM A TROJAN” CAMPAIGN TRULY UNIVERSIT Y WIDE.

ASSOCIATION WITH THE “I AM A TROJAN” CAMPAIGNAND THE LOGOS OF UNIVERSIT Y SCHOOLS, DEPARTMENTS,AND ORGANIZATIONS CREATES MORE VISIBILIT Y FORTHE CAMPAIGN, AND CREATES A BACK AND FORTHDIALOGUE BET WEEN THE T WO, BENEFITING THEUNIVERSIT Y AS A WHOLE.

THE “I AM A TROJAN” LOGOT YPE ALLOWS FOR USE WITH OTHER SCHOOL,DEPARTMENT, AND ORGANIZATIONAL LOGOSWITHIN USC.

T Y P E FA C E

A TRACKING VALUE OF +200 SHOULDBE USED CONSISTENTLY THROUGHOUTALL APPLICATIONS.

I AM A TROJAN I AM A TROJAN I AM A TROJANI AM A TROJAN I AM A TROJAN I AM A TROJANI AM A TROJAN I AM A TROJAN I AM A TROJANI AM A TROJAN I AM A TROJAN I AM A TROJANI AM A TROJAN I AM A TROJAN I AM A TROJANI AM A TROJAN I AM A TROJAN I AM A TROJAN

A B C D E F G H I J K L M N O P Q U R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9 ( )

A B C 1 2 3NOVECENTO WIDE NORMAL

C O L O R S

C 24M 100Y 100K 25

C 0M 19Y 100K 0

#990000

#FFCC00

R 153G 0B 0

R 255G 204B 0

C A R D I N A L R E D

G O L D