i am not a robot, yet: how data is killing design | seattle interactive 2017
TRANSCRIPT
I’m not a robot, yet:How data is killing Design
Dheyvi Velagapudi – SIC 2017
Dheyvi V – SIC 20172
Dheyvi V – SIC 20173
Dheyvi V – SIC 20174
Continuous Improvement
x1
@DheyviV – SIC 20175
DesignData
@DheyviV – SIC 20176
Designobjective
retroactive
measurements
subjective
proactive
ideas
Data
@DheyviV – SIC 20177
DesignData
@DheyviV – SIC 20178
Design
Data
@DheyviV – SIC 20179
Innovation
Optimization
@DheyviV – SIC 2017
How did we get here?
10
@DheyviV – SIC 201711
Cultural BusinessTactical
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Tactical
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Cultural
Cultural
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Data-driven Design
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risk
efficiency
≤
≤
Cultural
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Business
@DheyviV – SIC 2017
What’s the problem?
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@DheyviV – SIC 201718
Innovation
Optimization
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@DheyviV – SIC 201720
I wake up in cold sweats every
so often thinking, what did we
bring to the world?
Did we really bring a nuclear bomb with information that can–like we see with
fake news–blow up people’s brains and reprogram them? Or did we bring light
to people who never had information, who can now be empowered?”
Tony Fadell
Nest founder, SVP Apple
(Interview with Fast Company)
@DheyviV – SIC 201721
Research by Time Well Spent
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Complacent
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Conservative
Modular web design - Hatched London
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What do we do?
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@DheyviV – SIC 201725
Data ≠ truth
Data = tool
http://www.tylervigen.com/spurious-correlations
@DheyviV – SIC 201726
More
metrics
Visceral
Don Norman - “Emotional Design”
Behavioral Reflective
DESIGN
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Break the
bubble(s)
Adobe - “The Importance of Data in Design”
Data
Empathy Vision
DESIGN
@DheyviV – SIC 2017
So, what now?
28
@DheyviV – SIC 201729
Design
Data
@DheyviV – SIC 201730
DesignData
SIC 2016
Keep in touch!
Dheyvi Velagapudi
@dheyviv
#SICsubstantial
31
Will you be leaving with 1 improvement?
I’d love to hear about it.
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