i am woman monmouth - social media masterclass presentation
TRANSCRIPT
Helping you get
Social Media: Making a conversation BIGGER
A measurable, UNLIMITED form of
word of mouth
Confidence
Where do I start?
What do I want from Social Media?
Do I have achievable goals?
Bra
nd
Aw
aren
essC
lear K
PIs
Where do I start?
Which platform is best for me?
Where is my target market?
B2
BB
2C
11 years old this year
Originally created as a way for students to keep in touch across universities: like a ‘yearbook’ – hence ‘facebook’
Great way for friends, family and communities to stay in touch
Share what you’re up to by writing a status, posting photos, message your friends and family
One in five website page views in the United States occurs on Facebook.
The largest main Social Media platform
50% of 18-24 year-olds go on Facebook when they wake up.
1.39 (and counting) billion active users
One in five website page views in the United States occurs on Facebook.
Growing audiences in women 45+
ProfilePage
Profile:
YOU
A person
A personal capacity
Page:
A business
A company
Or you as a sole trader
Products
Good Female
audiences
Fun/friendlyPersonable
Flexible pricing and
in depth advertising
A ‘Micro-blogging’ platform
Designed to share short snippets of information or ‘tweets’
Limited to 140 characters
Most updates are fully public – low privacy
Access to information
What is a hashtag?
• A word or phrase with the # symbol put in front of it.
• Once typed these are clickable and searchable
• When clicked they will lead you to ANYONE using the same hashtag
• For example: #TalkingSocialMedia #Cardiff #WAVEWiser
B2B and B2C
More even gender balance
Needs regular updates
Great for listening
Advertising is less
flexible and intuitive
Predominantly Business to Business
The world’s largest professional social network
277% more effective at generating leads than Facebook and Twitter
Great for building one to one relationships
You can message out freely to your contacts
B2B
More even gender balance
Fill your profile with
good keywords
What will people
search for when they need you?
Advertising is less flexible and intuitive
• Mimic real life: meetings, testimonials and networking
• Educate your audience on your subject
• Link to your website or Calls-To-Action
• Conversation is KEY
• They want to know you’re BUSY and therefore CREDIBLE
• This establishes you as KNOWLEDGABLE
• This cuts down their customer journey
• Establishes you as approachable and makes sales far EASIER
What do I post? Why will anyone care?
We have a saying: “Move fast and break
things.”
The idea is that if you never break anything, you’re
probably not moving fast enough.
Do one thing at a time
Do it wellTransfer
your skills
Think before
you speak…
Always Proof Read!
Youtube Instagram Pinterest
Vine Google+
• The fastest growing demographic on Twitter is the 55-65 year age bracket
• Middle-aged women now dominate the online gaming market
• The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
A few unexpected facts….
Being found on Social Media isn’t LUCKY
It takes work and it takes time…
But most importantly it takes the confidence in putting yourself out there!
#Toptips
Plan ahead using Hootsuite, Buffer or your own calendar
Remember visually stimulating posts receive far higher engagement
Include website links wherever possible to increase your impact on Google Search rankings
The average ‘lifetime’ or a tweet is only 18 minutes