i can smell your cms
Post on 19-Sep-2014
13 views
DESCRIPTION
The word is getting out. Great web site experiences require careful development and crafty execution in the front end. Squeezing every drop of performance out of your user's browser is tough, but Steve Souders and friends have mobilized an army, and we are all having a bloody good go. But there is a common threat to doing great work in the front-end. It lurks in the back-end and clients love it. It's the content management system, and more often than not, it stinks. We'll look at examples of the damaging traces CMSs leave behind in the front-end and at how we might work to reduce them. We'll find ways to fight for what matters in a CMS, and ways to avoid the smell of your CMS wafting over to the user and sacrificing the craftsmanship of good front-end engineering. Find video of this presentationTRANSCRIPT
![Page 1: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/1.jpg)
SMELLCMS#
![Page 2: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/2.jpg)
PHILHAWKSWORTH@
![Page 3: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/3.jpg)
~I
CCAN SMELL YOUR
MS
![Page 4: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/4.jpg)
ANXIOUSHTML5DEVCONF#@PHILHAWKSWORTH
![Page 5: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/5.jpg)
1. AMAZING SPEAKERS2. YOU HAVE OPTIONS3. TALKING ABOUT CMS
HTML5DEVCONF#@PHILHAWKSWORTH
dulldull
dulldull
![Page 6: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/6.jpg)
HTML5DEVCONF
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 7: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/7.jpg)
HTML5DEVCONF
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 8: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/8.jpg)
F/EHTML5DEVCONF#@PHILHAWKSWORTH
![Page 9: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/9.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
CONTEXT
![Page 10: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/10.jpg)
have aAGENCIESDILEMA
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 11: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/11.jpg)
have aAGENCIESPROBLEM
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 12: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/12.jpg)
CLIENTSHTML5DEVCONF#@PHILHAWKSWORTH
![Page 13: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/13.jpg)
FIRED!HTML5DEVCONF#@PHILHAWKSWORTH
![Page 14: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/14.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
AGENCY GAP
![Page 15: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/15.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
what they
WANTGIVE THEM
![Page 16: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/16.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
what they
NEEDGIVE THEM
![Page 17: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/17.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
TENSION
![Page 18: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/18.jpg)
HTML5DEVCONF#
~
@PHILHAWKSWORTH
AGENCYRESPONSIBILITY
![Page 19: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/19.jpg)
HTML5DEVCONF#
~
@PHILHAWKSWORTH
DEVELOPERRESPONSIBILITY
![Page 20: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/20.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
BRANDSSTAGEAUDIENCEBIG
![Page 21: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/21.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 22: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/22.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH GROLSCH.COM
![Page 23: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/23.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH BEETLE.COM
![Page 24: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/24.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH MCDONALDS.CO.UK
![Page 25: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/25.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
38.28 MB405 HTTP REQUESTS1.1 MINUTE ONLOAD
![Page 26: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/26.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 27: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/27.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
by
EXAMPLELEARN
![Page 28: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/28.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 29: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/29.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH MILWAUKEEPOLICENEWS.COM
![Page 30: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/30.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 31: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/31.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 32: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/32.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
by
EXAMPLELEARN
![Page 33: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/33.jpg)
HTML5DEVCONF#
is
@PHILHAWKSWORTH
CRAFTCODE
![Page 34: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/34.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
TENSION
![Page 35: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/35.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~AVOIDLOCK-IN
![Page 36: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/36.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
FREEDOM
![Page 37: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/37.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
DODGEDODGEDODGEDODGE
![Page 38: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/38.jpg)
CMS
![Page 39: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/39.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
O RLY?
![Page 40: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/40.jpg)
~
PARADOXTHE CMS
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 41: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/41.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~ENTERPRISE
LEVEL
![Page 42: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/42.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~REASSURINGLY EXPENSIVE
![Page 43: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/43.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
EXPENSIVE
![Page 44: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/44.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
does not giveFLEXIBILITY FLEXIBILITY
![Page 45: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/45.jpg)
CHOICE~
PARALYSIS
![Page 46: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/46.jpg)
proportional to
HTML5DEVCONF#@PHILHAWKSWORTH
CHANGESCOST OFSYSTEMCOST OF
![Page 47: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/47.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
POWERFUL WORKFLOW
![Page 48: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/48.jpg)
HTML5DEVCONF#
versus
@PHILHAWKSWORTH
POWERFUL WORKFLOW
GETTINGSHIT DONE
![Page 49: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/49.jpg)
orINTERN
CEO
HTML5DEVCONF#@PHILHAWKSWORTH
DEVELOPER
/ CTO/ CMO
![Page 50: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/50.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
SUBVERT
![Page 51: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/51.jpg)
CODE SMELLHTML5DEVCONF#@PHILHAWKSWORTH
![Page 52: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/52.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
symptom in the source code that possibly indicates
a deeper problem
![Page 53: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/53.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
CMSSMELL
![Page 54: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/54.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
CMSSTINK
![Page 55: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/55.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
ofEXAMPLES
STINK
![Page 56: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/56.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
.html
.shtml
.pl
.php
.jsp
.asp
.aspx
![Page 57: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/57.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
.html
.shtml
.pl
.php
.jsp
.asp
.aspx
to the
CONTENTCOUPLEDTECHNOLOGY
![Page 58: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/58.jpg)
TIMBL SAYS
![Page 59: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/59.jpg)
LOCK IN
![Page 60: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/60.jpg)
![Page 61: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/61.jpg)
http://global.burton.com
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 62: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/62.jpg)
http://global.burton.com/on/demandware.store
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 63: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/63.jpg)
http://global.burton.com/on/demandware.store/Sites-Burton_GLOBAL-Site
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 64: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/64.jpg)
http://global.burton.com/on/demandware.store/Sites-Burton_GLOBAL-Site/default
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 65: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/65.jpg)
http://global.burton.com/on/demandware.store/Sites-Burton_GLOBAL-Site/default/Home
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 66: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/66.jpg)
http://global.burton.com/on/demandware.store/Sites-Burton_GLOBAL-Site/default/Home
HTML5DEVCONF#@PHILHAWKSWORTH
-Show
![Page 67: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/67.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~ENTERPRISE
LEVEL
![Page 68: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/68.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
ENTERPRISEFACEPALM
level
![Page 69: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/69.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
http://global.burton.com/on/demandware.store/Sites-Burton_GLOBAL-Site/default/Home-Show
![Page 70: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/70.jpg)
LOCK IN
![Page 71: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/71.jpg)
FUGLY
![Page 72: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/72.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
URL DESIGN CRAFT
![Page 73: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/73.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
MAKE URL DESIGN A PRIORITY
![Page 74: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/74.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
URL STABILITY
tip
![Page 75: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/75.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
SIREN OF SOCIAL MEDIAtip
![Page 76: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/76.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
FACEBOOK LIKEStip
![Page 77: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/77.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
PERFORMANCE
![Page 78: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/78.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH STEVE SOUDERS
![Page 79: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/79.jpg)
OPTIMISATION
![Page 80: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/80.jpg)
OPTIMISATION
![Page 81: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/81.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~
TUNINGOPTIMISATIONS
TRICKSCRAFT
CMS
![Page 82: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/82.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
.net BURP
![Page 83: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/83.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
UI HOOKS
![Page 84: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/84.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
CLASSICSTINK
![Page 85: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/85.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
MODULARITYFLEXIBILITY
&
![Page 86: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/86.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
A GOOD THING
![Page 87: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/87.jpg)
O RLY?
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 88: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/88.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
A MODULE / HTMLTARGETCSSJAVASCRIPT
![Page 89: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/89.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
A MODULE / HTMLTARGETCSSJAVASCRIPT
ENCAPSULATEDREPEATABLE/
![Page 90: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/90.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
A MODULE / HTMLTARGETCSSJAVASCRIPT
ENCAPSULATEDREPEATABLE/
![Page 91: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/91.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 92: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/92.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 93: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/93.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~
RENDERING PERFORMANCE
KILLS
![Page 94: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/94.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~MAINTENANCE
NIGHTMARE
![Page 95: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/95.jpg)
STINK
![Page 96: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/96.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
MAKES SOUDERS CRY
![Page 97: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/97.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
THOU SHALT NOTMAKE SOUDERS CRY
![Page 98: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/98.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH AMAZING DESIGNERS
![Page 99: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/99.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
DESIGN EXPERTISE
![Page 100: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/100.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
CORE FEATURE
![Page 101: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/101.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
WYSIWYG
![Page 102: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/102.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
WYSIWYGDANGER
![Page 103: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/103.jpg)
WYSIWYGHTML5DEVCONF#@PHILHAWKSWORTH
DANGER
![Page 104: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/104.jpg)
WYSIWYGHTML5DEVCONF#@PHILHAWKSWORTH
DANGER
![Page 105: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/105.jpg)
WYSIWYGHTML5DEVCONF#@PHILHAWKSWORTH
DANGER
![Page 106: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/106.jpg)
WYSIWYGHTML5DEVCONF#@PHILHAWKSWORTH
DANGER
![Page 107: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/107.jpg)
WYSIwYGHTML5DEVCONF#@PHILHAWKSWORTH
DANGER
![Page 108: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/108.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
WYSIWYG
WYSIWYG
WYSIWYG
$ ������������
![Page 109: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/109.jpg)
WYSIWYG
![Page 110: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/110.jpg)
WYSIWYGITE
![Page 111: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/111.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
WYSIWYGITE
![Page 112: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/112.jpg)
WYSIWTF
![Page 113: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/113.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
the
MARKUPPROTECT
![Page 114: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/114.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
<p class="footnote"><font size="4"> </font></p><p class="footnote"> please <a style="COLOR: #4b7228" onclick="javascript:popup('/list.html','','860','900');" href="javascript: void(0);"> <font color="#000000"><strong>click</strong></font> <font color="#000000"><strong>here</strong></font> </a> to add join our waiting list. </p><p class="footnote"> <em>• <a href="/Cancellation">Cancellation Policy</a></em></p><p class="footnote"> <em></em> </p>
![Page 115: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/115.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
<p class="footnote"> </p> <p class="footnote"><strong></strong><strong></strong> </p><p class="footnote"> </p><p class="footnote"> </p> <p class="footnote"> </p> <p class="footnote"> </p> <p class="footnote"> </p> <p class="footnote"><strong></strong> </p><p class="footnote"> </p>
![Page 116: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/116.jpg)
STINK
![Page 117: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/117.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
ROUNDTRIPPING
![Page 118: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/118.jpg)
CIRCULARSTINK
![Page 119: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/119.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
MARKDOWN
![Page 120: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/120.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
STRUCTUREDCONTENTCHANGE
![Page 121: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/121.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
MANAGEnot
CONTENTDESIGN
![Page 122: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/122.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~AVOIDLOCK-IN
![Page 123: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/123.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
TEACH A MAN TO FISH
![Page 124: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/124.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
HOST A BBQ
http://www.flickr.com/photos/cmbellman/2576196608/
![Page 125: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/125.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
RESEARCH PAPERSON INTENSIVE SALMON FARMING
![Page 126: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/126.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
SAUSAGES
![Page 127: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/127.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
BAD SAUSAGES
![Page 128: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/128.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
theCHALLENGINGINTRODUCTIONOF STINK
![Page 129: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/129.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
CONSTRAINTS CAN BE
ENABLERS
![Page 130: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/130.jpg)
SIMPLICITYHTML5DEVCONF#@PHILHAWKSWORTH
![Page 131: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/131.jpg)
CHOICE~
PARALYSIS
![Page 132: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/132.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
OUR CMS DOESN’T SUPPORT MOBILE
WTF?
![Page 133: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/133.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
...MOBILE MODULE CAN BE PURCHASED
![Page 134: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/134.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
ENTERPRISEFACEPALM
level
![Page 135: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/135.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
MANAGEnot
CONTENTDESIGN
![Page 136: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/136.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
FUTURE FRIENDLY
![Page 137: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/137.jpg)
SIMPLICITYHTML5DEVCONF#@PHILHAWKSWORTH
![Page 138: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/138.jpg)
NEEDS
HTML5DEVCONF#@PHILHAWKSWORTH
WHAT CONTENT
to be
DYNAMIC?
![Page 139: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/139.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
WHAT CONTENT
to be
DYNAMIC?REALLY NEEDS
![Page 140: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/140.jpg)
REALLY?HTML5DEVCONF#@PHILHAWKSWORTH
![Page 141: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/141.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
ONE DAY, WE MIGHT WANT TO...
![Page 142: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/142.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
YAGNI
![Page 143: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/143.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
RUTHLESSLY PURSUE
SIMPLICITY
![Page 144: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/144.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~
SKILLSAVAILABLE
![Page 145: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/145.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
orINTERN
CEO / CTO/ CMO
DEVELOPER
![Page 146: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/146.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
DEVELOPER
![Page 147: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/147.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
>
COMPLEX CMSHTML
![Page 148: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/148.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
>
COMPLEX CMSDEV
![Page 149: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/149.jpg)
AVOIDLOCK IN
![Page 150: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/150.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~
NOCMSCONSIDER
![Page 151: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/151.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
CONVENTIONSPATTERNSGUIDANCETEMPLATING
TOOLS
![Page 152: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/152.jpg)
JEKYLL github.com/mojombo/jekyll
![Page 154: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/154.jpg)
OPTIMISATION
![Page 155: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/155.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
COMMON AGENCY
APPROACH
![Page 156: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/156.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
![Page 157: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/157.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
USER EXPERIENCEDESIGNF/E DEV
INTEGRATION
![Page 158: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/158.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
USER EXPERIENCEDESIGNF/E DEV
INTEGRATION
![Page 159: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/159.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH TO FINISH
![Page 160: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/160.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~
CMS STINKCHALLENGE
![Page 161: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/161.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
~
CRAFTPROTECT YOUR
![Page 162: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/162.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
FIGHT FOR THE CHANCE
TO DO GOOD ON THE WEB
![Page 163: I can smell your CMS](https://reader033.vdocument.in/reader033/viewer/2022051816/541bc0157bef0a760a8b7268/html5/thumbnails/163.jpg)
HTML5DEVCONF#@PHILHAWKSWORTH
THANKS
LINKS
http://stephenwaller.tumblr.comhttp://www.flickr.com/photos/employtheskinnyboy/3523608412http://www.flickr.com/photos/bredgur/1323025528http://www.flickr.com/photos/ansik/3033147092http://www.flickr.com/photos/globevisions/2057289060http://www.flickr.com/photos/cmbellman/2576196608http://www.flickr.com/photos/ipeat/1492127164http://www.flickr.com/photos/adamkjems/3559454088http://www.flickr.com/photos/floradora1http://www.flickr.com/photos/flowercat/2723867176http://www.flickr.com/photos/timdrivas/6891133167http://www.flickr.com/photos/gasi/1418791186
http://hawksworx.comhttp://grabaperch.comhttp://github.com/mojombo/jekyllhttp://www.rachelandrew.co.uk/archives/2012/09/21/we-need-to-talk-about-content-management