i clienti parte dell'impresa: crowdfunding e crowdsourcing per testare, promuovere nuovi...
TRANSCRIPT
The Crowd Company
CLAUDIO BEDINO @claudiobedino
“Crowd Stories”Milano, 4 febbraio 2015
<< 48 years >>
USING THE CROWD AS AN INNOVATION PARTNER
CROWD+ FUNDING
+ CREATION
is a way of raising finance by asking a large number of people each for a small amount of money.
is defined as the act of involving customers and stakeholders in the innovation, marketing or value creation processes
+ Reduce market research costs
+ Increase emotional relationship
+ Ask your customers what they think
+ Improve and validate your product
+ Increase customer loyalty
+ Increase brand awareness
Key Benefits of Crowd-creation
USING THE CROWD AS AN INNOVATION PARTNER
TYPES OF CROWD-CREATION
USING THE CROWD AS AN INNOVATION PARTNER
USING THE CROWD AS AN INNOVATION PARTNER
WHY CROWD-CREATION
IS THE FUTURE FOR ALL OF US
Pivot Power Genius
REWRITE THE RULES
The PRODUCT “Life Cycle”
PRE-SELLING
CO-CREATION
NEW PRODUCT
VALIDATION
` Ã
Å !
+ 1600 ATTENDEES + 150 BIKES SOLD IN 60 DAYS
V^
#
CO-CREATION
SHARING
EARN DISCOUNT
PRE-ORDERSÅ
DESIGN
RESEARCH ENHANCE
STYLE
NAME PRICE
TAGLINE>u
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THE PROCESS
+ Define your online co-creation objectives+ Prepare your organization+ Get commitment from the top+ Start small+ Consider your legal framework+ Engage the right audience on the right platform+ Be ready for a conversation
+ Use existing co-creation communities
GET STARTED WITH CROWD-CREATION
“VIVIAMO IN UN’EPOCA IN CUI PENSIAMO ALL’INNOVAZIONE IN UN MODO TOTALMENTE NUOVO. VIVIAMO UN’INNOVAZIONE CHE PARTE DAL BASSO, DEMOCRATICA, CAOTICA, DIFFICILE DA CONTROLLARE. NON E’ CATTIVA, MA PROFONDAMENTE DIVERSA.”
JOI ITO DIRECTOR MIT MEDIA LAB INVESTOR in TWITTER, KICKSTARTER, FLICKR.
