Name: George Hunt Candidate Number:2513As Media StudiesOCR G321: Foundation Portfolio

Q1 Who would be the audience for your media product?

I aimed my magazine at..

Influenced by..

Who listen to.. Who spend

money on ..

Who go to gigs..

16-24 year olds

Live in the city

My magazine would be similar to other magazines such NME and Q but given a more social input into the magazine discussing more than just music itself. The product itself has been aimed at teenagers from ages of 13-19 as the real money is made there as the big trends are followed and changed by teens over the past months from hard-core rock and roll and to soft indie music etc. The selling point would therefore be sold at this audience due to the mainstream approach made by teenagers.

Sub- genres and hybrid publications

• Based on surveying and research there is a clear connection between the fashion industry and music. During the 20th century there has been a dramatic change in fashion which effect society especially teenagers.Therefore,I have decided to look at the market range and to combine indie music with the latest fashion look as the gap in the market was clear and being the best seller. The market audience is aimed at teenagers both girls and boys especially students.

Current audience• Current audiences enjoy using NME and Q publications as it

gives you a variety of different in formation to explore giving you the latest features and fashion ideas. In my product I will be taking ideas from a variety of different magazines to create a new different type. I will be using layout forms such as NMES front cover as it influences the audience to buy being the biggest seller. Also taking different ideas from each by having pages on not just music but the fashion side to things which will persuade the ethic.Overall,a creation of different ideas from each magazine will be taken to create a bright new music magazine based around teenagers.

The variation of colours from the darker colours of black to the feminine colours of purple can indicate the variation of audience both girls and boys this also links to my magazine as it is a combined mixtures of both teenagers. By using a mixture of colours this may highlight out a way persuading viewers to buy or read the magazine. Due to NMES primary audience being a combination of the both this suggests that a combination of colours will be used during the making of my magazine with a difference in font.

Primary Audience The primary audience are teenagers interested in indie music and into the latest fashion.Therefore,the hybrid genre magazine will be a combination of artists and the clothing they wear which has a big effect on the audience. This may also effect adults and older aged people who are interested in music as this is my secondary audience the aim is to influence as many people as possible. The age range is young but this is partially due to the big influence these stars have on teenagers changing their personality and their way of living on the whole. The young teenage audience take big interest into cultured music and enjoy it therefore this will be my primary audience.

Secondary audience • My secondary audience would be older

ethics or people who would take interest in cultured music and fashion. People may read this may also be interested in the variety of different indie artists to the up and coming new bands. The magazine being made aims for the audience to aspire to be like the stars or to get a new eye in fashion to see the different types of fashion that happen in music e.g. Paul Weller- being a mod which will has a big influence.Overall,my secondary audience are people who usually wouldn’t read the magazine thoroughly but would be interested in a certain part such as the fashion side to it.

Demographic • The demographic will be

people who have an inspiration and real interest for music. This hopefully having a big effect on the fashion industry proceeding to be like their stars. The magazine having an influence on the indie scene should create a sense that the demo graph will have interest and shop in shops such as: Fred Perry, pretty green, bionic seven, vintage shops etc.

Products

• My magazine would be similar to the magazine brand NME as the type of indie look of music is displayed.NME is a large brand in the UK selling thousands each week.therefore,this will be my target aim to be as successful and achievable as this magazine brand.Overall,my magazine will be sold and issued in Britain as it is all to do the British music and fashion.

Audience idols• As been researching English artists and stars

that I can recreate in my own product of indie genre. The huge worldwide stars vary from old idols to new up and coming artists such as: Jim Morrison – Jake Bugg. I researched many other stars like Liam Gallagher and Miles Kane as they have a real influence on fashion especially Liam Gallagher having his own clothing brand pretty green.However,Miles Kane is known for his iconic suits and looking up towards the mod way of life. From this research it allows the hybrid genres to link and work together.However,pop artists will not be included as they're not suitable for the target audience.

Ideal reader

• The ideal reader will be somebody who has a real interest in the fashion side of music and the real meaning to music rather than copying everyone else and following the crowd. Therefore the ideal reader will have a real influence on the whole music scene constantly keeping up to date with recent gigs and news etc.

Q2 How does your media product represent particular social groups?

• Mode of address: The use of intertextuality within my features creates a code that the audience of my publication would understand.

• My ideal reader gives out a rockstar,uncareless approach to life only caring about music and himself therefore my target audience will aspire to be like Liam Gallagher.

How does your media product represent particular social groups?

• The star will have to be the idealised version of the reader. This will be made clear by the star having a rock star approach of life being quite threatening and modest to portray the indie type of look. However the character links up by having a switch of personality when it comes to music as during the next couple of slides you will see the change is character of Liam Gallagher outside of music and inside music.Overall,this will filter his performance and appearance.

How does your star represent particular social groups?

Appearance Performance

AppearanceDirect eye contact

Casual look

Switch of personality known for being violent and rude. Portrayed to be respectful

Equality

Performance

Sunglasses-showing Liam Gallagher's character to be ignorant and gives that rock star approach

Mainstream clothing –typical Liam Gallagher fashion

Mod cut-fashion being influential to fans

Passion for music

Blank face direct eye contact-violent side

COSTUME: On the left a casual look has been approached looking smart and suitable as on the right sunglasses have been worn to show his love for music and rock and roll. Therefore a switch of personality/side of Liam Gallagher has been changed due to music.

Liam Gallagher is here promoting his clothing brand and his rock star look influencing many of his music fans.

Liam Gallagher is here casually walking down the street therefore his normal lifestyle is here not having an effect from music

Q2. How does your media product represent particular social groups?

During the making of my magazine I decided to go for a theme allowing each member to be on one page of the magazine to promote the band and making it look interesting and different. This would attract the target audience as they're teenagers, young and interesting being able to create a band at such a young age. The images also represent the different type of personality what comes across people when it comes to music.

Q3 What kind of media institution might distribute your media product and why?

My brand logo is large and bold being so it is recognised on the page

My website has its own subscription link that shows you the latest magazines

Issued magazine that’s on sales at the moment therefore this is promoting and describing the new magazine

Here is the latest music, gigs and fashion as it is guiding people to what's happening in the future.

This allows people to have their own opinion and vote on the music my website provides

This shows the demo graph the latest new stories throughout the

Image showing the band and the latest live music.

Merchandise

Technology

Song bird festival,worldwide

Q4 In what ways does you media product use, develop or challenge forms and conventions of real media products?

The product I have produced uses many conventions and ideas from indie/rock magazines. The use of the image and house style are two very important features I have used having a greater idea from magazines such as kerrang and NME.During the making of making of magazine I have used a large sharp masthead being very clear and understanding in top left of the page to express the importance and posture of the magazine as Nme have used indicating professionalism. The font size is also larger than the other pieces of text around the page to highlight out the importance of the brand and logo. The house style of my magazine include the colours: black, gold and white. This was used due to question aired research where as it is what the audience thought would look best. Not only this but it creates a sense of feeling of a more classic, formal and retro magazine. Where as Kerrang change the style and display of the Front cover depending on the type of band on it such as: the foo fighters being more of a classic rock band. The pug being the only black thing links in with the retro effect of the style expressing the importance's of the audiences chance of winning a prize giving a sense that the magazine cares about the audiences views and opinions.

In my magazine I used a midshot angle in the main image allowing all the band to be shown in more detail showing facial expressions and emotion, developing by doing different types of stances where as during the magazine kerrang the facial features and body shape seem to be dull and straight therefore I have developed this idea into my own. By also editing the photo making it look clearer and eye catching giving it a dark effect it links with the colours also giving it that retro and important effect where as The Nme front page spread doesn’t have that. The secondary masthead/images main title has been used and preserved as very sharp and powerful to show its clearness over the image expressing out the name of the band as they are the main feature on display using a similar idea to the foo fighters image and secondary title on the bottom left. The secondary images being placed towards the bottom of the page make the page layout look spacious and neat as it advertises for reading and Leeds. This is an original feature as images are usually spaced around the page slanted rather than being still and organised. I think this effect overall creates the page having a different effects to the average indie magazine as instead the neatness creates a different type of approach the page wants to show. The tagline used under the secondary masthead “back for more” gives a sense as if the band are talking to you and advertising their love for music at the same time. It also makes the audience want carry on reading as they will want to find out why they're back for more therefore it gives out a message.

Overall I think my magazine has used some similar ideas and features towards Nme and Kerrang but also different and new creative ideas. The other real media products have give me help in approaching my magazine, giving it that different edge in making it become better being improved each time when comparing.

In what ways does you media product use, develop or challenge forms and conventions of real media products?During my contents page I went for the similar style Nme and Q both do which is contuning on using the same house style and fonts which allow the overall magazine to look more interesting and different. Using the same house style once again shows off the use of the retro approach the magazine wants to show. The same font has been kept the same during the contents page being visible and clear allowing the text to be clear and visible so the page can be easily approachable and easy to use. The style I have used is similar to the contents page on the bottom Q use as I wanted to make it as simplistic as possible having one important key feature and a simple list of the things available in the magazine with a mixture of secondary images. Although the text has been placed on the right hand side this allows the images on the left hand side to be key as the audience have the chance to get new posters as the audience are the most important thing when making the magazine features.Therefore,this is easier for them. The numbers have been boxed off being larger than the text to show the different types of pages that the magazine actually produced. The font once again stays the same size to give that professional edge used.The main Image has a member of the band from the front cover to advertise and suggest listening to them. It also indicates to the audience that they're the key feature of the magazine promoting it with new music etc. The style of the images have been kept the same way of in which Nme use which is neat as each secondary image is boxed off allowing the page not to be too cramped up look un professional and harder to read. Therefore, my media product uses the simplistic touches of each contents on the bottom right and left of the screen allowing the audiences navigation around the page to be easier and more successful throughout. Another message is also created as the main image of the band member clinching his knuckles links towards the contents page number 4+5 “the rollers fight back” therefore there is a link in between the contents page number and main image. The main image also creates a of sense of fear and hunger for success as for the other two images are just of bands either playing or coming together therefore there is no real message they display. But with a different variety of images it shows that the page is easy to be navigated around as the image are placed out neatly.

In what ways does you media product use, develop or challenge forms and conventions of real media products?• During my double page I kept everything as basic and simple as possible allowing the information to be

the real feature rather than the colours and images.However,the house style was kept the same to continue that vintage look having the gold lining around the text to separate the sections of text from each other. The image is large, bold and plain to give a real effect on the way I wanted it to be presented which is the retro image of the band as they're are all presented in an entirely different way.

• The bolder parts of the writing are the more important parts of the text. The page is split up into two sections as the picture is one page and the text is on the other this allows the audience to receive a free poster and to draw them in on the page. No secondary images have been involved to allow the page to be as clear as possible as I wanted to produce a simple style.

• Overall the page is clear and effective to show the expression of one of the band members and the controversy and experiences that he faced with the band. This double page spread allows the audience to build a relationship with the band wanting to read on and continue with the magazine.

Question 5

Masthead

Main image

Cover band

Unique selling point

Features

Secondary images

Anchored text

Genre: The genre of my magazine is indie rock and roll, introducing the latest fashion, all the latest gig bands and reviews and surprising news.

Age: My target audience are 13-19 year olds as the cover band can link to the reader being a similar age to that.

Gender: The gender of my band are a mixture of males and females who are interested in music and the fashion display my magazine promotes.

The song bird logo is very bold and original giving off a look many other magazines don’t have. The way it is set out is completely different to many magazines I've seen before.

The main cover line stands out having a sharp and effective font that completely draws you into the band and what they're called

The use of using competition in the magazine will persuade the audience to carry on reading and buy them next week to have a chance of winning something

The repetition of using Leeds twice gives the audience a chance to have a look about Leeds before joining the competition

Front cover

Colour: The colour usage of gold stands out with the white giving a classic effect/look as white and gold compliment each other making the magazine look successful and different. The complimenting colours maybe persuade target audiences to buy then magazine do to its aesthetically pleasing approach. The colour scheme of the image is also black and white which will stand out from the other two colours involved therefore the two colours allow this black and white image to be a main feature involved. The colour scheme works as the limited edition Beatles magazine by Q has been a great success selling thousands of copies. Therefore my magazine idea was based on this

Extra Artists :The use of using extra artists allow the audience to have a large mixture of different bands to what they enjoy and listen to. Therefore a mixture of different images of bands have been displayed on the bottom of the front cover.

The main feature: The main

feature of the band being back for more stands out due to the effectiveness of the sharpness of colours placed on the image ‘the rollers’ which stands out

Contents

Using an image of the member of the band on the main cover line expressing the importance of the band giving the feeling that the band must be good due to being on a various amount of different pages allowing the audience to give them a listen and get an idea of the type of music this magazine provides.

Including the band ‘the rollers’ again gives you another reminder of the importance of them on this magazine being a big hit and that they should be listened to.

The using the same house style gives out a different style than other magazines do as it creates a unique selling point looking very unique and professional

The white text also links in with the house style effect looking very attractive being also very visible

Double page spreadThe double page spread had the same use of house style and scheme as the front cover and contents to make sure that the audience notice the representation of the band which is a retro, old fashioned effect making the band look iconic.

The Pull quote used is very effective and larger than the other text as this symbolises and lets the audience know what the text is about overall in a few short words.

The page is split into two showing that both the text and the band member are both very important on this page. The use of showing the band member and text links it in also showing off personality.

Q6 Photoshopping image

Here is the original image without any editing taking place

Here is the different choices you have on editing your image as I chose black and white

Here is the final image that has been edited with the black and white effect

Photoshop-font

Firstly I selected the text tool on the side of the screen selecting the horizontal type tool to create the logo of my magazine

I typed in my logo brand name in originally without any font or effect

I selected my font style and size changing the colour of my text into gold to compliment my house style

My final product was created having my white text over the other complimenting colour

Photoshop-border

When designing my border I selected the rectangle tool and carefully drawn out a large rectangle.

I then used the eye drop tool to take the selected gold background and used paint to fill in the rectangle in

I then resized the shape allowing it to look attractive and to fit my page

Photoshop-Pug

I selected the tool ‘ellipse tool’ allowing the circular shape to be drawn

I then draw out the circular shape the size I wanted it to be. I then clicked on the paint accessory button allowing black paint to be added I then added the text I wanted to

put into the shape to make the pug.I then dragged the text box into the shape.

Writing around image

Firstly, I drawn a circular shape around the around the arm followed by a squared text box I then added my text

copied onto it adding another circular layer

The text eventually wrapped around text being more professional

Q7-Improvements from Aquinas magazine

Here is an improvement made as there is a stroke effect that has been given making the writing stand out and look aesthetically pleasing.

The title is placed in the corner rather than the centre of the page making the page more navigated.

There are clearer pieces of font used to draw in the audience of my recent magazine.

The images used are sectioned off rather than being placed in a random area.

Contents improvement

I have used a different variety of photos editing them on Photoshop to give a different type of effect

There is less information been added making it look clearer and easier to navigate.

There is an added stroke effect making the writing clearer