i kongres ehandlu: paweł grabowski - "search and intent based retargeting (sir) – the...
DESCRIPTION
I Kongres eHandlu: Paweł Grabowski, Nano InteractiveTRANSCRIPT
![Page 1: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/1.jpg)
Copyright © 2014 Nano Interactive.
NANO INTERACTIVE2014
WARSAW
counts
![Page 2: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/2.jpg)
![Page 3: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/3.jpg)
Nano is the leader for Search and Intent based Retargeting Solutions (SIRS) in
Europe. With our unique data and technology capabilities we can even help you to target
users who are showing an interest in your competitors brands. Our solutions are platform
and format neutral and help our top global clients to make sure that their brand
advertising activities across mobile, video and display are as focused as their search
and performance advertising activities. Our data driven campaigns optimise your budget
in real time..…
so don’t waste a NANOsecond!
![Page 4: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/4.jpg)
![Page 5: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/5.jpg)
Display marketing works well for branding and often is the first touch point with a user
even before a purchase decision process starts
Display marketing is struggling with insufficient measurability, few targeting options and
significant media wastage
Search engine text ads are a very measurable form of digital marketing but are
standing most likely at the very and of a purchase decision
Compared to display marketing SEM has a higher acceptance among marketers
The real underlying costs and KPIs for performance marketing efforts are often not
visible and transparent enough
Since more than 3 years there has been only very few innovation in digital marketing
especially from an advertiser perspective
![Page 6: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/6.jpg)
![Page 7: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/7.jpg)
![Page 8: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/8.jpg)
![Page 9: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/9.jpg)
![Page 10: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/10.jpg)
Keyword Reporting
Competitor-Brands
Keyword Optimization
Click Tracking
Query Tracking
Branding
Customization
Frequency Capping
Path to Conversion
Pricing Model
![Page 11: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/11.jpg)
![Page 12: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/12.jpg)
![Page 13: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/13.jpg)
![Page 14: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/14.jpg)
![Page 15: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/15.jpg)
Combination of the direct results power of SEM and the branding capabilities of display
Limitation of media wastage
Competitor targeting
Solving the dilemma of many advertisers across multiple industries
Reporting and optimization on a keyword level
The user profile is generated on a query and not on a click level
Additional and incremental source of income for publishers
…simple und transparent
![Page 16: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/16.jpg)
Creation of a client specific keyword list
Analysis of this list in our AudienceManager
Volume and delivery forecasting
Individual proposal based on the keyword list and
other factors such as white- or blacklisting, geo, etc.
Pixel implementation and campaign start
![Page 17: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/17.jpg)
![Page 18: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/18.jpg)
![Page 19: I Kongres eHandlu: Paweł Grabowski - "Search and Intent based Retargeting (SIR) – The powerful combination of brand advertising and search data."](https://reader033.vdocument.in/reader033/viewer/2022060120/559342341a28ab26568b45d9/html5/thumbnails/19.jpg)