New Product LaunchMADE BY:Md Arshad,Grade:9th,GREENWICH ACADEMY

The use of near-infrared light allows for accurate, continuous tracking regardless of surrounding light conditions.

EYE TRACKER

A device that incorporates illumination, sensors and processing to track eye movements.

This technology is often referred to as pupil center corneal reflection eye tracking.

ADVANTAGES

This laptop is very helpful to all kinds of people.

It creates mind-blowing user experiences while playing games and running other applications.

It uses your natural eye movements to operate the laptop, it also helpspeople with disabilities to communicate and gain more independence.

To some people eye control is the only way to access laptops and have a voice. They can easily access with the help of this technology.

PRODUCTThe I-LAPPY is having a peripheral eye tracker that enhances laptop accessibility with the speed, power and accuracy of gaze interaction.

The device replaces the standard mouse, allowing you to navigate and control a laptop using only your eyes.

This laptop is protected with Eye Screening Security System.

We can operate this 10m away from the place where we Place the laptop.

MARKETING MIX STRATEGY

PRICE The Prices of these laptops is high compare to regular

laptops due to the inbuilt eye tracking technology.

Pricing strategy based on customer needs.- include status products/exclusive products

Pricing is also depends on suppliers price.

Direct selling model eliminate the need for middlemen thus making effective communication with the customers.

PLACE

Online selling.

Selling through retailers.

Through own stores.

Shopping malls.

Tele-marketing.

PROMOTION

TV, PRINT MEDIA

PERSONNEL SELLING

TELE MARKETING

SOCIAL NETWORKING

BUZZ MARKETING

IMC

INTERNET ADVERTISING

EVENTS & SPONSORSHIPS

SEGMENTATION

Variables Requirements

Geographic Location Globally

Age 20 to 40+

Gender Male/Female

Income 35000+ Monthly

Loyalty High

Price 80000K-120000K

Product Category Experience

High

Technology Familiarity High

POSITIONING MAPHigh Price

Low Price

Good Service

Bad Service

I-LAPPY

TARGETING

We Target All The Students, Business Professionals,Gamers.

Technology Lovers.

This Is Mostly Helpful For The Impairment People.

People Who Wants To Access Easily.

THANK YOU