The Customer Experience Company

I love my city!A concept for CSRNamrata Rana

Experience Forward Love Start Rebirth Inherit Design Care Gallery Play

Every city has a X factor, which

is a combination of many things

Experience Forward Love Start Rebirth Inherit Design Care Gallery Play

There is a need to connect with people in cities by taking forward the conversations around these elements.

In a rapidly changing India people are looking at older structures as inheritance that needs to be preserved

Revitalize things that have been lost along the way

Design for new urbanism

Care about causes

Start new movements

and most importantly PLAY in its various manifestations

I love My City! Guiding Principles 1

Connect to the aspiration of a city.

Make a genuine difference

Not just preservation but creation of a shared future with multiple initiatives.

Conversations and initiatives that create positive outcomes

I love My City! Guiding Principles 2

A connection with the city cannot be ephemeral

Genuine Impact is a medium to long term venture which moves beyond branding and into the realm of utility

To connect with the ‘X’ factor of the city, many activities conversations and events are needed that require multiple stakeholders and partners

This document prepares the groundwork and starts the dialogue with a specific ‘tasks to be done’ for the citizens being a focal point

I Love my city Community Engagement Framework

1Help Learn Find

WaterWe live in a hot country

The concept of a ‘PYOU’ or safe cool drinking water provided by individuals and communities in earthenware used to be a very common sight across our cities. This concept seems to have disappeared

The need for drinking water in a hot country has not gone away.

1 hour of rain can lead to storage of almost 20-30 litres of potable water that can be used for cooking and drinking.

With the right kind of recharging processes ground water can be recharged.

1. How do I start? - Tools and Methods

2. Let me talk to an expert3. Help me do it

Online Conversations

I love my city platform can help with online conversations around these questions

Partnerships

1. Connect with like minded experts and organisations who can help

TreesEach city was known for some specific trees

They fit in with the climate of the city. Somewhere along the way, either trees were felled or new exotic varieties ill-suited to the city were brought in.

To recharge the breathing spaces of the city we need to bring back the conversation around not just the green cover but the right green cover for the city.

I love my city platform can help with planting trees.

Planting

1. Plant the right trees for a city through the RWA / Colony association

2. Creation of an online Tree Champions Club

Reading RoomsInvesting in the future

Libraries have performed a role in sharing information and knowledge.

But there is pressure on the library model. The library is also facing pressure from e-books.

What if we can REIMAGINE public spaces with books and how they are sourced. Convert them into reading rooms - encourage reading habits, conversations and discussions.

1. Using the online platform to share / donate books

2. Make the book catalog available online

Book sourcing

I love my city platform can help with sourcing and distribution of books

Reading Rooms

1. Identify and refresh books in 8-10 centres in the city

2. These could be in a mall / hall in a charitable institution or in a school/educational institution

Helping HandsWork together for common causes

Many small things get held up because of inability to contact the right people or paucity of funds.

Playgrounds that need fixing, Stray dogs that need sterilisation, dirty spots that need cleaning are just some.

1. Get people and Resident associations to define small projects and action them through volunteerism

2. Financial support

On ground action

I love my city platform can help with small impactful projects

Map UtilitiesFinding services should be easy

The ability to find things online/on mobile is a big help.Clean toilets for women, playgrounds with swings that work, safe walking zones can easily be mapped by ordinary citizens

1. Online maps are crowdsourced and made readily available through online Apps.

2. Maybe partner either a map my india or google? to update their maps?

Map my services

I love my city platform can help make useful maps

LearnScience Museum

The science museum is an integral part of the city and a learning hub for the city of Delhi.

It can be a wonderful opportunity to engage the next generation via learning modules and installations on 1. Water2. Science and Tech heritage3. Biology4. Fun Science5. Emerging Tech

1. Water2. Science and Tech heritage3. Biology4. Fun Science5. Emerging Tech

Learning + quizzes

I love my city platform can help make the science museum come to life

Exhibits

1. Add to the exhibits

I Love my city Platform

Water

CSR should touch everyday lives and everyone

Help Learn Find

Online Conversations

Partnerships

TreesOnline info on trees and issues

Planting Trees

Reading RoomsOnline Book Sourcing

Helping set up reading rooms

Helping Hands Online Conversations

Implementing projects

MapsCrowdsource digital map info

Contests

Art Design Science

EducationLearning + quizzes + installations

1

I Love my city Digital Platform2

WaterOnline Conversations

TreesOnline info on trees and issues

Reading RoomsOnline Book Sourcing

Helping Hands Online Conversations

MapsCrowdsource digital map info

Contests

Art Design Science

EducationQuizzes

I Love my City 3 Lets make it better

WaterPartnerships

TreesPlanting Trees

Reading RoomsSetting up rooms

Helping Hands Implementing projects

EducationScience Museum

How does all this fit into the new CSR Laws

1. Eradicating hunger, poverty and malnutrition, promoting preventative health care and sanitation and making available safe drinking water;

2. Promoting education including special education and employment enhancing vocation skills especially among children, women, elderly, and the differently abled and livelihood enhancement projects;

3. Promoting gender equality, empowering women, setting up homes and hostels for women and orphans; setting up old age homes, day care centers and other such facilities for senior citizens and measures for reducing inequalities faced by socially and economically backward groups;

4. Ensuring environmental sustainability, ecological balance, protections of flora and fauna, animal welfare, agroforestry, conversation of natural resources and maintaining quality of soil, air and water;

5. Protection of national heritage, art and culture including restoration of buildings and sites of historical importance and works of art; setting up public libraries; promotion and development of traditional arts and handicrafts;

6. Measures for the benefit of armed forces veterans, war widows and their dependents; 7. Training to promote rural sports, regionally recognized sports, Paralympics sports; 8. Contribution to the Prime Minister’s National Relief Fund or any other fund set up by the Central

Government for socio-economic development and relief and welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women;

9. Contributions or funds provided by technology incubators located within academic institutions which are approved by the Central Government; and,

10. Rural development projects.

CSR Rules

* The text marked in red are the areas the project fits into

Futurescape, Delhi

Level 4, Rectangle 1, Commercial Complex D4Saket, Behind Sheraton, DelhiNew Delhi – 110017, INDIA

Futurescape, Mumbai

Level 2, Raheja Centre Point 294 CST RoadNear Mumbai UniversityOff Bandra–Kurla Complex, Santacruz (E)Mumbai – 400098, INDIA

Telephone: +91 9910201783

+91 (11) 6654 4196

Email: innovate@futurescape.in

Web: www.futurescape.in

Twitter: @futurescape