i love vampirism
DESCRIPTION
This was just another a class project, where we all were suppose to come up with our one obsession since our childhood! Some came out with fashion, pink, barbie, fairy tales, he-man (boy's obsession) but through this class project i really went ahead and thought what was that one obsession that was always there with me? And there after one day i came up with this! I AM OBSESSED WITH VAMPIRES, HORROR MOVIES AND SUPERNATURAL FACTS! Well there the question arises WHY? Go through the video and you will come to know! Thanks Hope you like itTRANSCRIPT
KHUSHBOO WADHWANI FSID – SEMESTER 5
INSPIRATION – HORROR MOVIES / SUPERNATURAL/ VAMPIRES
Why VAMPIRES ?
Similar personality traits :- While transformation they gain height .- cant bear sunlight or rays, likes to go out during night - Reserved . - insomniacs- Have straight brown or black hair - Lovers of dark colors- Afraid of losing people- Craving for blood (in my case juice)- Doesn’t get agitated that easily but when it gets out of control people around me see a really bad side .
- At the end the major reason I am indulged into it because since I was a kid I always liked that one shock moment while watching something horror and what I am doing today is something I always wanted to do so my thought process always worked as “ making someone look beautiful has been always easy but making someone look horrifying or ugly is a tough job as a stylist and then carrying it forward and doing full justice with a role through acting is a tough job as an actor .
One of the oldest pictures showing my obsession of black and red color .
PRODUCT – LEATHER JACKET
BRAND’s TARGET AUDIENCE
AGE :
- 17 to 28 years- Mainly male dominated brand - EDUCATION LEVEL : literate people . Who can
understand series of TWILIGHT and VAMPIRE DIARIES
- INCOME : basically all the people who can afford ZARA or MANGO .
- ABOUT IT : PUNK , GRUNGY , EDGY .
HOW WILL IT BE PROJECTED ? - Hanged ( to show something against gravity )- Wants the retail store to be bit horrifyingly
styled .
INSPIRATION FOR THE RETAIL STORE :PUNK .
WHO WOULD PREFER THIS BRAND ?
PEOPLE LIKE :
Greenday Linkin park
Avril lavigne
rihanna
TARGET AUDIENCE THROUGH REAL PEOPLE :
CUSTOMER’s SHOPPING HABITS :- Specific Trend followers- Choosy
Final photos :
Feedback
Khush
1 2
4 3
Total number of feedbacks : 15 Venue : Pearl AcademyDate : 7th february 2013
OVER ALL VIEW :
Q1 . What product do you think the visuals are promoting ? 13 people – leather or leather jacket 2 people - apparel and clothing .
Q2 . Which visual did the best job of it ? Why ? 9 people – 3rd visual ( self explainatory , product is in focus ) 4 people - 2nd visual ( attitude , Damon ) 2 people - 1st visual
Q3 . Other than promoting the product , what does the visual project about it ? 10 people – Vampire , Damon , darkness , emo and punk . 3 people - model 2 people - photography
Q4 . What do you like the most about the visuals ? 6 people : the model , the eyes or the eye contact and posing of the model 5 people : photography and editing 4 people : styling .
Q5 . What do you like the least about the visuals ? 6 people : nothing , - 5 people : high contrast , placement . 4 people : don’t prefer darkness .
Q6 . What part of the visual don’t seem to fit together , are confusing or perhaps distracting ? 12 people : 4th visual 2 people : nothing 1 person : 1st visual
Q7 . If you were describing these visuals to someone , would you say they are : 8 people : attention getting 3 people : creative 5 people : energetic 10 people : sexy 2 people : informative 1 person : pleasant 9 people : strong 13 people : original
Q8 . Has there been a situation in which you have consumed / used / bought / etc . the product and felt like the characters shown in the visual ? If yes , please describe it . no . Not yet .
Q9 . What is your opinion about the “ styling “ in the visual i.e. the coordination between the product , accessories , outfit , make up , hairstyling , choice of model , pose and over all theme ? professional , perfect , good , ok and convincing .
Q10 . On a scale of 1 to 5 ( 1 being the least and 5 being the best ) , where would you rate the knowledge , understanding and communication skills of the fashion styling student presenting the visuals ? 10 people : 4 and 4.5 2 people : 5 1 person : 3 1 person : 2.5 1 person : 4.9
thank you