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Welcome to Independent Retail News

The convenience store sector is one of the fastest-growing areas of the UK grocery market and is forecast to expand by 18% over the next five years, according to the IGD industry think-tank, as the trend towards shopping “little and often” continues.Independent stores make up the vast majority of these outlets,

accounting for nearly three-quarters of the market (74%). They include members of symbol groups such as Spar, Premier and Best-one, as well those who are completely non-affiliated.It is this hard-working community of 37,000 small business owners

that Independent Retail News was created to serve when it was first launched back in the 1980s as the only title dedicated solely to the independent grocery trade.Today, our mission remains the same: to inspire, educate and

inform these owner-operators about the latest developments, be they innovative new products to put on their shelves, consumer trends affecting the channel, government legislation, or the latest sector-leading initiatives from suppliers, symbol groups and fellow independents.Digital communication now sits firmly alongside our printed

magazine as a vital channel through which to reach this audience. Independent Retail News can boast an online presence dating back more than 15 years and our website – TalkingRetail.com – now reaches nearly 50,000 users every month. Regular email newsletters ensure our digital content reaches the inboxes of thousands of retailers every week.

Independent Retail News and TalkingRetail.com are put together by a dedicated team of expert journalists who are constantly on the lookout for industry and business news, as well as retailer success stories and thought-provoking opinion pieces.Our rolling programme of in-depth category features brings readers

the latest developments in all the major categories sold through independent convenience stores – from food-to-go to tobacco, soft drinks to alcohol, confectionery to chilled goods. We welcome contributions from suppliers who can help us bring our audience the latest market insights and retailer-focused advice on ranging and merchandising to help them maximise their sales in-store.The independent sector is a vitally important

channel within the grocery market and it is crucial that suppliers keep their brands front-of-mind with store owners who constantly need to make tough decisions about what to feature on their shelves. Independent Retail News and TalkingRetail.com are must-reads for this entrepreneurial community and by working with our market-leading titles you can help get your message across to this vital sector.

David Shrimpton, Editor

Independent Retail Newswww.talkingretail.com

Why IRN and Talkingretail.com?

Independent Retail News

• Established in 1981

• ABC audited Average Net Circulation of 39,975 distributed fortnightly

• 100% individually requested

• 58.5% requests within 1year

• 99% Decision Makers

• Read by Independents, Symbol Groups, Forecourts, Post Offices and Grocers

Talkingretail.com

• Users are from across the food and drink sector

• Industry & Product News updated throughout the day

• Average number of unique users – 50,368 (January – June 2017)

• Average page impressions a month – 91,844 (January – June 2017)

THE LEADING MAGAZINE FOR INDEPENDENT CONVENIENCE RETAILERS www.talkingretail.com Independent

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EVERY FORTNIGHT26 May 2017

JUICES AND SMOOTHIES

How the juices category moved with the times

SQUEEZEHEALTH

27

UNSUNG HEROES

Recognising this year’saward-winning retailers

16

FATHER’S DAY

46

DAD’SARMY

Gearing up for Father’sDay gift opportunities

PRE-MIX SPIRITS

Pre-mixed drinks cash in on cocktails trends

DRINKREADY

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Who reads Independent Retail News?

Independent Retail News is read by owners and proprietors of independent grocery outlets who have fewer than ten stores.

Job title Owner/Proprietor/Chairman/CEO 17,066

Manager 22,190

Other Director 467

Marketing/Planning/Board Director 51

Buying 155

Merchandising 20

Other 26

What is your main business type? Convenience Store 25,666

Cash & Carry 636

Delivered Wholesale 292

Symbol Group 900

Independent Grocer 1,435

Independent Off Licence 2,052

CTN 3,024

Garage Forecourt 2,547

Supermarket 997

Post Office 2,333

Other 93

Social MediaTwitter 9,981

OnlineUnique users 64,637 (June 2017)

Page views 95,009 (June 2017)

Number of stores One 37,121

Two 1,569

Three 525

Four 189

Five to Nine 224

Ten 23

To make the most of our engaged readership –

call 020 8253 8708 to discuss opportunities

available today!

40,000 Independent Retail NewsAverage Circulation (period 1 July 2015 to 30 June 2016 ABC)

Supplement Ad Insight Issue – March, August & NovemberConvenience Must Stocks

• Published in July in association with Niesen

• Over 40 categories covered

• Best selling brands in convenience by category

• Exclusive sponsorship of categories

• 12 Month shelf life

• Hosted on talkingretail.com for a year

• Distributed at all trade shows

The Guide• Published at the end of December

• Advice on category & current affairs

• Top Sellers

• Cash & Carry Listing

• 12 Month shelf life

• Hosted on talkingretail.com for a year

• Distributed at all trade shows

Three times a year we run the ad insight study‘Ad Impact Study’ is a research technique designed to measure readers’ awareness, perception and readership of advertising.

It measures:

• Impact (what stood out) What caught their eye about the advert:

Image / Graphic | Brand name | Product / Service | Offer / Price

• Engagement (rating of advert) Whether the advert was:

Memorable | Easy to understand | Informative | Persuasive

• Prompted Action What did they do as a result of seeing the advert:

Stock the product | Find out about the product Call contact telephone number | Visit website

RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS RETAIL CLUBS

FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH FOOD-

TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH AND

CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS RETAIL

CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH

FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH

AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS

RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS

HEALTH FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE

SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION

SYMBOL GROUPS RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE

TECHNOLOGY EVENTS HEALTH FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-

LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO

LEGISLATION SYMBOL GROUPS RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL

PRODUCE TECHNOLOGY EVENTS HEALTH FOOD-TO-GO STANDING OUT ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP

SELLERS OWN-LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH FOOD-TO-GO STANDING OUT

ACCESSIBILITY TOBACCO LEGISLATION SYMBOL GROUPS RETAIL CLUBS FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS




































FRANCHISE CATEGORY ADVICE TOP SELLERS OWN-LABEL IN-STORE SERVICES CASH AND CARRY LISTINGS RESPONSIBLE RETAILING LOCAL PRODUCE TECHNOLOGY EVENTS HEALTH

THE GUIDE 2017

JANUARY 2017£40where sold

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JANU

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£40 INSIGHT AND ADVICE FOR CONVENIENCE RETAILERS

This publication could not have been produced without the support of:

PMS 286PMS 361

Great opportunity to get feedback from retailers about your client’s ads

NEWSSnacking trendsSee feature, page 58

Mike Dennis

MORE than 200 Spar stores in the north of England have signed up to a new training scheme launched by wholesaler James Hall & Co.The Training Academy Programme (TAP) is described by James Hall & Co, the Spar wholesaler for over 540 shops, as a “comprehensive training plan for retailers and their teams”.TAP will cover topics such as customer service, managing staff, fresh produce training, upselling, food safety, responsible retailing of alcohol, and health and safety. The programme will also include five e-learning modules from Spar’s

national Sparkling Service training programme.James Hall & Co is also offering short e-learning courses on topics such as fire safety and managing store theft and violence against staff.Peter Dodding, sales and marketing director at James Hall & Co, said retailers were being

offered a programme that is “totally bespoke.”“TAP is open to everyone in a retailer’s team, from owners and managers to supervisors and retail assistants – meaning our retailers can really tap into the potential of all their staff,” said Dodding.The programme is available now to the wholesaler’s Spar retailers, while those retailers who signed up at the recent Driving Sales & Profit event will receive the first three months’ membership free of charge.“Over 200 stores have already signed up to join and others who were not able to attend our recent events are also showing a great deal of interest,” said Dodding.

Programme is open to independent store owners in the north of England as well

as managers and other members of staff

Spar retailers to‘tap into training’

17 April 2015

17 April 2015

Price deflationimpacts BookerCo-op looksto open 100new stores

Wholesaler says results are a “good end to a good year”THE impact of price deflation has been felt at cash and carry wholesaler Booker, with the financial results for the 12 weeks to 27 March coming in a “little below expectations”, according to one City analyst.Booker chief executive Charles Wilson described the final quarter results as a “good end to a good year”. Total sales for the 12-week period were up by 1% compared with the same period last year, with Booker like-for-like sales (excluding Makro) 1.7% higher, with non-tobacco like-for-like sales up by 2.3%.

Total sales for the year to 27 March were up 1.5% at £4.75bn, with like-for-likes (excluding

Makro) up 2.3%.Wilson said Booker had grown like-for-like sales despite price deflation and that the integration of Makro cash and carries into the group had “gone smoothly”. There are now 10 combined Booker and Makro depots in operation and they are said to be performing well.Booker’s retail business, comprising the Premier and Family Shopper fascias, has made “good progress” over the last year, said Steve Fox, sales director for retail.Darren Shirley, analyst at City firm Shore Capital, said Booker’s final quarter results were a “little below expectations, with the impact of deflation building through the period”. Nicola Mallard, analyst at Investec Bank, said Booker had delivered a “solid top-line performance”.

www.talkingretail.com

THE Co-operative Group is aiming to add 100 more small shops to its estate over the next year as it looks to build on its growing convenience store business.Financial results announced last week for the year to 3 January showed the Co-op’s convenience business was growing by 3.2% on a like-for-like basis, compared with a 0.4% increase for its overall food business.

The Co-op added more than 80 c-stores to its estate over the last year and refitted more than 700 outlets. The group said it had lowered prices across 40 categories and continued to invest in its own-label products.This year, the Co-op plans to open 100 new stores and refit more than 250 outlets.

Customer service: on the agenda

The UK’s Number 1 Shampoo brand1 is introducing limited edition bottles featuring exclusive illustration designs and packaging to celebrate two signature variants: Head & Shoulders Smooth & Silky and Head & Shoulders Colour Care.Head & Shoulders ZPT technology

provides up to 100% flake free hair from the first wash for superior scalp care – the foundation for great looking hair. Head & Shoulders has variants to address all consumers’ cosmetic hair care needs;

for those who crave irresistibly silky soft hair, Head & Shoulders Smooth & Silky, or for those who’d like to keep the radiance of their colour, Head & Shoulders Colour Care. NEW limited edition Head & Shoulders Smooth & Silky and Colour Care variants are available now at an RRP £2.99 (shampoo per 250ml and conditioner 200ml)*.P&G’s Head of Emerging Channels John Drake says: “Health & Beauty is a fast-evolving category, and knowing how to best merchandise can often prove a challenge for retailers, especially those with little space available. Convenience shoppers often buy toiletries on top-up missions, and retailers can make the most of this by ensuring that they are offering a core range of best-selling brands that consumers expect to see at leading retail stores.”

“1 in 5 convenience shoppers don’t know their local store stocks Health & Beauty products; retailers can avoid a loss in sales by using signpost or beacon branding to draw shoppers’ attention to the aisle and ensuring their range is simple but effectively merchandised.”

NEW LIMITED EDITION PACKS FROM THE UK’S NUMBER ONE

SHAMPOO BRAND, HEAD & SHOULDERS

* Pricing is at the sole discretion of the retailer1 Nielsen sales July 2013 - June 2014

Thorntons is this month (January) introducing new-look packs for its Continental boxed chocolate range – available in 142g (recommended retail price of £6), 284g (£9) and 284g gift-wrapped box (£10) – in time for the winter and spring gift-giving period. The new look is said to differentiate the brand from Thorntons Classic Collection, which was recently redesigned.Barnacki says the Continental brand will provide a solution for shoppers looking for a “convenient, high-impact premium gift for any occasion”. The 142g box is said to be a “thoughtful token gift”, while the larger packs are aimed at “more significant gifting occasions”.There is a growing demand for premium chocolate treats, according to Brian Crowther, co-founder at Flower & White, which markets the Tweeners, Merangz, Custards and Eggz brands.

“Everyone loves chocolate, making it the perfect gift for friends and family at any time of the year,” he says. “With the shelves stacked high with chocolate boxes and sweet tins, retailers need to be offering consumers something different, which stands out. “Buying British is extremely important to today’s consumer. With more and more people wanting to know where their products are coming from, there is an increasing demand for foods with provenance.

“Special dietary restrictions are also a big concern, especially when purchasing gifts such as chocolate and confectionery for others,” says Crowther. “With an increasing number of people now choosing to follow a healthier lifestyle, it is essential that retailers cater to different dietary needs. To make our Merangz, we use the finest British free-range eggs and they are all are naturally gluten-free and suitable for vegetarians.”

Levi Boorer, customer development director at Ferrero, says: “Although occasions are important, we also advise retailers to stock a strong core boxed chocolate range all year round, featuring well-known and trusted brands that shoppers will actively seek out. “Our best sellers, including the Ferrero Rocher T16 and Ferrero Collection T15, enable retailers to capitalise on seasonal sales while remaining relevant throughout the rest of the year.”

Ferrero says its “all year round must-stock lines” are: Ferrero Rocher T16 (recommended retail price of £4.99) Ferrero Rocher T24 (£8.14), Ferrero Collection T15 (£5.20), Raffaello T24 (£5.97), Rocher T5 (£1.54), Rocher T3 (84p) and Raffaello T3 (84p).Boorer says: “Consumers are looking for unique and premium products and Ferrero continues to capitalise on these trends by successfully offering

BOXED CHOCOLATES SHOULD BE STOCKED ALL YEAR, SAYS FERRERO

consumers unique products with unmistakeable tastes that can be enjoyed all year round. “Ferrero Rocher, Ferrero Collection and Raffaello act as strong-performing all-year-round gifting options for retailers, as beacon brands that shoppers actively seek out,” he says.“There will always be the distress purchase occasion, and retailers who have gift cards and a pen positioned at the checkout, or alongside the chocolate confectionery aisle, might just save the day,” he says. “Retailers need to understand how they can meet shopper missions.”Everyday gifting is not just the usual suspects, such as wine and confectionery, as brand owners in other categories are also seeing the opportunity to increase sales through impulse gift purchases.Tom Chatfield, sales and marketing manager at cheesemaker Quicke’s, says: “Discovering new foods is really exciting. Products that give people the chance to try out a different flavour or combination will often make good gifts.”Quicke’s recently launched its Quicke’s Cheese Gift Box, which contains added delicacies, comprising Quicke’s Mature Cheddar with Miller’s Damsel Charcoal Wafers and the lightly curried Quicke’s Spicy Onion Relish.“For everyday gifting,” says Chatfield, “retailers should select products that are both good-looking and functional. Recently, Quicke’s has undergone a rebrand, updating our logo and packaging. We spent a lot of time thinking about what makes Quicke’s

stand out from other cheesemakers and how this could be incorporated into our new designs.”Emma Macdonald, founder of The Bay Tree food company, which produces jams and preserves, fudge and biscuits, says: “People will usually opt for products that are easy and convenient and attractively packaged. Vibrant displays that catch attention will encourage impulse buys and boost sales. “Gifts do not need to be big or expensive to prove that a gesture has been made. A little bit of something good to eat won’t break the bank and end up as unwanted clutter.“Recently we have seen a rise in sales of jams with alcohol, with Strawberry and Marc de Champagne Jam being our best-seller in this range. We have found that products with interesting flavours often make popular choices for gifting, and alcohol-flavoured products definitely seem to be on-trend everywhere right now,” she says. IRN

IN FOCUS Everyday gifting

creating theatre and allowing for creative merchandising,” says Rondepierre.In-store theatre, he says, is “instrumental” in helping to drive incremental sales. “By grabbing the attention of our shoppers, we can capture their imagination and encourage impulse purchases,” he says. “This is especially important because the way people respond to seasonal events like Easter, Father’s Day and major sporting events such as Euro 2016 is changing. Shoppers are also more engaged than ever with local products and promotions.

Key events“For these events, we are encouraging retailers to display associated merchandise to create a complete solution. Supporting events in-store is very important to us. So much so, we have developed a seasonal and events plan taking us through to the end of 2017,” says Rondepierre. Non-food gifts are also growing in importance and many items are priced so they are more than affordable for the average c-store shopper.

Fiona Drummond, general manager at Gap Convenience Distribution, the non-food buying arm at Spar wholesaler James Hall & Co, says: “I think one of the key points to raise about non-food within store, outside of seasonal purchasing, is that it is important to be aware of trends and key events, not only nationally but locally.”A case in point, she says, is the new Star Wars: The Force Awakens film, which opened in the UK last month (December). “We have made sure our Spar retailers have a few pieces in order to gain incremental sales with the hype around the release – with face masks for parties and also soft toys and gifting eggs,” says Drummond.“There is also the new Batman v Superman: Dawn of Justice film being released on 25 March, with other gifting ideas such as keyrings, pens and playballs all at that ‘pester power’, easy-pick-up price,” she says.She says the products on offer show retailers are reacting to the market and trends that will encourage the target shoppers of young mums into stores with “something of interest to offer”.“The space given to these lines is really important and where possible the counter is obviously the key location, allowing for till-point conversation and theatre where that pick-up mentally works so well,” she says.This year also sees the Euro football championships in France and the Olympic Games in Brazil, which will give retailers more opportunities to “create theatre and excitement in-store, with not a lot of effort”. “Reacting locally to events in the area is really important too. So, whether it’s a fun run, cycle race or ‘pride festival’, every event near to the store is an opportunity for extra sales and shows the community that the store knows what’s going on and is part of the hype,” says Drummond.Chocolate is a natural choice when it comes to either an everyday gift or a present for a more formal occasion. “Ideal as a last-minute gift or top-up present, chocolate confectionery is a

great option for independent retailers to tap into the everyday gifting market,” says Susan Nash, trade communications manager at Mondelēz International.“Retailers,” she says, “should locate gifting chocolate together, ideally on the top shelf of the main fixture. Nearer to special occasions, such as Valentine’s Day, they should look to create secondary display in high-traffic areas.”Boxed chocolatesMondelēz International claims its Cadbury Milk Tray is the “number one everyday gifting SKU” and the brand was given a packaging makeover last year to mark its centenary, along with the introduction of three new chocolates in Apple Crunch, Salted Caramel and Chocolate Truffle.According to Nielsen data, the spring 2015 period saw £139m spent on boxed chocolate confectionery for Valentine’s Day, Mother’s Day, Easter and other gifting occasions during the period. Michelle Barnacki, senior product marketing manager at Thorntons, says inlaid box chocolates are the most popular chocolate gifting format in the confectionery category.


1. New products are important for seasonal relevance, but remember that 85% of sales come from the core SKUs, with the best sellers from all year round providing a greater rate-of-sale.2. Put boxed chocolates at the heart of your confectionery

display. The Ferrero Rocher 16-pack and 24-pack are perfect to drive growth all year round and right through the seasonal sales spike.3. Create secondary displays in high-traffic areas to capitalise on the highly impulsive nature of purchases in the independent channel, using POS to create in-store theatre and raise visibility.4. Drive linked purchase between special treats, like boxed chocolate and cards or wine; create an incremental sales opportunity by driving basket spend.5. Be aware of which brands are being heavily supported with TV advertising, as this will drive consumer awareness, which can be translated into sales.Source: Ferrero

TOP TIPS FOR EVERYDAY GIFTING FROM FERRERO

14 February: Valentine’s Day1 March: St David’s Day8 March: Mothering Sunday17 March: St Patrick’s Day

28 March: Easter Sunday23 April: St George’s Day19 June: Father’s Day6 July: Eid-al-Fitr11 September: Eid-al-Adha30 October: Diwali

31 October: Halloween5 November: Bonfire Night30 November: St Andrew’s Day25 December: Christmas Day

MAIN GIFT-GIVING DATES IN 2016

F or many people, the gift-giving season may seem to have ended when the shops closed for Christmas and it will not begin again until the run-up to Easter at the end of March. But in reality consumers are buying gifts all year round – for birthdays, wedding anniversaries, engagements and weddings, as a thank-you to friends and family, or simply as a treat for loved ones.

Everyday gifts can take in a wide variety of products, including favourites such as chocolates and bottles of wine, but also local products, flowers and cakes. The rise of the ‘pound zone’ in the convenience market

is allowing people to buy a cheap treat without breaking the bank.Everyday gift-buying is often done on impulse and so retailers have the opportunity to market products in such a way as to encourage shoppers to dip into their pockets for an unplanned purchase.

Interesting productsPhilippe Rondepierre, head of marketing at Spar UK, says: “We have developed a front-of-store display unit to deliver impulse sales by making shopping more interesting and enabling local retail sales entrepreneurship. These innovative and attractive units are proving to help our retailers boost extra sales and drive footfall.

“They have been specially created with convenience retailers in mind to showcase interesting products at the front of their stores and deliver incremental impulse sales. The units are ideal to display new products, seasonally or event-related content, award-winning Spar own-brand products and local specialty produce. “The detailed wooden units are designed to create impact at the entrance to stores, so customers can see them as soon as they walk through the doors. We want to encourage conversations about events and gifting opportunities within our stores. These units are bringing customers closer to products by

It’s a gift for c-storesPeople are increasingly looking for gifts large and small to thank friends and family – and

the independent trade can cash in on this trend, reports Mike Dennis


Category Projects

Sponsor a feature Bitesize News – Regular sponsored column text

Flexibility and partnership are qualities that Independent Retail News is well known for. Successful bespoke projects examples are:

Opportunity to run 3 x 1/6 page strips on 3 left-hand edit pages, a full page ad at the end of the feature and a 250 word box out comment box in the feature. Break the category advice

into a series of category management sponsored columns, giving advice in simple steps allowing retailers to implement category advice in ‘bite-size’ pieces.

Book a series of sponsored columns culminating into a full page competition to win POS or in-store display units.

Cost – £3,995

Cost – £750 Per 1/4 page column

Giveaways

Competitions

This is a chance for you to ‘giveaway’ £250 of product (retail value). Submit 150 words explaining the product and a high-res jpeg to appear next to the wording.

The quarter page giveaway is printed in the magazine and appears on our website www.talkingretail.com. Retailers would respond directly to you with their company name and details to be in with a chance of winning your product. It is a great way to get extra coverage and trial NPD.

The competition page delivers a full page of promotional coverage. The value of the prize needs to be £2,000 worth of stock (retail value) for retailers to win or a prize of equivalent value e.g. concert tickets or POS. The full page allows 2 colour pictures and 500 words explaining in depth the products and campaign. A great idea for a prize is a sampling day or store makeover.

6 January 2017

6 January 2017

18 Independent Retail News

GIVEAWAYSDeadline for entries 19 January Usual terms and conditions apply

The deadline for all offers in this issue is 19 January. Competitions and Giveaways appearing in Independent Retail News are only open to independent retailers and their staff

currently employed in the trade. Prizes will be awarded as stated in individual competitions and Giveaways. The editor’s decision is final and no correspondence will be entered into.

To enter Giveaways online, go to TalkingRetail.com/giveaways

CALBEE UK is giving independent retailers the chance to win a free supply of its Yushoi Snapea rice sticks, a new range of products that the company believes will add incremental snacking sales.Billed as the perfect alternative to fried crisps, Yushoi Snapea rice sticks are baked, not fried, made from 68% green peas, are a source of protein, have 96 calories or fewer per 21g serving, are high in fibre, nut-free and have no artificial colours, flavourings or MSG.The snacks are available in five flavours – Lightly Salted, Soy & Balsamic Vinegar, Sweet Chilli & Lemon, Smoked Salt &

Szechuan Pepper and Coconut & Chilli. The Lightly Salted and Coconut & Chilli variants are gluten-free. Calbee UK is offering four lucky readers the chance to win a case (8x105g sharing packs) of each of the five flavours. For your chance to win, send your name, store name and address and phone number on a postcard to: Independent Retail News/Yushoi Giveaway, Open Communications, 10 The Walled Garden, Nostell Priory Estate Yard, Nostell, Wakefield, WF4 1AB.

The first four names drawn win the prize outlined above.

Win a free supply of Yushoi snacks

PERFETTI Van Melle is giving away two outers of Smint to 10 lucky readers of Independent Retail News in order to promote its flagship sugar-free mint brand. With 92% of consumers trying to reduce their sugar intake and the sugar-free confectionery market growing by 11.2%, the brand has seen sales increase by 17% in two years. Smint claims to be the UK’s fastest-growing sugar-free mint brand, with one of its best-selling mint packs now available in a new-look £1 price-marked pack that it hopes will attract “a new contingent of Smint fans”.

The convenience market is incredibly important for the category, as a lot of shoppers buy mints and gums on impulse. Convenience stores are the perfect place to top up on mints, whether people are travelling, rushing off to an important meeting or before a night out.To be in with a chance of winning, just send your name, store name, store address and telephone number on a postcard to: Independent Retail News/Smint Giveaway, Mercieca,10 Greenland Street, London, NW1 0ND.

The first 10 names drawn win two outers of Smint each.

Sugar-free mints on offer from Smint

SUGAR-FREE soft drinks are enjoying strong sales growth and this trend is likely to escalate this month as consumers embark on New Year diets and resolutions.Boost Drinks sells its sugar-free Original energy drink in a 250ml can, a 500ml PET bottle and a one-litre PET bottle, as well as a Pink Lemonade variant in a 250ml can.

This week, Boost Drinks is offering 10 lucky readers of Independent Retail News two cases of sugar-free Boost – one case of the 250ml sugar-free Original can and one of the

250ml sugar-free Pink Lemonade can – which are both price-marked at 49p and come in cases of 24.Boost’s sugar-free SKUs have about five calories per 250ml and they are only available through the independent channel.To be in with a chance to receive five cases of sugar-free Boost, simply email [email protected], with ‘IRN Offer’ in the subject line. Alternatively, write to IRN Offer, Boost Drinks Ltd, 1270 Century Way, Thorpe Park, Leeds LS15 8ZB.For more information about the Boost range, visit www.boostdrinks.com.

Independent boostfor energy drinkOFFER

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OFFER

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THIS week, AG Barr is giving five independent retailers the chance to win £50-worth of Rubicon Spring. Many shoppers will have made a health-related New Year’s resolution and Barr believes it is important to offer a choice of soft drinks for those looking for low- or no-calorie options. Rubicon Spring

contains 15 calories or fewer per bottle and is available in four flavours – Strawberry Kiwi, Lemon Lime, Orange Mango and Black Cherry Raspberry.Shopper research has found that when consumers are looking for something healthier, they look at the water fixture,

says brand owner AG Barr. With this in mind, the company recommends Rubicon Spring is stocked in the chiller cabinet, positioned between carbonates and water.For the chance

to win a case of each flavour, send your name, store name, store address and telephone number on a postcard to: Louise Coates, Independent Retail News/Rubicon Giveaway, AG Barr PLC, 2nd Floor, Mansell House, Aspinall Close, Middlebrook, Horwich, Bolton, BL6 6QQ.

The first five names drawn win the prize outlined above.

Win £50-worth of Rubicon Spring

OFFER

2

OFFER

4



READER OFFER Trebor


M ints have an important role to play within independent convenience stores. Research by Trebor, the UK’s leading brand, shows 45% of consumers buy mints, so the category presents a big opportunity for retailers to drive sales.Trebor accounts for three of the top five SKUs in the market, with Trebor Extra Strong the country’s best-selling mint. The brand has been on TV since January, as part of a £3.4m national TV campaign highlighting the loyalty of Trebor’s customers.

This spring, Trebor has also launched an in-store competition, called “Get Minted”. The competition is exclusive to convenience retailers and is designed to drive sales of Trebor Extra Strong Mints, Trebor Softmints and new Trebor Mighties. Running until mid-June, “Get Minted” aims to excite both shoppers and retailers by offering them a chance to win one of 102 prizes ranging from £50 to £5,000. To win, consumers have to find a winning coupon in a packet of Trebor Extra Strong mints, Trebor Softmints or Trebor Mighties and call the number on the ticket to claim their prize.

Chance to winRetailers also have the chance to win, as brand owner Mondelēz International has pledged to match the value of each cash prize found by shoppers, giving away money to retailers in whose stores the winning packs are purchased.To take part, retailers must use promotional POS, which is available through Mondelēz International sales reps or via

www.deliciousdisplay.co.uk, alongside merchandising tips and advice to help maximise sales.The entire brand will be supported by

the ongoing “Choose Your Trebor” TV campaign.

Carly Sharpe, brand manager for Trebor, says: “With only a 9.5% overlap between Extra Strong and Softmint buyers, we know consumers have a clear allegiance to their favourite Trebor mint, so it’s important to stock a full range to maximise sales. Our latest competition will encourage consumers to choose their Trebor in-store, giving themselves and the retailer a chance to win and creating added excitement that will help drive impulse sales.”

Prize coupons will be hidden within selected wrappers of the following Trebor products in both plain and price-marked stock: Extra Strong Peppermint 41.3g Extra Strong Spearmint 41.3g Softmints Peppermint 44.9g Softmints Spearmint 44.9g Mighties Mint 12.6g Mighties Berry Mint 12.6g.

Terms and conditions for the “Get Minted” competition can be found at www.deliciousdisplay.co.uk.How to enterTo celebrate the launch of the campaign, Mondelēz International is giving 10 lucky readers of Independent Retail News the chance to win one case each of the following Trebor products: Extra Strong Peppermint 41.3g, Extra Strong Spearmint 41.3g, Softmints Peppermint 44.9g, Softmints Spearmint 44.9g, Mighties Mint and Mighties Berry Mint. Promotional POS is also on offer, as well as a permanent stand.To be in with a chance of winning, write your name, job title, store name, store address, contact telephone number and email address on a postcard and send it to: Independent Retail News/Trebor Offer, MC2, The Boardwalk, 21 Little Peter Street, Manchester, M15 4PS.All entries must be received by 13 April 2017. Winners will be drawn at random.

For full terms and conditions, go to: http://bit.ly/2ngq5gZ. IRN

Time to get minted with TreborTo mark the launch of its latest in-store competition for both convenience retailers and

their customers, Trebor is giving away must-stock products and POS

45%of consumers

buy mints

31 March 2017

31 March 2017

Stock the best -selling brands. Make the most of brand investment: have displays in-store when the consumer is most aware of them. Trebor is currently being supported by a national TV campaign and the “Get Minted” on-pack promotion.

Stock a range of hard and soft mints in spearmint, peppermint and sugar-free.

Stock the latest supported new products. Make use of manufacturer POS to allow products to stand out in-store and help shoppers see what they are looking for. Create displays that inspire purchase: seven in 10 purchase decisions are made in-store.

Place mints in the main confectionery fixture and on the counter. Be fully stocked. Make sure stock is clearly priced.

TOP TIPS FOR DRIVING MINT SALES

Source: Trebor/Mondelēz International

31 March 2017

31 March 2017


PRODUCT NEWS

Deadline for entries 13 April Usual terms and conditions apply

AG BARR is giving five retailers the chance to each win £50-worth of Irn-Bru Xtra, the fuller-flavoured, no-sugar variant of the flavoured carbonate brand that is rolling out nationally from next month.Launched in Scotland last August, Irn-Bru Xtra is said to have sold more than 23 million cans already. Backed by a £5m campaign that is expected to reach more than 70% of UK consumers, the new variant will be available in 330ml cans (singles and multi-packs), 500ml and two-litre PET, and

750ml glass bottles in both plain and price-marked packs.The support campaign will include TV advertising and extensive branding on Sky Sports’ flagship Saturday football programme, Soccer AM.To enter, send your name, store name, store address and a daytime telephone number to: Independent Retail News/Irn-Bru Xtra Giveaway, Barr Soft Drinks, 2nd Floor, Mansell House, Aspinall

Close, Middlebrook, Bolton, BL6 6QQ.The first five

names drawn win £50-worth of product each.

Irn-Bru Xtra offerto mark UK roll-out

PREMIER Foods is offering five readers of Independent Retail News the chance to win £50-worth of its Mr Kipling Apple Pies. Research shows 52% of cake purchases are impulse-driven, the company says, adding that the strength of the Mr Kipling brand and its popular apple pies can help retailers attract shopper attention and increase basket spend.Nick Wood, channel director for impulse and discounters at Premier Foods, said: “With 22% of convenience shoppers buying Mr Kipling or Cadbury Cakes,

there is definitely an appetite for Premier Foods’ well-known products in the channel and these best-selling brands act as a signpost for the wider bakery section in-store.”To be in with

a chance of winning, send your name, store name, store address and telephone number on a postcard to: Independent Retail News/Mr Kipling Giveaway, Canon House, 27 London End, Old Beaconsfield, Buckinghamshire, HP9 2HN.

The first five names drawn will receive £50 worth of product.

Win a free supplyof Mr Kipling piesOFFER

1OFFER

2



GIVEAWAYS

The deadline for all offers in this issue is 13 April. Competitions and Giveaways appearing in Independent Retail News are only open to independent retailers and their staff currently

employed in the trade. Prizes will be awarded as stated in individual competitions and Giveaways. The editor’s decision is final and no correspondence will be entered into.

To enter Giveaways online, go to talkingretail.com/#giveaway

Absolut LimeVodka brand Absolut has added a new flavour to its premium vodka range, Absolut Lime. The “fresh and fruity” new addition comes almost 30 years after the launch of Absolut Citron. Absolut Lime 700ml retails at £18.75.(020 8538 4500

Doritos’ Baby DragonDoritos has kicked off a TV campaign to support the launch of its new Heatburst range.

The campaign features a baby

dragon tasked with “unleashing the heat” across the dual-flavoured tortilla chip range.(0118 9306 666

New Cadbury tartsPremier Foods is launching a range of Choc Tarts under the Cadbury Cakes brand.Available in packs of four, the range comprises three flavours: Crunchie, Flake, and Caramel. A special edition Mini Egg Choc Tarts variant will also launch in the run-up to Easter.Each pack has a recommended retail price of £1.99. The range will be supported with in-store activity, sampling and social media.(01727 815850

Trek gets chunkyNatural Balance Foods has launched the Trek Chunks range of high-protein snacks.They are made from natural ingredients including dates, soya protein, oats and raisins, and are said to be gluten-, wheat- and dairy-free, with no added sugar or syrups. Marina Love,

Natural Balance Foods marketing director, said: “We expect shoppers to buy them as an alternative to sweet chocolate bars.”Trek Chunks are available in three variants: Cocoa Peanut Peak, Toffee Triumph and Cranberry Kick. Each 60g pack

has a recommended retail price of £1.15.(0345 862 5340

Deli-style breadsAdelie Foods has launched a new range of premium food-to-go products.The 17-strong Daily Bread range features a selection of flatbreads, bagels and one simit – a circular, seeded bread originating from the Middle East.The delicatessen-style range includes: Chicken & Avocado Flatbread, Mozzarella & Tomato Focaccia, Pastrami & Emmental Ciabatta and the Ham & Mozzarella Simit.

(0333 003 7843

IN BRIEF

ON TV



Independent Retail News 19

28 April 2017

28 April 2017

READER OFFER Burton’s Biscuit Company

Promoter: Burton’s Biscuit Company, Charter Court, 74-78 Victoria Street, St Albans, AL1 3XH.

This competition is only open to readers of Independent Retail News magazine. Entrants must be

legal residents of GB aged 18-plus. The prizes are as stated and no alternatives will be provided.

The judges’ decision is final and no correspondence will be entered into.

Conditions of entry

B urton’s Biscuit Company is celebrating its biggest-ever on-pack promotion for its £14m* Fish ‘n’ Chips brand by giving readers of Independent Retail News the chance to win event tickets in this prize draw. Four lucky retailers will each win £250 (5x£50) of Ticketmaster gift cards, as well as more than £50-worth of Fish ‘n’ Chips stock for their store (two cases of Fish ‘n’ Chips Salt & Vinegar grab bag and two cases of Fish ‘n’ Chips Salt & Vinegar £1 price-marked share bags). Six runners-up will also receive stock for their store (two cases of Fish ‘n’ Chips Salt & Vinegar grab bag and two casescases of Fish ‘n’ Chips Salt & Vinegar £1 price-marked share bags).Running until the end of June, the Fish ‘n’ Chips “Join our Fans” campaign is giving shoppers the chance to win gift cards to purchase tickets to a host of events, with £1m-worth of fan experiences up for grabs.

Biggest promotionThe promotion marks the biggest-ever on-pack promotion undertaken by the brand, running across eight SKUs in the Fish ‘n’ Chips brand portfolio, and supported by a through-the-line campaign including new pack designs, social media support and in-store activation. “The Fish ‘n’ Chips brand has seen

phenomenal growth since it was re-introduced in 2014, bringing new shoppers to the category and in turn helping retailers to drive profits of crisps, snacks and nuts,” said David Costello, head of category and shopper management at Burton’s Biscuit Company. “This new campaign not only enables us to engage and reward Fish ‘n’ Chips fans, it’s also driving awareness and trial amongst crisps, snacks and nuts shoppers via an exclusive partnership with Ticketmaster.”

Shoppers can redeem their on-pack code by visiting the www.joinourfans.com microsite after purchase. Prizes include 20,000x£50 Ticketmaster gift cards, 100,000x50p-off Fish ‘n’ Chips product vouchers and three Ultimate Fan Experiences worth £2,500.

Bagged savoury biscuits have been the star performers of the snacking category during the past year, meeting demand for products that consumers regard as permissible and convenient. With shoppers increasingly leaning towards baked savoury snacks, Burton’s is urging retailers to take this into account when looking at what to stock, by offering a variety of best-selling brands and pack formats to suit a range of shopper needs. “Customers shop by mission, so it’s crucial that this is reflected in the way savoury snacking products are merchandised to drive sales and footfall, with a range of grab bags, sharing packs and multi-bags on offer,” said Costello.“Baked savoury snack products should be merchandised together and signposted with POS to direct retailers to those market-leading products, such as Fish ‘n’ Chips. Drawing shopper attention to on-pack promotions and in-store giveaways is also an effective way to see the best return from the fixture.”

How to enterTo enter this free prize draw, just send your name, store address and a daytime telephone number to: Fish ‘n’ Chips IRN Comp, MTJ Associates, Alexander House, Station Brow, Leyland, PR25 3NZ by the closing date of 11 May. IRN

Source: *Nielsen and Kantar combined read 28.01.17

Just the ticket withFish ‘n’ ChipsIndependent Retail News has teamed up with Burton’s Biscuit Company to offer four lucky retailers the chance to win event tickets with Ticketmaster

4lucky retailers will each win

£250

GIVEAWAYS

Deadline for entries 27 April Usual terms and conditions apply

TO MARK the launch of newly redesigned Ribena, manufacturer Lucozade Ribena Suntory is giving five lucky retailers the chance to win £100-worth of stock each.Designed to boost sales further and deliver greater stand-out, the new packaging will be hitting shelves from 17 April. The new designs will initially be available in 500ml format before rolling out across the entire range of ready-to-drink, carton and squash formats throughout 2017.Lucozade Ribena Suntory says the new Ribena look has proved a success in consumer testing, with the number of consumers saying they would buy the product increasing significantly for the 500ml range, up by more than 22%.

Emmeline Purcell, senior brand manager for Ribena at Lucozade Ribena Suntory, said: “Now is the perfect time to review the packs and make them look as delicious and fruity as the drink tastes. Our brilliant new designs reflect the fun and playful qualities of the number one juice drink brand and our testing has revealed really positive feedback.“The redesign ensures the Ribena products fit seamlessly together as a group, while allowing individual flavours

to stand out strongly on their own. Greater fruit imagery and coloured bottle lids further distinguish the flavours and convey the great taste to consumers.”To be in with a chance of winning, put your name, store name, store address

and telephone number on a postcard and send it to: Independent Retail News/LRS Ribena Giveaway, Lucozade Ribena Suntory, 2 Longwalk Road, Stockley Park, Uxbridge, UB11 1BA.The first five names drawn win £100-worth of product.

Win £100-worth of new-look Ribena

OFFER

1

The deadline for all offers in this issue is 27 April. Competitions and Giveaways appearing in Independent Retail News are only open to independent retailers and their staff currently

employed in the trade. Prizes will be awarded as stated in individual competitions and Giveaways. The editor’s decision is final and no correspondence will be entered into.

To enter Giveaways online, go to talkingretail.com/#giveaway

LUCOZADE Energy is giving 20 retailers the chance to win two cases each of new 380ml Lucozade Zero Original.The company says Lucozade Zero Original was the most-requested flavour by consumers and it now joins Orange and Pink Lemonade in the Zero range, which is said to have been the biggest soft drinks launch of 2016.The low-calorie drink is available across all channels in a 380ml PMP as well as in 500ml and one-litre bottles.Brand support runs to £7m and includes TV advertising in the summer and a major sampling campaign that will see three million 150ml mini cans distributed around the UK.The Zero range is said to have

generated £27m in sales since it was launched in May last year.Charlotte Flook, senior brand manager for Lucozade Energy, said: “Lucozade Zero Original looks set to add even greater sales opportunities to the Zero range, which has already

generated £27m in sales to date.“The new flavour delivers all of the same great taste as category beacon Lucozade Energy Original, which is worth £78m, in a zero-calorie option, tapping into the increasing popularity of low- and no-calorie drinks, which are growing faster than the soft

drinks category.”She added: “Retailers have zero to lose and Zero to win with this competition. With 50% of Lucozade Zero buyers new to the category, this exciting range extension is a must-stock for soft drink sales.”To enter the competition, send your name, store name, store address and telephone number on a postcard to: Independent Retail News/Zero Original Giveaway, Lucozade Ribena Suntory, 2 Longwalk Road, Stockley Park, UB11 1BA, or email the same details to [email protected].

Full terms and conditions are available online at www.lucozadeenergy.com/IRN.The first 20 names drawn will win the prize outlined above.

Two cases of Lucozade Zero up for grabs

OFFER

2


14 April 2017

14 April 2017www.talkingretail.com

www.talkingretail.comwww.talkingretail.com



READER OFFER Monster Energy


9 June 2017

9 June 2017

C oca-Cola European Partners (CCEP) is racing into the summer by offering one lucky reader of Independent Retail News the chance to win a pair of tickets to the Formula 1 British Grand Prix at Silverstone in July 2017.The reader offer, in association with CCEP’s leading energy brand Monster Energy, will see the winner receive two grandstand tickets to the event at the famous British race circuit on 12 July, as well as £400 towards travel and accommodation costs.Ten runners up will receive £100-worth of the new LH44 energy drink from Monster Energy, made in collaboration with triple Formula 1 World Champion and brand ambassador Lewis Hamilton, and a Lewis Hamilton Mercedes cap.Simon Harrison, GB operational marketing director at CCEP, says: “The Formula 1 British Grand Prix is one of the biggest events in the sporting calendar, and this giveaway is a fantastic opportunity for our customers to see some of the world’s best drivers in action.“We want to help our retailers increase their energy drink sales by building excitement around the Formula 1 season for fans, and the prize for 10 runners-up of LH44 stock will be a great opportunity for them to start doing so in-store.”Signature drinkThis reader offer comes following the announcement of Monster Energy’s new global partnership with Lewis Hamilton earlier this year. It saw the addition to the Monster Energy portfolio of the LH44 drink, which is Lewis’ signature new energy drink.Taking inspiration from the number on Lewis’ Mercedes racing car, LH44 is a “light, crisp and refreshing” energy drink packaged in a bright-red, custom-designed can.

Win tickets to the British Grand PrixMonster Energy has teamed up with Formula 1 star Lewis Hamilton for its latest

new variant and is offering readers the chance to see him in action at Silverstone

10readers will also win £100-worth

of stock

It incorporates elements from Lewis’ race helmet and his three championship stars, and is on sale now.The partnership has also seen the return of the brand’s “Ride Along” competition, which offers winners the chance to experience a lap around the famous Brooklands race circuit with the top Formula 1 driver.The prize is again being offered following the success of the competition in the last two years, and will run until the end of June. Monster Energy and motor racing fans can enter to win the money-can’t-buy experience separately by visiting www.monsterenergy.com.The partnership with Lewis Hamilton is Monster Energy’s latest activation designed to further align the brand with motorsport and appeal to the loyal customer base it has built, while encouraging new people into the sector.Says Harrison: “As a long-time

sponsor of the Mercedes-AMG Petronas Motorsport team, the new signature drink with Formula 1 champion Lewis Hamilton and the ‘Ride Along’ promotion is Monster Energy’s next step in further strengthening the brand’s association with the sport.“Our activations are designed to underline Monster Energy’s status as the energy drink of choice among the motorsport audience and our partnership with Lewis marks the continuation of our relationship with one of the best-known and most successful teams in motorsport. We’re confident these initiatives will help us build on the sales growth enjoyed by Monster over the past year, driving sales for our customers.”

How to enterFor your chance to win a pair of tickets to the Formula 1 British Grand Prix or to be a runner-up, all you need to do is send your name, store name, store address and daytime telephone number on a postcard to: Independent Retail News/CCEP Formula 1 Reader Offer, Citypress, Newater House, 11 Newhall Street, Birmingham, B3 3NY.All entries must be received by 23 June 2017. The first name drawn will win two grandstand tickets for the Sunday 16 July Formula 1 British Grand Prix at Silverstone, plus £400 towards travel and accommodation. The next 10 names drawn will win £100-worth of the new LH44 energy drink from Monster Energy. IRN

Promotion open to readers of Independent Retail News within GB and the Isle of Man only, aged 16-plus. Under-18s must

be accompanied by a parent/legal guardian when participating in the prize. Promotion opens 7 June and closes 23 June.

Prize details and entry documented above. Max of one entry and one prize per person. Winning entries will be selected

by random prize draw. Promoter: Coca-Cola European Partners Great Britain Limited, Pemberton House, Bakers Road,

Uxbridge, Middlesex, UB8 1EZ. No entries should be sent to this address.Prizes are non-transferable and cannot be sold or auctioned. No cash or other alternative to a prize will be offered, save in

the event of unforeseen circumstances, in which the promoter reserves the right to offer an alternative prize of equal or

greater value than the original. To the extent permitted by law, the promoter accepts no liability for any damage, loss or

injury suffered due to entering this promotion or taking up a prize. By entering this promotion, entrants will be deemed to

have accepted, and will be bound by, these terms and conditions.

Terms and conditions

2017 Features List

4th August• Home Baking• Product Launch

of the Year Update• Cereals• Big Night In• Retail Awards

18th August• Back to University• Chocolate Confectionery• Wholesale Q Shortlist• Meal for Tonight• Special Ad Insight Issue

1st September• Tobacco• Hot Beverages• Baby• For Independents Only

Copy Deadlines

Adverts .................................................................................2 weeks before publication dateEditorial ................................................................................4 weeks before publication date

15th September• Batteries• Top 25 Soft Drinks• Beers• Halloween• Canned Cider• Blakemore’s Show Preview• Retail Industry Awards

29th September• Christmas Confectionery• Christmas Snacking• Canned Foods & Soups

13th October• Winter Alcohol• Ice-cream• Winter Remedies• RIA Winners

27th October• Christmas Gifting• Health & Beauty• PMP• Product Launch of the Year

Winners• E-Cigarettes & Vaping

10th November• Christmas Cakes & Biscuits• Seasonal Ambient Grocery• Beverages to Go• Cross-Merchandising• Wholesale Q Winners• Special Ad Insight Issue

24th November• Filled Eggs & Mini Eggs• Cigars• Dairy• Wholesale Highlights• World Drinks• Christmas Soft Drinks• Christmas Top Up

December• Trends of 2016• Forecast 2016• The Guide 2017


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EVERY FORTNIGHT6 January 2017

CAKES AND BISCUITS

Demand for treats is staying buoyant

COOKIETOUGH

CAMPAIGN LAUNCH

LOCALHEROES

Retailers are urged to

10

Sales of water booming in convenience sector

BOTTLED WATER

BOTTLELOTTA

19 BREAKFAST

Time-poor shoppers seek out breakfast-to-go

SHINERISEAND

25

32

‘get vocal about local’

SPECIAL GREEN ISSUE ON SUSTAINABILITY FOR INDEPENDENT RETAILERS www.talkingretail.com Independent

C

RET

RET

WIN one of 1 million rugby balls.* GILBERT

*For the chance to win, & full T&C’s, enter the code underneath the label at winaball.co.uk.

Available on promotional packs only. Closes 23/11/15. GB, CI & IoM. 13+ (u16 need parental consent). See promotional pack for more terms.

©2015 The Coca-Cola Company. Coca-Cola, Coca-Cola Zero, Diet Coca-Cola and Coca-Cola Life are registered

trademarks of The Coca-Cola Company. GILBERT is a registered trademark of Gilbert Rugby, TM © RWC Ltd 2008.

Ahead of Rugby World Cup 2015, we’re giving your customers the chance to win one of up to 1 million Gilbert rugby balls. Convert happiness in-store this summer, and make

the most of our fantastic new Win a Ball promotion.

Stock up now!

COC0669_COKE_Rugby_World_Cup_AW3.indd 1

30/07/2015 15:27

EVERY FORTNIGHT7 August 2015

SPECIAL EDITION

How can independentsget more eco-friendly?

3

GREENISSUE

PACKAGING WASTE

30P&G goes green withrecycled plastic initiative

WASTE REDUCTION

Small stores urged tojoin bag levy scheme

BAGSPLASTIC10

SUSTAINABILITY ADVICE

Seven steps to makingyour store sustainable

HEAVENECO

18


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GB only, (excluding NI), age 18+: Promotion closes 30.08.15 and Bonus Draw Period closes 30.11.15. Promoter: Coca-Cola Enterprises Ltd,

Enterprises House, Bakers Road, Uxbridge, Middlesex, UB8 1EZ See caprisunsqueezetheday.com for full prize description, entry routes and T&Cs.

Capri-Sun is a registered trademark of Deutsche SiSi-Werke, Heidelberg, Germany.

Give your customers the chance to share and win their own bucket list adventure. Stock up now!

COC0658_CAPRISUN_SqueezeTheDay_IRNFC_AW3.indd 1

02/06/2015 17:16

EVERY FORTNIGHT12 June 2015

FREE GUIDEINSIDE

Sparkling wines growfast but others go flat

TOP ALCOHOL BRANDS

DRINKSFIZZY

44

Indies still cashing inon sugar confections

CATEGORY FOCUS

DREAMSWEET

28

IGD CONVENIENCE SUMMIT

TOP-UPTUSSLEC-stores face tougherbattle for top-up cash

12

Independent Retail News Rate Card (Print and Online)

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Online

Retail Industry Awards 2017The Retail Awards are now entering their 22nd year, and set out to recognize and reward excellence in UK Grocery Retailing – from the smallest independent retailer – to the largest multiple chains, who now enter the awards each year as part of their annual marketing strategy.

• First launched in 1995

• The longest running awards event in the grocery retail market covering the independent, convenience and multiple sectors

• Entries are submitted from the supermarkets, symbol groups and independent retailers

• The only awards programme which gives sponsors nine months exposure to senior executives, store owners and store managers across the multiple, convenience and independent grocery retail market

• Sponsorship rates from just £7,000


TalkingRetail.com has been given a makeover, with a new logo and a bright, fresh, modern look and feel.

• Bright, fresh, modern look and feel

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brought to you by Independent Retail NewsPlease go to talkingretail.com/advertise to view the different ad types

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Sent twice a week...The e newsletter has over 6000 registered subscribers. The sponsored content option illustrated is a fantastic cost effective option to share promotions, exhibition activity, new product launch information with our audience. At just £375 for the top slot and £225 for the bottom this is a great addition to any marketing campaign.

Talking Retail’s Webinar 2017


Partners will be involved from start to finish and benefit from the following:

• Extensive branding in all print promotions for the webinar events to over 37,000 readers

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• All leads captured from the webinar campaign will be passed on to our partners as they sign up to take part, including email addresses

• Longevity after the event, as the event will be hosted on talkingretail.com for as long as the subject matter is current and future lead generation will be provided as more sign in for the recorded version

We believe this will offer total blanket coverage for our partners in a new thought leadership offering to our readers and users – Cost from £4000.00

Contact usEDITORDavid Shrimpton – 020 8253 [email protected]

FEATURES EDITORMike Dennis – 020 8253 [email protected]

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DEPUTY AD MANAGER Renzo Latella – 020 8253 [email protected]

Independent Retail News is published by:

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2 Robert Street, Croydon CR0 1QQ


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World Para Athletics Championships 14-23 JulyIAAF World Championships 4-13 August

Proud to Hydrate

ON YOURMARKS...GET SET...Profit

SPECIALPACKS

AVAILABLENOW!

EVERY FORTNIGHT7 July 2017

PREMIUM DRINKS

Consumers are lookingfor a taste of adventure

SPIRITSHIGH

44

RETAILER PROFILE

Family sees benefit of£1m store investment

12

PAPER PRODUCTS

Why price and qualityare the main drivers

CHASEPAPER40

SOFT DRINKS

23

STAYCHILLED

Catering for drink-now customers this summer


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57% OF SHOPPERS ARE LOOKING TO REDUCE THEIR SUGAR INTAKE*2CARBONATES GROWTH DRIVEN BY ‘MORE FLAVOUR, NO SUGAR’ PRODUCTSSUPPORTED BY £5m BRAND INVESTMENT

DRIVE XTRA IRN-BRU SALES

FROM THE UK’S NO.1FLAVOURED CARBONATE BRAND

TASTEIRN-BRU

NO SUGAR *1

*1: IRI Marketplace, Litre Sales, MAT to 01.01.17, GB Convenience *2: Kantar Worldpanel, May 15

EVERY FORTNIGHT17 March 2017

SUMMER SOFT DRINKS

Keeping the chillerfresh this summer

OUTCHILL29

electronic payments

CATEGORY FOCUS

SPEEDYSUCCESS

The latest trends in

48

Scottish store thatputs community first

UNSUNG HEROES

10

SHOW PREVIEW

Reasons to attend the NCS show

HUBRETAIL

53


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EVERY FORTNIGHT23 June 2017

FREE GUIDEINSIDE

SOCIAL MEDIA

Retailer putting socialmedia at heart of store

6

39

RETAIL TECHNOLOGY

Staying up to date withthe latest developments

TECHTALK

FESTIVALS AND EVENTS

Making an event of the summer festival season

LOVESUMMEROF

34


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EVERY FORTNIGHT26 May 2017

JUICES AND SMOOTHIES

How the juices category moved with the times

SQUEEZEHEALTH

27

UNSUNG HEROES

Recognising this year’saward-winning retailers

16

FATHER’S DAY

46

DAD’SARMY

Gearing up for Father’sDay gift opportunities

PRE-MIX SPIRITS

Pre-mixed drinks cash in on cocktails trends

DRINKREADY

42

TO


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Lindt is the #1 premium brand within Bars*Lindt EXCELLENCE is the #1 dark chocolate bar brand*Lindt EXCELLENCE is on TV throughout 2015

Source *IRI MAT 8/11/14 total market

The finest chocolate created with love & passion since 1845Find us on Facebook/ExcellenceChocolateUK

Intensify your sales with

Available in PMP

Available in PMP

58025 Lindt Excellence IRN Front cover.pdf 1 05/01/2015 16:42

EVERY FORTNIGHT9 January 2015

22Costcutter stalwart is keeping it in the family

RISE SHINE

Shoppers wake up to hot breakfast options

38

RYO TOBACCO

THE BIG DEBATE

RETAILER PROFILE

BREAKFAST TIME

ROLL MODEL

How to prepare for thetobacco display ban

14

Why roll-your-own still rocks the market

31

AND

Jan09p01Cover.indd 1

07/01/2015 15:13:52


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BIG FLAVOUR

S M A L L M I N T

NEW TREBOR SUGAR FREE MINTS

NEWSUGARFREE

FROM THE NO.1 MINT BRAND*

WITH SUPPORTING TV ADVERTISINGFOR FURTHER INFORMATION AND CATEGORY ADVICE GO TO DELICIOUSDISPLAY.CO.UK

*Nielsen Value Sales Market Share (w.e. 11.06.16)Also available in non PMP. Retailers free to set their own prices.

EVERY FORTNIGHT3 February 2017

How to steam aheadwith hot beverages

HOT BEVERAGES

BREWFRESH

30

Taking a fresh lookat mints and gums

MINTS AND GUMS

REVIEWCHEW

24

HOUSEHOLD

Cleaning up withhousehold products

BLITZSPRING

36

BIG STORY

TESCOSHOCK

Trade responds to Booker merger plan

3

i media information...promotional coverage. the value of the prize needs to be £2,000 worth of...

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