In the second half of 2009, Leeden’s presence strengthened through participation in a series of renowned regional industrial events, opening of new offices and showrooms, land acquisition for development and realignment of subsidiary companies to the mother brand.

Our presence at Oil & Gas Asia 09 in Malaysia, IIW 09 in Singapore and Oil & Gas Indonesia 09 were well- received and earned us numerous accolades from visitors, exhibitors and brand principals. Concurrently, we have also stepped up our efforts on expansion and brand realignment with the recent opening of Leeden (Thailand) Co. Ltd

Nov 2009 • Issue 5 • MICA (P) 149/05/2009

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Leeden Expands Regional PresenceStanding out from competitors in adverse times, Leeden has been expanding robustly, increasing market share and expanding our regional presence through geographical diversification. With expansion across Asia in our effort to deliver superior customer service, we are able to provide timely and efficient sales and after-sales service through proximity to our customers.

and rebranding of Dynamic AD Industries Sdn Bhd to Leeden Welding Sdn Bhd. NIG Filler Alloy Sdn Bhd - a member of Leeden has also completed a land purchase spanning some 11,045sqm for the construction of an office, factory and warehouse in Nilai, Negeri Sembilan.

To cater to our customers’ evolving and varying operational and business requirements in this ever-changing environment, we are also proud to continually expand our extensive range of product offerings with confidence and trust from our Brand Principals in Leeden representing their brands in this region.

Clockwise from top: Front view of Leeden Thailand office; Ribbon-cutting ceremony; Our Leeden Thailand showroom

Grand Opening of Leeden (Thailand) Co. LtdLeeden marks a new milestone in Chonburi, Thailand. With the Grand Opening of a new 3-storey office, sales showroom and warehousing facilities on 19 June 2009, Leeden aims to leverage on the trend of a fast growing presence of oil & gas investments in the region.

The set up of facilities near our customers who are mostly located in Chonburi is important for us. As a total welding solutions provider, we can thus ensure timely response with the provision of technical services. This differentiates us from a mere distributor. We will continue to build our presence and leverage on the demand for Welding, Gas & Safety solutions from oil & gas producers in the region.

Mr. Steven Tham, Executive Chairman & CEO, Leeden Limited

In Malaysia, Dynamic AD Industries Sdn Bhd Rebrands to Leeden Welding Sdn Bhd Harnessing the positive synergies of the Leeden brand, a dinner was held on 13 June 2009 at the Sunway Resort, Malaysia to mark the rebranding of Dynamic AD Industries Sdn Bhd to Leeden Welding Sdn Bhd.

Various principals from ITW Group, Mathey Dearman, Fronius and CRC-Evans, invited guests and staff attended the night of fun and merry-making. It was a joyous moment when our staff and distinguished guests ushered in Leeden Welding Sdn Bhd to a brand new start and greater success in the future.

Leeden Completes HQ ShowroomLeeden completes our flagship HQ Showroom at 1 Shipyard Road, Singapore in August 2009. It is our largest showroom across the region and houses internationally-renowned brands from our various business divisions - Welding, Gas and Safety. We are pleased to showcase our innovative product offerings that suit our customers’ varying needs in this constantly changing environment.

Customers from the marine, oil & gas and other related industries within close proximity will have another convenient avenue to look at what we offer at Leeden. This further establishes our intent to bring our business closer to our customers.

The look and feel of the showroom is designed in line with the brand identity that we have achieved and been featuring at international exhibitions. Complemented with comprehensive product showcases, it serves to give our customers an “integrated” purchase experience.

Oil & Gas Indonesia 2009 Jakarta, Indonesia

IIW 2009 Singapore

Leeden staff enjoying a toast with Mr. Ang, President ofSingapore Welding Society

Indonesia has been an oil producer for many years, joining OPEC in 1962. According to OGI 09, the elimination of tariffs on importing equipment used in the areas of Oil & Gas production in Indonesia as well as the Indonesian Government’s lending aid to improve the technology available will greatly stimulate the demand for Oil & Gas products.

Riding on this industry trend, Leeden has jumped on the bandwagon to promote our suite of products & services to the marine offshore, oil & gas industries through our participation in the recent OGI 09. The brightly-lit booth set in vibrant Leeden colors, the extensive suite of product showcases, and sound technical advice from our staff marked our presence at the event. OGI 09 is the third oil & gas show which Leeden has participated in this year, as part of our efforts to gain market share across the region.

Leeden was one of the main sponsors for the 62nd Annual Assembly and International Conference of the International Institute of Welding (IIW 09), held for the first time in Singapore from 12 - 17 July 2009 at the Grand Copthorne Waterfront Hotel. With over 600 delegates, mainly welding experts and practicing professionals from all around the world, there were countless opportunities for knowledge-sharing. As part of the IIW 09 Organizing Committee, Leeden was proud to be involved in the successful hosting of this annual international event. Our hospitality was evident throughout the entire assembly and the highly commended social events - where delegates indulge in fine food and wine.

IIW 09 was a great success, with accolades pouring in from many of the seasoned delegates.

Oil & Gas Asia 2009 Kuala Lumpur, MalaysiaOGA 09 was held at Kuala Lumpur Convention Centre, Malaysia from 10-12 June 2009. The attendees were mainly trade visitors from the oil & gas, marine offshore and rig fabrication industries. At this biennial exhibition, our double-decker booth and exciting showcase of internationally renowned Welding and Safety brands were evident crowd-pullers.

Leeden showcased quality products from OTC, CRC-Evans, Hobart, Mckay, FSH Welding Group, Bortech, Mathey Dearman, Fronius, Wachs, Blue Metals, Uvex, DBI Sala and Red Wing Shoes at OGA 09. Brand principals were also present to attend to customers’ enquiries with their technical expertise. Garnering positive feedback at OGA 09, we strive to make our upcoming shows a greater success.

CaseStudy:

FSH Training in FranceIn September 2009, staff from Leeden’s Welding Division, American Dynamics (ADPL) were invited to a product training session conducted by FSH Welding Group (FSH) in Belfort and Besancon, France. This training session provided an opportunity for the impartation of product knowledge and expertise to our staff on the range of welding consumables offered by FSH.

The visits to the manufacturing facilities of Reboud-Roche and Selectarc Industries gave our staff an interesting and educational hands-on experience. Our counterparts from FSH conducted product trainings on topics including:

• Flux Cored Welding Consumables (Megafil) Training Conducted by Dr. Erturul Engindeniz, Technical Director & Mr. Martin Schnirch, Sales Director

• Brazing Alloys Training Conducted by Ms. Paola, Marketing Manager & Mr. Philippe Schmitt, Director It was a rare opportunity for us to be able to

witness and get some hands-on experience in the manual brazing and induction brazing process

Leslie Yap, Product Manager, ADPL

The technical knowledge and experience gained from this session equipped our staff with an edge in providing customers with better recommendations and technical advice for their projects. It also helped to forge a stronger bond between the staff from both companies and foster a better working relationship between Leeden & FSH – Partners in Welding Excellence.

Clockwise from top: 2 stretches of Alu 150 tucked away at the top; Vehicle Handover Room; BMW's Body workshop

Fumes Extraction Systems for Automotive Industry by NedermanOur client - BMW has a 6-storey regional sales and service centre that houses an exquisitely designed showroom, a paint & body workshop, an air-conditioned training room as well as a designer vehicle handover room where owners collect their BMW in comfort and style. They needed a robust and maintenance-free system that extracts all welding and exhaust fumes, yet maintaining a high aesthetic value.

Leeden’s Safety Team recommended Nederman solutions which are customized to the respective areas without interfering with the centre’s daily operations and sales activities.

Paint & Body workshopTo extract welding fumes emitted in the workshop, 2 stretches of Alu 150 and trolleys with original arms, powered by 2 FilterMax C25 units were installed.

Training roomTo extract exhaust fumes for a bay big enough for 2 vehicles, the 920 exhaust rail housing 1 trolley with twin extractor nozzles were recommended.

Vehicle handover roomsA Vehicle Exhaust Fume Extraction System was installed in each of the 6 air-conditioned rooms. Quick changeover couplings are supplied to fit exhaust nozzles according to different exhaust pipe configurations. These couplings, nozzles and hoses can be hidden away in a wall cabinet when not in use.

The Nederman solutions provided excellent performance and functionality while paying due attention to the aesthetical value of the centre as requested. BMW was very pleased with Leeden’s recommended products and our professional undertaking of this ground-breaking project in South-East Asia.

Leeden Secures Agency Rights to Mirage and HyperthermCulminating from the development of our presence in the region and to cater to our customers’ evolving operational and business needs, Leeden is proud to secure new agency rights to market specialized welding equipment under the brands Mirage & Hypertherm.

As Leeden develops its presence across the region, we are able to grow our product range by gaining new agency rights. This is important as it would in turn enable us to provide holistic solutions to suit the various needs of our clients.

Mr. Kelvin Lee, Managing Director and COO, Leeden Limited

We are honored to be the distributor of Hypertherm in Indonesia, who produces the most advanced plasma cutting systems that deliver quality performance and reliability, and help businesses to increase productivity and profitability.

We are also honored to be the exclusive distributor of Mirage across South-East Asia. Mirage designs and manufactures a wide range of portable machines tools for on-site applications. Its product range includes flange facers, hot tapping, milling, grinding, journal turning, boring, threading machines.

30 Years Outstanding Distributor Award

American Dynamics Pte Ltd (ADPL), a wholly-owned subsidiary of Leeden Limited, is proud to be awarded the 30 Years Outstanding Distributor Award by Daihen Corporation (OTC Daihen).

ADPL has been the Sole Distributor for OTC’s full range of welding machines, plasma cutting machines and automated robots across the region in Singapore, Malaysia and the Riau Islands, Indonesia for the past 3 decades and counting. We are also the first in the region to be accorded such a high honor from Daihen Corporation. To commemorate this joyous occasion, a dinner was held at The Cathay Restaurant on 18 July 2009.

We are very honored to have been awarded the 30 Years Outstanding Distributor Award by Daihen Corporation as it lends strong testament that our strategy of being a one-stop welding solutions provider has paid off not only for Leeden, but also the brands which we represent. We will continue to keep up our quality of service and grow hand-in-hand with Daihen Corporation to enhance its market presence in the region.

Mr. Steven Tham, Executive Chairman & CEO, Leeden Limited

Mr. Steven Tham receiving the award fromMr. Yagyu, President & CEO of Daihen Corporation

Management of Leeden Limited – Mr. Steven Tham & Mr. Kelvin Lee with management of Daihen Corporation – Mr. Yagyu, Mr. Kiyohara & Mr. Kaneda

1 Shipyard Road, Singapore 628128 • Tel: (65) 6266 4868 • Fax: (65) 6266 2026Email: enquiry@leedenlimited.com • Website: www.leedenlimited.comPublished by Marketing Communications Department, Leeden Limited.

NIGPL’s fleet of vehicles Our new 140-cylinder truck

Mr. Steven Tham, Executive Chairman & CEO, Leeden Limited was conferred the Outstanding Entrepreneurship Award at Asia Pacific Entrepreneurship Awards 2009 (APEA 2009). Organised by Enterprise Asia, the award is Asia Pacific’s most prestigious award for entrepreneurs - recognising and honoring exemplary business leaders who have demonstrated outstanding performance, entrepreneurship and tenacity in developing successful businesses within the region.

Leeden's Board of Directors at the Awards Night Mr. Steven Tham Receiving the Award

APEA 2009 Outstanding Entrepreneurship Award

Since joining Leeden in 2000, Mr. Tham has earmarked a new strategic business plan to steer the company out of an intermittent pattern of low profits and losses with a focus on the Group’s core competencies in Welding, Gas and Safety solutions.

Our success to date would not have been possible without human capital, an extremely

important element in our business model. I would like to applaud my entire team at Leeden who have done a fantastic job to build the Leeden brand.

Mr. Steven Tham, Executive Chairman & CEO, Leeden Limited

Advocating Operational ExcellenceLeeden’s Gas Division in Singapore, operated through National Industrial Gases Pte Ltd (NIGPL) is amongst the first in the industry to be awarded the ISO 9001: 2008 certification.

The provision of quick response and safe delivery of our products is an integral part of our production and logistical chain. With the addition of a new truck, designed to carry up to 140 cylinders in a single trip, to our fleet, we are better geared to meet our valued customers’ demand for on-time delivery, ensuring a fast and reliable supply of our products.

Mr. Robert Goh, General Manager, NIGPL

Currently, NIGPL has an impressive fleet of 7 trucks with cranes for delivery of pallets, 6 trucks with tail lift and a 10-footer pickup for delivery of loose cylinders, and a van for delivery of liquid nitrogen onsite. We recently added a new truck designed to carry up to 140 cylinders in a single trip, to boost our delivery capabilities.

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This entire fleet has been certified to meet the New Regulations on Transportation of Flammable Gases policed by the Singapore Civil Defence Force (SCDF). SCDF has also adopted some of NIGPL’s best practices, observed during a prior visit, as recommendations in their new set of regulations. It is another testament of our relentless pursuit and an undying commitment towards Operational Excellence.