I love my work. Like anybody in business, I want to make a profit.

I want to make a profit, but profit isn’t all I care about.

What defines “success” anyway?

A profitable business must have great value.

But what good is my business if profit is the only value?

I want my business do well, and …

… I want my business to do good.

In other words, I want my business to be sustainable.

Is it possible to do good AND do well?

My business affects a lot of people.

I’m going to have to great plan. But there’s so much to consider.

My business affects other people.

I need help to make sense of it all.

I need to be able to see.

I need a big picture of my business that considers all my concerns.

With a visual tool, I could make sense of all the confusion.

I could map my ideas and try out different scenarios.

With a big picture I could easily explain my ideas and plans.

Together we could create a business that does good and does well.

I need a tool to help me build a model for my business.

A Strongly Sustainable Business Model

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Story and illustrations by Patricia KambitschPatricia@playthink.com www.playthink.com