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iResearch China SME B2BE - C o m m e r c e R e s e a r c h

2010-2011

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1Copyright iResearch Global Inc. 2010

iResearch China SME B2B E-Commerce Research 2010-2011

Contents

I. Research Background of the 10th Chinese Netizens Online Consumption Behaviour

II. Methodology

III. Definitions

IV. Abstract

V. Text of Report

1. Overview of Chinas B2B E-commerce Industry Development (2010)

1.1. Review of the Situation in 2010 and Comments

1.2. Analysis of the Current Industry Situation in 2010

1.3. Future Development Tendency and Outlook

2. About the Industry: Monitoring Data of Chinas B2B E-commerce Market (2010)

2.1. Market Scale-Transaction Scale

2.1.1. Transaction Scale of Chinas SME B2B E-commerce Market

2.1.2. Permeability of Chinas SME B2B E-commerce Transaction Scale

2.1.3. Transaction Scale of the Domestic Trade and the Foreign Trade in Chinas SME B2B

E-commerce

2.1.4. Chinas Online B2B E-commerce Transaction Scale

2.2. Market Scale-Revenue Size

2.2.1. Revenue Size of Chinas B2B E-commerce Market

2.2.2. Condition of Increase in the Revenue Size of the Four Quarters in Chinas B2B

E-commerce Market (2010)

2.3. Market Share-Share of Enterprises

2.3.1. Revenue Share of Chinas B2B E-commerce Operators (2010)2.3.2. Change Condition of the Revenue Share of the Four Quarters in Chinas B2B

E-commerce Operators (2010)

2.3.3. Condition of the Market Share of Annual Visits of Chinas Major B2B E-commerce

Websites (2010)

2.3.4. Condition of the Market Share of Annual Webpage Browses of Chinas B2B

E-commerce Websites (2010)

2.4. Number of Chinas B2B E-commerce SME (2010)

2.4.1. Number of Chinas SME

2.4.2. Number of Chinas SME Using Third-party B2B E-commerce Service (2010)

2.4.3. Number of Chinas SME Using B2B E-commerce Payment Service (2010)

2.5. User Size-Key Enterprises

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2.5.1. Size of the Registered Users of Chinas Major B2B E-commerce Enterprises

2.5.2. Size of the Paying Customers of Chinas Major B2B E-commerce Enterprises

2.5.3. Size of the User Coverage of Chinas Major B2B E-commerce Websites2.5.4. Change Condition of the Total Reading Visits of Chinas Major B2B E-commerce

Websites (2010)

2.5.5. Change Condition of the Monthly Total Webpage Browses of Chinas Major B2B

E-commerce Websites (2010)

3. About Enterprises: Performances of Chinas B2B E-commerce Enterprises (2010)

3.1. Alibaba

3.1.1. Current Situation of Alibaba

3.1.2. Analysis of Hotspots in 2010

Appendix: Development History of Chinas B2B E-commerce

Disclaimers

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Text of Report

I. Background of 10th

Survey on China Internet Users Online ConsumingHabits

iResearch Consulting Group (www.iresearchchina.com) made a survey from Dec in 2010 toJan in 2011, aiming to investigate the China Internet users habits and consuming habitsagain. The survey has been carried out for ten times in eight years since iResearch madethe survey on China Internet users consuming habits for the first time in 2003.

II. Methodology

This report mainly collects data through iUserSurveys online questionnaire and thoroughinterviews and studies on relevant operators and distributors. iUserSurvey is a market

research platform developed by iResearch for online media users.

1.1 MethodologyThis survey mainly utilizes online surveys according to statistical theory and internationalpractice. The questionnaires can be viewed on iResearchs website (link:http://iclick.researchchina.cn/survey/10/) and on banners and text link ads in 109mainstream websites in the duration of December 1st, 2010 and January 15th, 2011 for usersto answer questions. This survey collects over 80,000 responses to the questionnaire and,ultimately, 70,000 samples were valid due to exclusion invalid questionnaire and the ratioweighting of gender and age of netizens.

1.2 Gender/Area Distribution of Netizens

Matching and weighting according to gender and age distribution of netizens issued byCNNIC in January, 2011.

2. Explanation of iResearch Online Survey (Industrial Research)

iResearch mainly conducts industrial research through comprehensive industrial interviewsand desktop research:

Understand the general situation of relevant industries and obtain sales andmarketing statistics by interviewing experts, manufacturers, and channels inthis industry

Desktop research is obtaining statistics of industrial scale by comparing publicinformation and referring to user investigation statistics

Analyze through the iAdTrackers online ad supervision system,iUserTrackers online behavior continuity research system, and iResearchse-commerce comprehensive data supervision system, Ecommerce Plus.

The methods through which iResearch obtains public information:

Statistics and information from the government Relevant economic statistics Public information about this industry Annual report and quarterly report of enterprises Public views from senior experts of this industry

iResearch mainly conducts market estimating research through desktop research,

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comprehensive industrial interviews and iResearchs statistics and forecasting model.

Operating and market data from desktop research and interviews

Calculating basic data and making regression and prediction according to theevaluation model and industry experience curve of data

At the same time with data flow above processing, iResearch would evaluatekey factors affecting future market development, and adjust and correctestimated numbers according to the evaluation of prediction, finally producesmarket forecasting numbers.

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2.2. Market Scale-Revenue Size

2.2.1. Condition of the Market Share of Annual Visits of Chinas Major B2B E-commerce

Websites (2010)

Chart 2-3 iUserTracker-Market Share of Major B2B Ecommerce Websites' Number of Visits in 2010

alibaba.com59.0%

hc360.cn9.6%

cn.made-in-china.com

2.0%

global market.com1.7%

dhgate.com0.7%

mysteel.com0.8%

globalsources.com

0.5%

315.com.cn0.4%

others25.3%

iUserTracker-Market Share of Major B2BEcommerce Websites' Number of Visits in 2010

Source: iUserTracker. Home & Office version of 2011.10. It is calculated based on long-term monitoringdata of over 200 thousand Internet users' online behaviors at homes & work locations excluding the

public Internet access sites.

2011.3 iResearch Global Inc. www.iresearchchina.com

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2.2.2. Condition of the Market Share of Page Views of Chinas B2B E-commerce Websitesin 2010

Chart2-4 iUserTracker-Market Share of Major B2B Ecommerce Websites Page Views in 2010

alibaba.com65.3%

hc360.cn6.8%

dhgate.com2.6%

cn.made-in-china.com

1.9%

mysteel.com1.0%

globalmarket.com0.9%

globalsources.com

0.9%

315.com.cn0.4%

others20.2%

iUserTracker-Market Share of Major B2BEcommerce Websites' Page Views in 2010

Source: iUserTracker. Home & Office version of 2011.10. It is calculated based on long-termmonitoring data of over 200 thousand Internet users' online behaviors at homes & work locationsexcluding the public Internet access sites.

2011.3 iResearch Global Inc. www.iresearchchina.com..

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2.3. User Size-Key Enterprises

2.3.1. Number of the Monthly Unique Visitors of Chinas Major B2B E-commerce Websites

Chart2-5 iUserTracker-Number of the Monthly Unique Visitors on Chinas Major B2B E-commerceWebsites

96

69

107111 110

118 117125

120127

116 119

-27.9%

55.0%

3.4%-0.6%

7.5%-0.9%

7.1%-4.3%

6.0%-9.0%

3.1%

0

30

60

90

120

150

180

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

iUserTracker- Number of Monthly Unique Visitors onChina Third-party B2B E-commerce Platform in 2010

monthly unique visitorsmillion people% quarter-on-quarter growth rate

Source: iUserTracker. Home & Office version of 2011.10. It is calculated based on long-termmonitoring data of over 200 thousand Internet users' online behaviors at homes & work locationsexcluding the public Internet access sites.2011.3 iResearch Inc www.iresearchchina.com.

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11Copyright iResearch Global Inc 2010


2.3.2. Monthly Number of Visits to China Major B2B Ecommerce Websites

Chart 2-6 iUserTracker-Monthly Number of Visits to China Major B2B Ecommerce Websites from 2010.1to 2010.12

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

alibaba.com 300 151 331 363 361 367 390 419 398 414 434 433

hc360.com 64 34 55 57 60 68 66 71 57 61 62 51

made-in-china.com 11 6 11 13 12 14 14 15 15 15 15 10

dhgate.com 3 2 2 4 4 5 7 8 6 6 4 6

315.com.cn 4 1 3 3 3 3 2 2 2 1 1 1

0

90

180

270

360

450

iUserTracker-Monthly Number of Visits to China MajorB2B Ecommerce Websites from 2010.1 to 2010.12

Source: iUserTracker. Home & Office version of 2011.3. It is calculated based on long-termmonitoring data of over 200 thousand Internet users' online behaviors at homes & work locationsexcluding the public Internet access sites.

2011.3 iResearch Global Inc. www.iresearchchina.com.

monthly visits

million

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