Kevin CohnVice President of Operations

@Atypon

I Saw What You Did &I Know Who You Are

STM Seminar, London19 April 2012

This is a motion pictureabout UXORICIDE!

I Saw What You Did and I Know Who You Are2

Paid Content User Targeting

Scientific &Scholarly

Yes No

Consumer &Trade

No Yes

Until Recently...3 I Saw What You Did and I Know Who You Are

“Original Sin”

4 I Saw What You Did and I Know Who You Are

Monetize Individuals?

5 I Saw What You Did and I Know Who You Are

Institution Proxies

6 I Saw What You Did and I Know Who You Are

I Saw What You Did

7 I Saw What You Did and I Know Who You Are

I Saw What You Did &I Know Who You Are

The Forest and the Trees

8 I Saw What You Did and I Know Who You Are

9

Privacy

I Saw What You Did and I Know Who You Are

Kevin CohnVice President of Operations

@Atypon

I Saw What You Did &I Know Who You Are

STM Seminar, London19 April 2012