PRESENTATION ON CUSTOMISED RESEARCH DONE FOR NOKIA UNDER

MEANING OF MARKET RESEARCH ANALYST

Is a Trained professional who uses techniques ranging from surveyors and focus group to statistical analysis.

Study consumer preferences and buying habits to help companies more effectively Market their products and services

THE MAJOR RESEARCH FIRMS IMRB InternationalHansa ResearchRNB Research DatamonitorDunnhmby Euromonitor InternationalIpsos MORIKantar GroupiSOURCe OpportunitiesMintelBCC Research

About iSOURCe

iSOURCe delivers sales accepted pipeline for global B2B technology companies in addition to customized business research, actionable sales intelligence and audience outreach services.

iSOURCe develops and deploys innovative sales strategies and solutions to support the inside sales function.

Over the last 10 years, iSOURCe has partnered most top 100 global technology brands in variety of sales and research related engagements.

Since inspection in 2003, iSOURCes staff has grow to over 180 experienced analysts and more than 30 industry-experienced managers and supports staff. The company currently operates across India, South Asia and Middle East & Africa.

ABOUT THE COMPANY PROFILE

ISOURCe has partnered with major global technology brands including Cisco, Dell, EMC, HP, Infosys, Juniper Microsoft, NetApp, Oracle.The Company employs over 180 analysts many of whom have backgrounds in technology with graduate, post-graduate degree or MBA qualifications.Services are specifically designed to support inside-sales terms, cover a range of sales functions and generate demand to enable effective customer engagement.

CLIENTS iSOURCe work with host of top technology clients and helps to identify new business prospects and supports them with business intelligence. So they can Tread the competitive market scientifically.

Services provided by iSOURCeDemand GenerationCustomer Profiling Data Management Customised ResearchSales Support

Customised Research done by iSOURCe for Nokia

WHAT IS CUSTOMISED RESEARCH?Specific market insights and intelligence enable our clients to get a perspective on a prospective customer base or a specific industry sector, particularly when deploying competitive displacement strategies; launching new products; or entering a new geography.

Strategies Includes:-Customised Research ServicesCompetitor Analysis/MapsSector Tracking: Market IntelligenceNew Market Entry AuditsBrand Recall Survey

PROFILE OF THE COMPANY

Name NokiaFounded Tampere, Grand Duchy of Finland (1865)Headquarters Espoo, FinlandNo of Employees 90,981 Revenue12.70 billion

DATA COLLECTION AND SAMPLING TECHNIQUE Sources:- - Primary Sources:- Through Survey and Campaigns - Secondary Sources:- Through Companies database Sampling Unit:- Noida and Delhi NCR - Small Planet - Social Cubix - Ymedia Labs - Ustwo - Razor FishSampling Technique:-- Convenient Sampling

CHALLENGES AND OBJECTIVES OF STUDY Client was facing a problem in identifying the actual developers out of the total registrants for its free membership program. The client wanted to get some detailed information about their existing developers including the kind of applications they were developing and the platform and technologies being used by them. Another key area which the client wanted investigated was the difficulties faced by developers in developing apps for its platform. It also wanted to increase the membership of its paid developer program by offering it to the developers identified out of the registrants for its free membership program. Further, the client wanted to increase the number of applications available on its app market platform.

FINDINGS AND RESULTS iSOURCe worked as a marketing arm of the client and helped in market expansion. Campaigns designed to overcome business challenges and the process involved in each are as follows:The client received a detailed database of 4,463 mobile application development companies in Asia and the EMEA region.It also received a database, generated via secondary research, of 2,337 mobile application developers from the EMEA region.The number of mobile apps available on its marketplace (Nokia Store) increased significantlyThe client successfully conducted 32 events and technical workshops with the required set of developers

ContdMembership of the clients paid developer programs went up Applications on the Nokia Store published by developers from SEAP [Southeast Asia Program]region rose by 320% over two months

The number of applications on the Nokia Store published by developers from India increased by 240% over two months

The client can now easily extract the required set of developers working on any particular technology, platform or developing any specific app from the knowledge database

The knowledge database also helped the client estimate the competitions strength by comparing the number of apps on other platforms with the availability of apps developed for its own platform

This exercise also helped the client indentify the pain points of the developers of applications for its platform

ContdAnalysis of lead feedback received from the client regional sales manger. This included tracking the number of leads closed, accepted (in funnel), pending for Validation by sales team of client and rejected leads

Weekly re-view call with client regional sales mangers discussing the above analysis

Re-validation and Re-assignment of rejected leads.

Growth in number of applications on the Nokia Store over four months with the help of iSOURCe

CONCLUSION Using the list of registrants for client events and through secondary research, iSOURCe helped the client by:Deep profiling mobile application development companies in Asia and the EMEA regionIncreasing the membership of the clients developer programs Increasing the number of applications published on the clients market platform Helping the client in audiencegathering for its events and technical workshopsHelping client know their customersComplete profiles of 2,773 customer companies were built from a single contact and product sold and customer feedback obtained arming the client with greater information about their customers to enable further sales.

Contd

Helping client know their customers

Complete profiles of 2,773 customer companies were built from a single contact and product sold and customer feedback obtained arming the client with greater information about their customers to enable further sales.

CLIENT SPEAK Very Nice good job

By Country Manager, Nokia