I-SPEED

Hamar, Norway28th November 2012

Hazel Bowen Powys County Council

Structure of Tourism in Wales

16/02/10

Swot AnalysisWeaknesses• Poor Connectivity• Lack of ICT Skills and joined up ICT resources• Insufficient marketing activityStrengths• Excellent Natural Tourism Product• Good working Partnerships

16/02/10

Emarketing StrategyKey Recommendations• New interactive website• Community Sub Domains• E brochures• Smart Phone/Tablet Application• Social Networking• Customer Database

16/02/10

Content is Key!

• Fun• Interactive• Colourful• Engaging• Variety of formats

16/02/10

Transfer Process

Gold Card – Hedmark

Offer discounts to visitors Innovative platform for marketing the

destination and individual trade

16/02/10

How?

Trails Mid Wales

• Smart phone application

• I books

16/02/10

Target Market

Soft leisure Over 50’s Families Day visitors Enthusiasts

Product

Walks

Themed Easy to moderate 2 – 3 hours in length

16/02/10

16/02/10

Creating the trail

Record trail with smartphone reader app Upload trail to Content Management System Populate trail with points of

interest/commercial features Publish trail

16/02/10

16/02/10

16/02/10

16/02/10

16/02/10

16/02/10

16/02/10

16/02/10

16/02/10

Three further delivery methods for the discounts

Trails Mid Wales Facebook page “Get Offer” Explorer Discount Cards

Email/Text from ipad/tablet book.

16/02/10

16/02/10

16/02/10

16/02/10

Launch

Corporate Launch at RWAS 2012 Trade Launch Visitor Launch – Crickhowell Walking Festival

1st March 2013

16/02/10

Ongoing Marketing

Traditional Media – Journalist visits AMA Associates

Individual trade websites

Partnership websites eg Countryside Council for Wales, Canals Rivers Trust, Brecon Beacons National Park

Explore Mid wales & The Brecon Beacons Brochure & new website

Facebook

Instagram (Finn Harries)

Green Traveller

16/02/10

Thank you

16/02/10