i spy webinar - 10 common mistakes retailers make in ecommerce
DESCRIPTION
Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.TRANSCRIPT
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10 Common Mistakes Retailers make in Ecommerce
tweet @ispymarketing #ispywebinar
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Launched in 2005 An award winning digital agency Uptimisation – always going beyond and delivering
industry leading results A truly integrated approach to digital marketing Hugely experienced retail team We maximise the ways in which your customer
finds, engages and purchases from your brand online through our key services
A bit about us..
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Conversion Optimisation
Senior Account Manager
Specialises in Retail ECommerce
Fiona Low
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Today’s Session Why Conversion Optimisation is crucial to any E Commerce businesses
success Top 10 Common mistakes (even leading UK) Retailers Make in Ecommerce
1. The difference between Online and Offline shoppers
2. Navigation Confusion
3. Product information
4. Never in stock – availability issues
5. Unclear Delivery and Returns Policy
6. Not Having a Guest Checkout
7. Losing interest when checking out?
8. Ignoring Online Trust Issues
9. Poor Multichannel Integration
10. Not Getting the Best Use Out of Analytics
Questions Need further information? Get in touch!
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The average site conversion rate
98% of traffic to the average website exit without buying anything
purchasedvisited
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Turn visitors into customers
There are easily avoidable but common mistakes that can have a hugely negative
effect on conversion rate
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1. Not Understanding the Difference Between Online and Offline Shoppers
Vs
Supermarket Psychology whitepaper available to today’s attendees.
Tweet us @ispymarketing
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2. Having a Confusing Navigation
A site’s navigation needs to be logical and intuitive
People can’t buy things they can’t find!
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One of the UK’s leading retailers
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3. Lack of Clear Product Information
Online shoppers can’t touch and feel products
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How long is a piece of string?
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Showing customers what they are buying
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4. Having poor availability
Tactics can be employed to minimize frustration from a lack of fulfillment
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No stock, why bother?
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Get in touch
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5. Unclear delivery & returns policies
Unclear or hard to find delivery and returns policies are one of the biggest barriers to
conversion
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6. Not having a guest checkout
According to Forrester Research:
“more than 23% of online shoppers will immediately abandon their basket if they
have to register on a website to buy”
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7. Poor checkout process
40-60% of visitors abandon their online shopping basket
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Confusing forms
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8. Ignoring online trust issues
Some visitors will always have a doubt in their minds that buying online isn’t safe
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9. Poor multichannel integration
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10. Not getting the best use out of analytics
Having a firm grasp on your site’s analytics lets you identify your visitors’
conversion barriers
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In summary…
• Identifying and removing roadblocks in your customers’ journey can significantly improve your conversion rate
• Avoid making these common ECommerce mistakes and turn visitors to your site into customers
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Questions?
• Join on @ispymarketing for our twinterview NOW! #ispywebinar
• Feel free to get in touch• [email protected]
• Want a copy of today’s session? Go to I Spy’s slideshare.
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