i. the campaign ii. the election. i. the campaign -the campaign trail/the stump -canvassing ...
TRANSCRIPT
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6. THE PRESIDENTIAL ELECTION PROCESS, PART 2
I. The campaignII. The election
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I. The campaign -the campaign trail/the stump -canvassing -permanent campaign -“megastates” -“swing states” -sound bites -direct mail/e-mail campaigning -micro-targeting
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-2012 presidential campaign: almost $6B 2012, including more than $1B on advertising (1992: $123M)
-Federal Election Campaign Act (1971) + Federal Campaign Acts 1974 & 1976
-Federal Election Commission -soft money/hard money -“issue” ads, party-building activities,
“get out the vote” efforts, etc. -matching funds
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-2002 Mc-Cain Feingold Act -2010: Citizens United v. Federal Election
Commission -Super-PACs
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Stephen J. Wayne: “Presidential candidates typically overpromise and underinform to get elected.”
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II. The election
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Straight ticket Coattails
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-electoral college (270/538 votes needed to win)
-winner-take-all system -“get out the vote”/registration drives
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The Oath of Office
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Obama taking the Oath of Office (Jan 2013): http://www.youtube.com/watch?v=f4RzFiF3z78 A compilation of sound bites: “The real Mitt
Romney”:http://www.youtube.com/watch?v=bxch-yi14BE (see also: http://www.youtube.com/watch?annotation_id=annotation_26662&feature=iv&src_vid=bxch-yi14BE&v=bQu2SVFF-cU)
Ten 2012 campaign ads:http://swampland.time.com/2012/12/04/top-10-politics-lists/slide/hes-got-it-right/