i vox business cases ukraine online

CASES

PANEL BUILDING (RECRUITMENT)

UKRAINE ONLINE

Multiple clients

Multiple sectors

The first stage of the All-Ukrainian project UOnline was finished on March, 31, 2009. the project aimed to measure visitors satisfaction level of Ukrainian web-sites.

UOnline is the All-Ukrainian survey of Ukrainian Internet users. The project is held by research bureau iVOX Ukraine in cooperation with numerous web-sites which have expressed their desire to participate in the project.

The project is unique for Ukraine because its allows web-site's visitors to express their opinion about the design, content, usability, and many other parameters. And for one's turn allows the web-site to get the objective analysis of its performance from its own audience.

Main goal for iVOX =>panel building by placing banners on very popular websites and offering participants to website evaluation possibility to subscribe to iVOX panel !!!

CLIENT &SECTOR

CASE SPECS

CASE: VARIOUS CLIENTS – IVOX INITIATIVESUKRAINE ONLINE

Goals towards the participants (websites / portal sites)

Standardized and scientifically validated questionnaire designed by iVOX and aimed to provide / define / organise:

Complex web-site evaluation by users on different criteria

Why do visitors visit your website

Which weak sides of the website should be improved

…

To benchmark the web-sites in major categories (finance, media, sport etc)

To provide socio-demographic profile of the visitors for better understanding of the target audience and efficient attraction of advertisers

To get deep analysis of specific Internet trends

Þ Ukraine Online was launched in January 2009. By the end of the first quarter around 20 web-sites have joined the project.

GOALS


Goals for iVOX UA

Simple:

Build the panel!

Create awareness and generate sales

GOALS


If you are in the Internet, you are known.

If you have web-site, you are known even more.

But is this communication efficient? Every owner of the web-site should

Know who are the people he speaks to and how well he is doing that.

Who are the visitors of my website?

How do they evaluate the website by different criteria?

How am I doing comparing to my competitors?

What should be improved to attract more visitors and advertisers?

Ukraine Online is a national project aimed to give answers to all these

Questions to give a new push in development of the Internet in Ukraine

APPROACH To sell


3 parts of Ukraine Online project:

APPROACH

Ukraine online monitor

Special focus surveys

Loyalty program


The main websites categories Media Business & Finance

Goods and Services

Sport

Computers

Weather

Аuto/moto

Regional portals

Entertainment

APPROACH


Ukraine Online Monitor. HOW? Layer to attract visitors for participation

Message:

“We are interested about your opinion”

“Help us to improve our website”

Technically controlled by iVOX:

Cookie-based (one person will see the questionnaire only once)

Disappears over some time or can be closed easily

Web-administrator need only to insert 1 line of Java-script to make it all live

Respondents answers go directly to Socratos Online Research

System. At the end of each quarter they are analyzed by iVOX specialists and provided in a report to project participants on their visitors.

APPROACH


Questionnaire

The questionnaire is standard and includes the following questions:

Where did you first hear about this web-site?

Please, rate your first impression when you visited this web-site.

Have you ever visited other websites in the same field? If so, is this web-site worse or better?

What is the reason you have visited/are visiting this web-site?

Would you or would you not recommend this web-site to others (friends, family, colleagues)?

What would you recommend this web-site? Please, write all of comments and requests.

APPROACH


Questionnaire The questionnaire also includes respondent evaluation of the website

based on a five point scale by the following criteria: Web-site has a good design

The text on web-site can be read easily

The structure of web-site is clear to me

Web-site works without any technical problems

Loading of web-site goes quickly

The information at web-site is up-to-date, recent

Web-site is the source which I trust

Web-site invites me to surf around

The information on web-site is relevant for me

Web-site is user friendly

Web-site causes a desire to come back once again

Web-site stands out among other web-sites in the field

APPROACH


Questionnaire

In addition, the questionnaire includes questions for visitor profile analysis. It gives understanding of the visitors’ socio-demographic characteristics:

Gender

Age

Education level

Household situation

Presence, gender and children’s age

Place of residence (region, size of inhabited locality)

Occupation

Personal net income

Level of using the Internet

APPROACH


Steps to participants:

Sign the partnership agreement

Get the website logo from partner

Launch the Ukraine Online Monitor on participant website (1 line of Java-code to be added to the website) for at least one year

Elaborate and send the results at the end of each quarter (reporting & analysis)

APPROACH


Knowledge and know how

Partnerships with professional web improve companies => ask the right questions

iVOX brand image and positive reputation

Socratos survey platform

Partnership approach and interesting commercial value proposition

USP’s

Value For

Client

* Related to the target group of the panel, see earlier

Evaluation of website and detection of possible issues or points for improvement

Optimize traffic to website and keep visitors longer

Improve clickthroughs (if applicable)

Reach website’s goals better and with less effort E.g. sales, get contact data, … => wide possibility for commercial advantages

Inform customers, members or other stakeholders

…


UOnline was launched in January 2009 => end of the first quarter about 20 different Ukrainian websites have become its participants such as bt-lady.com.ua, career.ua, delo.ua, gorod.cn.ua, happywoman.com.ua,innovations.com.ua, mycityua.com, segodnya.ua, unian.net + MANY others.

During the first quarter the project OUkraine was attended by over 7000 respondents. In the beginning of April iVOX made the first gifts raffle among all respondents (mobile phone Nokia 7610 Supernova, household appliances, perfumes gift certificates, petrol vouchers, mobile communications account replenishment cards).

In the first quarter all websites-participants received detailed survey reports as well as the analysis that would contribute to improve websites activities for better visitors attraction and cooperation with advertisers. Such reports will be provided to participants at the end of each quarter. Also we plan to conductsurveys on special Internet related topics (online spending, eFinance, eTravel, eNews, Real Estate, Automotive,...) two times a year through a representative sample of Ukrainian Internet Users (1000 people for each survey) based on the iVOX Online Panel. The project is on an ongoing basis so the organizers invite all the websites to join the participan

SOMERESULTS


http://bt-lady.com.ua/

http://career.ua/

http://delo.ua/

http://gorod.cn.ua/

http://happywoman.com.ua/

http://innovations.com.ua/

http://mycityua.com/

http://www.ivox.com.ua/http/segodnya.ua

http://unian.net/

iVOX supplies:

Total infrastructure to run the surveys

Methodological support of our research specialists

6 electronic reports:

CONCRETEDELIVER-ABLES & RESULTS


Ukraine Online Monitor. RESULT?

Dataset with response data ready for any other marketing analysis

Excel or SPSS format

The results of competitive analysis for your category (the results of your web-site compared with average characteristics of category, only you get the information on your visitors’ opinion)

Four times a year – on the results for each quarter (delivered by April, 15, July, 15, October, 15, January, 15)



Potential extra: Special Focus Surveys In depth analysis on special Internet related topics (online

spending, eFinance, eTravel, eNews, Real Estate, Automotive,…)

Based on tailor made questionnaires that have already been used iVOX in Belgium.

Through a representative sample of Ukrainian Internet Users (1000 people for each survey) based on the iVOX Online Panel

Participants of Ukraine Online get free report with detailed analysis of the issue (quarter 2 and quarter 4)



Loyalty Program

Participants of Ukraine Online allow iVOX to invite respondents to iVOX research community

For every 10.000 iVOX members that are recruited through your channels during 1 year, you obtain 1 survey at no costs.

The survey: Can be on any topic you want

Will be launched on the iVOX Online Panel with 1.000 completes.

Participating websites / partners obtain: The results of your survey with a representative set of Internet Users in Ukraine

Report in Excel and SPSS



i vox business cases ukraine online

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