i want my bike back - #lsmboulder 1st place
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TRANSCRIPT
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i want my bike back
Lean Startup Machine Boulder, CO May 20, 2012
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Problem: 2 million broken hearts
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“iwantmybikeback”
GPS tracking device and mobile/web applicaDon
SoluDon
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Enter, Elena (the target)
The Commuter • Bike is integral to life • $500 bike • Disposable income • Trendy • Uses social media • Has a smartphone • Early Adopter • Looking for a soluDon to
keep her bike safe
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ITERATIONS 1 2 3 4
Test Alarm, RFID, GPS, lock?
Fitness App SubscripDon
People will not act
Price
AssumpDon People want GPS
Want more features
FatalisDc People will pay $100
Metrics VALIDATED 8/17
INVALIDATED 2/12
INVALIDATED 7/10
VALIDATED 21/23
Learned Locks don’t cut it
No monthly fee
File police reports
$100 is good
AcDon PIVOT PIVOT PIVOT PERSEVERE
IteraDons
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@wantmybikeback
A/B tesEng 10 visits per hour
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iwantmystu\ack.com
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THANK YOU. QuesDons & Answers