i would do anything for a like but i won't do that
TRANSCRIPT
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I would do anything
for a like but I won’t do that Social Media for Post-secondary institutions
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Who is it?
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A game-changing company that reinvented communication.
It invented the spell checker, grammar checker, and laptop word-processor
In 1989 they earned $500 million in revenue
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“Many people believe that the typewriter and word-processor business is a buggy-whip industry, which is far from true. There is still a strong market for our products in the United States and the world.”
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let’s start a business
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you don’t need to go to a bank for
financing
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you don’t need an expensive
credit card terminal
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you don’t need to hire
people
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you don’t need a building or pay for an entire
office
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now lets celebrate!
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we don’t need a
taxi
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we don’t need to stay at a hotel
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we don’t have to go to a
restaurant
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The Movie industry has been disrupted
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The fashion industry has been disrupted
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The education industry has been disrupted
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The dating industry has been disrupted
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our world has been
disrupted
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80,000 text messages
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35,000,000 missed phones
calls
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the pope’s inauguration
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Capture event hashtags
using Storify
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Sticks don’t work anymore Try Carrots
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A campaign to try and reduce drug use did the opposite. Don’t tell people what to do.
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I Would Do Anything For a Like But I won’t Do That
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People only go online for two reasons;
to solve a problem or to entertain themselves.
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Quit telling people to share what you create. Create something people want to share.
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Youtube What could you share?
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Twitter How will you engage with people?
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Who would be smart to talk to on Twitter?
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What hashtags should you be searching?
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Facebook What reason to people have to like you?
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The secret to Facebook? Allow people to waste time on your page.
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What kind of contest would you run?
What can you give away?
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Instagram What reason do people have to follow you?
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What’s the best part of your school that you could take a picture of?
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What kind of contest could you run on Instagram?
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Our school will be known for
________________
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http://mycollegeguide.org/blog/04/2015/60-colleges-universities-instagram/ http://www.uversity.com/blog/public-universities-and-their-quest-for-the-perfect-social-media-campaign/
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www.strategylab.ca
Twitter : @jephmaystruck
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