i would like to work here because
TRANSCRIPT
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“I would like to work here because…” Jessica Gahtan
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Where do you see yourself in 5 years?
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Where do you see yourself in 5 years?
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Where do you see yourself in 5 years?
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Where do you see yourself in 5 years?
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Where do you see yourself in 5 years?
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(at google)
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WHAT Does google do exactly?
To organize the world’s information and make it universally accessible and useful.
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WHAT Does google do exactly?
To organize the world’s information and make it universally accessible and useful.
What does that mean?
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WHAT Does google do exactly?
Classrooms
Analytics
Adwords
Chrome
DoubleClick
Drive
Gmail
Keep
Maps
News
Translate
Photos
Hangouts
Picasa
Play
Scholar
Wallet
Youtube
Alerts
Calendar
…and much more!
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Do cool stuff
Build cool stuff
sell cool stuff
Teams & roles
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Do cool stuff
Build cool stuff
sell cool stuff
Marketing & Communications
Marketing Manager, Content Marketing, Ads Insights
Teams & roles
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Marketing Manager, content marketing, ads insights
SOURCE: PULIZZI, 2015.
BLOGS VIDEOS INFOGRAPHICS
CONTENT MARKETING: PROVIDING CONSUMERS WITH SOMETHING OF VALUE SO THEY BELIEVE YOUR BRAND TO BE A THOUGHT LEADER IN THE FIELD.
FOR EXAMPLE:
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why is google a great place to work?
REIMBURSEMENT FOR CLASSES &
DEGREE PROGRAMS.
SOURCE: D’ONFRO & SMITH, 2014.
FREE HAIRCUTS
FREE GOURMET FOOD AND SNACKS
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why do i want to work there?
UNLIMITED LEARNING & GROWTH OPPORTUNITIES.
SOURCE: D’ONFRO & SMITH, 2014.
ABILITY TO IMPACT A HUGE NUMBER OF PEOPLE.
EXPOSURE TO AMAZING PEOPLE & GREAT THINKERS.
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How will I prepare for this job?
4 MONTHS Complete BBA in
Marketing
1
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How will I prepare for this job?
2 YEARS Content Marketer
4 MONTHS Complete BBA in
Marketing
1
2
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How will I prepare for this job?
2 YEARS Category Manager,
E-Commerce
3
2 YEARS Content Marketer
4 MONTHS Complete BBA in
Marketing
1
2
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How will I prepare for this job?
2 YEARS Category Manager,
E-Commerce
1 YEAR Marketing Manager
3
2 YEARS Content Marketer
4 MONTHS Complete BBA in
Marketing
1
2 4
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How will I prepare for this job?
2 YEARS Category Manager,
E-Commerce
Marketing Manager, Content Marketing,
Ads Insights
1 YEAR Marketing Manager
3
2 YEARS Content Marketer
4 MONTHS Complete BBA in
Marketing
1
2 4
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More than 2 million people apply to Google each year…
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More than 2 million people apply to google each year…
I’m feeling lucky.