i2b. 2 [lecture] future. business model analysis 2

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i2b/2. Practice Future

Business model analysis.

Commercial platform.

Josep Mª MonguetRFID , 2012


Operative infrastructureEssential capacities Alliances Architecture

Commercial platform.Customers relationsDistribution channels Customers segments

Summary


Business Model

Competitive Strategy

Business Model metaphor.


Operative infrastructure Offer Commercial Platform

Essential capacities

Alliances Value proposal for customers

Customers relations

Customers segments

ArchitectureKey

Resources Key

Processes

Distribution channels

Costs structure Results Incomes flux

Business Model Canvas adapted from Osterwalderand Pigneur

Business Model Canvas


Commercial platform

Customers RelationsOperative infrastructure Offer Commercial Platform



Customers relations

Customers segments

Architecture

Key Resources

Key Processes




Is relation with customers mainly based on trial and error?

Is relation with customers always oriented to selling ?

Is relation with customers often a personal relationship?

Customer relations


Ease of access

Customer relationsCosts


Where the limits are ?

Customer relationsOpportunities


Towards an integrated personal system?

Customer relationsModel


Proposing the best for the costumer

Customer relationsCase / Google


Customer relationsScope

Extended company through social intelligence


Co-creation, collective design, ...

Customer relationsParticipation


Commercial platform

Distribution channelsOperative infrastructure Offer Commercial Platform



Customers relations

Customers segments

Architecture

Key Resources

Key Processes




May be the business model strongly founded on the distribution channel?

Does physical and virtual channels form an hybrid distribution system?



Global virtual space

Distribution channelsDigital


How to help people to be more efficient in using and sharing things?

Distribution channelsDigital + physical

Internet of things and distribution.


Extension of human capacities

Distribution channelsPhysical + Digital


Incubation of ideas

“Entrepreneurship distribution”

Distribution channelsConcept innovation


Key 1: Utility & Value

Distribution channelsCase / Infojobs


Key 2: Usability

Distribution channelsCase / Infojobs


Commercial platform

Customers segmentationOperative infrastructure Offer Commercial Platform



Customers relations

Customers segments

Architecture

Key Resources

Key Processes




Are our customers perfectly identified?

Do we know how many different customers may be interested in our product - service?

Customers segmentation


Variables for segmentation

Kano model

Customers segmentationAnalysis


Variables for segmentation

Customers segmentationAnalysis

Customer value model

Product A /Market 1


The border of fighting

Customers segmentationSynthesis


The car industry has been “behavioring” as if they were luxury shops. This is right for Ferrari and Porsche all the others are just supermarkets

The modelisation of the customer

Customers segmentationSynthesis


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i2b. 2 [lecture] future. business model analysis 2

Design

virtual channels

hybrid distribution

comis relation

integrated personal

personal relationship

social intelligence

comease of accesscustomer

costumercustomer relationscase