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DUTYFREEMAGAZINE.CA Dufry’s Rene Riedi discusses changes in LATAM p. 18 Neutral Duty Free update on Melancia Mall p. 32 What to expect at ASUTIL 2016 p. 52 IAADFS 2016 APRIL 2016 · IAADFS· VOL 26 · NO 1 Inglés y español

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Page 1: IAADFS 2016 DUTFRMAAINA - Bijoux Nouveaubijouxnouveau.com/.../Americas_IAADFS2016_112-114.pdf · Spring/Summer 2016 Collection which began shipping in March 2016, as well as previewing

DUTYFREEMAGAZINE.CA

Dufry’s Rene Riedi discusses changes in LATAM p. 18 Neutral Duty Free update on Melancia Mall p. 32 What to expect at ASUTIL 2016 p. 52

IAADFS 2016 APRIL 2016 · IAADFS· VOL 26 · NO 1

Inglés y español

Page 2: IAADFS 2016 DUTFRMAAINA - Bijoux Nouveaubijouxnouveau.com/.../Americas_IAADFS2016_112-114.pdf · Spring/Summer 2016 Collection which began shipping in March 2016, as well as previewing

112 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016

Fashion accessory company Bijoux Nouveau has reintro-duced the Bijoux Terner brand. Under new ownership the new

management team that brings a bold new business model and new product lines to its 2016 agenda. Poised to show at Orlando’s 2016 IAADFS, the travel retail world celebrates the company’s reemergence into the spotlight.

In June 2013 Bijoux Nouveau, Inc. (BNI), headquartered in Miami, Florida, acquired the assets of Bijoux Terner, LLC, and its portfolio of fashion brands ranging from the flagship Bijoux Terner brand to AdiXion, Cool Travel, and Byou. Robyn Mohr, current President of Bijoux Nouveau who took the lead just six months later in December 2013, says, “We recognized the strength of the Bijoux Terner brand’s positioning and its single price point business model, making it a premier affordable fashion accessory brand in travel retail.”

One of Mohr’s first orders of business as the company’s new president was to bring in Director of Sales Lisa Burgoyne

in May 2014, who has over 26 years of wholesale brand management experi-ence. Combined with Mohr’s 27 years of fashion wholesale and retail experience, the leadership duo brings unprecedented experience and vitality to the company.

Together, Mohr and Burgoyne got to work building a new team and business model. The new management team of product development specialists focuses on specific classifications within the company and has worked to design and develop products that are unique to Bijoux Nouveau. The team quickly worked to evaluate all the things that made the Bijoux Terner brand such a success and to devise ways to do them even better.

The new business model since the acquisition has been all about quality and relationships. Says Mohr, “Since the acquisition, the focus has been on improving the quality and styling of the

product in order to offer a compelling value to our customers. Additionally, we are focused on forging strong positive relationships with our wholesale partners. Ensuring the success of our partners is essential to our success.”

Living up to the “nouveau” in its new company name, the management team has found ways to build upon successes while also identifying plenty of room for new growth in the form of new products, new wholesale partnerships and custom-ers, and even a new distribution facility.

“In terms of new products,” says Mohr, “Bijoux Nouveau designs its own unique styles that are manufactured in our factories and distinguish BNI from its competitors.” The Bijoux Terner line includes bags, textiles, watches, jewelry, hats, sunglasses, and more while new

new name, new ownership, new management for Bijoux Nouveau

With new ownership, management and products, Bijoux Nouveau reintroduces the Bijoux Terner brand at Orlando’s 2016 IAADFS

Back and better than ever:

by HIBAH NOOR

Bijoux Nouveau designs its own unique styles that are manufactured in the company’s factories and distinguish BNI from its competitors

FASHION: BIJOUX NOUVEAU

Page 3: IAADFS 2016 DUTFRMAAINA - Bijoux Nouveaubijouxnouveau.com/.../Americas_IAADFS2016_112-114.pdf · Spring/Summer 2016 Collection which began shipping in March 2016, as well as previewing

114 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016

FASHION: BIJOUX NOUVEAU

items such as the cardishawl, kimono, and trendy hobo bags have become best sell-ers. The Cool Travel line was expanded to include novelty kids’ travel pillows, among other travel items. And, with AdiXion handbags successfully reintroduced at two stores in Miami International Airport, Bijou Nouveau will soon be offering these products to wholesale customers world-wide at US$38 to $68 retail.

In fact, wholesale is another area that puts the “nouveau” in “Bijoux Nouveau.” The company has renewed its dedica-tion to strengthening relationships with wholesale customers. Says Mohr, “Our partners preview new collections season-ally, providing valuable feedback and ensuring that the line meets the needs of our customers. The new sales team has focused on building partnerships with customers.” Account coordinators visit stores to provide on-site training and merchandising updates. They also provide detailed business analysis to assist in maximizing sales. As these partnerships have been either renewed or forged and fostered, increased collaboration and planning have driven customer fill rates consistently above the 95% mark.

With such strong sales figures, Bijoux Nouveau in turn needed a strong distribu-tion center. They now utilize a 3PL facility

for distribution in Miami, Florida. The facility uses state-of-the art technol-ogy and is a free trade zone. With close proximity to the port of Miami, Bijoux Nouveau can export worldwide.

Naturally, one of its first stops en route around the globe this year is the upcom-ing 2016 IAADFS trade show in Orlando. Reflecting on the company’s goals for IAADFS, Mohr says, “most importantly, Bijoux Nouveau will be reintroducing the Bijoux Terner brand to the industry and sharing improvements as well as our vision for the future.”

The company will dive right into its promising future by showcasing the Spring/Summer 2016 Collection which began shipping in March 2016, as well as previewing the Fall 2016 Collection with its partners. Some of the new items Bijoux Nouveau will be previewing include an exciting new collection of jewelry and a new assortment of apparel with kimonos, ponchos, and wraps. The company is also introducing a new line of bag accessories that allows retail customers to play “dress-up” and customize their favorite bags.

Surveying the travel retail and duty free landscape from its new vantage point, the company has identified many exciting initiatives. Says Mohr, “Within the last year, we have leveraged the success of our

brands and strength in product develop-ment to launch a private label program. Four new Bijoux Terner locations were opened in 2015 with additional airport, port, and local market locations planned for 2016 in the Caribbean and US.”

With a sales department that focuses on duty-free and travel retail, account coordinators and customer service representatives have reached out to travel retail partners from Florida to worldwide locations. Currently, Bijoux Nouveau operates 10 company-owned stores, with six stores and two kiosks at the Miami International Airport, one kiosk at the Orlando Airport, and a freestanding store at the Palmetto Outlet in Miami. Outside of its home base of Florida, there are over 300 Bijoux Terner locations worldwide operated by licensing partners including airports, casinos, border locations, local market malls, and cruise ships.

Looking ahead, Bijoux Nouveau even has fresh, new insights into its future. “Our vision is to be the leading wholesale supplier and distributor of fashion acces-sories in the travel retail industry,” says Mohr. “BNI is expanding and evolving the business model that has made the Bijoux Terner brand a worldwide success in order to capture new opportunities and better meet our partners’ needs.”

The Cool Travel line was expanded to include novelty kids’ travel pillows, among other travel items