iab poland - zugara augmented reality presentation
Post on 12-Sep-2014
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DESCRIPTION
IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.TRANSCRIPT
![Page 1: IAB Poland - Zugara Augmented Reality Presentation](https://reader033.vdocument.in/reader033/viewer/2022042613/5412e5f38d7f720c4e8b471e/html5/thumbnails/1.jpg)
The Future Of Augmented Reality Online
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• About Zugara• What Is Augmented Reality• Webcam Social Shopper
Demo• The Future Of Augmented
Reality Online• Augmented Reality Statistics• The Keys To Success With
Augmented Reality
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3www.zugara.com
Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies
Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development
Expertise: Augmented Reality; Gen X and Gen Y Demographics
Founded: 2001
Location: Los Angeles / New York
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
Twitter: www.twitter.com/zugara
ABOUT ZUGARA
Dzień Dobry… WE ARE ZUGARA
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4www.zugara.com
ABOUT ZUGARA
OUR INVOLVEMENT WITHAUGMENTED REALITY
Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality
Active Member of the Augmented Reality Consortium
• www.arconsortium.org/
Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”)
ZugAR Augmented Reality Marker & Manager
Technology
ZugMO Motion Capture
Technology
ZugSTAR Streaming Augmented Reality
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5www.zugara.com
ZugMO Motion Capture Technology
ZugMO Motion Capture Technology
ZugSTARStreaming Augmented
Reality
ZugMO Motion Capture Technology
ZugAR Marker Technology
ABOUT ZUGARA
OUR INVOLVEMENT WITHAUGMENTED REALITY
WEBCAM SOCIAL SHOPPER ZIMONCANNONBALLZ
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6www.zugara.com
What Is Augmented
Reality
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7www.zugara.com
"Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“
(Wikipedia)
WHAT IS AUGMENTED REALITY
WHAT IS… AUGMENTED REALITY
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8www.zugara.com
WHAT IS AUGMENTED REALITY
THE FUTURE OF INFORMATION INTERACTION
VIEW INTERACT
ACCESS
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9www.zugara.com
WHAT IS AUGMENTED REALITY
SCIENCE FICTION IMAGINATION…
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10www.zugara.com
WHAT IS AUGMENTED REALITY
BECOMESREALITY…
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11www.zugara.com
WHAT IS AUGMENTED REALITY
RIGHT BEFORE YOUR EYES….
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12www.zugara.com
WebcamSocial
ShopperDemo
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13www.zugara.com
The Future Of
Augmented Reality Online
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14www.zugara.com
WHAT IS AUGMENTED REALITY
NEARLY EVERY MAJOR INDUSTRYWILL USE AR
Retail / Fashion
Food / Restaurant
Automotive Travel
Entertainment
Sports Education
Real Estate
Consumer Packaged Goods
Electronics
Government
Healthcare
Manufacturing
Finance
Aerospace
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15www.zugara.com
WHAT IS AUGMENTED REALITY
AS WILL MAJOR MARKETING AND ADVERTISING CHANNELS
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16www.zugara.com
THE FUTURE OF AUGMENTED REALITY ONLINE
BRANDS ARE ALREADY USING AR…
A Few Major Brands Have Used Augmented Reality As
Part of Integrated Campaigns…
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17www.zugara.com
THE FUTURE OF AUGMENTED REALITY ONLINE
SOME TO GREAT EFFECT…
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18www.zugara.com
THE FUTURE OF AUGMENTED REALITY ONLINE
FLASH + AUGMENTED REALITY
FLARToolkit Works In Flash (No Additional Plug-in)
Flash Player 10 Penetration*93.5%
FLARToolkit Licensing Costs Are Nominal; Development
In Actionscript
Flash Player 10.1 Will Support Greater Graphic Processing To Speed Up
Draw Time In Flash – Papervision 3D
*Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand.
FLARToolkit Will Become Standard For
Augmented Reality Online
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19www.zugara.com
Augmented Reality
Statistics
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20www.zugara.com
Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.
(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)
AUGMENTED REALITY STATISTICS
AUGMENTED REALITY REVENUE
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21www.zugara.com
Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.
(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
AUGMENTED REALITY STATISTICS
WORLDWIDE WEBCAM GROWTH RATE…
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22www.zugara.com
As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)
AUGMENTED REALITY STATISTICS
WEBCAM VIDEO UPLOADS ON FACEBOOK
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23www.zugara.com
Case Study (over a one month period)
AUGMENTED REALITY STATISTICS
CANNONBALLZ AR GAME STATS
Unique Visitors11,672
% Of Unique Visitors That Logged Into
Facebook11%
Average Time Spent On Site4 min 36 sec
% Of Unique Visitors That Had Webcams*
80%
% Of Unique Repeat Visitors25%
*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
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24www.zugara.com
Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)
AUGMENTED REALITY STATISTICS
AR POLLS – BROWSER PLUG-IN
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25www.zugara.com
Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)
AUGMENTED REALITY STATISTICS
AR POLLS – DO YOU HAVE A WEBCAM
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26www.zugara.com
The Keys To Success With Augmented
Reality
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27www.zugara.com
#1 Augmented
Reality Based On Utility
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28www.zugara.com
#2 Social Media
Integration
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29www.zugara.com
#3 Long Term Gain vs.
Short Term Fame
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www.zugara.com
Dziękuję!