iab "silo smashing" presentation
DESCRIPTION
My presentation on Silo Smashing from the #IABUK Mobile Integration event today, join the #SiloSmashing movement!TRANSCRIPT
Oisin Lunny, Senior Market Development Manager, OpenMarket
SILO SMASHING!
@oisinlunny #SiloSmashing
@oisinlunny #SiloSmashing
@oisinlunny #SiloSmashing
“An information silo is a management system incapable of reciprocal operation with other,
related information systems.”wikipedia.com / http://www.andyjanning.com/of-silos-and-blinders/
@oisinlunny #SiloSmashing
SOCIAL
http://superiorrotary.areavoices.com/2010/11/25/silos/
LOCALMOBILE
@oisinlunny #SiloSmashing
http://superiorrotary.areavoices.com/2010/11/25/silos/
MARKETING PAYMENT HR
CSalerts
http://www.mobomo.com/2012/08/ken-fang-presents-at-the-howto-gov-mobile-first-webinar/
How did we get Here?
C O N S U M E R S D E M A N D M O B I L I T Y !
@oisinlunny #SiloSmashing
@oisinlunny #SiloSmashing
http://www.moroch.com/blog/2012/03/five-reasons-marketers-should-think-mobile-first/
@oisinlunny #SiloSmashing
EXAMPLES
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TV
TV
TV events / newspaper ads drove peak donations, in particular support from ITV
Peaking at 298k on 08/07/11
@oisinlunny #SiloSmashing
60%@oisinlunny #SiloSmashing
Eurostar - using mobile engagement for CS
@oisinlunny #SiloSmashing
Use mobile to tell your brand story
@oisinlunny #SiloSmashing
build the opt-in
@oisinlunny #SiloSmashing
@oisinlunny #SiloSmashing
Keep It Simple at the Start!
Gimme Credit!
@oisinlunny #SiloSmashing
@oisinlunny #SiloSmashing
World’s largest media and entertainment company
• Theme parks and resorts throughout North America, Europe and Asia
• SMS notifications to guests for vacation reminders, itinerary changes, hotel room readiness, shopping coupons, and upcoming promotions
http://bit.ly/silosmashing2
@oisinlunny #SiloSmashing
global consultancy
http://collaborationforgood.org/2012/01/17/breaking-down-data-silos-in-the-cloud/
@oisinlunny #SiloSmashing
major global broadcaster
http://smashingpicture.com/our-amazing-planet-earth/
60m SMS in UK / year
@oisinlunny #SiloSmashing
http://www.westoeelectronics.co.uk/shop/viewitem.php?productid=25
@oisinlunny #SiloSmashing
http://www.flickr.com/photos/paulmonkeypaul/4865631231/
OpenMarket provides mobile solutions for enterprises to engage and transact with customers,
partners and employees via the mobile channel
Our clients trust us to power their mobile business
@oisinlunny #SiloSmashing
Your Systems OpenMarket’s MEP Your audience
Service editing via drag and drop or APIs
The workflow engine processes services, simplifies data integrations to your preferred business systems (CRM, analytics, other web services) and generates reports
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Multi-channel support including SMS, MMS, Push, Email, Voice & IVR ensures the right message is sent via the preferred method
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@oisinlunny #SiloSmashing
customers and partners
@ gleonhard
@oisinlunny #SiloSmashing
oisin TO 88600
STAY IN TOUCH, TEXT… #SiloSmashing