iabc 2006 profile 1 summary of canadian results iabc/toronto prepared for: iabc research foundation...
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IABC 2006 PROFILE 1SUMMARY OF CANADIAN RESULTS
IABC/TORONTO
Prepared for:
IABC RESEARCH FOUNDATION
Prepared by:
RESEARCHWORKS INC.
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WELCOME!
Introduction About ResearchWorks
Objectives• Determine annual base salary and variable pay (2006).• Gather information about educational background, years of
communications experience, principal area of focus, and more.
Methodology Response Rate Weighting Salary Sample Composition Use of Data
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Agenda
Respondent Profile Salary Highlights Median Salary by Selected Variables Other Findings Summary
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Statistical Terminology
Mean The mean is the sum of individual parts divided by the number of
parts. (Commonly referred to as the average.) Median
The median is the middle-most value when the individual values are arranged in increasing or decreasing order. The median is also the 50th percentile or the midpoint.
Percentile The pth percentile of a list is the number such that p percent of
the elements in the list are less than that number.
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Gender, Age, & Education(Total Canada)
Gender: 81% of respondents were female.
Age: 40% were less than 35 years old.
37% reported their age to be between 36 to 45 years.
Education: 64% had completed a University/Bachelor’s degree.
15% reported that they had completed some type of Graduate degree (Total University = 79%).
17% completed a Diploma or certificate program.
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Experience, Type of Communications, & Location(Total Canada)
Experience: 8% had less than 3 years of experience. 38% percent had 3 to less than 10 years of experience. 37% percent had 10 to less than 20 years of experience. 17% percent had 20 or more years of experience.
Focus of Work – Top 3 Most Frequently Mentioned:1) Corporate communication (22%)
2) Internal communication (18%)
3) External communication (12%)
Chapter Membership: 35% of respondents belonged to the IABC / Toronto chapter. 21% of respondents belonged to chapters located in Alberta (Calgary
and Edmonton).
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Accreditation, Job Title(Total Canada)
Professional Accreditation: 14% were professionally accredited.
Accreditation Membership: 11% of this fourteen percent were accredited by IABC.
Job Title – Top 3 Most Frequently Mentioned:1) Manager (24%)2) Director (17%)3) Specialist (10%)
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3%
3%
3%
4%
5%
7%
7%
8%
9%
14%
Public Relations
Utility
Association
Consulting
Insurance
Not for profit/Charity
Education
Medical/Healthcare
Finance/Banking
Government/Military
Industry/Sector (Top Ten Most Frequently Mentioned – Total Canada)
Base: 1,119
Q2. Which of the following best describes the industry or sector that you will be working for at the end of 2006?
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Years in Current PositionTotal Canada
1%5%
34%
60%
Less than 3 years 3 to less than 10 years 10 to less than 20years
20 years or more
Q12. How many years will you have been working in your current position at the end of 2006?
Base: 1,120
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Years with Current OrganizationTotal Canada
6%9%
37%
48%
Less than 3 years 3 to less than 10years
10 to less than 20years
20 years or more
Q10. How many years will have been you been working for this organization at the end of 2006?
Base: 1,120
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Employment Situation in Two YearsTotal Canada
33%
59%
5%
6%
0.3%Not working
Working for self
Working in a differentprofession
Working in anotherorganization
Working in presentorganization
Q22. Where do you see yourself in two years?
Base: 1,112
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Annual Base Salary DistributionTotal Canada
0.8%
14%
16% 16%
11%
8%9%
7%
Less than$35,000
$35,000 toless than$50,000
$50,000 toless than$60,000
$60,000 toless than$70,000
$70,000 toless than$80,000
$80,000 toless than$90,000
$90,000 toless than$100,000
$100,000to lessthan
$120,000
$120,000or more
19% Base: 1,017
Q25. What is your annual base salary in 2006?
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Median Base SalaryCanadian Overview
Eastern Canada
Central Canada
Western Canada
Median Base Salary$65,000
Median Base Salary$75,000
Median Base Salary$63,000
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Annual Median Base Salary by Chapter(In Descending Order)
Chapter 2006 Median Base Salary
Ottawa AIPC (n=47) $80,000
Toronto (n=364) $75,000
Montreal (n=39) $75,000
Manitoba (n=10) $70,012
Southwestern Ontario (n=67)(Includes Golden Horseshoe, Grand Valley, and London chapters)
$69,867
Edmonton (n=81) $66,500
BC (n=128) $66,219
Calgary (n=136) $64,954
Atlantic/Eastern Canada (n=44)(Includes Newfoundland and Labrador and Atlantic Canada chapters)
$62,804
Saskatchewan (n=72)(Includes Saskatoon and Regina chapters)
$60,983
Caribbean and Trinidad & Tobago (n=12) $43,320
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Where Do I Stand? (Total Canada)
If you were an IABC member living in Canada in 2006 and you earned a base salary of…
• $55,100, you earned more than 25% of survey respondents
• $70,000, you earned more than 50% of survey respondents
• $87,000, you earned more than 75% of survey respondents
75th
25th
$300,000
$87,000
$70,000
$29,500
$55,100
Mean $75,115
Median
Max.
Min.
Q25. What is your annual base salary in 2006?
Base: 1,017
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Where Do I Stand? (IABC / Toronto)
If you were a member of the IABC / Toronto chapter in 2006 and you earned a base salary of…
• $60,000, you earned more than 25% of survey respondents
• $75,000, you earned more than 50% of survey respondents
• $95,000, you earned more than 75% of survey respondents
75th
25th
$260,000
$95,000
$75,000
$30,000
$60,000
Mean $80,948
Median
Max.
Min.
Q25. What is your annual base salary in 2006?
Base: 364
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Comparative Overview - Base Salary
Total Canada 2006(Includes all chapters, Base = 1,017)
Median base salary = $70,000
Mean base salary = $75,115
Total Canada 2003*(Includes all chapters, Base = 1,341)
Median base salary = $58,665
Mean base salary = $63,369
*Note: in 2003, salary statistics were calculated based on midpoints. Caution is required; results should be considered an estimate.
*Note: 2003 data was not weighted.
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Comparative Overview - Base Salary
IABC/Toronto 2006(Base = 364)
Median base salary = $75,000
Mean base salary = $80,948
IABC/Toronto 2003*(Base = 371)
Median base salary = $67,000
Mean base salary = $72,197
*Note: salary statistics were calculated using midpoints in 2003. Caution is required, as results should be considered as an estimate.
*Note: 2003 data was not weighted
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Annual Median Base Salary by Experience Total Canada
Q11. How many years have you been working in the communication profession?
Base: 997
$45,000
$60,000
$76,132
$92,139
Less than 3 years
3 to less than 10 years
10 to less than 20 years
20 years or more
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Annual Median Base Salary by Experience IABC / Toronto
$40,000
$65,000
$85,000
$95,000
Less than 3 years
3 to less than 10 years
10 to less than 20years
20 years or more
Q11. How many years have you been working in the communication profession?
Base: 362
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Top Ten Annual Median Base Salary by Industry/Sector Total Canada
$75,000
$75,000
$77,075
$77,683
$78,285
$80,836
$82,306
$82,383
$95,000
$100,099
Publishing
Manufacturing
Consumer products/services
Oil & gas exploration
Real Estate
Entertainment
Consulting
Utility
Pharmaceutical
Petroleum, refining & marketing
Q2. Which of the following best describes the industry or sector that you will be working for at the end of 2006?
Base: 1,015
25
$70,000
$65,000
$68,962
$80,881
High School orequivalent
Diploma or certificateprogram
University/Bachelor'sdegree
Graduate degree
Annual Median Base Salary by Education Total Canada
Q41. What is the highest level of education you have completed?
Base: 965
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Annual Median Base Salary by Education IABC / Toronto
$65,000
$67,500
$73,000
$87,000
High School orequivalent
Diploma or certificateprogram
University/Bachelor'sdegree
Graduate degree
Q41. What is the highest level of education you have completed?
Base: 353
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Top Ten Annual Median Base Salary by Job TitleTotal Canada
$73,000
$75,000
$75,056
$84,697
$86,693
$92,419
$96,242
$113,323
$117,000
$120,000
Manager
President/Executive Director/CEO (owner)
General Manager
President/Executive Director/CEO (non-owner)
Group Manager
Director
Independent/Self Employed
Senior/Executive VP
Partner/Principal/Associate
Vice President
Q14. Which of the following best describes your job title?
Base: 1,017
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Top Ten Annual Median Base Salary by Focus of Work
Total Canada
$63,002
$64,367
$64,645
$66,971
$67,299
$67,540
$74,206
$75,000
$77,297
$84,000
Public relations
Marketing
Media relations
Internal communication
Community relations
External communication
Strategic planning
Public affairs
Corporate communication
Issues management
Q13. Which function/department best describes the focus of your work?
Base: 1,017
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Annual Median Base Salary by Gender Total Canada
$80,000
$67,500
Male Female
Q40. Gender:
Base: 1,012
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Annual Median Base Salary by Gender IABC / Toronto
$72,500
$85,000
Male Female
Q40. Gender:
Base: 995
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Annual Median Base Salary by Accreditation Total Canada
$88,130
$66,000
Professionally Accredited Not Professionally Accredited
Base: 992
Q46. Are you professionally accredited?
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Annual Median Base Salary by Accreditation IABC / Toronto
$94,000
$73,000
Professionally Accredited Not Professionally Accredited
Q46. Are you professionally accredited?
Base: 361
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Annual Median Base Salary by Hours Worked per Week Total Canada
Q18. On average, approximately how many hours did you work per week?
Base: 1,001
$64,000
$63,743
$75,000
$80,000
$95,000
35 to less than 40
40 to less than 45
45 to less than 50
50 to less than 55
55 or more
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Annual Median Base Salary by Hours Worked per Week IABC / Toronto
$70,000
$67,650
$75,300
$84,000
$103,000
35 to less than 40
40 to less than 45
45 to less than 50
50 to less than 55
55 or more
Q18. On average, approximately how many hours did you work per week?
Base: 364
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Annual Median Base Salary by Employment Situation Total Canada
$78,440
$69,000
Self Employed Not Self Employed
Q19. Will you be self employed at the end of 2006?
Base: 999
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Annual Median Base Salary by Employment Situation IABC / Toronto
$80,000
$75,000
Self Employed Not Self Employed
Q19. Will you be self employed at the end of 2006?
Base: 364
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$46,000
$53,000
$68,000
$64,000
$74,122
$95,000
$100,604
Early career development
Advanced stages of training and development
Fully qualified professional communicator
Some supervision responsibilities
Involved in planning
Regularly direct other professionals
CEO
Annual Median Base Salary by Position Description Total Canada
Q16. Please choose the description that best matches the position you held at the end of 2006.
Base: 1,013
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Benefits
At least 6 in 10 respondents reported that they received the following as part of their benefits package in 2006:
Medical Plan (92%) Dental Plan (91%) Paid Vacations (80%) Vision Plan (79%) Life Insurance (72%) Company Pension Plan (65%)
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Compensation Satisfaction*
Almost one quarter of respondents (24%) gave the “top-box” score response of “very satisfied” for satisfaction with their salary level.
Six percent indicated they were “very dissatisfied”
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Variable Pay
51% received variable pay in 2006 Median = CDN$9,000 Mean = CDN$23,672
Industry/Sector Most Likely to Offer Variable Pay (Top 3)• Finance/Banking
• Government/Military
• Insurance
Industry/Sector Least Likely to Offer Variable Pay (Bottom 3)
• Cultural/Travel/Tourism
• Aerospace
• Environmental Services
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Independent Hourly RatesTotal Canada
Q29. If you will be self-employed at the end of 2006, what is your hourly rate?
Base: 50
6%
13%
8%
11%
24%22%
16%
Less than$50
$50 to lessthan $75
$75 to lessthan $100
$100 toless than
$125
$125 toless than
$150
$150 toless than
$200
$200 ormore
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Agency Hourly Billable RateTotal Canada
Q30. If you work for an agency, what will your hourly billable rate be at the end of 2006?
Base: 60
10%
14%
18%
11%
7%
10%8%
21%
Less than$75
$75 to lessthan $100
$100 toless than
$125
$125 toless than
$150
$150 toless than
$200
$200 toless than
$250
$250 toless than
$300
$300 ormore
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Salary IncreasesTotal Canada
Received Increase? 88% received
Increase Amount over past 2 Years 43% received 10% or more
Next Pay Increase 51% said 3 to 5% increase 22% said 6 to 8% increase Largest expected increases (20% or more)
Public Relations (32%) Consulting (16%)
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Base: 1,096
Non-Financial Incentives to Leave Current JobTotal Canada
1%
2%
3%
3%
8%
9%
20%
21%
32%
Better workplace (physical) environment
Closer to family
Better perks
Better benefits package
Less commuting time
Other non-financial incentive
Work-life balance
More interesting work
Opportunities for advancement
Q23. Which of the following non-financial incentives would compel you to leave your current job?
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Change in Staff/SizeTotal Canada
The top three industries most likely to report increases in staff/size were:1. Government/Military
2. Education
3. Finance/Banking
52%
2%8%
39%
Increased
Stayed the same
Decreased
Don’t know
Q6. During the last two years, has your communication department, practice or firm’s staff/size…
Base: 1,106
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Change in Budget/RevenueTotal Canada
The top three industries most likely to report increases in budget/ revenue were:1. Government/Military
2. Education
3. Medical/Healthcare
49%
30%
10%
11%
Increased
Stayed the same
Decreased
Don’t know
Q7. During the last two years, has your communication department, practice or firm’s budget/revenue… Base: 1,114
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International Perspective
*Caution: all pay data in above table reported in US Dollars (Canadian data included).** Includes only respondents who reported variable pay in 2006.
Note: Sample size varies between groups. Majority of respondents belong to chapters located in the United States and Canada.
United States Canada
OUSCA(Outside United States/Canada)
Median Base Salary* $75,000 $61,695 $77,891
Median Variable Pay** $10,000 $7,932 $18,535
Compensation Satisfaction(Indicated “very satisfied”) 22% 24% 22%
Professional Accreditation(Whether with IABC or other) 10% 14% 19%
Self Employment(Indicated “self employed”) 7% 6% 15%
Gender: Male Female
25%75%
19%81%
31%69%
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Comparison (2003 vs. 2006)*Total Canada
2003 2006
Median Base Salary $58,665 $70,000
Compensation Satisfaction 11% “Very Well Compensated” 24% “Very Satisfied”
Received Variable Pay 41% 51%
Benefits (Top Three)
1) Dental Plan (94%) 1) Medical Plan (92%)
2) Medical Insurance (93%) 2) Dental Plan (91%)
3) Long-Term Disability (83%) 3) Paid Vacations (80%)
Focus of Work (Top Three)
1) General Communications/PR (25%) 1) Corporate Communication (22%)
2) Corporate Communications (22%) 2) Internal Communication (18%)
3) Internal Communications (10%) 3) External Communication (12%)
*Caution: Survey design was not identical in 2003 and 2006. As such, only most frequently mentioned (top rated) response categories have been compared. Use caution when interpreting results.
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Summary Survey Respondents were:
mostly female (81%) well educated (79% indicated some type of University degree)
Years of Experience: 54% had at least 10 years of experience in the communication
profession
Focus of work:1) Corporate communication (22%)2) Internal communication (18%)3) External communication (12%)
Accreditation: 14% of respondents were professionally accredited
11% percent of this 14% were accredited by IABC
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Summary Cont’d...Salary Statistics
Total Canada 2006(Includes all chapters, Base = 1,017)
Median base salary = $70,000
Mean base salary = $75,115
IABC/Toronto 2006(Base = 364)
Median base salary = $75,000
Mean base salary = $80,948
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Summary Cont’d...Predictors of Median Base Salary (Total Canada)
The following variables were statistically significant predictors of annual base salary in 2006:
1. Years of Experience in the Communications Profession
2. Gender
3. Accreditation
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Summary Cont’d...Median Salary by Selected Variables (IABC/Toronto)
Median Salary by Employment Situation
Self Employed = $80,000 Not Self Employed = $75,000
Median Salary by Professional Accreditation
Accredited = $94,000 Not Accredited = $73,000
Median Salary by Education
Graduate Degree = $87,000 Bachelor’s Degree = $73,000
Median Salary by Gender
Male = $85,000 Female = $72,500
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Summary Cont’d...Three Scenarios (Total Canada)
• Monica earns less than $60,000• Amy earns $60,000 to less than $80,000• Jesse earns $80,000 or more
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Summary Cont’d...Three Scenarios (Total Canada)
Monica(Earns less than
$60,000)
Amy(Earns $60,000 to less than $80,000)
Jesse(Earns $80,000
or more)
Age(Median)
Younger(30)
A bit older(38)
Older(43)
Years of Experience(Likelihood of 20 or more years experience)
Less Experience(5%)
A little more(10%)
Most Experience(32%)
Education(Likelihood of Graduate degree)
Less Education(9%)
A little more(12%)
Most Education(22%)
Hours Worked per Week(Likelihood of 50 or more per week)
Shortest Days(17%)
A few more hours(21%)
Longest Hours(51%)
Accreditation(Likelihood of accreditation)
ABC not likely(3%)
A few more(11%)
ABC Most Likely(25%)
Compensation Satisfaction(Likelihood of “very satisfied”)
Less Satisfied(12%)
More Satisfied(22%)
Most Satisfied(40%)
Gender(Likelihood female)
Mostly Females(86%)
Mostly Females(85%)
A few more Males(71%)