iabc france at eme leadership institute 2012
DESCRIPTION
The IABC EME Leadership Institute took place in PAris on Octobe 22, 2012, co-hosted by IABC France. We shared our savoir-faire in terms of events programming and professional development.TRANSCRIPT
Welcome to the 2012 Leadership Institute
Being Exceptional
FRANCE#emeli #iabcfr #iabceme
How can we excel in Disruptive Times?
October 22, 2012
Claudia Vaccarone & Lise JanodyPresident & Vice-President, IABC France
Best Practice SessionEvents programming that works!
EMELI 2012. Next up ...
10:15 - 10:45
FRANCE#emeli #iabcfr #iabceme
Best Practice SessionEvents Programming That Works!
#emeli #iabcfr
October 22nd, 2012
IABC France AT A GLANCE
IABC France Membership 2011-2012
• 2001: Chapter founded • 2003: Hosted first Leadership Institute outside USA• 2005: Hosted EuroComm • Stable membership (between 55 and 70)• Ecosystem of 500+ communications professionals• 330 members on the IABC France LinkedIn Group
• 67% in the Paris region
WHY EVENTS?
• Strategic choice:
– 2010: Significant drop in membership – Strong need to demonstrate membership value– SHOW, not TELL! IABC dynamic resources– Recognized importance of face value and events
as a valuable community building tactic
INGREDIENTS FOR SUCCESS
1. A truly committed Board & Events Team2. A successful partnership with AUP3. Two regular formats
• Networking• Professional Development Seminars
4. Quality of speakers & leveraging the IABC leadership5. Regular dialogue with members6. Events-focused communications program
2012 -2013 BOARD MEMBERS
• Claudia Vaccarone - President
• Lise Bissonnette Janody -Vice President
• Bob Simpson - Past President
• Kristen Sukalac - Secretary
• Thomas X. Scott - Treasurer
2012-2013EXTENDED LEADERSHIP
• Andrew Hennigan - Director of Communications
• Eileen Lavergne – Dir. Professional Development & Events
• Marie-Laure Blanc - Director of Member Relations
• Maureen Jenkins - Co-Director of Career Development
• Tatiana Orozco - Co-Director of Career Development
• Kristen Sukalac – Dir. of Leadership Awards & Accreditation
2012-2013EVENTS COMMITTEE
• Victoria Marshall - Event Officer
• Clare Mattock - Event Officer
• Elisabeth Carroll Simon- Event Officer
SUCCESSFUL PARTNERSHIP: AUP
• Global Communications Program (Graduate & Undergraduate)
• Campus: 2 central locations • Reciprocal added value:
• AUP hosts IABC events - for free
• IABC welcomes at events registered students & faculty - for free
• Faculty members available to speak and moderate panels
• Promotional support
EVENTS PROGRAMMING
1. Content marketing approach: – SHOW, DON’T TELL!
2. Collective effort, a combination of:– Brainstorming– People coming forth with ideas– Energetic events managers!
3. Consistent strong logistics:– AM event breakfast– Evening PD events followed by drinks
EVENTS PLANNING
• Competitive analysis• Avoid conflicting dates/events
PROFIT MAKING SCHEME
COSTSREVENUES
1. Venue: 0€ Members: FREE
2. Speakers: 0€ AUP Students: FREE
3. Refreshments: 100€ Non-members: 30€
SIGN UP PROCEDURE
• Sign up on http://france.iabc.com • Weezevent platform• New mail address recuperated
and added to mailing list
• 8 seminars – 10 networking events (including Christmas Party)• 3 venues (AUP, Alcatel-Lucent, Eutelsat SA)• Seminars: 342 participants altogether• 23 speakers – 8 different topics• Most attented: Social Media Week event (100 onsite + 233 online)
EVENTS SEASON 2011/12
NETWORKING EVENTS
• Regularity• Second Thursday of the Month
• Always same venue• Hotel Des Etats Unis (Opera)
• Board Members attend• Best spokespersons & advocates
• Regular promotion on social channels & by email
PROFESSIONAL DEVELOPMENT EVENTS
A SAMPLE OF TOPICS
Weaving localization into web content strategy
May 2012
Les grandes tendances mesurées de
la communication Sept 2011
Internal Social Networks: Lessons From the Trenches
Oct 2011
Brand Content: The Enterprise as Publisher
Nov 2011
Social Media in Corporations: Empowerment
or Surveillance? Feb 2012
Women in Communications: A Velvet
Ghetto Still?
March 2012
A SAMPLE OF TOPICS
New Challenges for Communicators in the Digital Workplace
Apr 2011
How to prepare for a crisis and communicate when one happens Dec 2010
The B2B Challenge: Integrating Social Media in Communications Strategies
March 2011
Developing International Communications Plans and
Deploying Them Locally Jan 2010
PR People and Journalists: A Working Relationship for the
Social Media Age Nov 2010
The Power of Stories: How Corporations, NGOs and Professionals Use Storytelling to Engage With Their Audiences Mar 2011
Digital Branding: The Latest Trends and What You Need to Do About Them Oct 2010
QUALITY OF SPEAKERS
• Leveraging the IABC leadership
• High Profile International Speakers
REGULAR DIALOGUE WITH MEMBERS
• Formal: Polls & Surveys
• Informal: At networking events
• Meeting the demand for PD in terms of :– Formats & timing– Topics
• Evaluation Forms
• Events-focused communications programPRE-EVENT: POST-EVENT:
1. Email shots 1. Event write-up on IABC
France blog 2. Social Media 2. Viral push of
event’s pictures3. Board Members Personal Contacts
EVENTS PROMOTION
