i’m nick from belgium intro via 3 books€¦ · “it’s our goal to make corporates innovate...
TRANSCRIPT
I’m Nick from Belgium
intro via 3 books
BOOK 1
BOOK 2
BOOK 3
“It’s our goal to make corporates innovate like startups to challenge the status quo.”
for Fortune500 & global innovation leaders
Heavy industry/manufacturing Utilities/Chemicals/Pharma Commodities/Automotive/…
Banking/Finance/Payroll/HR Telco/Publishing/Travel/ FMCG/…
B2B
B2B2C & B2C
Tokyo
Business Model Innovation
?
10 types of innovation
Configuration/Internal Offering ExperienceBusiness model Network Company
Structure Process Product performance
Product system Service Channel Brand Customer
Engagement
Volume of innovation efforts last 10 years
source: Doblin Group, Inno 15
10 types of innovation
Configuration/Internal Offering ExperienceBusiness model Network Company
Structure Process Product performance
Product system Service Channel Brand Customer
Engagement
Volume of innovation efforts last 10 years
source: Doblin Group, Inno 15
10 types of innovation
Configuration/Internal Offering ExperienceBusiness model Network Company
Structure Process Product performance
Product system Service Channel Brand Customer
Engagement
10 types of innovation
Configuration/Internal Offering ExperienceProfit model Network Company
Structure Process Product performance
Product system Service Channel Brand Customer
Engagement
source: Doblin Group, Inno 15
Cumulative Value Creation last 10 years
Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
just to make sure we’re all on the same page…
Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
So many options to make money, experiment with
pricing & revenue models,…
Business Model Innovation where to find new growth for your business.
Business Model Innovation where to find new growth for your business.
Explore extra revenue sources!
Different categories:
+ specific examples
No magic.Extra money?
Remember this one?
Remember this one?
1 million pixels to sell = 1 million dollar #awesome
Copy & Remix.An easy exercise to start.
Airbnb
Airbnb
of Food.
of Parking.
of Boats.
AirBnb of X
AirBnB of ….
“Matchmaking people to make money from assets
they own.”
Netflix
Netflix
of Books.
of Toys.
of Clothing.
Uber of X.
Uber of ….
“on-demand service via an App”
But…
Tinder
Tinder
of Jobs.
of Fashion.
of Shopping.
Tinder of ….
“Swipe based matching”
not a business model pattern, more about the interface.
Understand the patterns!
You are in the center!
Your own venture
Business Model transactions
Focus to make this flow as smooth as possible. #frictionless
Can be more complex.
Many different players, a lot of monetary transactions.
The key questions you need to ask:
What is the best new business model to try?
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Free?
Free = FreeThere are so many variations on ‘free’
Which industry experimented the most with new revenue models?
1. Music 2. Movies 2. Games
What to pick?
Free!for the user.
1.
- Early exit -
Free
(Hidden) other agenda: - Aim for an early exit. - Acqui-hire - Prestige - …
Rule of thumb: There is no free lunch.
What to pick?
Free!for the user.
1.
- Early exit -
- Pay-what-you-want -
How much would you pay for this software bundle?
1. €0
2. €0.99-€4,99
3. €5- €9.99
4. €10 - €14.99
5. €15 - €19.99
6. €20+
Encrypt-it Mailbox
FunnyFace App.
+
Task Timer Pro.
+
Are you a Windows or Mac user?
1. Windows
2. Mac (Apple)
3. Other (Linux,..)
Free?
Customer can pick his own price.
Pay-what-you-want. (including free)
Case: Humble Bundle
Pay-what-you-want: Restaurants, Museums,…
Emotional connection
Social/group pressure
…
What to pick?
Free!for the user.
1.
- Early exit -
- Pay-what-you-want -
- Tip jar/ donation -
Free?
Main difference: People often get the product for free, but are
free to do an extra transaction.
Tip jar - Donation.
Free, for some.
Different segments of users.
What to pick?
Free!for the user.
1.
- Early exit -
- Pay-what-you-want -
- Tip jar/ donation -
- Barter -
Swap goods, give something else in return.
Many Facebook groups & events: baby clothes, travel,…
What to pick?
Free!for the user.
1.
Paid!the user = client.
2.
Reason why people upgrade!
Free, but pay for extra features
What to pick?
Paid! the user = client.
2.
- Vanity - reputation -
Some people only want “the best”
Ultimate luxury. €21.000 Smartphone (Vertu)
Vanity, reputation…
Vanity is so powerful!
Looks & Reputuation in games.
To fit in Exclusivity Show Commitment ...
Important learning: You need other people to show off!
First class sells - because of second class.
Pay to get noticed. (above the crowd…)
Would you pay to get seen by your friends on Facebook?
Facebook 2012
What to pick?
Paid! the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
Another tactic: Lure people in with free + lock-in.
Just give it a try!
Lock-in (switching costs, hassle,..)
Pay-as-you-go model.
Switching cost?
pay-per-use.
Blendle - itunes for journalism (buy per article)
What to pick?
Paid! the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
Privacy features are very powerfull!
Hide your profile. Incognity mode.
What to pick?
Paid! the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Surprises -
Mystery crates (& surprise upgrades)
similar to Lottery system = very lucrative!
Real life mystery crate
Blind dates, anyone?
Crazy Blind Date by OKcupid. (up to $3/date)
What to pick?
Paid! the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Surprises -
- Convenience/ Shortcuts -
Use Sold. The convenient way to sell goods online.
The Gone App: 1 photo to sell Homesnap: 1 photo to get info
The (ex-) power of Zynga-like games.
Grind - Spam - Pay
What to pick?
Paid! the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Surprises -
- Convenience/ Shortcuts -
- Helping peers/ gifts -
This one is on me…
Yes, Awesome. I’m a PLUS member.
Virtual gifts to friends.
Line messaging app is one to keep an eye on!
Next Chapter.
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Third party pays the bills.
3.
What to pick?
Third party pays the bills.
3.
- Advertising -
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/partnership -
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/partnership -
- White-label/Franchise -
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/partnership -
- White-label/Franchise -
- Get-one-give-one -
another client pays for your product. (could be anymous)
Suspended coffee
One Laptop Per Child
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Third party pays the bills.
3.
Broker/Matchmaking
4.
Can be a mix of all three.
Broker/ Matchmaking
4.
- One-side pays -
One side pays.
Many dating platforms are based on this model.
Get paid to date?
Very controversial of course.
Get paid to date.
Other platforms experiment with other rewards than money.
Broker/matchmaking
Broker/ Matchmaking
4.
- One-side pays -
- Both sides pay -
Matchmaking between 2 normal users.
only 1 of the 2 parties pays.
Auction platforms.
Broker/Matchmaking
Broker/ Matchmaking
4.
- One-side pays -
- Both sides pay -
- Crowdfunding -
- Penny Auctions -
Crowdfunding (many variations)
For pre-sales? Investment?
Donation?
Crowdfunding
The product itself is often not the primary driver: “Be part of something bigger, a revolution in …”
Broker/ Matchmaking/
4.
- One-side pays -
- Both sides pay -
- Crowdfunding -
- Penny Auctions -
Penny Auctions
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Third party pays the bills.
3.
Broker/Matchmaking
4.
Mixed model Subsidised
5.
Mixed model Subsidised
5.
- Shop (on the side) -
Mixed model Subsidised
5.
- Shop (on the side) -
- Razor-blade (add-ons) -
Mixed model Subsidised
5.
- Shop (on the side) -
- Razor-blade (add-ons) -
- Credits/points -
No easy fix. But experiment
& learn!