19th November 2019 - TE Connectivity, Swindon

IAM RoadSmart

We Make Safer Drivers & Riders

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INTRODUCTION

• Formed in 1956 as the Institute of Advanced Motorists

• The UK’s largest road safety charity

• Developed “Advanced Driving Standard” based on the Police Driving Handbook, Roadcraft

• Added the “Advanced Riding Standard” in 1987

• Over 500,000 riders and drivers have taken the advanced test

• 85,000 current members pay an annual subscription fee as a contribution to road safety

• Across the UK 190 groups (volunteers) deliver our Advanced Driver programme

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LOBBYING FOR CHANGE

Young/new drivers GDL and extra interventions in first 12 months of solo driving

Older Drivers Build case for mandatory assessments at 85

Driver Retesting Advocate research into continuous personal development approach

Driver Rehabilitation Drink drive courses to be opt-out rather than opt-in as at present

Driving on Business A critical health & safety issue which needs to be taken more seriously

Driverless Cars Must be a research and legislative priority area to maximise benefits

Motorcycling Promote two wheel travel and wider funding of advanced training and courses

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CONSUMER & BUSINESS OVERLAP

• Professional driving organisations have internal training programmes in place

• We can accredit this training to the IAM RoadSmart advanced driver standard

• Programme delivers significant benefits to both employers and drivers

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HOW SAFE ARE UK ROADS?

Fatalities in reported road accidents: GB, 1979-2018

Casualties in reported road accidents: GB, 1979-2018

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HOW SAFE ARE OUR ROADS?

• Over the long term, good progress has been made

• In 2018 1,784 families were impacted, of course it will never happen to us!

• Number of deaths has stabilised in recent years, a good or bad thing?

• Around 500 deaths per annum are people driving on business

HOW SAFE ARE BUSINESS DRIVERS?

You are about to undertake the UK’s most

dangerous work related activity – Good luck!!

Around 500 people per annumdie whilst driving on business!

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WHAT’S BEHIND THE STATISTICS

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THE SMARTPHONE – A LETHAL WEAPON?

• Increasingly people are becoming addicted to their phones

• Todays school children are tomorrows drivers!

• Personal and business kept separate with multiple devices, all requiring connectivity

• Does your fleet policy allow legal in car phone use via Bluetooth?

• What are the implications if the answer is no?

• Calls and e-mails have got to be responded to

• What is the expectation within your business?

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INDEPENDENT ANALYSIS

• Current messaging/sentencing does not appear to be working

• In 2017 250 killed and 1,380 injured as a result of drink driving*Aug 19 RAS 51001

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DRINK DRIVE EDUCATION

• Magistrate has option to offer a rehabilitation course

• Completion typically reduces ban by 25%

• 20 DVSA approved training providers (avge cost £150)

• Course is 3 x 1 day spread over 3 weeks

• IAM RoadSmart entered market in 2013

• Since then we have helped 20,000 drivers

Course Objectives

Acknowledge your relationship with alcoholAccept responsibility for your actionsExplore readiness for changeExplore impact of actionsUnderstand the law Understand the triggers for drink drivingImplement trigger management strategySet SMART goals for change

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SCARY NUMBERS

• Dedicated traffic police numbers reduced by 50% in past 10 years

• The morning after poses a significant risk to other road users

Number (thousands) / percentage

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Roadside screening breath tests 624 570 534 578 607 602 600 712 815 737 686 686 676 606 520 463 326

Positive/refused breath tests 100 103 106 103 104 104 98 92 93 84 81 76 71 66 60 59 51

Percentage of tests: postive or refused1

16 18 20 18 17 17 16 13 11 11 12 11 10 11 12 13 16

RAS51016

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EDUCATION STILL NEEDED

The only way to sober up is TIME.

Sobering Up Myths Beat The Breathalyser

Coffee Mints

Cold shower Mouth wash

Full English breakfast Sucking on a copper coin

Water Cigarettes, eating as well as smoking

Hair of the Dog Hyper ventilating

Being sick Asthma Inhalers

Exercise Eating garlic, soap and other items

Energy drinks Circular breathing

Bread

Milk

Sleep

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A BIGGER PROBLEM IS LURKING………

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TEXTING & DRIVING - REAL STORIES

A group of young people explained why they were using their Smartphone whilst driving. Typically this involved texting and accessing social media platforms.

They then came face to face with Jacy Good……….

What happened?Jacy was a normal 21 year old enjoying lifeShe was on the way home from her college graduationDriver 1 distracted by phone went through a red light Driver 2 swerved to avoid collision and smashed into her car

The outcome

Both Jacy’s parents were killedShe spent 2 months fighting for her life in hospitalShe spent a further 2 months in rehab She had to relearn how to walk, speak, dress and feed herselfShe now lives with a partially paralysed bodyHer dad could not walk her down the aisle!

Spare a thought for Driver 2. How does he/she cope?

daddy never got to walk her down the aisle……..

https://www.youtube.com/watch?v=E9swS1Vl6Ok

Follow link below to view full story

WORKING HOURS

Country/Region Full-time employment

Austria 43.7

Greece 43.7

UK 42.7

Czech Republic 42.3

Portugal 42.3

Poland 42.2

Cyprus 42.1

Germany 42.0

Slovenia 41.8

Belgium 41.7

EU 41.6

Spain 41.6

Slovakia 41.5

Malta 41.4

Bulgaria 41.3

France 41.1

Romania 41.0

Netherlands 40.9

Sweden 40.9

Estonia 40.8

Latvia 40.8

Hungary 40.6

Italy 40.5

Luxembourg 40.5

Finland 40.3

Ireland 39.7

Lithuania 39.7

Denmark 39.1

Some 91% of professionals have reported that they work beyond their contracted hours on a weekly basis.According to Morgan McKinley’s Working Hours and Flexibility reports.

• 43% also do not leave the office or take a break at lunchtime

• Nearly a fifth said they worked more than 10 hours more than contracted hours on a weekly basis

• 31% said they feel it is expected of them to work overtime, yet they are not rewarded

• Only 10% stated that they receive compensation for the extra hours

David Leithead, chief operations officer at Morgan McKinley UK.

“Employees often don’t take any kind of lunch break but feel obligated to work beyond their contracted hours. When they finally leave the office, they feel they should be available on mobile devices. This feeling of ‘not being able to down tools’ can negatively affect an employee’s wellbeing, causing mental burnout.”

The group surveyed 1,500 professionals, who are mainly employed in professional services, banking, financial services, and commerce and industry — 48% of respondents were male, 51% female, and the remaining 1% selected ‘prefer not to say.’

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ADDICTION & DEBT

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MENTAL HEALTH

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Taken from Mental Health at Work Report 2018 – Seizing The Momentum

FACTORS IMPACTING ON DRIVING

Work Related

SLAs and KPIs

Work/Life Balance

Social Media

Business Calls & Emails

Physical & Mental Health Issues

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A comprehensive driver risk management programme will not solve these issuesbut it will help drivers to cope with them, that small difference could be life saving!

HELPING BUSINESS DRIVERS MAKE THE RIGHT

CHOICES

BUSINESS DRIVING - THE LAW

Driving for work activities are covered by many different pieces of legislation that cover the company, its directors, staff and drivers:

• Health and Safety at Work Act• Management of Health and Safety at Work Regulations• Corporate Manslaughter and Corporate Homicide Act• Health and Safety Offences Act• Road Traffic Act 1988• Road Safety Act 2006• Road Vehicles (Construction and Use) Regulations• Carriage of Dangerous Goods Regulations

Put simply, in order to comply with all this legislation:• The company must not do anything that puts drivers at risk

• The company’s work-related driving activities must not endanger other road users

• Directors must put appropriate policies and procedures in place to ensure this is so

• All employees must follow those policies and procedures at all times

• Drivers must follow the guidance in the Highway Code

• Legislation applies equally to company car and/or grey fleet driversPage 21

THE GREY FLEET CHALLENGE

• 14 Million – the number of grey fleet vehicles undertaking business journeys*• This represents 40% of all vehicles on the road*

• 1 Million – the number of drivers paying BIK tax to HMRC for company car provision

• £5.5Billion – the total cost to business in grey fleet mileage claims*

*data taken from EST and BVRLA Report “Getting to Grips with Grey Fleet”

“Lex Vehicle leasing data shows that 25% of businesses believethat enforcing relevant H & S legislation is disproportionately expensive compared to the risk”

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IDENTIFYING RISK

What is the Problem?• Comparatively low fuel mpg• Frequency of speeding or minor traffic offences • Number of at fault collisions• Cost of vehicle damage at end of life• Telematics data captures key metrics i.e. speed , cornering & braking

Many businesses have access to the above information but data often goes to different departments who do not proactively use it to influence driver risk management policy.

Reasons to do nothing• Driver very good at his/her job• No time to spare for training• No single operational/financial owner of the issue • No budget• Training seen as a cost, not an investment

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DfBB RESEARCH MARCH 2019

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DfBB analysis published in Fleet News March 28 2019

BUSINESS DRIVING - THE REALITY

“The focus for most employers is how their employees

perform in their role having arrived at their destination.”

Are you seeking a field-based role where 70% of your role will involve travelling around the UK to build relationships and manage your current clients?

What’s the focus of the role?This is a brand-new role for our client due to their growth plans for the contract division of the business. This will be a field-based role where you will travel around the UK visiting some prestigious names in the field, while liaising with clients of C-suite level. Your focus will be to build rapport with these clients in order to win contracts at a high-level. You will then manage and develop these relationships while also generating new ones to continually grow the division.

What is on offer with this role?• Impressive performance bonus structure• 70% field-based – this role can be located anywhere in the UK• Company car – Audi or BMW with a value of £56,000• Travel allowance• High-tech laptop and smart-phone• Company pension• Private healthcare

What is required?• You have an extensive experience in either contract recruitment or Tech Sales• A track record in client management and winning corporate business contracts to grow a division• You can confidently liaise with high-level clients including CEOs and stakeholders to build rapport and develop effective relationships that are

profitable on both sides• An articulate individual with a sales mentality and the hunger to win new relationships• You enjoy being field-based and taking time to get to know your clients

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THE TRAINING EVOLUTION

INTEGRATING TECHNOLOGY & BEHAVIOUR IS THE NEW FOCUS FOR DRIVER TRAINING

If a driver was identified as being

in need of training the only option

was to deliver an on road training

course, typical duration of ½ a

day

With developments in computer

technology first via Floppy Disk,

then CD-Rom and finally e-

learning, PC based learning

increased. On Road training still

the norm

The Corporate Manslaughter Act

2007 shifts emphasis towards

driver compliance with significant

focus on licence checking and

increasingly comprehensive e-

learning and virtual reality

programmes. On road no longer

the default option

With reliance on smartphone

capability now embedded in social

and business life and the rise of

telematics, emphasis will shift to

short, sharp and interactive

programmes that educate and

positively influence driver

behaviour.

1990s 2010s 2020s2000s

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Understanding what is going wrong is one thing but understanding why is better!

NEW FOR 2019

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Licence Check – we will be able to offer most advanced UK licence check solution

CDR – client can opt for direct access to DVLA via a state of the art card reader

Grey Fleet – fully comprehensive access to vehicle specific data

Telematics Data – the ability to integrate data from various 3rd party providers

Driver Profiling – based on Choices with complete flexibility to create bespoke content

E-Learning– based on Choices with complete flexibility to create bespoke content

Driver Training – widely acknowledged as the best in the industry

A fully integrated and future proofed risk management solution using the “best of the best” available

LICENCE CHECKING

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What’s Included• Super fast, secure link directly to the DVLA• Monitors a driver's eligibility to drive and current entitlements• Checks for endorsements, penalty points and convictions• Dedicated customer support help-desk• Available integration with in-house software applications

How Will it Improve Efficiency?• Automatic scheduling of driver licence rechecks no need for human intervention• Provides driving licence checking results instantly• Manages full driver permission process, and an e-approval option valid for 3 years• Triggers comprehensive notifications and immediate warnings• Reduces paperwork and administration both for office-based employees and drivers

Unique Feature• On site card data reader available as an option (often at no cost)

E-LEARNING – STANDARD OPTIONS

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This library will be constantly updated and new content added in line with the fast moving and ever changing legislation, tax and vehicle technology updates.

E-LEARNING – BESPOKE OPTIONS

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• In this example a video tutorial is followed by specific questions to check understanding

Video & Questions Example - How to Load & Unload A Vehicle

E-LEARNING – OPTIONS

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• In this example a video offers drivers the opportunity to reflect on key issues

Video Only Example – The Dangers of Texting & Driving

E-LEARNING - DOES IT WORK?

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FLEXIBLE ON ROAD SOLUTIONS

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Key elements of full course can be extracted to providegreater flexibility

ON ROAD TRAINING- DOES IT WORK?

Siemens Example

• 43 drivers have completed ECO driving training since April 2019

• Average mpg on first run 43.31 (no intervention from trainer)

• Average mpg on second run 47.70 (trainer tips applied by driver)

• MPG improvement of 10% (EST long term impact estimated at 6%)

• Average speed on first run 19.26mph

• Average speed on second run 19.34mph

• In addition the “at fault” collision rate of drivers who have completed Driving for Work course is significantly lower than those who have not

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THE BUSINESS CASE

100 Vehicle Fleet Example

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Service provided

Cost Per Item Per Driver

Drivers Frequency Annual Cost Per Driver

Total Fleet Cost

Licence Checking £2.50 100 2 per annum £5 £500

Driver Profiling £5 100 Unlimited £5 £500

E-Learning Modules

£10 100 Unlimited £10 £1,000

On Road Training £190 10* 1 per annum £190 £1,900

*Assumes 10% of drivers require an on road intervention Total Cost Across All Drivers £3,900

Average Cost Per Driver Per Annum £39

Average Cost Per Driver Per Month £3.25

A comprehensive, compliant, bespoke and fully integrated driver risk management solution for the cost of a coffee!!

SUMMARY

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An effective driver risk management programme will:

1. Make a positive impact on your employees wellbeing

2. Make a positive impact on the safety of the communities in which you operate

3. Enhance the financial wellbeing of your business by reducing exposure tounexpected business related fleet costs

By achieving the above you also create a visible audit trail and the added bonus of Health & Safety compliance.

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AND FINALLY……..