Follow the Pathway to Success

Wednesday,April 24 - Friday, April 26The Atherton HotelState College, PAConference & Hotel Registration Deadline - Friday, March 29

Marketing Sponsor:

Enter your staff’s best work in the IAMA’s2013 Tearsheet Competition

For Complete Tearsheet Competition Rules & Documents,Please visit our contest website at contest.IAMAnetwork.org

Interstate Advertising Managers’ Association2013 Advertising Workshop

All Entries must be received by March 29, 2013

Wednesday, April 24th3:00 – 4:00 p.m. Workshop Registration

Hotel Lobby

4:00 p.m. Check in at The Atherton beginsWhen you check in you will receive a welcome package and conference information. Please review it for any necessary changes to this original agenda.

7:15 p.m. Dinner at Kildare’s Irish PubA message from our friends at Kildare’s: “We hope you meet some new friends, partake of good wholesome food, share our joy in serving you, leave with a little piece of Ireland in your heart and come again soon to enjoy our Traditional Irish Hospitality.”

Thursday, April 25th (Dress is business casual)8:15 a.m. Continental Breakfast - Sponsored by Ovid Bell Press

Vanderbilt Room

8:45 a.m. Early Bird Prizes/Continental Breakfast ContinuesBring a small gift from your newspaper and join in this fun raffle.

8:55 a.m. Call to OrderMatt Miller, IAMA President

9:00– 10:30 a.m. Pitt News/Daily CollegianThe changing dynamics of students digesting the news

10:30 – 10:45 a.m. Refreshment Break – Sponsored by Brainworks Software

10:45 – 12:00 p.m. Using Custom Data to Target Best ProspectsTanya Henderson, Sr. VP of Marketing at Marketing Solutions Group will lead this session. Marketing Solutions Group is the leading provider of database marketing tools that use Internet technology to equip media companies with highly sophisticated database marketing capabilities.

12:00 – 1:30 p.m. Lunch and Awards

1:30 – 2:45 pm The Power of CRMMatt Griffith from Brainworks Software will lead a discussion on how and why newspapers should be using a CRM tool to manage their sales process.

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2:45 – 3:00 p.m. Refreshment Break – Sponsored by Brainworks Software

3:00 – 4:00 p.m. Pennsylvania Newspaper AssociationTeri Henning and Lisa Knight will lead a conversation on what’s happening at PNA.

4:00 p.m. Announcements & Meeting AdjournsMatt Miller, IAMA President

6:00 p.m. IAMA ReceptionHotel LobbySponsored by Metro Creative Graphics, Inc

RAFFLE TICKETS Tickets to benefit the IAMA Scholarship Fund will be sold during the Reception. Prizes provided by the IAMA Board Members will be drawn Friday morning.

7:15 p.m. Dinner at Inferno Brick Oven & BarWith a casual yet sophisticated atmosphere, Inferno is a place to see and be seen. For foodies they offer a contemporary Neapolitan brick-oven experience featuring a focused menu of artisan pizzas and other modern-Italian plates.

Friday, April 26th (Dress casual for the ride home)8:00 a.m. Continental Breakfast - Sponsored by Ovid Bell Press

Vanderbilt Room

8:45 a.m. Early Bird PrizesBring a small gift from your newspaper and join in this fun raffle.

8:55 a.m. Call to OrderMatt Miller, IAMA President

9:00– 10:00 a.m. 34 AlliesJames Bissell from the Pittsburgh Post-Gazette will talk about 34 Allies, their new digital agency.

10:00 – 11:00 a.m. Idea Exchange/Roundtable DiscussionBill Cotter returns for this immensely popular and incredibly enlightening exchange of ideas and perspectives.

11:00 a.m. Workshop Adjourns

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April 24, 25 & 26The Atherton Hotel, 125 Atherton Street, State College, PA 16801

Accomodations: $105/night**plus 8.5% occupancy tax per night

Reservations: (toll free) 800-832-0132 or 814-231-2100

Hotel Reservation Deadline: March 29, 2013

Please register the following people for the IAMA Spring Workshop at the registration fee of $195.Additional registrants’ fee from the same organization is $125/person.

Registration deadline is March 29, 2013.

Newspaper/Firm ______________________________________________________________________________________

Address ______________________________________________________________________________________________

City ________________________________________________________ State _____________ Zip ____________

Newspaper Contact ____________________________________________________________________________________

Phone _________________________________________ Fax __________________ Email ____________________

Enclosed is:$ ________________________ (Name) __________________Registration@$195$ ________________________ (Name) __________________Registration@$125$ ________________________ (Name) __________________Registration@$125$ ________________________ (Name) __________________Registration@$125$____________________TOTAL AMOUNT ENCLOSED.

Dinners are optional and not included in the Registration Fee.__________________ Please indicate total number of individuals attending Wednesday dinner.__________________ Please indicate total number of individuals attending Thursday dinner.

Please make checks payable to: Interstate Advertising Managers AssociationAttn: Charlie Trapani, IAMA Treas., 111 Mahantongo Street, Pottsville, PA 17901

Follow the Pathway to Success

www.IAMAnetwork.org

Interstate Advertising Managers’ Association2013 Advertising Workshop