ian berry - compelling stories without spin
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a compelling, authentic story without spin is one of my 8 critical factors for success in modern businessTRANSCRIPT
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© Ian Berry 1990-2009
In times of change learners inherit the earth; while the learned find themselves beautifully
equipped to deal with a world that no longer exists.Eric Hoffer
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Many businesses are failing because they are trying to
operate in a world that no longer exists!
© Ian Berry 1990-2010
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If you don’t like change.you’re going to like irrelevance even less.
General Eric Shinseki
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© Ian Berry 2009 All rights reserved
Having a compelling storyis one of eight critical factors
for success in modern business
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© Ian Berry 2009 All rights reserved
Compelling story
Enlightened self-interest
Decisions - right people, right time, right place
Six word strategy
Values are Virtues
Systems and structuresthat fully support people
Community culture
Memorable Service
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© Ian Berry 2009 All rights reserved
Compelling story
Remarkability
Relevance
Remedies
Reputation
=
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How compelling is your story?
Be remarkablei.e.
conspicuously extraordinary
with thanks to Seth Godin
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© Ian Berry 1990-2009
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What do you dothat your competitors
don!t do?
© Ian Berry 1990-2010
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What!s your cause?
What do you want to have
happen? If you!re not out to
cause anything then you
might as well go back to bed.
Geoff McDonald The Book Rapper Rap on The Culting of Brands by Douglas Atkin
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“Design in its simplest form is the activity of creating solutions”Frank Nuovoformer Vice President and Chief Designer at Nokia
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How many
solutions
have you
designed?
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© Ian Berry 2009 All rights reserved
Do your products/servicesprovide solutions to yourcustomers and societies
challenges and problems?
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“Autonomy: the urge to direct our own livesMastery: the desire to get better and better at something that mattersPurpose: the yearning to do what we do in the service of something larger than ourselves”
Daniel PinkAuthor of A Whole New Mind andDrive - the surprising truth about what motivates us
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© Ian Berry 2009 All rights reserved
Does your company culture inspire
self-motivation?
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© Ian Berry 2009 All rights reserved
Is your reputation authentic and without spin?
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© Ian Berry 2009 All rights reserved
Be
a
hero
in
your
own
home
first
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“Don!t die with your music locked in you”Benjamin Disraeli
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“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”
Michelangelo
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Life is not measured by the breaths we takebut by the moments that take our breath away
George Carlin aged 102
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1, 2, or 3 Mentoring calls? on
3 means 24/7 access to life-long learning vault
I provide
Find out more at www.ianberry.au.com/mentoring.html
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Join Differencemakers Community
being the difference we want to see in the world
www.differencemakers.com.au
Sign-up to my personal and business development gifts on the home page of
my website and get this ebook FREEIt contains 142 possible actions for doing good
and therefore becoming great in your life and work
www.ianberry.au.com
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I tell stories thatstir hearts
shift thinkingand inspire people
to step-uptheir achievements
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© Ian Berry 2009 All rights reserved
I partner with passionate entrepreneurs, social
entrepreneurs, business leaders, and SME owners to turn 8 critical factors
into reality
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© Ian Berry 2009 All rights reserved
Compelling story
Enlightened self-interest
Decisions - right people, right time, right place
Six word strategy
Values are Virtues
Systems and structuresthat fully support people
Community culture
Memorable Service
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Thanks for viewingBe the difference
you want to see in the world
www.ianberry.au.com