ian bromley chief executive creative sheffield 3 rd national conference 15 th may 2008
TRANSCRIPT
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Ian BromleyIan BromleyChief ExecutiveChief Executive
Creative SheffieldCreative Sheffield
33rdrd National Conference National Conference 1515thth May 2008 May 2008
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Introducing SheffieldIntroducing Sheffield• City Population – 530,000
– England’s Fourth Largest City
• Sheffield City Region Population 1.7 million
– South Yorkshire (Barnsley, Doncaster, Rotherham, Sheffield)
– Bassetlaw, Chesterfield, NE Derbyshire, Derbyshire Dales, Bolsover
• Straddles 2 Political Funding Regions
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National Park within city boundary
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Recovery - Stage 1Recovery - Stage 1• Sheffield Development Corporation (1988-1997)
– £100 million Central Government– £7.5 million European– £680 million private sector
• 600 acres redeveloped• 5 million sq.ft commercial development• 18,000 new jobs• Major developments eg: Meadowhall, Victoria Quays, World
Student Games, Valley Centertainment, Sheffield City Airport and Sheffield Business Park
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Recovery - Stage 2Recovery - Stage 2• Sheffield One – Urban Regeneration Company
– Tasked with transforming the City Centre• New Retail Quarter• Castlegate Office Development• New Transport System• Sheffield Digital Campus• City Hall/Barkers Pool• Leopold Square• Station Square
• Sheffield First for Investment– Inward investment agency
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A Decade of ChangeA Decade of Change
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We are going through anWe are going through anunprecedented phase of unprecedented phase of redevelopment…redevelopment…
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Also Decade of Economic Also Decade of Economic Growth…Growth…
Key FactsKey Facts
• 73,000 net job growth (1995 – 2005)
• 2 of 10 fastest growing districts in England
• Knowledge Economy grew 27% vs 17% nationally
• BPFS growth 57% (10 years)
• CDI growth 32% (5 years)
• Office rents up > 40%
• Fastest income growth in core cities (2000 – 2006)
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Sheffield Sheffield is wellis well positioned for change!positioned for change!
TRANSFORMATIONCurrent position
DECLINE
RECOVERY
REVIVAL
1970s
Early 1990s
Last decade
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Recovery Stage 3 - Recovery Stage 3 - TransformationTransformation
Sheffield Economic Master Plan
• Provides the strategic framework to guide economic and physical development and investment across the whole city over the next 10-15 years
• Creative Sheffield is tasked with spearheading Sheffield’s economic transformation, leading the development & implementation of the Economic Masterplan
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Creative SheffieldCreative Sheffield• First City Development Company in U.K
• Company Limited by Guarantee
• Owned by Sheffield City Council,Regional Development Authority, English Partnership
• Ex-officio Directors: Vice Chancellors of two Universities,
2 x SCC, 2 x RDA, 2 x EP, SCC Chief Executive
• Independent Directors: 14, all business people
• Annual Budget @ £6m per annum
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Creative SheffieldCreative SheffieldResponsible for……………………..
• Guardianship of the Economic Masterplan
• Formulating the Sheffield Economic Plan
• Inward Investment; City and lead on City Region
• Innovation Economy; City Region
• Strategic Marketing; City and City Region
• High Level Skills
Shared Responsibility for………….
• Tourism / Destination Development
• Major Events
• City Centre Animation
• Entrepreneurship
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Sheffield Economic PlanSheffield Economic Plan• Live document; Sets Priorities
• Monitors programs and delivery
• Co-ordinates and leverages funding streams
- “Single Pot” - £95m over five years
- ERDF Transition - £100m over five years
- ESF and Skills – massive £???
- Local Enterprise Growth Initiative - £20m over four years
- English Partnership Investment ????
- Other European Funding
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Fastest Growing Fastest Growing CDI Sector in UK:CDI Sector in UK:32% 2000-2005 32% 2000-2005
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Sheffield GVA FiguresAverageper worker: £28,300
Average perCDI worker: £40,940
Source: EKOS Study 2007, RSY
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Future prospects
0
10
20
30
40
50
60
Sheffield CDI companies
% o
f co
mp
anie
s grow a lot
grow a little
stay as it is orshrink
Source: EKOS Study 2007, RSY
Expect to…
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Key CDI strengths• Design
• Interactive media
– Games
– Cross platform
• Mobile
• ICT Services
– E-learning
• Healthcare Technologies
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Best Short FilmBest British Film
Warp Films : 2 BAFTA’s in 2008
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1236 Industry Delegates
doing business over 5 days in 2007
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• Masterclasses • Screenings• Networking• A Proven Marketplace
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£5.5 million of Sales and commissions at the “Meet Market”
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Insert photos here
Supporting CDI
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Sheffield Digital Campus
• 60,000 sqm development
• Gateway site
• Targeted at digital sector
• Phase 1-2 buildings:– Electric Works (5000 sqm)– Speculative building (5000 sqm)
• Proposition being developed – environment, support, etc.
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• Modern environment
• Flexible workspace
• Conferencing facilities
• Designed for creative, digital and media businesses
• Employing 1 – 75 people
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Initial thoughts as we grow….
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Digital Digital Square Square
MileMile
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…and the companies