ian lisman [email protected] 508-314-8972 [email protected] [email protected] cget t raining : o...
TRANSCRIPT
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Ian Lisman [email protected]
508-314-8972
[email protected]@ahpnet.com
CGET TRAINING:OUTREACH STRATEGIES
April 13, 201512pm
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NATIONAL VETERANS TECHNICAL ASSISTANCE CENTER (NVTAC)
Advocates for Human Potential (AHP);National Coalition for Homeless Veterans
(NCHV); and the U.S. Department of Labor, Veterans
Employment and Training Services (DOL-VETS).
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WHAT IS REQUIRED IN THE SGA
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Today we are talking about….Outreach
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WHAT IS REQUIRED IN THE SGA: OUTREACH
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Outreach (0 to 10 points)The outreach section is worth 10 points out of 100 total points
A focus on avoiding duplication!
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WHY OUTREACH?
Connecting and engaging veterans who are homeless or at-risk to inform them about the employment services at HVRP and to determine their readiness for employment and potential eligibility for the program.
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OUTREACH OBJECTIVES
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Immediate objectives:Promote awareness of the HVRP program to the
communityHelp the HVRP learn about supportive services in the
community Longer term objectives:
Open up a process of reciprocal referrals with community partners
Increase service options for enrolled veteransEnhance placement and retention
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OUTREACH CHARACTERISTICS
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Targeted and Purposeful
Timely and Strategic
Structured and Organized
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OUTREACH AUDIENCES
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Employers (industry, employers and employer associations)
Homeless veterans
Partner agencies (local entities within their proposed geographic service delivery area)
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A BETTER OUTREACH STRATEGY: ENHANCING VETERAN
PARTICIPATION
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“Word of mouth”Materials dropped off or presentations made at
CoC member agenciesReferral from own agencyReferral from VA Medical Center
Homeless Programs officeGPD liaisonHUD-VASH LiaisonCommunity Resource and Referral Center
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MAJOR COMPONENTS
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Materials in the Community
Smart Hiring
Creative Connections
Documented Community Presence
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OUTREACH ELEMENTS – STAND DOWN
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Must be a separate application Grantee should be sponsoring, hosting, or
involved in the Stand DownNCHV’s Stand Down Registry
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OUTREACH ELEMENTS – CRRC
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Community Referral and Resource Centers HVRP’s should be linked to CRRC if one is
available in their area Limited availability but locations are growing CRRC’s act as a community hub for outside
entities to engage veterans and make referrals
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OUTREACH ELEMENTS – CRRCS
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A BASIC OUTREACH STRATEGY
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Referrals to the program Presentations at VFW, AL, homeless shelters, and
soup kitchens, and women’s programs Referrals from VA (GPD) Presentations at American Job Centers Referrals back to the community VA or VSOs for VA benefits American Job Center To the VA (HUD-VASH; benefits; housing)
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A WORD ABOUT OUTREACH AND RURAL HOMELESSNESS AMONG VETERANS
Fewer veterans in rural areas
Rural strategies different than urban ones
Higher rates of povertyTransportation and
distance obvious challenges
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MAJOR COMPONENTS
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Presentations
Outreach materials
Targeting outreach services
Strategic access points
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PRESENTATIONS
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Provide coordinated training services to partner staff members
Become part of a regularly scheduled meeting Offer to travel Offer a call-in Bring materials
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TARGETING OUTREACH
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Community partners providing
veteran-specific services:SSVF ProgramVFWAmerican LegionDisabled American VeteransVeteran Treatment Courts
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TARGETING OUTREACH
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Community partners providing
homeless/at-risk services:Homeless sheltersDomestic violence sheltersSoup kitchens/Food pantriesHousing providersHomeless Courts
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TARGETING OUTREACH
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Faith-Based CommunityLocal churchesYWCASalvation ArmyGoodwill Industries
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TARGETING OUTREACH
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Education systemsPreschoolsElementary schoolsAfterschool programs, especially those for low-income individualsCollege/university student veteran groupsCollege/university campus counseling centers
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TARGETING OUTREACH
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Partners within the VA Medical CenterHomeless Programs Staff membersOIF/OEF Coordinator, HUD-VASH Liaison ,GPD Liaison, Women Veteran CoordinatorCRRCsVet CentersCWTVR&EDomiciliary careMedical staff
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TARGETING OUTREACH
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Local GovernmentLocal Continuum of Care (CoC)Mayor’s Office of Veterans AffairsCity CommissionersCommunity planning agenciesState Department of Veterans AffairsLocal Office of Human ServicesCounty Mental Health Services
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TARGETING OUTREACH
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Local Continuum of Care (CoC)* Mayor’s Office of Veterans Affairs City Commissioners Community planning agencies State Department of Veterans Affairs Local Office of Human Services County Mental Health Services
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STRATEGIC ACCESS POINTS
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Continuum of Care and local
Interagency Council on Homelessness (ICH)Membership on CoC Planning CommitteeMembership on CoC sub-group committeesParticipant representation at CoC meetingsActive engagement with ICH
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STRATEGIC ACCESS POINTS
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American Job Centers (Workforce Center)Established referral process Formal MOU/service contract preferableCo-located DVOP/LVER
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HVRP OUTREACH
The veteran community is close knit, and the homeless veteran community is even more so. Programs and staff members that do right by their veteran clients and follow through with their obligations will carry a lot of weight.
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OUTREACH BEST PRACTICES
Using Smart TechnologiesUsing electronic devices (like smart phones and tablets) with applications that could access forms, resources, and client records while working remotely conducting outreach. This would also better coordinate services and reduce duplication of services.
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OUTREACH - COMMUNITY
Community organization partnerships are key for successful outreach.
Educating partners about your program will help ensure good client handoffs and referrals.
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OUTREACH –SOCIAL MEDIA
HVRP should make use of Social Media which can be a great tool to reach out to new and existing clients, typically younger and current conflict veterans tend to use social media for information and communication and using this technology can be a great way to engage this demographic.
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OUTREACH –SOCIAL MEDIA
FacebookTwitterLinkedInHootsuite (aggregator)Blogs
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PHYSICAL MEDIA
HVRP also makes use of print media such as flyers and brochures, and other physical media can show potential clients what the program does, what its hours of operation are, contact information, and more.
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QUESTIONS AND COMMENTS
Concerns? Common misconceptions?What about “Street” outreach?Looking ahead.
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HERE TO HELP
Contact me any time with any issues big or small!
Ian LismanSenior Program [email protected] Advocates for Human Potential12850 Middlebrook Road, Suite 480. Germantown, MD 20874-5255.Mobile: 508-314-8972
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