September 2005 – CurrentUnitedHealthcare

2010 – CurrentDirector, Marketing Communications, Innovation Responsible for the strategic direction and execution of UnitedHealthcare/ UnitedHealth Group's internal culture and external innovation market development and awareness campaigns.

Developed, planned and managed cross-functional corporate team around Company's all-employee "Innovation Day," with continued ownership of this annual corporate event. Two point “innovation” increase in annual employee survey, double digit year-over-year (YOY) employee participation increases, and innovation embedded in corporate culture.

Established, executed and tracked impact of external innovation leadership strategy at events/forums for UnitedHealth Group companies, including “marquee” forums like the Consumer Electronics Show. Results included: YOY increases in forum participation; increased innovation-related media, partner identification, and significant ad equivalency, social media and web traffic.

Developed strategy and executed development of external and internal web properties designed to position UnitedHealth Group as an innovation leader. YOY web traffic fluctuations depending on innovation related announcements; adjustments made as needed.

Produced annual Innovation Report in conjunction with Social Responsibility and Annual Report for the investment community.

Developed internal communications strategy to raise awareness of Innovation Council and employee innovators.

2005 – 2010Senior Marketing Communications Manager

Responsible for the development and execution of UnitedHealthcare's B2B marcom strategy around consumer-driven health care (CDH) and consumerism initiatives for National and Key Accounts sales and consultants.

Established customer, member and employee understanding and awareness of UnitedHealthcare’s CDH strategy through multiple communications channels (brochures, study collateral, etc.).

Developed relationships across UnitedHealthcare and Optum, serving as centralized executive and lead communications consultant, compiling and distributing CDH-related information to ensure consistency across all businesses within enterprise.

Established “Consultant Communications Group,” centered on lead CDH consultants to further establish UnitedHealthcare as the leader in consumerism and consumer-related strategies.

Previous Experience: Public RelationsBoston, MA1997 – 2005Responsible for the development and execution of communication strategies, brand messaging, media relationships, and account, people and budget management at four nationally recognized public relations agencies including: Cone Communications, Weber Shandwick, Mullen and Topaz Partners and PAN Communications.

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EXPERIENCE

Planning and leading comprehensive, cross-functional and organizational programs

Program data review and analysis

Creative development and execution

C-suite executive visibility and reputation management

Trade shows and forums

Brand recognition optimization

Storytelling and employee culture

Budget planning and forecasting

EDUCATION

State University of New York at Cortland—Cortland, NYB.S. – CommunicationsMinor – Management

AcknowledgmentsManagement Development Program, UnitedHealth Group

UnitedHealth Group Culture Ambassador

Mini-Mite Hockey Coach

CONTACT

Phone: 860-810-8563

Email: ian_stanton@uhc.com

Social: https://www.linkedin.com/profile/view?id=AAMAAAAuRXMBse7fgJ1skhGtmLVnV2Qj34sQw40&trk=hp-identity-name

IAN M. STANTONDirector, Marketing Communications