iapp privacy academy€¦ · ftc regulatory framework • section 5 of the ftc act – prohibits...
TRANSCRIPT
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IAPP PRIVACY ACADEMY
KEEPING UP WITH EMERGING
STANDARDS FOR MOBILE PRIVACY
Joanne McNabb Julie Mayer Tim Tobin
Director of Privacy Staff Attorney Partner
Education & Policy Northwest Regional Office Hogan Lovells
Office of the Attorney General Federal Trade Commission
California Department of Justice
October 2, 2013
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OVERVIEW • US Federal Legal Landscape
– FTC Regulatory Framework and Enforcement – FTC Guidance
• California: Leading the States – California OPPA and Recent Amendment – Recommendations
• Self-Regulatory Initiatives for apps (NTIA, DAA, NAI, FPF/CDT)
• International treatment of apps (EU)
• US Text Advertising
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FTC REGULATORY FRAMEWORK AND
ENFORCEMENT
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FTC REGULATORY FRAMEWORK
• Section 5 of the FTC Act – prohibits unfair or deceptive trade practices
• COPPA Rule - governs online collection of personal information from children (including through apps)
• Fair Credit Reporting Act – requires accuracy in credit reporting information and provides dispute rights for consumers
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FTC MOBILE APP ENFORCEMENT: RULES OF THE ROAD
1. Tell the Truth – About your product: DermApps – About your data practices: Path
2. Secure Consumer Information – HTC
3. Comply with COPPA – W3 Innovations, dba Broken Thumbs
4. Make Sure Your Credit Reports Are Accurate and Used for Permissible Purposes – Filiquarian Publishing
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FTC REPORTS March 2013 .com
Disclosures
February 2013
Mobile Privacy
Disclosures
March 2012
Privacy Report
February 2012
Kids Apps Report
December 2012
Kids Apps Report
March 2013
Mobile Payments
Report
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MARCH 2012 PRIVACY REPORT
• 3 Main Principles: All Apply to Mobile Environment
– Principle #1: Adopt Privacy by Design
– Principle #2: Simplify Privacy Choices
• “Just-in-time” disclosures
• Do Not Track
– Principle #3: Improve Transparency
• Standardize and enhance privacy disclosures to enable better comprehension and comparison of privacy practices
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KIDS APP REPORTS
• 2012 Kids App Reports (2)
– Examined 400 apps
– Many apps shared information with third parties without disclosing this fact
– Found 58% of kids apps include ads, but only 9% tell you so
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KIDS APPS STATISTICS
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MOBILE PRIVACY DISCLOSURES
• February 2013 Staff Report – Outgrowth of commission’s prior work
on mobile privacy and workshop discussions and comments
• Recommended Best Practices for: – Platforms – App Developers – Ad Networks and other Third Parties – App Developer Trade Associations
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MOBILE PAYMENTS
• FTC has broad jurisdiction of many of the participants in the mobile payment ecosystem, including:
– Hardware manufacturers, os developers, data brokers, coupon and loyalty programs, payment card networks, advertising cos, retailers, and merchants
– Mobile operator engaging in payment functions such as mobile carrier billing
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MOBILE PAYMENTS
• Use of mobile payments raises significant privacy concerns due to:
– High number of companies involved
– Large amount of data being collected
– Ability to consolidate personal and purchase data in new ways versus a traditional credit or debit card purchase
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FTC MOBILE GUIDANCE
• Mobile App Developers: Start with Security (February 2013)
– Rush to market introduces flaws
– Security by Design
• Marketing Your Mobile App: Getting it Right (September 2012)
– Be truthful
– Be transparent
• Sound familiar?
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MOBILE PRIVACY IN CALIFORNIA
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CalOPPA
• California Online Privacy Protection Act
– Operators of commercial website/online service collecting PII on CA residents shall make privacy policy conspicuously available
– PII broadly defined (identifier that permits contacting)
– Must comply with the privacy policy
– AB 370: Disclose response to DNT signals
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IT TAKES A VILLAGE – OR AN ECOSYSTEM
…to protect privacy in the mobile sphere
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RECOMMENDATIONS FOR APP
PLATFORMS/STORES
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PLATFORMS FOR PRIVACY
• Make app privacy policy accessible in the store.
• Provide means for users to report non-compliant apps.
– Implement process for responding to such reports
• Help educate consumers on mobile privacy.
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RECOMMENDATIONS FOR APP
DEVELOPERS
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SURPRISE MINIMIZATION
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ENHANCED NOTICE
• Alert users with enhanced measures
– For collection of PII not related to app’s basic functionality
– For collection of sensitive information
• Two approaches recommended
– Short privacy statement + privacy settings
– Just-in-time “special notices”
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BASIC PRIVACY PRACTICES
• Avoid or limit collecting PII not required for app’s functionality.
• Avoid or limit collecting sensitive information.
• Use app-specific, non-persistent device IDs.
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MOBILE APP SELF-REGULATORY GUIDELINES
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NTIA CODE OF CONDUCT
• App Developers Focus on “short notice”
– Collection of data types (biometric, location, browser history, user files)
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NTIA CODE OF CONDUCT
• App Developers Focus on “short notice”
– Sharing of user data with third parties (ad networks, carriers, government entities)
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NTIA CODE OF CONDUCT
• Means of Accessing Long Form Privacy Policy
• Exceptions:
– (1) not identified or promptly de-identified data;
– (2) certain operational purposes; and
– (3) unauthorized/unknown data collection
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OTHER GUIDELINES • DAA: Application of OBA and Multi-Site Self-Regulatory
Principles to Mobile Environment (July 2013) – Focuses on “cross-app” data
– Transparency, consumer control, security, consent for material changes and added protections for sensitive information
• NAI Mobile Application Code (July 2013) – Applies only to third party digital advertising companies
– Focus on cross-app advertising and ad delivery and reporting
– Transparency, user control, use limitations, transfer restrictions, data access, quality, security and retention and accountability
• FPF/CDT Best Practices for Mobile App Developers – Transparency and Accessibility
– Address changes
– Use short form notice and enhanced notice
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MOBILE APP PRIVACY ABROAD
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ARTICLE 29 WORKING PARTY
• Opinion on Mobile Apps (March 2013)
– Applies to all apps available to EU users regardless of where app developer is located
– “Cookie consent provisions” of the 2002 ePrivacy Directive also apply to apps downloaded by EU users
• i.e., users’ consent must be obtained prior to installing or accessing any information stored on their devices
– Consumers should be free to say no to processing and choices should be granular
– Cites to US guidance, including FTC for “just in time notice” principle
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WHATSAPP INVESTIGATION
Joint Dutch and Canadian DPA investigation of WhatsApp’s data collection, use, storage, and sharing practices
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FCC (TCPA), FTC AND TEXT MARKETING
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TCPA AND TEXT MARKETING
• Most Autodialed calls to wireless numbers require prior express consent
– - text messages are “calls”
• - Commercial texts typically sent via autodialers
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TCPA AND TEXT MARKETING
• Non-advertisement/telemarketing texts – Prior express consent (written or oral)
• Advertising/telemarketing texts – No primary purpose test (FCC; Chesbro v. Best Buy) – Oct. 16, 2013 - Prior express written consent:
• Signed, written agreement (E-SIGN) with the following “clear and conspicuous disclosures – By signing, person authorizes autodialed
telemarketing calls – Agreement not requirement for purchasing any
property, goods or service
–
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TEXT MARKETING
• TCPA Ramifications – Private Right of Action
• Actual damages or $500 per violation (willful/knowing = $1,500)
• Multiple mult-million dollar settlements – FCC enforcement = $16,000 per violation
• FCC also has CAN-SPAM jurisdiction over MSCMs • FTC
– Has filed suits against multiple “text spammers” for various section 5 violations
–
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TEXT MARKETING INDUSTRY GUIDELINES
• Mobile Marketing Association
– US Consumer Best Practices
– Mobile Advertising Guidelines
– Global Code of Conduct
• Disclosure Examples (Subscription):
– Msg&Data Rates May Apply.
– Get 1 msg/week.
– Reply HELP for help.
– Reply STOP at any time to cancel. (Honor STOP, END,
CANCEL, UNSUBSCRIBE or QUIT)
– T&Cs avail at [web URL for full Terms and Conditions; if possible, included an embedded link to the URL]
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SUMMARY
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SUMMARY
• Apps:
– Know what app does
– Be truthful and transparent (e.g., short form disclosures)
– “Just in time” choices for unexpected collection/sharing
– Address security
– Know audience (EU residents; appeal to children under 13)
– Know your role (developer, app platform, ad network)
• Text Messages
– Always have prior express consent
– For advertising/telemarketing, have prior express written consent in conformity with FCC rules
- Honor opt-outs and include disclosure on rates, etc.
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FTC RESOURCES
• FTC Business Center: business.ftc.gov
– COPPA FAQs: http://business.ftc.gov/documents/Complying-with-COPPA-Frequently-Asked-Questions
– Mobile Privacy Disclosures: http://www.ftc.gov/opa/2013/02/mobileprivacy.shtm
– Protecting Consumer Privacy in an Era of Rapid Change: http://ftc.gov/os/2012/03/120326privacyreport.pdf
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CALIFORNIA RESOURCES
• California Privacy Laws, Legislation, Business Guidance, Consumer Information – www.oag.ca.gov/privacy
• Privacy on the Go – www.oag.ca.gov/privacy/business-privacy
• Joint Statement of Principles (with app platform companies) – www.oag.ca.gov/news/press-releases/attorney-
general-kamala-d-harris-secures-global-agreement-strengthen-privacy
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APP SELF-REGULATORY RESOURCES
• NTIA Code of Conduct
– www.ntia.doc.gov/other-publication/2013/privacy-multistakeholder-process-mobile-application-transparency
• DAA Principles – http://www.aboutads.info/
• NAI Mobile Application Code – http://www.networkadvertising.org/mobile/NAI_Mobile_A
pplication_Code.pdf
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OTHER RESOURCES
• EU Art. 29 Opinion on Mobile Apps
– http://ec.europa.eu/justice/data-protection/article-29/documentation/opinion-recommendation/files/2013/wp202_en.pdf
• FCC TCPA and CAN-SPAM Rules
– 47 CFR 64.1200; 47 CFR 64.3100
– http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email