+

IB WORLD SCHOOL

PROJECT REPORT INNOTHOUGHTS SYSTEMS PVT LTD

+Our Mission

To be the best IB World School in India, provide high quality education

and transcend its students into a better and brighter

future.

+Our Vision

To become a prominent brand in the education sector and to establish

many centers across the country.

+How an IB World School can mould your Childs future

!  The IB curriculum equips its students with the tools needed to succeed in higher education such as self-confidence, awareness, research skills, organizational skills, being actively engaged and a high focus on self learning.

!  The IB Diploma has earned universal reputation for rigorous assessment, giving students access to the top colleges and universities in India and the world. IB is fast becoming the program of choice for Indian students preparing to pursue higher education abroad.

+ Structure of Indian Education SectorIn

dian

Edu

catio

n Se

ctor Fo

rmal

Educ

atio

n

K-12

Higher Education

Info

rmal

Ed

ucat

ion

Preschool

Vocational Training

Open and Distance Learning

Coaching Institutions

66.480.4

97.2116.1

138.3

164.7180160140120100806040200

FY13 FY14 FY15E FY16E FY17E FY18E

India’s preschool market to double by FY18 (INR bn)

20%

80%

Break up of Market Size 2012-13

80% Organized 20% Unorganized

Organized pre-school expected to grow at CAGR of ~ 26% to reach INR 42.7 bn in FY18 from INR 13.3 bn in FY13

Source- CRISIL Industry Report on Pre-schools (Play group and Nursery) in India - August 2014

+Favorable Macro Environment for an IB World School

!  India growth story•  As India’s economy continues to grow, a larger section of

population will want access to quality education

!  Rising urbanization•  Higher level of awareness among parents towards need of

education in initial years is resulting in greater exposure to pre-schools

!  Increased income levels•  A growing middle class and rising per-capita income levels

will lead to increased spending on education

!  Increase in working women population•  Growing working women population is creating potential

for the sector to expand

!  Aspiration for improved quality of education•  Branded and quality education is increasingly gaining wallet

share with the changing demographic profile

Source: United Nations Population Division , Dept. of Economic and Social Affairs, World Urbanization Prospects: the 2014 revision

India; Population & Urbanization Trend

Year Population (mn)

Urban (mn)

Urban (%)

2010 1,206 373 31%

2020 1,353 471 35%

2030 1,476 583 39%

2040 1,566 701 45%

2050 1,620 814 50%

+Our Assurance!  High-Quality Programs•  Our unique curriculum blends the best of methods to provide a perfect balance of education and fun•  Curriculum content delivered uniformly across the country

!  Holistic Developmental Education•  Learning methods develop the child’s social, physical, emotional & cognitive skills•  Emphasis on role play and socio-dramatic plays (promoting out of the box thinking)•  Learning outcomes measured for every child every year•  Innovative teaching methods introduce the child to formal education in the most conducive manner

!  Student-Focused•  Programs are designed to cater to the needs of each child in a customized way to help physical

and intellectual growth

!  Focused Faculty•  Regular nationwide training for all teachers•  Teacher productivity and output constantly measured

!  Our USPs•  Monthly updates to parents through various communication channels•  Parent involvement in special activities

+Robust Platform to drive mid-long term growth

Business Development

Dedicated regional management resources

Marketing and brand awareness

Demand creation

Driving parent engagement

Seasoned Management

Team

Experienced team of leaders who have deep domain

expertise

Team members who are instrumental in developing a strategic growth path for the

company

Standardized CurriculumTeam focused on creating

high

quality education content

Programs designed to foster competencies in children

Created to imbibe a value system

Updated with use of technology where appropriate

+Growth Initiatives

!  Expansion!  Continue thrust on expanding self operated pre school center network in new and existing

geographies

!  Focus on Training and Development!  Create a platform to encourage talent growth Sustained investments towards Tree House's in-

house training system to deliver quality education

!  Leverage diversified offerings- Daycare & Teacher Training Program!  Day care facility is a natural extension of the pre school center and enables the Company to

sweat assets and have optimal utility!  Professionally conducted program enables women to become qualified teachers.

!  Monetize Assets!  Committed towards monetizing investments in physical assets of schools and moving

towards an asset-light operating structure

+Growth possibilities For an IB World School

IB INSTITUTE

Company Owned IB Institutes

Franchisee Owned Franchisee Operated

Franchisee Owned Company Operated

Franchisee Driven

+Naming the Pre-School Naming the preschool is a very integral part of the branding process and must be a rigorously researched and planned step. Below listed are a few pointers to consider while name brainstorming.

Make it brief: Think about the speed in which you drive past a business, click through a webpage, or walk down a street. Customers need to be able to

read your company sign in a matter of seconds (not minutes). Long names may look pretty on the marquee but they are

difficult to remember.

Create visual appeal: Imagine your company sign above your building

doorway. Does it look visually appealing from afar? Does it represent your

desired image? If not, the company name needs to be rebranded. Visual

appeal is definitely a subjective topic. Top considerations include the location,

target market, and merchandise products carried.

Be consistent: Spread the news that your company is conducting business. In

other words, the company name should be on everything. The number one rule to this marketing tip is to be consistent. Use of the same font, color, and style is critical. Train your customers to readily

point out every time they see your company logo, brand or name.

Be unique: Avoid using a name that is used by another company. A name that even similar to another company can

cause legal difficulties. At the very least, consumers may become confused and

patronize your competition.

+Some proposed Names

Miles Of Smiles Expanded Horizons

Creative Mind’s Curion

Iqriosity First Identity

Ribbons & Ties Babes & Beyond

Baby Stars Happy Kids Educares

Advaita Piccadilly

Eduworld Kidsentrik

+Curriculum – POI with Integration Jr. K.G.

+Curriculum – POI with Integration Jr. K.G.

+Curriculum – POI with Integration Jr. K.G.

+Curriculum – POI with Integration Sr. K.G.

+Curriculum – POI with Integration Sr. K.G.

+Curriculum – POI with Integration Sr. K.G.

+Curriculum – POI with Integration Sr. K.G.

+Curriculum – POI with Integration PYP 1

+Curriculum – POI with Integration PYP 3

+Curriculum – POI with Integration PYP 3

+Curriculum – POI with Integration PYP 3

+Curriculum – POI with Integration PYP 4

+Curriculum – POI with Integration PYP 4

+Curriculum – POI with Integration PYP 4

+Curriculum – POI with Integration PYP 5

+Curriculum – POI with Integration PYP 5

+Curriculum – POI with Integration PYP 5

+Curriculum – POI with Integration PYP 5

+

THANK YOU

INNOTHOUGHTS SYSTEMS PVT. LTD.