Photo Imaging News and INTERNATIONAL CONTACT present2nd International Business Forum Cologne

“Memories are more…”October 21 to 22, 2009 – Koelnmesse Congress Center North, Cologne, Germany

Associated partners:

Register now for the “Must attend” event for: photofinishers • photo retailers • online vendors

• imaging service providers

International conferenceListen to key executives from leading manufacturers and service providers as well as international experts sharing their view of the future of the digital imaging market and presenting new concepts for marketing the new digital imaging and communication technologies to the consumers. All speeches will be in English.

GfK Imaging Executive Track: “Consumers, convergence, communication”See the results of GfK‘s extended retailer research and consumer surveys how people use their digital devices, communicate with pictures or enjoy and share photos and videos on TV, on the Internet and on mobile gadgets.

Mini Trade ShowMeet the suppliers at the mini trade show with leading companies presenting their products and services to the visitors in face-to-face discussions before and after the speeches as well as during the coffee and lunch breaks.

Socialize with old and new business friendsIn the evening on October 21, take advantage of ample networking

opportunities at the special dinner event hosted by photokina World of Imaging, the world‘s leading imaging trade show.

Silver sponsors

Gold sponsors

Simultanous translation into German sponsored by

Speakers and topics Day one – Wednesday, October 21, 2009

Opening keynote: Alexandra Gebhardt, Chief Social Strategist, Inside Media Networks, New York, NY, USA

Socializing memories: Growing your business with social mediaSharing memories and stories is the heart of the social media. Capturing and distributing photos via social networks is the top online activity in these growing communities. Leveraging the power of social media technologies to bring customers to your photo retailing and service business is not only possible, but one of the key areas of growth to your bottom line. Find out how the impact of new media can help you find new business, learn what your customers are saying, and help you build your own community for future success.

Dr. Rolf Hollander, CEO of CeWe Color Holding AG, Oldenburg, Germany

The success story of the CeWe Photo BookWhile photo books have become the fastest growing category within the memories business, CeWe Color has established its CeWe Photo Book as the best selling product in Europe. The company‘s leading position is the result of a continuous stream of innovation, giving consumers the choice to select the very special CeWe Photo Book matching their personal preferences. Based on the company‘s extensive consumer research, CeWe Color‘s CEO will address important topics: Which picture taking opportunities are most reflected in CeWe photo books? Which layouts, covers and media are preferred by which customers? Which are the most popular software features? What are the most promising strategies to attract even more consumers to design their first photo book – today and tomorrow.

Nicoletta A. Zongrone, General Manager, Retail Systems Solutions, Consumer Digital Imaging Group and Vice President Eastman Kodak Company, Rochester, New York, USA

It's time to smileThere’s a good deal to smile about in photo retailing. Digitally savvy consumers are coming back into stores – and not just for 4x6 prints. Today’s instant kiosks, high-performance order stations and new dry lab systems allow consumers to create stunning photo keepsakes, such as the Kodak Photobook and Kodak Picture Movie DVD, as well as collages, calendars and greeting cards – instantly right in the store. Kodak’s Nicki Zongrone will talk about how advances in photo kiosk technology and new digital dry lab systems are creating much richer consumer experiences, while allowing retailers to lower operational costs and at the same time, sell more photo services and promote premium products that drive higher margins.

Nicolas Series, President of Kis/Photo-Me, Grenoble, France

Instant photo books, instant happinessAfter Kis/Photo-Me announced its revolutionary automatic on-site Photobook Maker at photokina 2008, the company has installed a number of this unique kiosks at several retail locations. Nicolas Series presents facts on a new kind of shopping experience, reporting on customer reactions and explaining new concepts for a profi table photo book business that delivers not only instantly fi nished photo books, but also instant happiness.

Rainer Bauer, CEO of Imaging Solutions AG, Regensdorf, Switzerland

Upselling memoriesSelling memories starts with selling standard prints. With falling print prices and shrinking margins, it is essential to make it easy for consumers asking for prints to order value-added picture products. Imaging Solutions‘ CEO presents a compelling concept to increase the value of standard print orders with customer oriented upselling solutions at minimum additional costs.

Helen Wilson-Cremer, Director International Business Development, Personello GmbH, Homburg/Saar, Germany

Virtual product videos – the next generation in photo gift marketingPeople refrain from buying photo gifts for two reasons: 1. They haven‘t got a suitable photo and 2. They don‘t want to buy something they haven‘t seen. Embedding the customer‘s image into a product video solves this problem creating a virtual shopping experience that sells.

Stephen Giordano, Sr., Chairman and CEO, Lucidiom Inc., Vienna, VA, USA

Moving your business and customers beyond printProfi table photofi nishing has evolved from 4x6 prints and enlargements, to personal publishing and now to the brave new world of social expres-sion. Consumers around the world have embraced user-generated content and social media like Facebook. As they seek to express themselves through images, successful digital imaging businesses will be prepared with the in-store and online products and services of tomorrow. Backed by market data generated from more than 55,000 networked kiosks worldwide, Lucidiom’s Stephen Giordano, Sr., will share the latest sales trends and provide tips on how to reshape your business for social picturing.

Holger May, Category Manager, Retail Publishing Solutions, IPG EMEA, Hewlett-Packard GmbH, Böblingen, GermanyPierre Meleuc, Indigo Photo Segment Manager, IPG EMEA, HP France, Issy-les-Moulineaux, France

HP and the future of photofinishing and publishingIn this presentation, HP speakers will share their vision of the European business and how photo companies can take advantage of the convergence between photography and printing, driven by the convergence of content. Based on case studies, they will highlight key success factors and innovative solutions for online and retail photo players.

H. May P. Meleuc

GfK Imaging Executive Track: “Consumers, convergence, communication”Liz Cutting, Director, Senior Imaging Analyst at The NPD Group, Inc., Port Washington, NY, USA

The scenic route – Today‘s imaging consumer journeyUnderstand the role of digital images in current digital camera consumers‘ lives, from social networking and e-mail right through to creating scrap-books/albums/photo books. Optimize in-store/online messaging to encourage printing and trial of services like 8x10 or greater prints, increase the demand for photo books among new camera buyers, and take the opportunities for sales of complementary soft image viewing devices such as digital picture frames or HDTV. Understand home printing behavior and drivers in order to increase printing revenue with your DSC customers at home, online and at retail.

Matt Gibbs, Account Director for Photo and Imaging Products, GfK U.K.

Photo Lab to Facebook Tag – the evolution of image capture, usage and sharingSee how social networks are infl uencing the way consumers capture, use and share their memories – and discover new ways to turn this exciting development into more sales of prints, photo books, photo gifts and imaging services.

Marion Isabel Knoche, Global Director, GfK Retail and Technology GmbH & Co. KG

Communication with printsGet the GfK‘s latest market information on picture taking, stor-ing and sharing. Capitalizing on three decades of experience in observing photo and imaging markets, Marion Knoche will present the interesting results of GfK‘s extensive consumer surveys how people use their digital devices, communicate with pictures or enjoy and share photos and videos on TV, on the Internet and on mobile gadgets.

Day two – Thursday, October 22, 2009 An innovative keynote: How young achievers define “Memories are more...”

Anabel Erhardt (Foto Erhardt, Westerkappeln),

Michael Poetter (Foto Poetter, Oelde),

Catharina Schorcht (Ringfoto Schorcht, Guetersloh)

Chairperson/Challenger: Martin Wagner, Sales Director,

Ringfoto GmbH & Co. KG, Fuerth, Germany

When talking about the future of photo retailing, why not ask the retailers of tomorrow for their vision. Three young talents – all in their twenties and members of the Ringfoto retailing group – will share their ideas how to make money with memories, how to take advantage of new media such as social networks, Internet communities and mobile applications, and how suppliers, service providers and manufacturers should support their efforts.

Stephan Stein, Managing Director, Japan Photo, Oslo, Norway

Re-inventing photo retailingDigital technology has made a signifi cant impact on the imaging services business, taking away most of the traditional photofi nishing business on the one hand, but creating exciting new value added picture products on the other. In only a couple of years, Japan Photo, a leading photo specialty retail chain operating in Norway and Sweden, has made personalized picture products an important sales engine for its whole business. Stephan Stein explains the company‘s successful marketing strategy, which combines online and in-store promotions with intelligent PR and advertising activities, using even camera sales as drivers for selling memories.

Michael Gleich, CEO, Ringfoto GmbH & Co. KG, Fuerth, Germany

Retailing is more...In a lively panel discussion, Michael Gleich, CEO of Germany‘s leading retailing group, will be joined by representatives of other retailing channels, suppliers and service providers to discuss the perspectives for successful specialty retailing in the digital world.

Mitch Goldstone, President/CEO of ScanMyPhotos.com, Irvine, California, USA

Twitter: The new way to promote your memory businessTwitter is transformative. As digital was to fi lm, Twitter is to traditional yellow page display phone books. It is revolutionary, free, and the preferred new instrument for listening to and engaging your prospective customers with a helpful and authentic dialogue. Mitch Goldstone, President & CEO of U.S.-based ScanMyPhotos.com will share winning tips about how his company gained international recognition and customers by imple-menting social network marketing. You will take away invaluable lessons that you can immediately implement to enhance your sales, reputation and buzz-marketing for your memory business.

Christoph Bochsler, Vice-President Marketing and Sales, futureLAB AG, Winterthur, Switzerland

Sharing memories: Solutions for the Internet, TV and mobile devicesHighlighting the current market trends of photo and video sharing, Christoph Bochsler, who has 16 years of experience in the high tech industry, will explain solutions for cross-media offerings from photo book to digital slideshows right through to video and fl ip books. Special focus will be given to the sharing of memories using different media and devices. Case studies of leading players such as Swisscom will demonstrate the role of different platforms including the Internet, mobile networks, TV and print.

C. Schorcht M. WagnerM. Poetter

Program International Business Forum

“Memories are more…”Wednesday, October 21, 2009

International Business Forum

08.30–09.30 a.m. Registration open / Coffee served / Mini trade show open

09.30–10.15 a.m. Opening keynote: Alexandra Gebhardt, Inside Media Networks: “Socializing memories: Growing your business with social media”

10.15–11.00 a.m. Dr. Rolf Hollander, CeWe Color: “The success story of the CeWe Photo Book”

11.00–11.30 a.m. Coffee break / Mini Trade Show open

11.30–12.15 p.m. Nicky Zongrone, Eastman Kodak Company: “It‘s time to smile”

12.15–01.00 p.m. Nicolas Series, Kis/Photo-Me: “Instant photo books – instant happiness”

01.00–02.00 p.m. Lunch break / Mini Trade Show open

International Business Forum GfK Imaging Executive Track

02.00–02.45 p.m.

02.45–03.30 p.m.

Rainer Bauer, Imaging Solutions: “Upselling memories”

Helen Wilson-Cremer, Personello: “Virtual product videos – the next generation in photo gift marketing”

Liz Cutting, The NPD Group:“The scenic route – Today's imaging consumer journey”

Matt Gibbs, GfK U.K.: “Photo Lab to Facebook Tag –the evelution of image capture, usage and sharing”

Marion Knoche, GfK Retail andTechnology GmbH & Co. KG:“Communication with prints”

03.30–04.00 p.m Coffee break / Mini Trade Show open

04.00–04.45 p.m. Stephen Giordano, Sr., Lucidiom, Inc.: “Moving your business and customers beyond print”

04.45–05.30 p.m. Holger May/Pierre Meleuc, HP: “HP and the future of photofinishing and publishing”

07.00 p.m.–midnight Joint dinner event hosted by photokina World of Imaging

Thursday, October 22, 2009International Business Forum

08.30–09.30 a.m. Registration open / Coffee served / Mini Trade Show open

09.30–10.30 a.m. An innovative keynote: How young achievers define “Memories are more” Anabel Erhardt (Foto Erhardt), Michael Poetter (Foto Poetter),

Catharina Schorcht (Ringfoto Schorcht); Chairperson/Challenger: Martin Wagner (Sales Director Ringfoto GmbH & Co. KG)

10.30–11.00 a.m. Coffee break / Mini Trade Show open

11.00–11.45 a.m. Stephan Stein, Japan Photo: “Re-inventing photo retailing”

11.45–12.30 p.m. “Retailing is more” (Michael Gleich, Ringfoto; Representative supplier; Representative online retailer; Representative electronic store)

12.30–01.30 p.m. Lunch break / Mini Trade Show open

01.30–02.15 p.m. Mitch Goldstone, ScanMyPhotos.com: “Twitter: The new way to promote your memory business”

02.15–03.30 p.m. Christoph Bochsler, futureLAB: “Sharing memories: Solutions for the Internet, TV and mobile devices”

03.30–04.30 p.m. Coffee and snack served in the lobby / Mini Trade Show openP R

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Associated partners:

Gold sponsors:

Silver sponsors:

Simultanous translation into German sponsored by

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2nd International Business Forum Cologne

“Memories are more…”October 21 to 22, 2009, Koelnmesse Congress Center North, Cologne, Germany

1. Full registration Two days October 21 and 22, 2009

❑ Regular fee Euro 800.00

❑ Discounted fee Euro 600.00

2. One-day registration “Memories are more…” I October 21, 2009

❑ Regular fee Euro 500.00

❑ Discounted fee Euro 350.00

3. One-day registration “Memories are more…” II October 22, 2009

❑ Regular fee Euro 400.00

❑ Discounted fee Euro 250.00

Please complete the name and address information below for the person to whom all registration confirmations should be sent.

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For each day, registration includes:

• Attendance at all sessions • CD with final presentations

• Coffee breaks and lunches • Dinner event (first day only)

Discount policy: The discounted prices apply for photokina

2008 main exhibitors • members of Photoindustrie-Verband •

GfK customers (requires a member/customer code) • multiple

registrants from the same company

Media registration: A limited number of registrations are

available for authorized media representatives at no charge.

For details, pleace contact b.klomps@cat-verlag.de.

Booking policy:

Cancellations will be accepted with a 100 percent refund if

made on or before October 1, 2009. Substitutions may be

made at any time. Hotel reservations and charges are the

responsibility of each conference registrant.

Hotel booking formThe organizers have reserved a limited number of rooms in three hotels in the walking distance from the Koelnmesse Congress Center North, Cologne.

Please forward my hotel registration:

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E-mail: b.klomps@cat-verlag.de

Registration form

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Mail address:

C.A.T.-Verlag Blömer GmbH

P.O. Box 1229

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❑ Radisson SAS (★★★★ Superior)

❑ Single ❑ Double

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Euro 140.00(Single/Double) VAT incl. breakfast not included

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