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  • 8/14/2019 IBM Banking: Core Banking Transformation with System z

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    Service-

    oriented

    architecture

    Revolutionizing today's

    banking systems

    Application InnovaServices

    Banking

    IBM Institute for Business Value

    IBM Global Business Services

  • 8/14/2019 IBM Banking: Core Banking Transformation with System z

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    IBM Institute or Business ValueIBM Global Business Services, through the IBM Institute for Business Value,

    develops fact-based strategic insights for senior executives around critical public

    and private sector issues. This executive brief is based on an in-depth study by

    the Institutes research team. It is part of an ongoing commitment by IBM Global

    Business Services to provide analysis and viewpoints that help companies realize

    business value. You may contact the authors or send an e-mail to [email protected]

    for more information.

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    1

    Globalization continues to pressure industries for increased collaboration

    within their value chains. The banking industry, a virtual backbone for all

    other industries, feels this pressure both within their industry and with those

    they serve. Collaboration demands technology integration, and approachesso far have resulted in redundancy and inefficiency wired together with

    inefficient systems. Through a modular approach to underlying technology

    integration, service-oriented architecture (SOA) can help reduce redundancy,

    inflexibility and inefficiency in crucial banking processes such as payments,

    multichannel integration and account opening.

    Service-oriented architectureRevolutionizing today's banking systems

    By Jay DiMare and Richard S. Ma

    Service-oriented architecture

    Bankingcustomers(thanksinlargepart

    totheInternet,whichhasalteredthe

    balanceofpowerbetweencompanies

    andcustomerseverywhere)aregoingto

    demandmoreadvocacy,morepersonal

    securityand,aboveall,morecontrolintheir

    bankingrelationships.

    Withtheuniversalbankingbusiness

    modelcomingunderincreasingpressure,

    communitybanks,industryspecialistsand

    non-bankswillcompetebyofferingunique

    andrelevantvaluetotargetedgroupsof

    customers.

    Banks,recognizingthatnomatterhowgood

    theyare,theycannotbeworld-classin

    everythingtheydo,willsourceproductsand

    IntroductionItsnosecrettobanksandtheircustomers

    alikethatthebankingindustryisfacing

    significantchallenges.Itsalsoevidentthat

    therequirementsfordoingbusinesssuccess-

    fullyindeedatallaregoingtochange

    dramaticallyoverthenextdecade.Theques-

    tionis,giventhenatureoftodaysbanks,and

    giventhewaytheytend(orareable)toreact

    tochange,aretheypreparedforavastly

    differentfuture?Andjusthowdifferentwillthe

    futurebe?

    AccordingtoanIBMInstituteforBusiness

    Valuestudy,TheparadoxofBanking2015:

    Achievingmorebydoingless,thefuture,

    byanymeasure,isgoingtobedrastically

    different:

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  • 8/14/2019 IBM Banking: Core Banking Transformation with System z

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    3 Service-oriented architecture

    Service-oriented architectureRevolutionizing today's banking systems

    SOAisanITarchitecturalstylethatsepa-

    ratesanorganizationsapplicationsintotheirelementalparts,calledservicecomponents

    (commonbusinesscommandslikecheck

    creditorcalculateinterestrate,forexample).

    Thesecanthenberearrangedwithunprec-

    edentedspeedtocreatenewapplications

    (meaning,amongotherthings,thatbanks

    canextendthelifeofexistingITassetsalmost

    indefinitely,andconserveonthepurchase

    ofnewassets).ThinkoftheLegotoy,orthe

    atomicelements.Fromafewbasicparts,

    bankscancreateavirtuallyunlimitednumber

    ofcombinations,ofanysizeorshape.This

    modularconceptisattheheartofSOA.

    Now,duetoopenbusinessandtechnology

    standards,servicecomponentsfroman

    institutionsapplicationscanbecombined

    withthoseofitspartners,suppliersandeven

    itscustomerstocreatenewsuperapplica-

    tionscompositesoffunctionalitythatcan

    spancompaniesandindustries.Throughthis

    kindofintegrationandcollaboration,SOAcan

    sparkinnovation,andleadtoentirelynewbusi-nessopportunities.

    Inessence,SOAmakesITadapttothe

    needsofbusinessinawayneverbefore

    possible.BeforeSOA,tohavethislevelofflex-

    ibility,aninstitutionmighthavecompelledto

    deployandintegrate20differentsoftware

    applications.WithSOA,anenterprisehasto

    buildonlyonewhich,comparativelyfast,it

    canreconfigure20differentwaystomeetthe

    imperativesofchangingbusinessandmarket

    conditions.

    Itisthisextraordinaryflexibility(therootof

    allSOAbenefits)thatwewilldiscussinthecontextofpayments,multi-channelintegration

    andaccountopening.

    Simpliying paymentsInpayments,becausethereareduplicate

    applicationswithpoint-to-pointconnections,

    thearchitectureistraditionallycostlytomain-

    tain.SOAcanprovidealayertoreducethe

    numberofintegrationpointsanddecrease

    overallcoststhroughthereuseofcommon

    services

    The business challengeInmanybanks,factorssuchasmergeractivity

    mountingregulatoryrequirements,globaliza-

    tionandelectronicpaymenthaveresulted

    inapplicationsthathavebecome,toputthe

    matterstarkly,virtuallyimpregnabletowersof

    verticality,muchlikeadjacentskyscrapers.

    Becausenootherpracticableoptionswere

    available,thetendencyhasbeentobuildnew

    applicationstomeetnewrequirementsnotto

    reconfigureexistingones.

    Ingeneral,thishasresultedinduplicate

    interfacesandapplications;complexpoint-

    to-pointsolutionsthataredifficulttomaintain

    andupdate;lessflexibility,sincethebusiness

    logicisimprisonedinsiloedapplications;a

    lackofstandardsforintegratingapplications;

    increasingmaintenanceandimprovement

    costs;andalackoftimely,consistentinforma-

    tionacrosschannels.

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    4 IBM Global Business Services

    Furthermore,regulationsliketheEuropean

    UnionPaymentServices,BaselII,the

    SingaporePaymentSystemsAct,EUCreditfor

    Consumers,USCheck21andEUSettlement

    &Clearingareforcingchangesintheway

    paymentsaremadepavingthewayfornewcompetitors,addingmoretransparencyto

    paymentsystemsandexpeditingtheadoption

    ofstandardpaymentprotocols.1

    Armedwiththechoicesandinformation

    providedbytheInternet,customersare

    puttingmorepressureonbankstomake

    paymentsfaster,lesscostlyand,increasingly,

    morecustomized.Thereiscertainlyaninexo-

    rablemovetowardelectronicpaymentsand

    invoicing,meaningthatbanksmustfollowsuit.

    Iftheyaretemptedtoresist,theycouldpayaheavyprice:non-banksowingmainlytothe

    availabilityofstandardizedbusinessprocesses

    madepossiblebySOAarestartingtoinvade

    theplayingfield.

    Thegoalisnotnecessarilytobuildor

    purchaseanewapplicationeachtimeanew

    regulationorcustomerdemandarises;itisto

    beabletoreconfigure,totheextentpossible,

    existingITassetstoaddresstheseevolving

    requirements.

    How it works todayFigure1showsageneralizedviewofthe

    currentpaymentssituation.Thetangleof

    linesamongtheenterprisesystemsandthe

    externalpaymentssystemsorchannelsvividly

    illustratestheproblem.

    External paymentchannels

    Real time grosssettlement*

    Check

    Card

    Norw: Likely multiple channels, one per country. The UK system is

    CHAPS, US is Fed Wire, Singapore is MEPS+, etc.

    Source: IBM Institute for Business Value.

    Automatedclearing house

    FIGURE 1.

    Current view o the banking payments domain.

    Paymentsystems

    Tradefnance

    DDA

    Bill pay

    Cashmanagement

    Loan

    Treasury

    Ontheleftisatypicalsetofcorebanking

    systemsthatmayoriginateoraccepta

    payment;ontherightarethedifferentpayment

    systemsorpaymentchannels.Theimplica-

    tionisthatthecoresystems,andthenumber

    ofpaymentchannels,canvaryfrombank

    tobank,aswellaswithinthebank.Yearsof

    changeandsystemsevolutionhavemade

    thesituationmorebrittle;asinglechange

    canhavesomanyrepercussionsthatbanks

    becomediscouragedfromtryingtoadapt.

    Thisexample,seeminglysimpleandstraight-

    forwardatfirstglance,showssixinternal

    connectionslinkingtofourexternalsystems

    resultingin24uniquenetworkconnections.

    Eachtimeanewinternalsystemisadded,four

    newconnectionsmustbecreated.Conversely

    eachtimeanewexternalsystemisadded,

    youcancreatesixnewconnections.Butthisis

    onlypartofthestory.

    A primary goal o

    using SOA to simpliy

    payments is to enable

    banks to reconigure

    existing IT assets whennew regulations or

    customer demands arise

    potentially avoiding the

    need to build or purchase

    new applications.

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    5 Service-oriented architecture

    Continuingourexample,eachofthe24network

    connectionsmustthensupportandmaintain

    eighttypesofbusinesstransactions,consisting

    ofapproximately160messagetypes.Many

    willrecognizethetypesoftransactionsand

    messagetypesinFigure2assomethingweknowhappens,butusuallynotdirectlyinthe

    contextoftheprimarytransaction.

    Now,considerthemath.Inourpartialexample,

    wehave160messagetypesandover24

    networkconnectionsandwehaventeven

    beguntotalkaboutcomplicationslikemain-

    tenancecostsorchangesrequiredbythe

    paymentchannelstokeepupwithtechnology

    changes.Thesheernumberofcombina-

    tionsandpermutationsoftransactionsand

    messagetypesflowingovervariousnetworkconnectionsisdaunting.Whatisneeded

    isasystemthatcanreducethenumberof

    connectionsamongallofthepartnersinthe

    paymentprocess.Thedifferentcoresystems

    canthenabsorbthenewwayofmaking

    payments,andwithoutimpactingtheflowof

    business.

    Integrating payment applicationsInthepast,manybanksattemptedtointe-

    gratepaymentapplicationsbyinstallinga

    centralpaymenthuborgatewaytodealwith

    aspecificbankingpaymentchannel.These

    solutionseventuallyevolvedtogateways

    supportingmultiple,butstillspecific,payment

    channels,andincludeddatatransformation,

    messageformatting,loggingandsoon.In

    manycases,thesecentralsolutionsarenow

    aged,andasinflexibleasthesystemsthey

    connect.Worse,theyaddanadditionallayero

    fragileconnectionsfurthercomplicatingourmathexample.

    SOAprovidesawaytoemployreusable

    servicestoconductthedifferentpayment

    transactiontypes.Theseservicescanbe

    independentofthecorebankingapplica-

    tionsystemsandthepaymentchannelsthey

    support.ThisapproachisillustratedinFigure3.

    Thelayerofservicessupportingpayments

    canalsosupportanynumberofpayment

    channelsorsystemswithoutcausinganychangetothecoreenterprisesystemsorigi-

    natedortargetedbythepayments.Ineffect,

    thislayerofservicesabsorbs,orbuffers,

    changesmadeinthebanksystemsor

    externalpaymentsystems.

    Source: IBM Institute for Business Value.

    FIGURE 2.

    Four o eight payment transactions withcorresponding message types.

    Accept out-payment instructionModiy out-payment instruction

    Generate communication detailsRepair queue

    Retrieve in-payment profleAccept in-payment instructionGenerate communication detailsRepair queue

    Accept transer instructionRecord transer instructionGenerate communication detailsRepair queue

    Accept out-payment instructionModiy out-payment instructionGenerate communication detailsRepair queue

    Provide out-payment

    Enact in-payment

    Provide account transer

    Administer paymenttransaction

    Sample businesstransactions

    Sample messagetypes

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    6 IBM Global Business Services

    Wecanseetheadvantagenumerically.Inthis

    example,SOAreducesthetotalnumberof

    networkconnectionsfrom24to10,thetotal

    businesstransactionsfrom192to48and,

    astoundingly,thetotalnumberofmessagetypesfrom3,840to44.SOAnotonlydecreases

    thenumberofconnectionpoints,itenables

    thereuseanutterlycentralSOAconceptof

    commonmessagetypes.Thisgreatlyincreases

    theprobabilitythattheservicescreatedcanbe

    usedbymost,ifnotallsystems,withinthebank.

    Changescanbemadeinwavestominimize

    businessdisruptions.

    The value SOA can bringThevaluereturnedtothebankcanbesignifi-

    cant.Atitscore,thisapproachsetsthestagetosignificantlyreducecostswithfewerinter-

    faces,andfewerbusinesstransactionsand

    messagetypestomanage.Plus,thecreation

    ofcommonmessagetypescanresultinless

    duplicationofeffortandreducedsystems

    maintenancecosts.

    Importantly,thereareopportunitiesfornew

    revenuesources,sincenewsystemssuch

    asmobilepaymentscanbeintegratedinto

    existingsystems.Currentsolutionsoftenhinde

    thebankbyrenderingthecurrentstateinflex-

    ibleandresistanttoanyrequestedchanges.

    WithSOA,thebankcaneasilyaddnew

    paymentchannelsandnewapplicationsto

    existingpaymentscapabilitieswithoutupset-

    tingbusinessasusual.ThisisreallywhatSOA

    isallabout.

    Intermsofreducingoperationalrisks,SOAcanenhancemonitoring,sincemoreapplica-

    tionsuseacommonapproachtosendingand

    receivingpayments.

    FIGURE 3.

    Proposed SOA services supporting payments.

    External payment channels

    * Likely multiple channels, one per country. The UK system is CHAPS, US is FedWire, Singapre is MEPS+, etc.

    Source: IBM Institute for Business Value.

    Paymentsystems

    Tradefnance

    DDA

    Bill pay

    Cashmanagement

    Loan

    Treasury

    Out-payment servicesGenerateout-paymentinstructionModifyout-paymentinstruction Sendout-paymentinstructionIn-payment servicesReceivein-paymentinstruction Acceptin-paymentinstruction

    Account transer services Accepttransferinstruction Testfundsavailability Applyaccountingentry

    SOApaymentsservices

    e.g., Send out-payment

    e.g., Provide out-payment

    e.g., Provide out-payment

    Bank enterprise systems

    Real time grosssettlement*

    Check

    Card

    Automated clearinghouse

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    7 Service-oriented architecture

    Integrating multiple channelsTraditionally,bankingapplicationsarediscon-

    nectedacrosstheorganization,makingit

    difficulttooptimizeexistingcustomerpotential.

    SOAcanprovideanintegrationlayertoenter-

    priseapplications,andanall-encompassingviewofthecustomerrelationship.

    The business challengeTooptimizecustomerloyalty,profitabilityand

    growth,bankswillhavetocapitalizeonthe

    potentialofeachcustomerrelationship,and

    providecustomerswiththemostattractive

    rangeofproductsandservices.Oneofthe

    biggestbarriershereisthelackofintegrated

    customerinformationitistypicallyfrag-

    mentedacrosschannels.

    Fiercecompetitionamongfinancialinstitu-

    tionsfueledtoagreatdegreebytheInternet

    hasresultedinarangeofproductoffer-

    ingstailoredtocustomerneedsandtohelp

    reachpotentialcustomers,andbasedonthe

    entirerelationshipthecustomerhaswiththe

    bank.Thedevelopmentoftheseproductswill

    become,webelieve,anincreasingsource

    ofsustainablecompetitiveadvantageand,

    therefore,awaytoextractpremiumpricing.

    Currently,todeveloptheseproducts,banks

    mustrelyheavilyondata-gatheringsystems

    thatintegrateapplicationswithinthebank.

    Theseinteractionsassumingtheyexistat

    allarecostlytomaintain(eatingintothe

    marginsthatthepremiumpricingwouldother-

    wiseincrease),inflexible,andpronetoerror.

    How it works todayAsFigure4suggests,thetangledwebof

    interfacesrequiredandthelackofavail-

    ableinterfacesimpedethebanksrealtime

    accesstotherequireddata.

    Inmanycases,eachmajorservicegoesto

    marketthroughthesamesetofchannels.

    Thoughthesechannelsmightdealwiththe

    sameproductsandservices,thereisoftenno

    integrationamongtheapplicationssupporting

    thechannelandtheapplicationssupporting

    theproductareas.Forexample,ifacustomer

    usesthebankscreditcardservices,heorshemustreinitiatetherelationshipwiththebank

    ifapplyingforamortgage,andthenagain

    forwealthmanagementservices.Thebank

    cannotcapitalizeonthecustomerscurrent

    interest,orcountonreachingtheoptimalprice

    becauseitcannotaccessalltheinformation

    itneeds.Theresultcanbeadissatisfying

    experienceforthecustomer,aredundant,

    time-consumingandcostlyprocessforthe

    bankandamissedopportunitythatishard

    torecover.

    Core businessapplications

    Source: IBM Institute for Business Value.

    FIGURE 4.Banking channels use o key bank applicationplatorms.

    Channelapplications

    Teller

    ATM

    Kiosk

    Branchplatorm

    Post

    Internet

    Phone

    Retail

    Core bankingapplications

    Credit cardapplications

    Wealth managementapplications

    Brokerageapplications

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    8 IBM Global Business Services

    Information when and where neededToaddressthisproblem,channelapplica-

    tionsaretailbranchtelleroraWeb-based

    homebankingsystem,forexampleneeda

    consistentwaytoaccesscorebankingappli-

    cationsintheservicearea.SOAprovidesastandards-basedapproach.

    Figure5belowshowsalesscumbersomeway

    tointegratechannelapplicationsandservice-

    areasupportapplicationsusingasinglesetof

    SOAservices.

    Aswithpayments,therearetechnologiesthat

    candothis.WhatisdifferentwithSOAisthe

    services layer.Forexample,inorderforaretail

    branchplatformapplicationtogetinformation

    aboutthetotalbank/customerrelationship,theapplicationmustconnecttoallproduct

    systems,andwillrequireaconstantflowof

    realtimeinformationfromthecoresystemsthat

    canbeupdatedandviewedacrosschannels.

    AsshowninFigure5,thatinformationwould

    include:

    Customerinformation

    Productinformation

    Ratesandfees

    Balancedetails.

    WithSOA,abankcanemploydifferent

    categoriesofservicescustomer,product,

    balance,historyandcreateastandard

    setofservicestoshareinformation.Asingle

    getbalanceservice,forinstance,couldbe

    appliedtoanyproductwhereitwouldberele-

    vant.Acrossmultipleservices,thatamounts

    toabigconservationofresources,andhuge

    gainsinefficiency.

    Returning value with SOA

    Thebanknowhasaholisticviewofitscustomer.AndbecausetheSOAlayermakes

    iteasiertointegrateapplications,thebankcan

    offeritscustomersmoretailoredproductsand

    services,atthepremiumpricesthemarketwill

    bear.Sinceinformationissharedinrealtime,

    controloftheprimaryproductremainswiththe

    Core business applications

    Source: IBM Institute for Business Value.

    FIGURE 5.SOA Services supporting channel applications and other service-area applications.

    Channel applications

    Retail bank supportapplications

    Support applications

    Wealth managementsupport applications

    Credit cards supportapplications

    Brokerage supportapplications

    SOAservices

    Get account details

    Retail Internet

    Post Phone

    Inormation servicesGetrates,fees,lookupAccount servicesCustomerinformationGetaccountdetailsBalances,positionsTransactionsProduct servicesProductdetails

    Get account details Core bankingapplications

    Credit cardapplications

    Wealth managementapplications

    Brokerageapplications

    By integrating customer

    inormation across

    channels, SOA can

    help banks develop and

    leverage a holistic viewo each customer to

    build customer loyalty

    and to oer the most

    attractive range o

    products and services.

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    9 Service-oriented architecture

    applicationbestsuitedtomanageit.Eachtime

    aserviceorchannelisadded,itcanconnect

    toandaccesseverythingelsethroughthe

    SOAlayer.Thishelpsimproveflexibility,lower

    labortimeandcosts,reducerisk,andoptimize

    thevalueofeachcustomer.Italsopermitsthebanktopursueoptimizedpricingbasedona

    customersentirerelationshipwiththebank.

    Standardizing account openingAccountopeningisacorebankingfunc-

    tionthathasbecomeamajorexpense,and,

    ironically,apotentiallysignificantbarrierto

    businessgrowth.Whiletryingtomaintain

    orevenimprovethisservice(afterall,itis

    acustomersfirstrealcontactwithabank),

    banksmustalsoattempttoreduceitsexpense

    strivingforthatelusivegoal:betterserviceat

    alowercost.

    The business challengeTheaccountopeningprocesshasbeen

    hamstrungbyfactorslikelegacysystem

    constraintsandduplicateeffortsacross

    productlinesandchannels;themaintenance

    ofmultipleinterfacesamongmultipleaccount

    openingsystemsandapplicationsacross

    productlinesandchannels(perhapsthe

    biggestsinglecostitem);frequentdisruptions

    andalterationsresultingfrommergersand

    acquisitionsactivity;andtheproliferationof

    regulationssuchasThePatriotActandknow

    yourcustomerpractices,amongmanyothers.

    Theentireprocesshasbecomepainfulfor

    banksandcustomersalike.Pre-salessuffers

    fromlowclosurerates,incompletecustomer

    views,tellersblurredcustomerfocus,and

    ashortageofcollaborativematerialtoease

    theprocess.Theapplicationstageisafflicted

    bycomplexforms,fewuniformapplicationsacrosssimilarproducts,errorsduetothere-

    keyingofinformation,and,again,nosingle

    customerview.Theverificationstagelacks

    thebenefitofdigitalimagingand,onceagain,

    offersnovisibilityintocustomerpatternsand

    expectationsinatimelyoruniformway.

    Addressingandfulfillingtheserequirementsis

    hard,duetonodigitalsignaturecapability,a

    lackofautomatedfunding,thehigheradmin-

    istrativecostsofpaperletters,andineffective,

    disappointingfollow-upforinactiveaccounts.

    How it works todayLetsfirstconsidertheplayersandsystems

    involved.Rememberthat,inmostcases,there

    isacorebankingsystemforeveryproduct

    forwhichacustomerwouldopenanaccount.

    Also,asmentionedinthepreviousscenarios,

    thereareanumberofdifferentchannelsoftensupportedbymultipleapplications.Fulfillment

    isusuallyaseparateorganization.And

    customersdealwiththedifferentchannels,not

    withfulfillmentorotherinternalbankdepart-

    ments.Itiseasiesttograsptheproblemand

    itscurrentsolutionbylookingattheprocess

    typicallyemployedtoopenanewaccount,as

    showninFigure6.

    Therearesomecriticalthingstonoteinthis

    process.First,theend-to-endcycletimeis

    hamperedbytheneedtoaccessmultiplesystems,somelegalconsiderationsand

    thenumberofpartiesinvolved.Second,

    numerousactivitiesarepronetoerrors,

    causingredundanciesandfurtherdelays.This

    iscomplicatedenoughforanyonebusiness

    areaorproductline.Now,considerduplicating

    thisprocessforthenumberofotherprod-

    uctsthatabankhastooffer.Mostlikely,this

    sameprocessisexecuteddifferentlyforeach

    productandalso,possibly,variesacrosseach

    channel.

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    10 IBM Global Business Services

    Simplifying the processTheaccountopeningprocessisaclassic

    exampleofatechnology-enabledprocess(or,

    forsomebanks,the lackofone)impededby

    theaccumulatedlegaciesofthefast-evolving

    technologylandscape.

    Whatisneededhereiswholesalebusiness

    processchangewithflexibilitybuiltinto

    accommodatefurtherchange.Itiseasiest

    tochangeprocesseswhensystemsareat

    thefirstpointofcontactwheretheaccount

    openingisfirstrequested,andwhenthebank

    canaccessthenecessaryinformationand

    systemsinrealtime.WhetheritisaCRMappli-

    cationoranewaccountopeningapplication,

    anysingleapplicationattemptingtocoverthistaskwillrequireextensivesystemsintegra-

    tioncapabilitywithinthebanksinfrastructure.

    ShowninFigure7istherevisedprocess,

    whichassumesthatthebankcanachievethe

    levelofsystemsintegrationneededtosupport

    therevisedflow.

    Thisnewaccountapplicationispossibleonly

    ifitcanaccessthesystemsrequired,suchas

    electronicformsandcompliance.Thisgoes

    beyondtheread-onlyaccessrequiredbefore

    finalreview.Ideally,thenewaccountapplica-

    tionwoulduseSOAservicestoactuallycreate

    theaccountintheproductsystemitself.How

    wouldwebuildsuchasystemusingSOA?

    Figure8showshow.

    FIGURE 6.

    General representation o the current account opening process.

    CustomerReceive and

    complete

    Retail/internet

    Legal

    Compliance

    Time

    Send ormsto client

    Send tobranch withsignature

    Receive andreview

    Accountprocessingapprovals*

    Receive andapprove*

    Receive andapprove*

    Retail CRMSystem

    Receive andreview

    Receive andreview

    RetailAccountSystem

    Fulfllment

    Systems

    Initialrequest

    Retail CRMSystem

    Retail CRMSystem

    ComplianceSystems

    ComplianceSystems

    RetailAccountSystem

    Send checks,cards, etc.

    Account isopened

    !

    Accountopen

    * May cause another round of customer interactions, if data is not valid/compliant.

    Source: IBM Institute for Business Value.

    Repeat until complete

    Repeat until complete

    Repeat until complete

    SOA streamlines

    the account opening

    process; it provides a

    consolidated customer

    view and more eicient

    processing that can

    reduce bank costs and

    improve customer

    service.

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    11 Service-oriented architecture

    FIGURE 7.

    General representation o a revised account opening process using an SOA-enabled application.

    Customer

    Retail/internet

    Legal

    Compliance

    Time

    Collect dataAutomatedvalidations

    Final review

    Retail CRMSystem

    Receive andreview

    Fulfllment

    Systems

    Initialrequest

    ComplianceSystems

    RetailAccountSystem

    Send checks,cards, etc.

    Account isopen

    Source: IBM Institute for Business Value.

    New Account Application System

    Complianceapproval

    !

    Accountopen

    Exceptions

    Core business applications

    Source: IBM Institute for Business Value.

    FIGURE 8.Building or integrating a new account application using SOA services.

    Channels

    Core bankingapplications

    Credit cardapplications

    Wealth managementapplications

    Mortgage andlending applications

    SOAservices

    Retail

    Internet

    Post

    Phone

    Validation servicesCheckforduplicate

    accountsAccount servicesFindaccountCreateaccountUpdateaccountDeleteaccount

    Create account

    New AccountApplication

    System

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    12 IBM Global Business Services

    Thebankwouldbuildalayerofservices

    andusetheservicestoaccesstheaccount

    managementfunctionalityinthecorebusiness

    applications.Asinglesetofserviceswouldbe

    built.Aservicetofindanaccountmayactually

    haveadifferentfunctionineachcorebusinessapplication.However,therewouldbeasingle

    SOAserviceforeachaccountmanagement

    function.

    Inthisexample,weshowaNewAccount

    ApplicationSystemusingtheseservices.This

    doesnotalwayshavetobethecase.These

    servicescanbeusedbyotherbankapplica-

    tionsdirectly.Forexample,theonlinebanking

    applicationcouldusetheSOAservices

    directly.Thistypeofimplementationsetsthe

    basisforfuturereuse,andmoreimportant,ITflexibility.

    The value to the bankBankscanrealizeasignificantreturnfromthis

    processandthesystemsusedtocreateit.

    Aboveall,therevenuegainsfromfocusingon

    theprocesscanhelpjustifythecoststobuild

    thisreusableapplicationinfrastructure.The

    increasedclosureratesonnewaccountscan

    yieldnewrevenueandbroadentherelation-

    shipbankshavewiththeircustomers.

    Therearenumerouscostsavingsforthebusi-

    ness,inareaslikedatacollectionanddata

    sharing.Thereisalsomoreflexibilityforboth

    thebusinessanditsITenvironment,since

    a360-degreeviewofthecustomercanbe

    achievedwithcurrentcorebankingsystems.

    Thisisaremarkablesetofbenefits,and

    typicalofSOAinthatitoffersbetterserviceat

    lowercost.Usually,technologieshaveoffered

    oneortheother,butnotboth.Inthissense,

    SOAtriumphsovertheconstraintsoftraditional

    economics.

    ConclusionBanksmustcollaborateandtechnology

    mustbepartofthatcollaboration.SOAoffers

    anapproachtobankingpaymentsthatisa

    progressivesolutionwithlowercostofopera-

    tionthantodaysalternatives.Theinherentflexibilitywouldpositionabankfornew

    paymentchannelsandnewpaymentsources

    andtargets.

    Tosupportmultipledistributionchannels,a

    layerofSOAservicesallowsmoreflexibility

    forchangeandgreaterproductdistribution,

    aschannelapplicationsandchannelsupport

    applicationsarenolongertightlylinkedtocore

    bankingsystems.AnSOAsolutioncanalso

    enabletheopeningofanaccountformultiple

    productlinesthatisseamlesslyintegratedwith

    multipleback-endsystems.Thebenefitscan

    includenotonlylowercosts,butincreased

    revenueandoptimizedcustomerrelationships

    SOAisindeedrevolutionary.Byexploitingits

    capabilitiesinternally,aswellaswithexternal

    entitiesofallkinds,institutionscanforgenew

    connectionsandsupportnewlevelsofcollab-

    orationandinnovation.Thereissimplynolimit

    tothenumberofconnectionsandconfigura-

    tionswithbenefitsthatpromisetoreshape

    notonlyabusinessoranindustry,butawhole

    economyeventheglobaleconomy.Inthis

    way,IBMbelieves,SOAispotentiallyastrans-

    formativeastheInternet.

    Butpreciselybecauseofitsrangeandpower,

    SOAcanbealittledauntingtotheorganiza-

    tionthathasyettouseit.Likeanythingelse

    ofthisscale,itmustbeemployedrespon-

    siblyandintelligentlywithasenseofvision,

    purposeandstrategy.Throughourownuseof

    SOAandinthousandsofSOAengagementsacrosstheworld,IBMhasgainedaverygood

    senseofhowtoproceedwithSOA:

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    13 Service-oriented architecture

    Focusonabusinessproblem,anduseSOA

    tosolveit.SOAisameanstoanendnot

    anendinitself.

    Ifpossible,startwithrevenue-generating

    capabilities.Forbanks,thismightmean

    multi-channelintegrationoraccountopening.

    Startsmall.UseyourfirstSOAprojectto

    learntheropes.Ifitissuccessful,showitto

    otherpartsofthebusinesstodemonstrate

    whatcanbedonewithSOA.

    Begintobuildnewhumancapabilities.SOA

    requiressomespecializedskillsthatentaila

    learningcurve.Itisbesttoinstilltheseskills

    now.

    Thinklong-term.Thehardest,mostprolonged,andmostexpensivepartof

    SOAisbuildingtheinitialarchitecture.Once

    thatsinplace,additionsorchangesnew

    channels,back-officefunctionsorbusiness

    linescanbemademuchfasterandless

    expensively.Overtime,thereturnonthis

    initialinvestmentcanbedramatic.

    Whetheryoubuild,buyorevolvetoanSOA

    infrastructure,thetimetostartisnow.SOA

    canhelpreducetheITinhibitorstochange

    allowingbankstocollaboratemoreeffectively

    withintheirownfourwalls,amongeachother,

    andwiththeircustomers.

    About the authorsJayDiMareisanAssociatePartnerwithinIBM

    GlobalBusinessServices.Hehasovertwenty-

    fiveyearsexperienceinthedevelopmentof

    large-scale,complex,cross-organizationappli-

    cationsinthefinancial-markets,bankingandinsuranceindustries.Jayiscurrentlythegloba

    leaderfortheApplicationInnovationServices

    teamattheIBMInstituteforBusinessValue.

    Hisrecentlypublishedpaper,Service-oriented

    Architecture:Apracticalguidetomeasuring

    returnonthatinvestment,presentsaframe-

    workformeasuringthebusinessvalueofSOA

    investments.Heholdsapatentforsoftware

    algorithmsapplicabletodocumentmanage-

    mentapplications,andhasdevelopedIBM

    softwareproductsinpartnershipwithclients.

    JayisanIBMCertifiedITArchitectandacerti-

    fiedMasterITArchitectwithTheOpenGroup,

    aswellasamemberoftheIBMITArchitect

    CertificationBoard.Jaycanbecontactedat

    [email protected].

    RichardS.MaisaSeniorManagingConsultant

    withtheStrategyandChangepracticewithin

    IBMGlobalBusinessServices.Hehasover

    seventeenyearsofexperienceinabroad

    rangeofindustries.Hiskeyskillsincludestra-

    tegicplanning,riskevaluation,program/project

    management,financialanalysis/modeling,appli-

    cationdesignanddevelopment,andvendor

    selectionandnegotiation.PriortojoiningIBM,

    Richardworkedasanauditor,amanagement

    consultantandoperationsdirectorforseveral

    companies.Mostrecently,hewasacorpo-

    rateriskSVPforaglobalfinancialservices

    company.HiscertificationsincludeCPA,

    CISSPandCBCP.Richardcanbecontactedat

    [email protected].

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    GBE03015-USEN-01

    The right partner or a changing worldAtIBMGlobalBusinessServices,wecollaboratewithourclients,bringingtogether

    businessinsight,advancedresearchandtechnologytogivethemadistinct

    advantageintodaysrapidlychangingenvironment.Throughourintegratedapproach

    tobusinessdesignandexecution,wehelpturnstrategiesintoaction.Andwith

    expertisein17industriesandglobalcapabilitiesthatspan170countries,wecanhelp

    clientsanticipatechangeandprofitfromnewopportunities.

    Related publicationsDiMare,Jay.Changingthewayindustrieswork:Theimpactsofservice-oriented

    architecture.IBMInstituteforBusinessValue.October2006.http://www-935.ibm.

    com/services/us/gbs/bus/pdf/g510-6319-01-soa-changing.pdf

    DiMare,Jay.Service-orientedarchitecture:Apracticalguidetomeasuringreturnon

    thatinvestment.IBMInstituteforBusinessValue.October2006.http://www-935.ibm.

    com/services/us/gbs/bus/pdf/g510-6320-soa-roi.pdf

    Hedley,Kimberly,JohnWhite,CormacPetitditdelaRocheandSunnyBanerjea.The

    paradoxofBanking2015:Achievingmorebydoingless.IBMInstituteforBusiness

    Value.November2005.http://www-935.ibm.com/services/us/imc/pdf/ge510-6225-

    banking-2015.pdf

    Reerence1 Formoreinformationonthesesampleregulations,pleasesee:EuropeanUnion

    PaymentServices(acollectionofdirectives,regulations,andrecommendations).

    http://ec.europa.eu/internal_market/payments/index_en.htm;BaselII(referstothe

    BaselIIFramework).http://www.bis.org/publ/bcbs107.htm;SingaporePayment

    SystemsAct(boththeinitialregulationsandsubsidiaryregulations).http://www.

    mas.gov.sg/legislation_guidelines/index.htmlandhttp://www.mas.gov.sg/legisla-tion_guidelines/payment_system/payment_act2006/PSOA_Subsidiary_Legislation.

    html;EUCreditforConsumers(legislationaddressingconsumerloans).http://

    www.europarl.europa.eu/oeil/file.jsp?id=225692;USCheck21(CheckClearing

    forthe21stCenturyAct).http://www.federalreserve.gov/paymentsystems/trun-

    cation/default.htm;EUSettlement&Clearing(aspartoftheEUFinancialMarkets

    Infrastructure).http://ec.europa.eu/internal_market/financial-markets/clearing/

    index_en.htm

    CopyrightIBMCorporation2009

    IBMGlobalServicesRoute100Somers,NY10589 U.S.A.

    ProducedintheUnitedStatesofAmerica March2009AllRightsReserved

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