© 2015 IBM Corporation

IBMBigData&Analy/csDanRicci,GlobalAutomo/veLeader

FISITASummit2015

© 2015 IBM Corporation 2

Tabula/on

1900- 1950- 2011-

Programma/cCompu/ng

Cogni/veSystems

Tradi/onalIT

•  Structureddata(local)•  Determinis/cApplica/ons•  SearchOriented•  SmallData•  MachineLanguage•  Systemsofrecords

EmergingIT

•  Structured&unstructured(global)•  Probabilis/cApplica/ons•  DiscoveryOriented•  SmallandBigData•  NaturalLanguage•  Systemsofengagement

Industry Solutions

Business Analytics

Big Data

Watson

Weseeaneweraofcompu/ngrapidlyemerging

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HowareBigData&Analy/csBeingUsedintheAutomo/veIndustry?

§ V2V, V2C, V2I, V2X § ADAS / Autonomous Driving § Geospatial Analytics § Connected Car Services § Customer 360 § Condition Based Monitoring § Security § Cognitive Vehicle § Warranty, Quality & Safety Analytics

§ Fraud Analytics § Regulatory Analytics § Social Media Analytics § Customer 360 § Next Best Action § Security § Warranty, Quality & Safety

Analytics

Marketing & Sales

§ Warranty, Quality & Safety Analytics § Social Media Analytics § Text & Video Analytics § Quality Analytics § Cognitive Vehicle

Engineering & Product Development

§ Warranty, Quality & Safety Analytics

§ Predictive Maintenance § Quality Early Warning § Operational Efficiency § Supply Chain Analytics §  Industry 4.0

Manufacturing § Social Media Analytics § Text & Video Analytics § Customer 360 § Actionable Customer Insight § Retail Transformation

Connected Vehicle After Sales

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IBMAutomo/ve2025Study–ConnectedVehicleswillbeself-enabled

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VehicleSafety&Recalls

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VehicleSafety&Recalls

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BigDataenablesEnhancedCustomerInsights

Chat

Voice Email

Social media

Interactive Voice Response

Mobile apps

Short Message Service

Web

Big DataIBM Predictive

Customer Intelligence Enterprise MarketingMulti-channel

Customer Interactions

HOW?Interaction data• Email & chat transcriptions• Call center notes• Web clickstreams• In-person dialogues

WHY?Attitudinal data• Opinions• Preferences• Needs and desires

WHO?Descriptive data• Attributes• Characteristics• Self-declared information• Geographic demographics

WHAT?Behavioral data• Orders• Transactions• Payment history• Usage history

Acquisition models

Campaign response models

Churn models

Customer lifetime value

Market basket analysis

Price sensitivity

Product affinity models

Segmentation models

Sentiment models

Up-sell / Cross-sell models

Predictive Customer Intelligence available both inbound (real-time) and outbound (batch)

Campaigns

Offers

Messaging

Lead Management

Cross-channel Campaign Mgmt

Real-time Marketing

Marketing Event Detection

Digital Marketing

German Auto OEM identifies up to 2500 new leads per month using social media.

Global Auto OEM saves $20M/yr in Goodwill expenditures

Global Auto OEM: •  Save 10% on

promotion programs •  4x increase in

promotions •  150% ROI in 1 year •  20% revenue gain in

targeted zones in 1st year

•  Improved volume and lead quality

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For more information: ibm.com/bigdata

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