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© 2009 IBM Corporation

Breakthrough Reporting, Analysis and Planning for Midsize Companies

Mark Register

Vice President Information on Demand AP

IBM Software Group



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Midsize Companies, Supersize Impact

• The growth engine for global economy

• 65% of the worlds GDP

• Employ 90% of the world’s workforce



The World is Changing……The Reality of Living in a Globally Integrated World is Upon Us

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GlobalisationGlobalisation



Volume Volume 988 exabytes: The amount of digital information that will exist in 2010, equal to a stack of books from the sun to Pluto and back…

Variety Variety 80% of new data growth is generated largely by email, with increasing contribution by documents, images, and video and audio.

VelocityVelocity77% of executives say they do not have real-time information to make key business decisions.

Source: Various IBM and Public Studies4

…this is Producing an Explosion of Information



2. How critical is it to address each of the following challenges with regards to improving your business performance and efficiency? Please rate them on a scale of 1 to 5, where 1 is “Not Critical At All” and 5 is “Extremely Critical”. Top 2 Box scores

62%

64%

64%

66%

66%

66%

69%

69%

75%

75%

find new ways to reach customers (social media)

Selling more to existing customers

Becoming a more flexible and nimble enterprise

Prospecting, or going after new customers

Better predicting market trends and managing risk

Collaborating across employees/partners/suppliers

Optimizing business model / processes

Managing customer relationships/providing …

Increasing employee productivity

Improving efficiency/ Reducing costs

Top 10 Most Critical Business IssuesAustralia Midmarket (n=208)

5

Improving Efficiency

Working Smarter

Business Insight

Customer Care

Midmarket companies are clearly focused on improving efficiency, with customer care, business insight and working smarter

Customer Care

Working Smarter

Source: IBM Study 2009

5



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Challenges Facing Midsize Organisations



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InformationInformation-driven and accountable culture through Dashboards and Reports

InsightEarly identification of opportunities and issues through Analysis

ActionAlign resources with decisions through Planning



PlanningAnalysis

Dashboards/Reports

Align resources with decisions through Planning Early identification of

opportunities and issues through Analysis

Information-driven and accountable culture through dashboards and reports

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“IBM Cognos Express offers the right mix of speed to value and robust functionality that can help midsize companies like ours quickly glean daily sales, marketing and operations information and make the right business decisions to remain competitive”

James Irvine Financial ControllerWendy’s Old Fashioned Hamburgers New Zealand

Wendy’s Serves Up Faster Sales Figures

Business Challenge• Providing reliable Information to manage the

business• Company-wide trusted information has to be

available right in time. What’s Smart?

• Business Intelligence tool to analyse sales data in near real-time, enabling it to improve marketing decisions in a competitive market.

Smarter Business Outcome

• Sales data available in a day that used to take a week to obtain;

• Timely & detailed information at their fingertips, Wendy’s marketers are able to make robust decisions about future sales promotions.

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Metcash - Outgrows the Spreadsheet & Achieves Real Time Reporting

Business Challenge

• Analyse financial data in 500 business units for timely budget planning & forecasting

What’s Smart?

• A solution that enables online access to companywide data for quick & efficient financial performance management

Smarter Business Outcome

• A total company view for automated financial performance management;

• Two weeks of staff time saved during budget preparation;

• Web-based access to immediate, real-time figures flow-through of budget changes for immediate impact

“ People are very excitedby the prospect of real time reporting because they can see the benefits.

We estimate that it will save us a day’s work every week. Once we get reporting up it will be an instant win for the business units and management,”

Robert Laws, Systems Accounting Manager, Shared Services, Metcash

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“The power of the IBM Cognos workforce planning solution enables us to be forward thinking. We can now extract bottom-line data to spot trends which will then put us on the front foot to react quickly and adjust staffing as needed.

For example, in providing the organisation with accurate and informed attrition rates across the organisation, we’ll be better able to fill the talent vacancy pipeline in time to meet the organisation’s moment of need,”

Caroline Hudson, Executive Director of People and Learning, Mater Health Services

Mater Health Services - Gains Intelligent Insight to Predict Future Staffing & Training Demands for Smarter Workforce Planning

The Need

• Mater Hospital required a solution which could help its management identify gaps in the organisation’s future ability to confidently resource quality patient healthcare requirements.

The Solution

• A workforce planning and analytics solution to sustain the organisation’s ongoing ability in support of the highest quality of care and service to the community.

What Makes It Smart

• Predictive analytics enable What-If scenario planning.

• Granular detail down to job role, skill and location.

The Result

• Visibility of data for important workforce decisions, including scenario planning down to individual hospital ward levels.

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The only integrated Reporting, Analysis, Planning, Forecasting and Budgeting solution purpose built and

priced for midsize companies

IBM Cognos Express



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Pre-configured solution includes everything required for simple deployment and management

Easy to Install

Easy to Use

Self-service access empowers business users and removes the burden from IT

Easy to Buy

Packaged and priced right… Start small, start anywhere, deliver immediate value, and grow



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Call to Action:

Visit : http://www.ibm.com/cognos/express

• View Cognos Express online demos

• Download a free 30 day trial

• Read more about IBM A/NZ Cognos Express:http://www.bizinsight.com.au/expertforums

• Read the Wendy’s NZ Case Study:http://www.businessinsight.co.nz



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Q&AQ&A



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© Copyright IBM Corporation 2010 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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