ibm flash system v9000 technical deep dive workshop

FlashSystem family 2015

IBM FlashSystem V9000FlashOne in the Channel

IBM and BP Internal Only

© 2015 IBM Corporation2 IBM and BP Internal Only

Student Guide & Workshop & Internal Training & Confidential Update Dailyhttps://goo.gl/VVmVZ0

How an AWR Analysis can be leveraged to position IBM FlashSystem http://ouo.io/iKQ5l

Technical Sales Education - Enterprise- SVC and IBM Flash Best Practices Update http://ouo.io/8K0k2A

BigData and IBM FlashSystems http://ouo.io/9MbZS

IBM FlashSystem Overcoming Objections http://ouo.io/dBeAP

IBM FlashSystem V9000 http://ouo.io/Wiq4Jj

FlashSystem Client Technical Specialist http://ouo.io/WUzIfF

Presentation - Leveraging IBM Flash as Game Changer in the IT Industry http://ouo.io/aqsES

Presentation - IBM FlashSystem Value and Features http://ouo.io/mhW7Xk

Presentation - IBM Smarter Storage™ - Foundation for the Future

IBM FlashSystem Value and Features http://ouo.io/XgmEL

Oracle and RamSan 820 Benchmark http://ouo.io/OhX7Fw

Smarter Flash-Optimized Storage http://ouo.io/aQADr

Presentation - The benefits of FlashSystems http://ouo.io/YwIXgz

Presentation - IBM FlashSystem Overview http://ouo.io/GaZ0J

http://ouo.io/iKQ5l

http://ouo.io/8K0k2A

http://ouo.io/9MbZS

http://ouo.io/dBeAP

http://ouo.io/Wiq4Jj

http://ouo.io/WUzIfF

http://ouo.io/aqsES

http://ouo.io/mhW7Xk

http://ouo.io/XgmEL

http://ouo.io/OhX7Fw

http://ouo.io/aQADr

http://ouo.io/YwIXgz

http://ouo.io/GaZ0J


IBM’s premier, fully-integrated, Tier 1 all-flash offering

Agenda:•V9000 Announcement•FlashOne in the Channel•Software licensing•Positioning•e-Config step-by-step guide•Ordering process•TCO example

IBM and BP Internal Only


IBM FlashSystem V9000

Introducing IBM’s choice for open system Tier 1 storage

• Up to 1.2M IOPS with IBM Real-time Compression™

• Up to 57TB usable and up to 285TB effective capacity in only 6U

• Scale up to 456TB usable and up to 2.28PB effective capacity in only 34U

• Certified with IBM SmartCloud Virtual Storage Center (VSC)• New licensing structure to simplify ordering and planning for External

Data Virtualization, Flash Copy, Metro Mirror, and Real-time Compression

• New fully-integrated system management• FlashSystem Tier 1 Guarantee

Features:

Order date: February 23General availability: April 24

Fully-integrated, flexible, feature-rich all-flash storage

Powered by IBM FlashCore™ Technology


IBM FlashSystem Tier 1 Guarantee

Data Reduction: Savings of up to 5:1, based on Comprestimator performance modeling results, within the guarantee period.

Performance: IBM MicroLatency™ performance.

Endurance: Flash memory wear endurance is covered for as long as you are under warranty or maintenance.

7 years 24 x 7 Support: Up to 7 years support available with optional price protection and flash media retention offerings.

Peace of Mind: No charge, complimentary IBM services for Tier 1 solutions: 40 hours for 228+ TB solutions up to 556 TB, or 80 hours for 556+ TB solutions

IBM FlashSystem – GUARANTEED!!!


The flash discussion is maturing

FlashSystem V840Sales Play: FlashOneFlashSystem 840

Application AccelerationSVC + FlashSystemSales Play: HEK

FlashSystem V9000Sales Play: FlashOne

Revenue per dealrapidly escalating


V9000 Flexible ConfigurationsStart as small as 1 V9000 building block

Add additional building blocks and enclosures

Scale up to 4 V9000 + 4 enclosures

57TB 171TB 114TB 342TB 228TB 684TB

Up to 5:1 compression GUARANTEED!

Based on average 3:1 reduction

456TB 1.3PB


• 456TB usable, 1.3PB effective capacity

• 8 V9000 controllers, 8 enclosures

• Up to 1.2M IOPS with compression

• Up to 19.2 GB/s bandwidth

• <500µs minimum response time

• 34U including switches

• 5 Years prepaid maintenance

• Technical Advisor

4 V9000 building blocks + 4 additional enclosures

V9000 Flexible Configurations

456TB 1.3PB


• 57TB usable, 171TB effective capacity

• 2 V9000 controllers, 1 enclosure

• Up to 300K IOPS with compression

• Up to 4.8 GB/s bandwidth

• <500µs minimum response time

• 6U (optional switches not included)

• 5 Years prepaid maintenance

• Technical Advisor

Minimum configuration:1 V9000 building block

V9000 Flexible Configurations

57TB 171TB


• 4 FC adapters, 64GB memory, 2 CPUs, 2 compression accelerators

• Fully-integrated system management

• Advanced data features

Each controller includes:

V9000 Specifications

• 57TB RAID protected capacity and 4 FC adapters

• AES 256 HW-based encryption

Each enclosure includes:

• 2 IBM System Storage SAN48B-5 16Gb FC switchesInterconnect hardware:

• Standard 19” rack and PDU

• Ethernet switch/cables

• FC ports on customer SAN for host attachment

Customer responsibility:


• FlashSystem Tier 1 Guarantee• Delivers over 1 Million IOPS with over 2PB effective capacity with FlashSystem V9000• Fully-integrated management from a single user interface

• Advanced management automation and application aware snapshots

• For as low as $3/GB*

1-4 FlashSystem V9000 building blocks

1-4 Additional flash enclosures

IBM Virtual Storage Center (VSC)16Gb FC internal fabric

Premium onsite installation services5 Years prepaid HW & SW MA

Includes:

FlashOne - Your key to the datacenterFlashOne Features:

*$3/GB with average 3:1 compression, after pre-approved discount pricing


V9000 FlashOne Sales Initiative

FlashOne is not a product. It is a sales play:

Tivoli® FlashCopy ManagerTivoli® Productivity CenterStorage Analytics Engine

5 years prepaid hardware and software maintenance

Up to 2.2PB withReal-time CompressionAutomated tieringThin ProvisioningRemote mirroringCopy services


Minimum components to be considered FlashOne opportunity:

FlashSystem V9000 starts as small as 2.4TB and is available with 1-7 years of maintenance.

However, it is only considered a FlashOne deal when bundled with all of the above components.

New ½ capacity lower entry point!

57TB V900029TB V9000

V9000 FlashOne Sales Initiative

5YR HW & SW maintenance


Virtualization licensingV7000

(5639-CB7)V840

(5639-FS7)V9000

(5639-RB7)SVC

(5641-VC7)

Base Software Per enclosure Per enclosure Per enclosure

- Easy Tier Incl* Incl Incl

- FlashCopy Incl* Incl Incl

- Remote Mirror Incl* Incl Incl

- Compression Incl* Incl Incl

VSC – Internal Per enclosure(5608-ACL)

VSC – External* Per enclosure(5608-ACL)

Per TB(5608-AE1)

When purchased separately:

- External Virtualization Per enclosure Per enclosure (5639-FV7) Per TB (5641-VC7 0663)

- Remote Mirror Incl* Per enclosure (5639-FR7) Per TB (5641-VC7 0679)

- FlashCopy Incl* Incl Per TB (5641-VC7 0671)

- Easy Tier Incl* Incl Incl

Compression – External Incl* Per enclosure (5639-FC7) Per TB (5641-CP7 0708)

*Full bundle

*VSC includes: External Virtualization, Easy Tier, FlashCopy, and Remote Mirror + TPC, Storage Analytics Engine, and FlashCopy Manager

Inte

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Exte

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Positioning – when to sell V9000 vs. SVC

For brand new customers:

There is an opportunity for enterprise data center virtualization

There is an opportunity for tier 1 fully-integrated all flash storage

Overlap in the middle



For brand new customers:

• Both are built on strong foundation of IBM SVC/Spectrum Virtualize software• IBM has worked hard to eliminate pricing discrepancies for virtualization• Do not hesitate to pivot from V9000 to SVC+900 if it is a better fit



For existing SVC customers:

Add 900sAdd DH8 nodes

V9000 is not designed for existing SVC clients or those considering SVC for virtualization – lead with SVC

V9000 is designed as fully-integrated all-flash storage for clients who are not interested in SVC, do not have any existing IBM storage, and who are evaluating competitive flash offerings – lead with V9000


Step-by-step guide to configuring/ordering

• Now available on Flash Essentials:

• Pre-built configurations (coming March 20):

• Updated templates for V9000 proposals with TCO analysis (March 20):

(IBM) (BP*)

*Directions to get access to BP Flash Essentials - http://www.ibm.com/partnerworld/page/TS312393USEN

FlashOne 57TBFlashOne 29TB FlashOne 114TB FlashOne 228TB FlashOne 456TB

http://www.ibm.com/partnerworld/page/TS312393USEN

https://w3-connections.ibm.com/wikis/home?lang=en-us

https://www-304.ibm.com/connections/wikis/home?lang=en-us


Pricing and ordering process

• Request quote for 5YR hardware maintenance (Optional: Include CTS/ESO in Years 4 & 5)

“Please apply FlashOne pricing to this bid”

Goal: 24hrs from submission to approval


Assumptions:

150TB initial usable

0% annual storage growth

5 Year TCO

List price

150TB usable3% SSD30% 10 K67% SATA

150TB usable5.7TB modules

$4.1 million less

Sample TCO comparison – V9000 vs EMC VMAX


Assumptions:



5 Year TCO

List price



$5.7 million less



Assumptions:



5 Year TCO

List price



$8.5 million less



Assumptions:



5 Year TCO

List price



$12.8 million less



50 percentreduction in TCO by implementing complete solution

Highestlevels of redundancy for airline industry

Protectexisting storage investments via V840 virtualization

Solution Components• IBM FlashSystem V840• IBM zEnterprise EC12 server• Red Hat Enterprise Linux• Oracle

Radixx International, Inc.A key provider of airline reservations platforms flies high with IBM

Business challenge: A USA-based developer of airline reservations systems required an innovative IT platform to support new critical revenue streams in non-flight sales and passenger services.

The solution: Implemented an IBM FlashSystem V840 to provide IO to an IBM zEnterprise EC12 System z server running Linux in a consolidated server platform for their Oracle database environment.

Business impact: Improvements in performance, security, and ease of management provided the client with the IT environment it needed to host its new airline platform and improve its posture in a hypercompetitive industry.

The client has agreed to be a reference for sales situations. Any public use, e.g. marketing materials, WWW sites, articles, etc., requires approval from the client. Refer to IBM Customer Reference Database or PartnerWorld for contact information.

http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GNCS-9T77WQ&appname=crmd


Permabit Resources

• Presentation – internal IBM – http://w3.ibm.com/sales/ssi/cgi-bin/ssialias?subtype=PS&infotype=SA&appname=STGI_

TS_ZU_USEN&htmlfid=TSP12969USEN&attachment=TSP12969USEN.PPT

• Presentation – external BPs– https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/

TSP12969USEN• FAQ

– http://w3.ibm.com/sales/ssi/cgi-bin/ssialias?subtype=ST&infotype=SA&appname=STGI_TS_ZU_USEN&htmlfid=TSQ12391USEN&attachment=TSQ12391USEN.PDF

http://w3.ibm.com/sales/ssi/cgi-bin/ssialias?subtype=PS&infotype=SA&appname=STGI_TS_ZU_USEN&htmlfid=TSP12969USEN&attachment=TSP12969USEN.PPT

http://w3.ibm.com/sales/ssi/cgi-bin/ssialias?subtype=PS&infotype=SA&appname=STGI_TS_ZU_USEN&htmlfid=TSP12969USEN&attachment=TSP12969USEN.PPT

FlashSystem family 2015

Thank You!

Visit Flash Essentials for:•WW Flash Coverage Map•FlashOne Resource Kit•FlashSystem webinar replays

IBM BP

*Directions to get access to BP Flash Essentials: http://www.ibm.com/partnerworld/page/TS312393USEN