ibm future of retail and consumer products 2013
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Business is People ☺
IBM Future of Retail & Consumer Products 20132I Intelligent Integrated 4S BlueprintSolutions, Software, Systems and Services
Friedel JonkerIBM Software Client Leader
Retailing for today ´s Smarter Consumers
IBM Software Client LeaderRetail & Consumer ProductsIBM Frankfurt, Barcelona, Geneva Version 1.1, 2013/03/01
The 7 Cs of IBM Social Business & more DevelopmentCreativity, Competence, Contacts, Communication, Connections, Collaboration and Change
2
IBM Software Group, Friedel Jonker, SCL R&CPCareer History and Education2008- today IBM, SCL Retail & CP, Germany, Business
Development Manager IBM & SugarCRM, SCL Travel & Transport, Business Development Manager Analytics & PM, Managing Consultant CRM & BI
1994- 2008 Deutsche Leasing AG, S-Finance Group, Germany, CRM & BI Business and Program Director
1990- 1994 Citicorp-Citibank AG, Germany, European Manager Marketing Database VISA
1989- 1990 Ogilvy & Mather Dataconsult, Germany, Consultant
� German, English (fluent).
� CRM, BI/LI Strategy Leader IBM GBS Germany.
� Winner of the Sales Excellence Award 2005 from the University of St. Gallen and Handelsblatt.
� Broad experience in Planning and Implementing value based CRM & BI/LI Strategy, Processes, Architecture and Systems.
� Member of the MIT, Member of the Sales Executive Councile and member of Marketing Alumni, University of Münster, Germany
Languages and Profile
1989- 1990 Ogilvy & Mather Dataconsult, Germany, Consultant Database Marketing
1988- 1989 Infas, Germany, LOCAL-Direct Project manager for SRPM with Location Intelligence (LI)
1982- 1988 University of Münster, Master of Business Management in Marketing & Statistics
Database Marketing (1994-2000)
• Neue Informationsqualität für das VISA Kartenmanage ment der Citicorp, in: Oracle Finanzwelt, 1994
• Database Marketing bei der Deutschen Leasing AG, in: Jahrbuch 2000, Deutscher Direktmarketing Verband e .V.
CRM (2001-2007)
• Von Database Marketing zum CRM, in: Computerwoche, 1 9/2001
• Customer Relationship Management, Bericht über das Deutsche Leasing CRM-Projekt, in: GoAhead 9/2001, CS C- Ploenzke
• CRM – die nächste Generation, Interview mit Friedel Jonker, in: Computerwoche, 33/2002
• Mit intelligentem Database Marketing und CRM zu übe rdurchschnittlichem Markterfolg, in: Cognos- Kundenma gazin
• Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003
• Erfolgreiches Customer Relationship Management bei de r Deutschen Leasing AG, Nordakademie, Elmshorn, e-thi nk-tank, Februar 2003
• Konflikte zwischen Vertrieb und Vertrag lösen, in: P raxismagazin für Marktkommunikation der Sparkassen- Finanzgruppe, 2004, 11. Jahrgang, Nr. 5, S 38 ff
• CRM und Sales -2 Seiten einer erfolgreichen Verbind ung, im Beratungsbrief von http://www.vertriebs-experts.de , 23.03.2005
• Deutsche Leasing Gruppe: Mit Siebel/Oracle CRM-Syste m das Neugeschäft jährlich um durchschnittlich 12 Proz ent gesteigert, in: Oracle Customer Snapshot Juli 2006
• CRM als strategisches Element der wertorientierte U nternehmensführung der Deutschen Leasing AG -7P Pro gramm für erfolgreiche CRM-Programme –Position_Path_Portfolio_Program_People_Progress_Per formance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007
References –Literature and Presentations 1994-2012
Position_Path_Portfolio_Program_People_Progress_Per formance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007
• Case Study CRM bei der DL, in Kundenmanagement –Gru ndlagen-Strategien-Beispiele von Manfred Krafft, Mä rz 2007
Multichannel Customer Management (2008-2010)
• Vom Callcenter zum Intelligent Multichannel Custom er Management Center, IBM Callcenter Circle, Hambur g HASPA, Mai 2008
• Business Intelligence und Performance Management in der Finanzverwaltung, IT & Business Messe Stuttgar t, October 2009
http://fjonker.wordpress.com/2009/10/12/it-business -cio-des-bundes-bei-ibm-cognos/ , Staatssekretär Dr. Hans Bernhard Beus, CIO des Bu ndes
• Neue Technologien schaffen eine Demokratisierung de r Information, Initiative Mittelstand http://www.imittelstand.de/themen/topthema_100288.h tml , 16.11.2009
Integrated Realtime Corporate Management (2010-2011 )
• Integrierte Echtzeit Unternehmenssteuerung (IEU), I BM Partner Channel Kick Off Berlin, Januar 2010, Sa lesforce.com Cloudforce2 Frankfurt, März 2010, Teradata Enterprise Intelligence Summit Berlin, Apr il 2010, IBM Partner University-Frankfurt, April 20 10, Bechtle Partner Präsentation Mannheim, Juni 201 0, FuM Partner Präsentation Stuttgart, Juli 2010
• Integrated Realtime Corporate Management (IRCM), IB M Europe & Asia IT Architects University Stuttgart, April 2010
• Integrierte Echtzeit Unternehmenssteuerung –IBM Syn ergy Play, SAP-DSAG Nürnberg, September 2010, IBM I SV Technical Executive Forum Ehningen, Oktober 2010, Institut für BI Stuttgart, Dezember 2 010
Social Business, Social CRM and Cloud (2011-YYYY)
• Die Rolle von Analytics für Social Software Busines s, IBM Social Business JamCamp, Frankfurt, October 2011
• SUGARCRM on IBM Social Business Overview @CeBIT 201 2, Hannover, März 2012, IBM Partner Event, Kaprun, März 2012
• Social Collaboration and Social CRM in the Secure C loud today, bwcon: Dialog @IBM 2012, Ehningen, Apri l 2012
• IBM Future of Retail & Consumer Products 2012, Fra nkfurt, September 2012
Friedel JonkerDipl.-KaufmannSoftware Client LeaderRetail & CPIBM Software Group
Wilhelm-Fay-Strasse 30-34D-65936 Frankfurt
Phone (+49)-69-6645-1227Fax (+49)-69-6645-5640Mobile (+49)[email protected]@de.ibm.com
More information from IBM and me. Look at Xing, Linkedin, Youtube, Twitter, Scribd, Slideshare, Lotus Greenhouse and Pinterest.
http://pinterest.com/fjonker/
Join my Networks as Philip Kotler (North.West.Uni), Manfred Krafft (WWU Münster), Thomas H. Davenport (Babson College), Peter Weill (MIT), Jeanne W. Ross (MIT), Andrea Back (St. Gallen), Jon Katzenbach (Booz), Genie Z. Laborde (I.D.E.A.), Daniel Pink, Ross Dawson (AHT) Charles Savage (KEE), Soumitra Dutta (INSEAD)Chuck House (Stanford Uni.), Thomas Hutzschenreuter (WHU), Gunter Dueck (IBM), David Croslin and other leading Thinkers and Practitioners have already done it.
Business is People ☺
Selection of Companies on my Networks:
3M, Amadeus, Ameriprise, Booz & Company, Citigroup,
Daimler, Deutsche Bank, Deutsche Telekom,
Deloitte & Touchee, Ernst & Young, IBM, Lufthansa,
McKinsey, Nestle, Nokia, O2, REWE, Samsung, Sears, Siemens, Swisscard, Thomas Cook, TUI, Vodafone, Volkswagen and more.
“The Future willlook like the way
we are creating we are creating IT.”
Today’s Smarter Consumer sees one brand, not multiple channels and want a seamless, consistent satisfying customer me experience
Know me
Value me
Inform me
Serve me
Secure me
IBMs Solution, Systems and Services for todays and future Smarter Consumers -General Roadmap
Where your company has to go ?
High profitable High speed to market !?
What IBM can do 4U ?
Take your time and What you want that IBM In which Phases do you speed to market !?
Digital Transformation !?
Lowering Costs !?
Take your time and follow our Digital
Transformation JourneyIn this presentation and
on Youtube 1)
What you want that IBM should do 4U ?
In which Phases do you want to achieve what
and how ?
http://www.youtube.com/playlist?list=PL5TYEH37Uz7ASLDKb1fWNpJlfia1nJECF
IBM Retail Digital Transformation Journey on Youtube:
The biggest challenge in Retail and CP today is what’s happening on the other side of the counter. Consumers are becoming Smarter!
Instrumented
Customer
Informed
Product Details
Deals
Pricing
Brand Preference
Interconnected
Intelligent
Product Availability
Product ComparisonsReviews
Product DetailsPricing
Empowered
Engaged
Influencing
Preference
Buying Decisions
Industry changes mean that Retailers must adapt to the changing consumer
Sell what customers want at their preferred point of
purchase
Know what price point will draw customers and increase profitability mix
Optimize inventory investment with minimal
stockouts
Ability to adapt new services and new ways
to sell based on how customers are buying
Drive maximum revenue and profitability through all channels
Deliver personalized promotions and optimized marketing spend
Retail and Consumer products companies must leverage data to adapt to the changing consumer and global marketplace
Gauge consumer sentiment and act
Accurately predict demand and consumer
Optimize inventory investment with minimal
stock-outs
Lean operations & create accurate forecasts
Operational GRC & Fraud
Know the consumer &
multichanneling
sentiment and act accordingly
demand and consumer behavior
Avoid supply chain disruptionsGain real-time production
visibility to drive cost-effective operations
Supply chain traceability and promotional spending analysis new requirements
Safety, quality, and efficacy of products
Complex R&D, patents, SIP, Trials & cost management
Investment in capabilities to fully develop Smarter Shopping competencies will drive economic value and benefit. Therefore you have to become aSmarter Social Business
$388M$80M
$131M$51M
$99M
21%21%Increase in profit from incremental revenue
Increased
Reduced marketing expense
9%
$388M in annual benefits by financial benefit type
Annual economic benefits by competencyIllustrative $25B soft-line Retailer*
Inte
grat
ed
Info
rmat
ion Potential
Economic Return
Pre
scrip
tive
Insi
ght
Pre
cisi
on
Mar
ketin
g
Rel
evan
t E
xper
ienc
e
Con
tinuo
us
Dia
logu
e$27M
40%Improved margins
Reduced inventory
Increased SG&Aefficiency
9%
*Source: IBM Center For Applied Insights. October 2011. The potential benefits above are modeled using publically and privately available data. These potential benefits reflect a relative result based on a specific set of data and assumptions. Therefore, potential benefits will vary by enterprise and are not guaranteed.
7% improvement in customer satisfaction
5% improvement in brand image
1% improvement in employee satisfaction
A Smarter Social Business is any company that has
integrated and operationalized social media within every
job function to generate and implement value driving Ideas
by smarter solutions, software, systems and services
The World The World
of Ideas
Those who will not go with the time, will go with the time !
Engaging
Transparent
A Smarter Social Business embraces networks of people to create business value and outperform competition
Transparent
Nimble
A Smarter Social Business needs an Office of Finance to managethe Digital Transformation of the Business together with IT
Multi-Scenario-Planung
Why to become a Smarter Social Business ?booz&co, IDC, McKinsey about „Retail and Web 2.0“
Why to become a Smarter Social Business ?KORN/FERRY and IBM about „The transformative CMO“
Digital Transformation Puzzle (Intelligent Integrat ed Architecture)
CRM BusinessIntelligence
Risk Management
...
Your Digital TransformationInitiatives
Enterprise Architecture
The Intelligent Integrated Architecture provides the “city plan” for business and IT “building blocks”
BusinessStrategy
InformationTechnology
Strategy
TechnologyAvailability
BusinessArchitecture
ITArchitecture
Ent
erpr
ise
wid
e fo
cus
Enterprise Architecture“the city plan”
Strategy
BusinessOpportunity
Component Business Model"slice, analyse and transform"
Business Administration
Corporate/LOB Strategy & Planning
Organization & Process Policies
Alliance Strategies
Human CapitalManagement
Legal & Regulatory
Financial Management
Capital Appropriation
Planning
FinancialPlanning &Forecasting
Risk Management
& Internal Audit
Treasury
Product/Process
Portfolio Strategy &Planning
Research &Development
Design Rules& Policies
ProgramManagement
ConfigurationManagement
Direct
Control
Production
ProductionStrategy
ProductionRules & Policies
Master ProductionPlanning
ProductionScheduling
Production
Architecture Architecture
� Processes� Information� People� Locations
� Users� Applications� Data� Technology
Business Operating Environmentand IT Infrastructure
Transition Plan
IT Solutions
Pro
ject
focu
sE
nter
pris
e w
ide
focu
s
System Architecture
“the infrastructure and single building design”
Planning
Design andDelivery
� functional aspects� operational aspects
Zeit/Integrationsgrad
isolated concentrated integratedharmonized
Intelligent Integrated Architecture Path to Business Value
StandardizedTechnology
OptimizedCore
BusinessModularity
BusinessSilos
Opportunities
Accounts
Contacts
Activities
CRM
Browser
IBM Intelligent Integrated ArchitectureSocialSocial
CollaborationCollaboration
IBM Intelligent Integrated Architecture for Retail & CP
MultichannelMultichannel
Notes Integration ���� Collaboration ���� Social Funct.
Accounts
Forecasts
Activities
Products
Mobile and Offline
Notes
Mobile
This Architecture Overview will be the final Future Status. Implementatons takes place in Phases
Retail Performance Retail Performance ManagementManagementEasy & IntegratedEasy & Integrated
SocialSocial
AnalyticsAnalytics
MultichannelMultichannel
ManagementManagement
IBM Intelligent Integrated Architecture with SAP
Universal E
nterprise Portal
SAP Component (ERP)
SAP Component (SCM)
SAP Component (BI/BW)
SAPXI/PI
End-to-E
nd Monitoring
SAP “Inner Ring”SAP “Inner Ring”Outer RingOuter Ring
SAPEnterprise
Portal
Web Services
Universal E
nterprise Portal
Other PackagedApplications
IBM Enterprise Service Bus
End M
onitoring
Data IntegrationETL tooling, etc
BusinessIntelligence
Master Data Mgmt.(Customer, Product)
B2BGateway
In-houseSystems
Cloud offerings LegacySystems
(No Adapter needed for web service enabled applications)Web Services
Enterprise or FederatedRegistry
IBM Solutions Synergy across IBM Software to Deliver Strategic Solutions
� Collaboration
Strategic Initiatives that Drive Synergy Requirements
Trusted Information• Trusted information
(data lineage, business glossary)
• Advanced analytics• Scalable information
platform
Collaboration• Collaborative capabilities• Dashboards Increase user
experience
ECM• Search & discovery• Content management• Governance
Performance Management� Collaboration
� Business Optimization
� Information Agenda
� Governance and Regulatory Compliance
� Standardization
Business Integration & SOA
• Business optimization• Operational BI (process
integration, rules engine)• BPM (business monitor,
engine)• Scalability
Security & System Management
• Enterprise security• Increase manageability
Development & Project Management Tools
• Increase developmentcommunity adoption
• Embedding BI• implify performance
testing
Performance Management• Business Intelligence• Financial Performance
Management
Intelligent Integrated Architecture LevelsBetter Results by Integrated Information Management
Customer & Product Profitability
Workforce Optimization
Dynamic Supply Chain Multi-Channel
Marketing
Financial Risk Insight
Business Intelligenceund Performance Manangement
4. Analysis, Planning and Use of trusted Data and Content
End-to-EndSolutions
Enterprise DataManagement
1. Management of Enterprise Data and Content
Information Integration, Warehousing und Master Data Mgmt.
3. Trusted Relatime Delivery of Data and Content
2. … and use in Business Processes
Enterprise ContentManagement
FileNet®
software
DB2®
software
Informix®
software
SmarterDecisions
BetterOutcomes
IBM Business Analytics –From trusted information to Better Outcomes
Trusted Information
Actionable Insights
IBM Retail Performance Management Blueprint (Business)
IBM Cognos Performance Management Platform Blueprint
Content
Model
Admin
Upgrade
IT Tools
Shared Dimensions
Personal Datasets
Presentation Service
EventService
Shared Set of Purpose-Built Services
Security Service
Cognos Bus – Dispatcher SOAP, XML
SchedulingService
Attachments,
Cognos Architecture
User Experience Universal CapabilitiesAccess and Interactivity Business Modeling
Common Business Model
Exploit existing infrastructure choices Integra ted & optimized with IBM infrastructure
Metadata
Content
Security
Services API
Plan & Report Saved Objects
QueryService
MovementService
Calculation Service
Streaming Service
Attachments, Annotations
Data Integration & Data Quality Tools
Platforms & Databases
Security Providers & Firewalls
Application & Web Servers
Architecture
Infrastructure Fit
Modern and Legacy Sources
Application Sources
OLAP Sources
Access to All Data
Message Sources
Relational Sources
Open Data Access
Initiatives, Metrics
System ContentMetadata, Events Search Index, Audit Logs, System Metrics
Optimized OLAP64-bit in-MemoryHigh PerformanceStreaming Cache
SAP NetWeaver ® Portal
SAP® Web Application Server
ITTools
Shared Set of Purpose-Built Services Business
Content
Common Business Model
Application & Web Servers
Casual UsersCustomers & Partners
Data AnalystData Modeler
ExecutivesBusiness Managers
Financial AnalystsProfessional Authors
Security Providers & Firewalls SAP NetWeaver Namespace
IBM Intelligent Integrated Cognos on SAP Blueprint
SAP NetWeaver ® Business Warehouse
Business Warehouse Accelerator
Modern and Legacy Sources
SAP ® Business Suite
SAP ® R/3 ®
IBM Cognos 10 Architecture
Services
Open Data Access
ServicesAPI
Content
Application Sources OLAP
Sources
Data Integration & Data Quality Tools
Platforms & Databases
Administrator
System ArchitectDeveloper
Message Sources
Relational Sources
SAP, SAP NetWeaver and SAP R/3 are registered trademarks of SAP AG in Germany and in several other countries.
IBM Cognos on SAP Customer Examples
Realtime Corporate Planning with IBM Cognos/TM1
IBM Cognos Retail Performance Management for IT
IBM Retail Performance Management for IT
Role-based dashboards
– Customizable/sharing common context
– Web 2.0/Mash-ups (IBM & 3rd
party)
– Launch in context views & automations.
– Realtime & Historical reporting across KPIs, event & peformance.
– Mobile Support
Service Maps
Service Tree
Urgent Services Service – Mobile Support
Distributed & Mainframe
– Visibility across both
– Manage from either
– SOA & Virtualization
– Supports IPv4 & v6
High Scalability/Availability
– Split UI & Engine
– Self-monitoring
– Failover
Services
Event Summary
Service Model
Mobile Access
Archi.
Enterprise Service Hub Service Registry& Repository
EnterpriseService Bus
Service Mgmt& Invocation
BusinessPartnerServicesRealCampaign Mgr
3rd PartyProducts/Svcs
CustomerRelationshipMgmt
RelationshipManagement
DecisionSupport
Marketing
CaseManagement
Banking& CreditOperations
LoanOrigination
CorporateBanking
RetailBanking
GeneralLedger
Credit Cards
Payments
BusinessMgmt
Resource
Fraud
Product
Risk
Debt
RegulatoryProcess Manager
Process Models
SalesProcesses
MarketingProcesses
ServiceProcesses
ComplianceProcesses
Business Processes
Data Integration/
Core Systems
ElectronicSignature
UtilitySystems
Enterprise Service Bus Service Registry& Repository
ExternalServices Gateway
Service Mgmt& Invocation
BusinessPartnerServicesRealCampaign Mgr
3rd PartyProducts/Svcs
CustomerRelationshipMgmt
RelationshipManagement
DecisionSupport
Marketing
CaseManagement
FinanceOperations
LoanOrigination
CorporateBanking
RetailBanking
GeneralLedger
Credit Cards
Payments
BusinessMgmt
Resource
Fraud
Product
Risk
Debt
RegulatoryProcess Manager
Process Models
SalesProcesses
MarketingProcesses
ServiceProcesses
ComplianceProcesses
Business Processes
Retail EnterpriseInformationSystems
Customer
FormsMgmt
Call Centers
Internet
ChannelsBranches
ATMs
RulesEngine
Pre
sent
atio
n / I
nter
actio
n S
ervi
ces
ThinClientE
nter
pris
e A
cces
s S
ervi
ces
WebSphere
Process Server
ICS Forms
WebSphere
Business Monitor
& Business Events
iLog
WebSphere ESB, MQ, Message Broker
WebSphere
Portal
tecture
MasterDataMgmt
Governance & Monitoring
3rd partyData
FicoCreditScores
DemographicData
CustomerInsight& Analytics
CustomerAnalytics
BusinessInsight
Search &DiscoveryAnalytics
Threat &FraudAnalytics
Data Integration/Information Services
InformationFoundation
UnstructuredData
Ban
king
Indu
stry
Mod
els
ContentMgmtSystems
DocumentMgmtSystems
Customer Account Product
BankingDataWarehouse
DataMarts
Rapid Development & Integration
Multi-ChannelIntegration
Security, Management & Governance
3rd partyData
FICOCreditScores
DemographicData
CustomerInsight& Analytics
CustomerAnalytics
BusinessInsight
Search &DiscoveryAnalytics
Threat &FraudAnalytics
ContentMgmtSystems
DocumentMgmtSystems
Rapid Development & Integration
Data Warehousing
Internet
Relationship Managers / Agents
Mobile Banking
Pre
sent
atio
n / I
nter
actio
n S
ervi
ces
RichClient
Ent
erpr
ise
Acc
ess
Ser
vice
s
Retail Data
Warehouse
FileNet
Information
Framework
Tivoli (ITM, TAM, …)
Modeler, WID, RSA, IDA, …
WMBTT (Build
Option)
Cognos, SPSS
EAS
WMBTT Server
DataStage
QualityStage
MDM
Server
IBM Rational Architecture Management Solutions
Product & Project ManagementBusiness Planning & Alignment Compliance & Security
Enterprise Architecture
Requirements Definition
Portfolio Management
Project Management
ProductManagement Security Business
PoliciesRegulatoryCompliance
Performance Management
IT BusinessTransformation
Enterprise Modernization
ManufacturedProducts
Jazz Platform
Engineering & Software Delivery Tools
Collaborative Lifecycle Management
DevelopmentTools
Testing Tools
Modeling Tools
Architecture Tools
Quality Management
Change& Release Management
ConfigurationManagement
Build Management
RequirementsManagement
POSKioskWeb Mobile Contact Center
Customer Touch Points
CustomerProfile
PrecisionMarketing
Promotions
Order Fulfillment
PurchaseHistory
Campaigns
WebSphere Commerce
Catalog Inventory
Bus
ines
s P
roce
ss
Customer New Business Billing Multi-Channel Cross- & Up- New Product
Existing Business Processes New Business Processes
WebSphere Commerce and InfoSphere MDM Integration Overview
MDM manages all master data domains – the complete profile and supplies needed data in context to consuming applications
MDM improves existing business processes with accurate and complete master data
MDM enables new business processes, or re-engineering existing ones, based on MDM functionality
1.
2.
3.
Bus
ines
s P
roce
ssA
pplic
atio
n
Account System CRM Billing
Customer Service
New Business Processing
Billing Multi-Channel Integration
Cross- & Up-sell
New Product Introduction
Manage: Multiple Data Domains
Act : MDM Functionality Makes Data Actionable
MDM Hub
Party
Location
Account
Asset
Product
Custom
Acquire : Onboard data from source systems
Information Integration and Governance (IIG) is the central component of a successful Information Supply Chain
Analyze
Integrate
Manage
Business Analytics Applications
Big Data Master
Data
Transactional& CollaborativeApplications
Content
Trusted � Relevant � Governed
Manage
External Information Sources
Cubes
Streams
Data
Content
Data
StreamingInformation
Govern
Quality
Security & Privacy
Lifecycle
Data Warehouses
Standards
Information Governance
IBM´s Trusted Realtime Information Management (TRIM) FrameworkCollapsing the time and reducing the costs from information to business value
Industry Models and Pre-Built Solution Assets
Business Strategy and Planning Services
Integrated IBM Partner Components
Expertise & Accelerators
Industry Frameworks
Banking Public SectorRetail Telco Etc…. Etc….
Planning, Budgeting & ForecastingIBM Cognos
Scorecarding & DashboardingReporting & Analysis
Unified Metadata Management
Understand Cleanse Transform DeliverIBM Information Server
Party, Product, Account
IBM InfoSphere MDM Server IBM InfoSphere Warehouse
Manage Analyze
Reliable Real-Time DeliveryTransactManageDefine
Unified Performance System Platform
Information Supply Chain
DataStageInformationRational Data Business
3. Profile data sources, mapping to business terms
4. Cleanse data sources,resolving problems foundby profiling.
1. Define business terms in glossary
2. Generate and deploy data model based on business terms
QualityStage
5. Transform data totarget data format, asdefined by data model
DevelopersSubject Matter Experts
DataAnalysts
Business Users
Architects DBAs
Metadata Server
DataStageInformationAnalyzer
Rational Data Architect
Information Services Framework
BusinessGlossary
Deployed application
QualityStage
AdministrationUI
DataStewardship
UI
ESB / MQ / EAI Broker
ClientApplications
Service Controller Parser
Constructor
Request Framework
Business Transaction Manager
Business Proxies
XMLCompositeTransactionHandler
Request Handler
Security
Web Services
MessagingAdapter
MDM Consumers
MDM Report Registry•Import•Export
Cognos BI Reporting
report designs
MDM Server Architecture – Cognos Integration
•SQL Queries against
MDM Component
Client Component
Significant Pluggable Component
UtilityComponents
Suspect ProcessingComponents
Data
OperationalStructures
History Data
HistoryStructures
Rule Data
MDM CoreAccountServices
AdminServices
ProductServices
Business Logic Components
Controller Components
CommonServices
PureQuery
PartyServices
CodeTables
MDM Sample
Generated Reports
Export to various file types (pdf, excel, powerpoint)
Third Party Component
•SQL Queries against database views via configured JNDI data source
Integration Example: Missing Data for June caused by Error in Input FileCOGNOS Data
Lineage Drill-DownMissing Data for June
in COGNOS ReportIBM MetadataWorkbench
Metadata WorkbenchData Lineage
DataStage Job:Only 1 row for June
PIM Addresses Core ChallengesKey Product Information Scattered Across The Organization
Creative and Copy
ProductProducer
Promotion Merchant
Authorize / Reject
Spreadsheets
DocsDirect from Suppliers
EmailseCommerce (website)
Print publishing
Order Mgmt System
Product Information Targets / Destinations
GDS Network
Marketing
Logistics
Category Managers
Vendor Managers
Regional Managers
Promotion Managers
Merchant
Finance
Enterprise Applications
Images
Product Data
New Item Form
Price Update
Images
Call centers
ERP
Retek
Suppliers / Vendors
Procurement
Analytical
GDS Network
PIM Provides A Single Source of Truth –Critical Info Aggregated From All Internal & External Sources
eCommerce (website)
Print publishing
Order Mgmt System
Product InformationTargets / Destinations
ProductManager
MarketingFinance Images
Internal Systems
Enterprise Applications
Databases
Internal Docs
Call centers
ERP
Retek
Supplier / Vendors
Procurement
Analystical
Product Information
External Resources
Spreadsheets
Emails
Direct from Suppliers
GDS Network
MDM Server for PIM
Authoring UI User & RoleSecurity
Workflow Authoring Processes
Flexible Data Model
Data Synchronization
� Product Information Management (PIM) market renamed in 2008 to Master Data Management of Product Data to recognize gradual convergence in MDM technology
� Gartner expectations:
– Through 2011, expect the market for MDM of Product Data software revenue (license and maintenance) to grow to $1B
– By 2011, IBM, Oracle and SAP will command
Gartner Estimates Significant Growth in MDM of Product DataMarket
– By 2011, IBM, Oracle and SAP will command more than 50% of PIM SW revenue
– No leader will emerge in the PIM market before 2009
� IBM: leading visionary for MDM of Product market
– Strong long-term, comprehensive MDM strategy
– Demonstrated success with customers across multiple indutries
– Depth of functionality to meet range of custome requirements
Source: Magic Quadrant for Master Data Management of Product Data, July 2008, Gartner, Inc.
Sample IBM Infosphere MDM Server for PIM Customers
Boulanger
InfoSphere MDM Server for PIM’s customer base includes the largest companies in its markets as well as market leading companies in new industries
NestleThe leading Global Consumer Products Company
http://www.nestle.co.uk/media/newsfeatures/nestle-empowers-consumers-with-new-digital-labelling-scheme-#.US3VIMXfyPM
LG Electronics One of the largest consumer electronics companies in the world with annual revenues exceeding $23B creates a single source of product information with IBM
� Reduce costs by reusing parts across Digital Appliance, Digital Display, Digital Media and Mobile Communication Divisions
� Optimize development/procurement process by eliminating duplicate part numbers
� Better manage parts and company-wide communication with a new unique parts-
Challenge
Benefits
• Improved the quality of its master data
• Expects cost savings through a reduction in thecommunication with a new unique parts-numbering and classification scheme
� IBM® InfoSphere™ MDM Server for PIM
� IBM Global Business Services
Solution
• Expects cost savings through a reduction in thenumber of collaboration errors betweenorganizations
• Expects increased productivity with its legacysystem
• Can now promptly produce clear businessanalysis
CarrefourThe leading European supermarket group synchronizes with suppliers
� Carrefour needed to solve problems in data quality and workflow that were limiting the firm’s ability to improve operational efficiency, revenue and customer service targets.
� Carrefour estimated that problems with data quality in their referential systems cost them 0.2%
Challenge
Benefits
� Enhanced the quality of the product to 0.4% of net sales, which represents approximately €280M.
Solution
� Enhanced the quality of the product information
� Decreased distribution costs: eliminated manual modification of 30% of product information, 80% of which is related to price and promotion
� Increased speed to market
� Built a foundation for future initiatives such as RFID/EPCIS
� Increased employee productivity
� IBM® InfoSphere™ MDM Server for PIM� IBM WebSphere Supplier Portal and global data
synchronization � IBM Global Business Services
Order Management Solution Architecture
Other Other ServicesServices
•• PaymentPayment
Other SystemsOther Systems
•• ERPERP
•• MerchandisingMerchandising
IBM Sterling Order ManagementCross-Channel Business Services: Customer, Order, Inv, Catalog, Pricing, Promotion, Configuration, Returns
Business Intelligence
IBM Websphere Commerce
� Catalog/Content� Web Ordering/Cart� Marketing
IBM/Sterling Call Center
� Task Based Call Center� Call Scripting� Call Center OMS
IBM/Sterling Store
� Store Based Order Processing� Save-the-sale� Endless Aisle
Selling Channels MobileKiosk
IBM POS
� Cash and Carry� Tendering� Loyalty
•• FraudFraud
•• TaxTax
•• AddressAddress
•• MerchandisingMerchandising
•• WMSWMS
•• OtherOther
Customer, Order, Inv, Catalog, Pricing, Promotion, Configuration, Returns Business Process Platform & Event ManagementMulti-Client / Multi-Tenant Data ModelService Oriented Architecture (SOA)
Fulfillment Network
Sterling Warehouse Management
Business Intelligence
Glo
bal V
isib
ility
3PL’sDrop Shippers
Brand 2Brand 2 Division Division 22Brand Brand 11 Division 1Division 1 AcquisitionAcquisition
Networked Locations
Sterling StoreOperations
Store Network
IBM & SAP Integrated Retail Ordermanagement Architecture
IBM ECM Architecture with Intelligent SAP Integration
CollectionCollection IBM FileNet Content Manager
AnwendungenAnwendungen
IBM Content Navigator EAI Archivierung
Intranet/Portal
OutlookExchange
Filenet Administration und Monitoring
SAP
Content Manager
Active ContentFile PlanMetadata
VersioningArchivingSecurity
Fultext-SearchEncryption
AuditfunctionLivecycle-Management
IBMContent Collector
- File - Mail- SAP
EE--mailmail
File SystemFile System
und Monitoring
Enterprise ManagerDeployment Manager
System Monitor
SAPSAP
Social Collaboration
Social Analytics –Integrated capabilities of IBM Connections
HomeSee what's happening across your social network
CommunitiesWork with people who share common roles and expertise
FilesPost, share, and discover documents,
Micro-bloggingReach out for help or share news with
ProfilesFind the people you need
Social AnalyticsDiscover who and what you don’t know via recommendations
BlogsPresent your own ideas, and learn from others
Post, share, and discover documents, presentations, images, and more
Reach out for help or share news with your social network
WikisCreate web content together
ActivitiesOrganize your work and tap your professional network
ForumsExchange ideas with, and benefit fromthe expertise of others
MobileAccess Connections anywhere, anytime with mobile & tablet access
BookmarksSave, share, and discover bookmarks
Social Analytics –Screenshots from IBM Connections
Social Analytics –IBM Cognos
Exploration & Analysis withBusiness Insight Advanced
Business Insight
Reports & Analysis
Drag-and-drop content
TM1
Do More…
Social Collaboration withLotus Connections
Real-Time Monitoring
TM1 Cubes
Metrics
Toolbox
Unified BI workspace
Reports
IBM Cognos IBM Connections
Social Analytics –IBM Cognos + Connections
Ad-hoc Queries
Analysis
Dashboards
Social
Analytics
CommunitiesBookmarks
Activities Profiles
Wikis
FilesBlogs
Social Analytics –IBM Cognos + Connections
� Collect, organize, share and reuse work
Solution Highlights:
IBM Cognos CollaborationIBM Cognos Collaboration
Collaboration
Button
� Link directly from Lotus Connections to a Cognos Business Insight Dashboard
� Single sign-on for both Business Insight Dashboards and Lotus Connections
� Send email notifications directly from the Lotus Connections Activity
� Filter Activities based on the dashboard
Social Sites Benchmark Dashboards
Sentimental Analysis
Relationship-Matrix
Advanced Searching
Text Mining
Flexible Integration of internaland external ressources
Intranet
Multichannel Customer Experience –Social Media Analytics
@Birk – was noch?
Snippet Overview and Details Evolving Topics Individualized Reporting
Relational DBs (market data, studies, CRM-Sytems)
CCI
Complaint Management (Letter, Email, Fax)
Web, Blogs, News, Twitter, Boards
Call-Center Data
www.-Content
Intranet
59
Realtime Recommenda-tions for Web & CRM
IBM SPSS Predictive Analytics
Analytical
PersonalizedOfferings
Target GroupAnalytics
Analytical Decision Improvement
Web-User Analytics
Real-time Identification offraud transactions
Risk Scoring and FraudPrevention
Action Scoring
IBM SPSSDelivering a new class of Direct Marketing to Marketing, Sales & Services
Multichannel Management
Optimizing ImpressionsOptimizing Impressions
AnalyticsExploreAdTargetImpression AttributionSearchSocial
Personalizing InformationPersonalizing Information
Analytics
Call Center
Stores
WebsitesUser Experience withLaptops, PCs
AnalyticsExploreIntelligent OfferLIVEmail
Targeting SegmentsTargeting Segments
AnalyticsExploreAdTargetImpression AttributionLifecycleLIVEmail
• CRM Data• Loyalty Programm Status• Scoring• Demographic Data• etc…
Customer Attributes (offline)
Mobile Devices(Webseiten & Apps)
Off-Site Impressions (Social Media)
Off-Site Impressions (display-ads & andere)
Multichannel Customer Experience –Website Optimization
Usability Analytics
1. Click Heat Maps
2. Link Analytics
3. Form Field Analytics
4. Attention Map
SaaS
Supports Mobile Web
63
Integrated with Tealeaf Replay
• Replay the actual session of a single user anywhere in the process for any user
• Discover how a select user uses your site and compare to how most users use the site for additional insights.
• On-premise and integrated w/ Tealeaf solutions including SaaS-based usability
+
On-Premise
E- and M-Commerce Performance Dashboard
Possible Payback in 3 month
Benefits Quantified in Study
Increased Conversion Rate 3.5%
Increased Average Order Value 0.5%
Improved Retention Rate 1%
Reduced Problem Resolution Time 60%
�Results Synthesized from 4 Customers:Online Travel AgentLeading Online Clothing, Shoes RetailerRetailer of Automotive AccessoriesAnother Online Travel Agent
Summary: 3-Year Risk-Adjusted ROI
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Three-Year Risk Adjusted Results
ROI: 512%
Payback Period: 2.6 months
Total Net Present Value: $7,633,214
Source: A commissioned study by Forrester Consulting, “The Total Economic Impact of Tealeaf’s Customer Behavior Analysis Suite.” July 2010
Reduced Problem Resolution Time 60%
Reduced Incidents (Project Avoidance) 10%
Reduced Disputed/Fraudulent Chargebacks 0.05% $(1,000,000)
$-
Initial Year 1 Year 2 Year 3
Reduction in chargeback transactions
Reduction in IT costs for project avoidance
Reduction in IT costs for problem resolution
Incremental revenue from improved retention rate
Incremental revenue from increased order value
Incremental revenue from increased conversion
Total yearly costs for Tealeaf
tealeaf clients extract
Retailers are faced with more challenging pricing, promotion and product decisions than ever before
Traditional price Economic impact on price New price models
67
Traditional price competition
Online / mobile price transparency
Increased targeting and personalization
Economic impact on price sensitivity
New price models
Endless aisles available online
Multichannel Customer Experience –Trade Promotion Optimization
Collaboration RetailerManufacturer
Marketing Spend Optimization
Trade Allocation &Optimization
HQ
Shopper Insights &Planning
Marketing Mix Optimization & Execution
Cor
pora
te
Optimization
Acc
ount
Tea
m
Deal Management Deal Management
Shopper Insights Shopper Insights
Customer Event Planning Promotion Planning
Assortment Planning
Assortment Planning
& Execution
Mer
chan
disi
ng
Competitive Analysis - DemandTec for Retail Competitive Overview
Price Promotion Markdown Assortment Shopper Insights
Note: Does not include recent entrance of B2B players (Zilliant) or ecommerce (Mercent)
Tailor Promotions to the Right Shoppers
Example Case Studies
� Kitchen cooking item with strong seasonal volume opportunity
� Retailer historically reserved promotional display aisle for private label only
� Based on shopper insights, simulated positive effect on total category if private label and branded item were displayed in back-to-back windows during promotional period
Note: Simulated results approximate to protect customer confidentiality
+108.2%
+19.9%
Customers Include…
EMEA
� Conad, Italy
� Coop, Denmark
� Coop, Sweden
� El Corte Ingles, Spain
RoW
� Ahold USA
� Best Buy
� Delhaize America
� Dollar General� El Corte Ingles, Spain
� Monoprix, France
� PAC2000, Italy
� WHSmith, UK
� Dollar General
� Office Depot
� Radio Shack
� Sports Authority
� Target
� WalMart
� Manage Marketing across Multiple Interaction Channels
– Cross-channel marketing strategy is defined and planned using Unica
– Coremetrics is used to track consumer actions, and make relevant recommendations
– The e-commerce web site and order capture is provided by WebSphere Commerce
Marketing messages and campaigns are defined and planned using Unica Campaign
Optimize display and search results with Coremetrics AdTarget and Coremetrics Search
Multichannel Customer Experience –Campaign Managem.
Generate demand with Unica eMessage
(email creation, delivery, tracking
Deliver custom landing pages with targeted messages and promotions via WebSphere
Commerce Precision Marketing
Web
Mobile
Retail Store Systems
Store
Insights from social media, third party websites, purchase history ,etc
Capture responses and refine
Multichannel Customer Experience –Mobile Optimization
Tivoli Endpoint Manager-Architektur
Neue Inhalte: Fixlets, Patches, Updates
Admin-Konsole
TEM Server
Cloud–basierte Bereitstellungvon Inhalten durch IBM
TEM Relay / DMZ
Admin Befehle
VPN
TEM Relay TEM Relay / Außenstelle
Systememit TEMAgenten
Rechenzentrum ZweigstelleVPN
Internet VPN
TEM Relay / DMZ
Internet
IBM Payment Systems delivers hosted and managed payment solutions to help facilitate payments between our clients and their customers.
First established in 1995� As a credit card merchant payments gateway solution for ibm.com
and the emerging e-commerce market
Today, IBM Payment Systems has grown into an international solutions and delivery organization:� 15 years of experience in delivering a hosted and managed payment � 15 years of experience in delivering a hosted and managed payment
service� More than 200 million transactions per year� Processing payment transactions in 190 countries� Simplifying payment management in a multichannel environment� Over 70 consultants, subject matter experts, IT professionals, and
delivery employees� Solutions and delivery centers in EU and US� Providing end-to-end payment solutions and services for large
enterprise clients worldwide, including merchant acquirers, retailers, and third-party processors
IBM Payment Systems offers a variety of hosted managed services leveraging the gateway, both as white label solutions and directly to merchants.
E-Commerce Payment solutions for web, phone sales, IVR and mail order
M-Commerce Hosted payment page for smart phones, including text messaging payment solutions
PCI Secure storage of sensitive payment data
Virtual WalletSecure and convenient payments via personal wallets; shields sensitive payment information with
IBM Payment Systems - Hosted & Managed Payment Solut ions
Processors
Virtual Wallet wallets; shields sensitive payment information with a virtual “token”
Billing Collections, recurring billing, scheduled payments, EIPP
ERP Hosted subledger, global invoice print & mail, financial ERP solutions
Gateway ISO, White Label, license agreements
SAP Secure electronic payment collection solutions for SAP
Retail A global payment solution for large retailers
PS in a Box Appliance
PCI-Compliant Appliance self-contained PCI Certified Unit capable of processing high transaction volumes
Customers
Merchants
The Payment Systems full suite of payment methods provides high coverage and payment flexibility.
International cards
National cards
PayPal
ACH check
Open invoice
Financing
E-banking
Direct debit
P-cards
US online debit cards
(*1) Discover, Maestro and Solo are supported today. Remainder is planned for 2010.(*2) Support will be implemented 2010
IBM Payment Systems: Overall Solution Steps
PCI Vault
HPP
VT
Processor 1
Processor 2
Processor 3
Interface Modules
MerchantCustomer IBM Payment Systems Processors
Payment Gateway
Wallet Recon
ShadowA/R
1. Buy
5. Routing
3. Tokenization
6. Auth & clearing
12. Consolidated
13. Follow-on Transactions
4. Create/Update Wallet
8. Open “A/R”
11. Close/Re -open
PCI Vault
HPP
VT
Processor 1
Processor 2
Processor 3
Interface Modules
MerchantCustomer IBM Payment Systems Processors
Payment Gateway
Wallet Recon
ShadowA/R
1. Buy
5. Routing
3. Tokenization
6. Auth & clearing
12. Consolidated
13. Follow-on Transactions
4. Create/Update Wallet
8. Open “A/R”
11. Close/Re -open
Feeds
Processor 3
Processor N
Fulfillment
Billing
A/R
Ledger
Treasury
Value Added Services� Convenience Fees� 3D Secure� Fraud Prevention� Etc.
API2. Pay
9. Funds Settlement14.Recurring billing
10. EPA
12. Consolidated Reports & Feeds
7. Reserve/withdraw Funds
11. Close/Re -open “A/R”
Feeds
Processor 3
Processor N
Fulfillment
Billing
A/R
Ledger
Treasury
Value Added Services� Convenience Fees� 3D Secure� Fraud Prevention� Etc.
API2. Pay
9. Funds Settlement14.Recurring billing
10. EPA
12. Consolidated Reports & Feeds
7. Reserve/withdraw Funds
11. Close/Re -open “A/R”
Sub-ledger Backbone
Billing, A/R, G/Land Reporting
Manual data input
Transaction data
G/L
A/R
Master tables
Posting
PS Gateway
Client ERP
Acquirer
DB
/2
Basic Architecture of the Billing & Payment Platform
Client
Reports and statements
Billing
A/R
Output handler
Input handler
Posting logic BS / PL
accountsControl Accounts
Client Bank
InvoicesDunning letters
DB
/2
Intelligent Integrated Security : Comprehensive portfolio across security domains
Security Ecosystem
PartnerPrograms(3rd party)
PartnerPrograms(3rd party)
Standards
JK 2012-04-26
Domain Segment / Report Analyst Recognition
Security Intelligence, Analytics and GRC
Security Information & Event Management (SIEM) 2011 2010**
Enterprise Governance Risk & Compliance Platforms 2011 2011
People
User Provisioning / Administration 20112012***
2010**
Role Management & Access Recertification 2011
Enterprise Single Sign-on (ESSO) 2011*
Web Access Management (WAM) 2011*
Analysts recognize IBM’s superior products and performance
Data Database Auditing & Real-Time Protection 2011
ApplicationsStatic Application Security Testing (SAST) 2010**
2010**Dynamic Application Security Testing (DAST) 2011
Infrastructure
Network Intrusion Prevention Systems (NIPS) 2010** 2010**
EndPoint Protection Platforms (EPP) 2011
Net
wor
kE
ndpo
int
ChallengerLeader Visionary Niche Player
Leader ContenderStrong Performer
Leader (#1, 2, or 3 in segment)
V12-05* Gartner MarketScope
** 2011 ratings not net published
*** 2012 IDC MarketScape ranked IBM #1 in IAM
JK 2012-04-26
Business Team
From Business Requirements/Applications to PureApplications in 3 month. The BPM Example
IT Team PureApplication
A B CPROCSVR
PERFDW
SCA.SYSTEM
SCA.APPLICATION
BPC
CEI
Node1
IHS
IPSprayer Node2
PROCSVR
PERFDW
SCA.SYSTEM
SCA.APPLICATION
BPC
CEI
PROCSVR
PERFDW
SCA.SYSTEM
SCA.APPLICATION
BPC
CEI
Node1
IHSIHS
IPSprayer Node2
« I want an improvedeligibility process for consumerlending»
« Ok it’s one click to deployBPM pattern of Expertise”
« It’s done in minutes.BPM Pattern under a selfmanaged, effortless operational elastic environment»
PROCSVR
PERFDW
SCA.SYSTEM
SCA.APPLICATION
Process center has aPC console.Process server environments do not have a PC console.
DMGR
Node1
Node agent
IHS
Node2
Node agent
BSpace tables
BPEDB tables
PDW tables
Process server tables
CommonDB tablesFEMgr, ES, BRules, etc.
MEDB tablesSCA.SYS, SCA.APP, CEI,
BPC, procsvr, perfdw
Msg.member1
ME ME ME
Msg.member2
ME ME ME
ME ME ME ME ME MEMessagingcluster
App.member1(PC console)
Process admin.,Process portal,
BPC, Your Apps
App.member2(PC console)
Process admin.,Process portal,
BPC, Your Apps
AppTargetcluster
Web.member1BSpace,
widgets, BRMBPC Explorer
Webcluster
Web.member2BSpace,
widgets, BRMBPC Explorer
Sup.member1Perf console,
CEI,
Sup.member2Perf console,
CEI,
Supportcluster
PROCSVR
PERFDW
SCA.SYSTEM
SCA.APPLICATION
PROCSVR
PERFDW
SCA.SYSTEM
SCA.APPLICATION
Process center has aPC console.Process server environments do not have a PC console.
DMGR
Node1
Node agent
IHSIHS
Node2
Node agent
BSpace tables
BPEDB tables
PDW tables
Process server tables
CommonDB tablesFEMgr, ES, BRules, etc.
MEDB tablesSCA.SYS, SCA.APP, CEI,
BPC, procsvr, perfdw
BSpace tables
BPEDB tables
PDW tables
Process server tables
CommonDB tablesFEMgr, ES, BRules, etc.
MEDB tablesSCA.SYS, SCA.APP, CEI,
BPC, procsvr, perfdw
Msg.member1
ME ME ME
Msg.member2
ME ME ME
ME ME ME ME ME MEMessagingcluster
Msg.member1
ME ME MEME ME ME
Msg.member2
ME ME MEME ME ME
ME ME MEME ME ME ME ME MEME ME MEMessagingcluster
App.member1(PC console)
Process admin.,Process portal,
BPC, Your Apps
App.member2(PC console)
Process admin.,Process portal,
BPC, Your Apps
AppTargetcluster
App.member1(PC console)
Process admin.,Process portal,
BPC, Your Apps
App.member2(PC console)
Process admin.,Process portal,
BPC, Your Apps
AppTargetcluster
Web.member1BSpace,
widgets, BRMBPC Explorer
Webcluster
Web.member2BSpace,
widgets, BRMBPC Explorer
Sup.member1Perf console,
CEI,
Sup.member2Perf console,
CEI,
Supportcluster
Sup.member1Perf console,
CEI,
Sup.member2Perf console,
CEI,
Supportcluster
« Yummy ! we have the best IT team in the Industry »
IBM PureApplications Integrated Solution Patterns
Strong Demand
Most Popular
Msg Ext.for webapp 2.0
SOA policy & GW
2.0
IBM BPM8.0
WS Msg Broker
8.0
MQ 7.5, 8.0
W. Portal Server
8.0
BusinessIntelligence
Cognos
Informix10.7
WS CommerceSample 7.0
IBM ODM8.0
IBMConnections
4.0
WTX w/launch
8.4
InfoSphere Info server
9.1
WCM8.0
SAP CRM1.0
Pre-entitled
Soon to Come (Targeted H1 2013. Requires NDA)
TransacDB1.1
DatamartApp 1.1
ApplicationPattern 1.0, 2.0
WAS7, 8, 8.5
DB2 Ets9.7, 10.1
app 2.0 2.0 8.08.4 9.1
WorklightMobile
Path FinderSOA Insight
RADMaximoAssetMgt
SOAPlug 4
Monitoring
1.0
IBMDOMINO
DatapowerXG, XI
CastIronLive
IBM PureApplications Partner Solutions by Industries
Telecommunications
Energy & Utilities
Banking Retail
*
*
Insurance
Healthcare
Government Consumer Products
Financial Markets
Only IBM has an Integrated Portolio of Solutions, Software, Systems and Services for End to End Social Business. IBM enables „The tranformative CMO“
Bringing science to science to the art of
digital marketing
With IBM´s diverse skill set and the flexible nature of our Solutions, Software, Systems and Service offerings, every solution is unique 4U.
IBM Interactive exists because our
clients are looking for a firm who can
combine “world class” experience
design with the depth and expertise of
IBM. We have built a solid reputation
around our ability to plan, design and
develop innovative interactive
experiences driven by innovative
86
Integrated Global Expertise & Cross-Disciplined Skills
experiences driven by innovative
technologies, complex data and
insightful analytics.
IBM Interactive is a leading creative design agency within IBM that brings you “best of breed” creative, technical, and strategic business design.
AdAge ranks IBM Interactive as the 3rd largest USDigital Agency and in the Top 10WorldwideMarketing
� Creates multi-channel marketing and experience design
solutions for leading global brands
� Delivers “Deep Access” of resources representing a
“microcosm” of the larger IBM
� Utilizes a “studio” centered model to enable a "think-tank"
like environment
� Provides maximum customer value and efficiency from
experience design to application developmentMagic Quadrant for Global Digital Marketing Agencies, Gartner Oktober 2012
Marketing Agencies.
IBM Interactive excel at integrating business strategy with engaging experience design
Customers from IBM Interactive cover all industries & branches*
Target
RBSDiscover Card
Barclays
Circuit City
Royal Bank of Canada
SamsungDAK
Nationwide ING USA
STA Travel
MetLife
Deutsche Bahn
American Express
Sharp
CosmosDirekt
Our clients come to us to help them understand the future, develop differentiated brand strategies and design relevant experiences across
all points of interaction. Our solutions are designed to achieve business results and increase their overall customer satisfaction and realize
improvements in the areas of customer acquisition, retention, and loyalty.
Str
ateg
ie
Design
Circuit City
JCPenney
CNL
Travelers Allianz
Lufthansa
Gateway
Renault
Panasonic
Audi
Mass Mutual
Prudential
Sharp
Mercedes Benz
Chubb and SonsLL Bean
US OpenCoca-Cola
Wimbledon
Hallmark
Fiat
The Home Depot
Mexx
S.Oliver
Tiffany
NCAA
LVM
IBM BI & PM Services und IBM Cognos Software bieten Ihnen die Lösung zur Verwirklichung Ihrer Ziele
Kritische Erfolgsfaktoren für das Projekt:
IBM ist mit dem Bereich Cognos Software der führende Anbieter für Performance Management Software
Adäquate Software für Reporting, Analyse
und Planung
+IBM ist der führende Anbieter für Business Intelligence Services und verfügt über umfangreiche Erfahrungen in der Industrie
Expertise undServices
Die IBM Business Intelligence Methode und die IBM BI Referenzarchitektur bieten Best Practices und Templates zur Gewährleistung des Projekterfolgs
Umfassende Methodik für eine effiziente
Projektabwicklung
IBM hat mit unzähligen Kunden auf dieser Basis erfolgreich zusammen gearbeitet
Vertrauensvolle und partnerschaftliche Zusammenarbeit
+
Winners work with Leaders. Since 2006 IBM is the Leader in almost every Business & IT relevant areas
IBM Offerings – Integrated Best of Breed
+ + +
Models MDMInformationIntegration
Data Warehouse BI Services
SAS SAP ++
Trusted Information requires a wide range of capabilities!
+ + + +
Models MDMInformationIntegration
Data Warehouse BI Services
+
The choice is simple…
You can either integrate them yourself or have them pre-integrated
IBM Introduction of New Financing Services Offerings
IBM Global Financing is announcing 3 new offerings for IBM Services which address our clients' pain pointsassociated with funding new and existing IBM servic es projects.
These unique offerings are designed to create value for the overall IBM solution to the client.
Integrated Services Offering (ISO) Up-front Loan Invoice Financing
Description
IGF financing integrated into IBM services contract. Financing is sold with the services solution.
Loan is a single funding made concurrent with the IBM contract signing. Targeted for the Treasurer/CFO.
Financing of the client’s IBM services project at a future point after the GBS contract signing, either on a transactional or committed basis . Targeted for the Treasurer/CFO.
Client Pain Points
Clients need to align project cost with benefits, in a single IBM contract
Clients with cash limitations funding a large multi-period IBM services project.
Clients with cash limitations once the IBM services engagement is underway, and requires flexibility to decide which invoices to finance and over what term.
IGF Value Proposition
Integrated financing solution as part of single IBM contract.
A single, Up-front , competitively priced, fixed rate funding that enables the IBM services project. Simplicity and funding size makes this an attractive alternative to the client’s other sources of unsecured, long term, fixed rate debt.
Flexibility to decide which invoices to finance, by providing an incremental, competitively priced financing source based on IBM services invoices. Financing can be used for multiple services projects.
Why IBM Fair Market Value Lease could be an interest 4U … because it:
� Helps Reduce the Total Cost of Ownership (TCO):
– NPV* sum of lease payments can be lower than purchase
– Positively affect financial metrics (ROI/ROA, Liquidity Ratios)
– Minimize Cash Outlays
– Avoid asset disposal costs and risks
� Optimizes the Total Cost of Use (TCU)
– Pay only for use of technology
– Align project costs with expected returns Represents Net Present Value (NPV) of payment comparison over 36 mth timeframe;
– Reduce the upfront cost “impact” to the business
– Positively affect financial metrics (ROI/ROA, Liquidity Ratios)
– Minimize Cash Outlays
– Programmatic IT refreshes help lower ongoing operating costs - maximize price/performance curve
� Maximizes the Price / Performance Advantage (Moore’ s Law)
– With 2 – 3 year technology cycles, leasing enables clients to take advantage of the continually improving price/performance curve rather than be locked into equipment which may become obsolete before it is fully depreciated
� Helps Manage Technology Risk
– Eliminate book loss exposure
– Procurement will no longer invest resource to seek broker bids on legacy assets
– Hedge the risk of recovering less than your remaining investment
36 mth timeframe;Lease is FMV lease for 36 mths with “best credit” customer. Cost of funds estimate is 3.5%
1. Theory and visualized Conceptsof Social Business 2. Architectures and Applications
to successfully implement Social Business
Are the business guidelinesfor the development of
IBM´s own and long 2I Intelligent Integrated 4S Solutions, Software, Systems and Services Experiences makes it „As simple as possible 4U“
3. Experiences from theimplementation ofSocial Business
Improves theImplementationEffectiveness
Improves theImplementationefficiency
Opens the opportunity for a successfullIntegration and Implementation of
If something is simple
then you can explain it to others.then you can explain it to others.
Albert Einstein
http://pinterest.com/fjonker/social-business/Social Business on Pinterest
RFBV=f(S2IR4S )
Retail Future Business Value=Retail Future Business Value=
f(Smarter Intelligent Integrated
Retail
Solutions, Software
Systems & Services)
Gracias
Hebraico
Obrigado
Russo Espanhol
Chinês Tradicional
Hindu
Portuguese
Merci
Grazie
Danke
Japonês
Francês
Alemão
Italiano
Inglês
Chinês
Tamil
Coreano
Tailandês
Customer Differentiation: IBM technology powers more Internet Retailer Top 500 sites than any other Multi-Channel platform
Range Rank Company Name 2 Staples Inc. 7 Sears Holdings Corp. 8 Liberty Media Corp. (QVC) 14 SonyStyle.com 16 *Costco Wholesale Corp. 21 L.L. Bean Inc. 22 Target Corp. 30 *Avon Products Inc.33 Redcats USA 43 Home Depot Inc., The 45 1-800-Flowers.com Inc. 54 Scholastic Inc. 56 Abercrombie & Fitch Co. 58 Follett Higher Education Group 74 Disney Shopping Inc. 85 Northern Tool + Equipment Co. 86 Bass Pro Outdoor Online LLC 91 Lowe's Cos. Inc.
Top 100
2011 Report
WebSphere Commerce
powers over $27 Billion
of Internet Retailer
sales in the IR Top 500.
This is over 2x more
than our nearest
competitor ATG ($12
Billion)…91 Lowe's Cos. Inc.
103 Harry and David Holdings Inc. 127 The Children's Place Retail Stores Inc.137 Dillard's Inc. 138 VF Corp. 153 LifeWay Christian Resources 164 Coach Inc. 166 Hallmark Cards Inc. 171 Ritz Interactive Inc. 179 Panasonic Corp. of North America 196 Fossil Inc. 200 Borders Direct 214 JoS. A. Bank Clothiers Inc. 238 IKEA.com 240 TimeLife.com 247 BJ's Wholesale Club 252 Sam Ash Music Corp. 281 Moosejaw Mountaineering 282 Boscov's Department Store LLC 299 West Marine Products 331 1800Mattress.com 332 David's Bridal Inc. 363 The Men's Wearhouse Inc. 366 Sterling Jewelers 376 Bealls Inc.
*2012 Go Live
Top 300
Top 400
and more than all of
our main competitors
(ATG, GSI Commerce,
Fry, and Microsoft)
COMBINED.
Two-thirds of the Top
100, and >50% of the
Top 250 WebSphere
Commerce sites
implemented by IBM
Services.
Content Analytics
Advanced Case Management
Workload Optimized Systems
Social Analytics/Consumer Insight
2012
Decision Management
• $16B+ in 30+ Acquisitions Since 2005
• 10,000+ Technical Professionals
• 7,500+ Dedicated Consultants
• Largest Math Department in Private Industry
• 27,000+ Business Partner Certifications
• 8 Analytics Solutions Centers
• Optimized hardware and software offerings
• 100 analytics-based research assets;almost 300 researchers
Investing to Enable Our Customers
Risk and Regulatory Analytics
Advanced Security Analytics
Price & Promotion Optimization
Supply Chain Optimization
Compensation & Sales Performance Management
pureXML
pureScale
Pervasive Content
Stream Computing
2005
Decision Managementalmost 300 researchers
Autonomic Operations
Developer Productivity
Deep Compression
Industry Solutions
Software Solutions Group
BusinessAnalytics
EnterpriseContent Management
Commerce
Portal
SocialBusiness
IBM Integrated Software Solutions Portfolio
Commerce
Enterp. Marketing Man.
Buy Market Sell Service
CORE BUSINESS SOLUTIONS
CUSTOMER VALUE STRATEGY
WebSphere Commerce
• Cross-Channel Selling• Customer-centric
Shopping Experience• B2C/B2B Storefronts
Sterling Commerce• Order Management
Unica• Resource Mgmt • Campaign Mgmt• Marketing
execution • Performance• Analysis
Sterling Commerce• Delivery & service
Scheduling• Reverse Logistics
IBM Solutions to deliver Value for and Value from Customers
Emptoris• Spend Analysis• Sourcing• Contract Management• Supplier Lifecycle Management• Category Compliance Management
Emptoris• Contract Management
• B2C/B2B Storefronts• Precision Marketing
Coremetrics• Analytics & Reporting• Segmentation• Search Optimization
• Order Management• Configuration, Pricing, Quoting• Multi-vendor catalog• Warehouse Management• Transportation Management• Supply Chain Visibility• B2B Integration
ILOG Supply Chain• Network Optimization• Transportation
Optimization
Sterling Commerce• Transportation Management• Supply Chain Visibility• B2B Integration• Supplier Portal Vendor Compliance
ILOG Supply Chain• Product Optimization• Inventory Optimization
Retail Store Solutions
• Retail POS Solutions• Self-Service Portal/Kiosk• POS Applications
IBM Case Manager• Case Design, Run-time,
Analytics• Collaboration• Rules & Events
Unica• Service messaging• Notifications
CUSTOMER INSIGHT SOLUTIONS
DemandTec• Price, Promotion,
Merchandising• Marketing Analytics
Threat analytics
Financial governance Governance, compliance, risk management
Web analytics
Financial risk management
Master data managementData and document capture Data warehouse appliances
B2B integration,
Procurement and sourcing
Enterprise marketing management
Cloud-based analyticsSocial enterprise management
Turn information into insights
Deepen engagement with customers, partners, and employees
Deliver enterprise mobility
Mobile computing platform
Sales Performance Mgmt.
Information Optimization
Cust. ExperienceMgmt.
New IBM Acquisitions complement and enhance our ability to deliver value to clients
BPM for LOB
Enterprise asset management
Security intelligence
Cloud integration
*acquisitions since 2010
Enable agile business processes and applications
Software testing for complex systems
Accelerate product and service innovation
Network automation Endpoint management
Optimize business infrastructures
Manage risk, security, and compliance
Mobile computing platform
Bus
ines
s N
eed
Businessstrategy andplanning
Process & transaction integrity
Full lifecycle solutions
Apps• Smarter Commerce• Social Business• BI & Analytics• Etc.
Platforms• Networks• Devices• OS’s
Vodafone
IBM´s Integrated Approach for the Mobile Enterprise
IBM Mobile Enterprise
Open cross-platform development
Integration with backend systems, enterprise data and cloud
End-to-end security and management
Open � Governed � Integral
Full lifecycle solutions
IBM Mobility Apps for Social Business, Business Intelligence & Analytics and Commerce makes you independent from your workplace
Gartner: Corporate Performance Management User Survey Results
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from <url>
Source: Gartner – “User Survey Analysis: Customers R ate Their Corporate Performance Management Vendors” , Christopher Iervolino | Neil Chandler – 23 May 2012
SPSS and IBM Leaders in the Forrester Wave:
Predictive & Mining Feeback & Collection
Source: Forrester “The Forrester Wave: Predictive Analytics And Data Mining Solutions, Q1 2010”, Feb , 2010
IBM was positioned as a leader in The Forrester Wave™: Business Intelligence Services Providers, Q4 2012
Forrester Wave™: BI Services, Q4 ’12 Strategy Evaluation Forrester Wave™: BI Services, Q4 ’12 Technology Evaluation
Source: Forrester Research Inc. “The Forrester Wave TM, Business Intelligence Service Providers, Q4 2012”, October 2012. - Full report can be found : http://www.ibm.com
IBM a Leader in Forrester Wave: Customer Analytics Solutions Q4 2012
Source: Forrester “Forrester Wave Customer Analytics Solutions, Q4 2012”, October 26, 2012.
Full report can be accessed at http://www.forrester.com/pimages/rws/reprints/document/80281/oid/1-KRB1C8
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
IBM Coremetrics –Leader in Web Analytics
Big Data - IBM is the strongest vendor next to Amazon-Web-Services
Forrester Wave™: Enterprise Hadoop Solutions, Q1 2012