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© 2010 IBM Corporation

IBM Power Systems Client References

IBM Power Systems February 2010


IBM Power Systems

Revised January 9, 2003

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IBM Power Systems

3

Smarter Planet References


IBM Power Systems

Solution components:

IBM Power™ 595

IBM WebSphere™ Application

Server

IBM Information Management

System (IMS™)

Actimize fraud prevention

solution suite

―This solution will enable the

bank to react in real time,

while learning and keeping

ahead of criminal activity

across all the bank‘s business

units.‖

— Paul Henninger, Head of Financial

Crime Solutions - Actimize

The Need: A large international bank with a diverse business portfolio was vulnerable to

fraud because its many legacy financial crime detection systems were

expensive to run, lacked flexibility to respond to evolving threats and

regulations, and did not leverage cross-channel information.

The Solution: The bank chose a solution from IBM and Actimize that will enable the bank to

analyze data and prevent fraud in real-time, across various channels, such as

the Internet, call center, cards, payments and ATM systems – leveraging a

single, scalable and robust IBM and Actimize technology platform. The

solution can learn from past fraudulent and criminal activity, enabling quicker

detection of new fraud tactics.

What Makes it Smarter:

Using self-learning and complex analytic capabilities, the Actimize

solutions can detect new and evolving criminal behavior and take

preemptive action to prevent fraud and theft across all business units.

Giving administrators and other principals the insight they need by

generating meaningful reports and helping the bank’s internal experts

develop new proprietary fraud models.

The solution supports workflow and collaboration across the organization,

helping to manage fraud investigations across the enterprise.

A Manhattan Bank Preventing fraud and criminal attacks in real time around the globe


IBM Power Systems

The Need Elie Tahari had its order, sales, inventory and financial data dispersed across the

company, making it difficult for managers to quickly access data needed to make

critical business decisions. Managers couldn't identify products in greatest

demand, resulting in warehouses overstocked with less-popular items, with hot

items on back order.

The Solution Using IBM Cognos BI 8 to front end to its centralized data warehouse, IBM

Cognos Framework Manager to model interrelated data, and IBM Cognos 8 Event

Studio for bursting sales performance reports, Elie Tahari implements new BI

system built on IBM technology. Elie Tahari may now create new intelligence by

presenting a unified view of all information available in different systems, which

can then be put to use for smarter decisions around market demand and specific

customer needs.

What Makes it Smarter

Improves visibility into business activity, enabling deeper insight into customer

needs

Targeting of new customers and better inventory forecasting

Provides real-time access to business-critical information, driving faster

responses to marketplace demands and business challenges

Helps achieve a significant competitive advantage in the industry, boosted sales,

and cut operational costs

Elie Tahari Ltd. New Intelligence

Solution Components

IBM Cognos Business

Intelligence

IBM System i5 550

“Access to information that helps

us understand and forecast what

the consumer wants is vital, and

technology that can help us do

that will give us a strong

competitive advantage.”

— Elie Tahari, president and CEO, Elie

Tahari Ltd.


IBM Power Systems

Peking University People’s Hospital Providing better, smarter healthcare with electronic, remote monitoring 90%

The need:

To meet its expansion objectives, PKUPH needed to create a shared electronic

health record system among community hospitals and healthcare centers

throughout Beijing. PKUPH also wanted to provide more responsive, proactive care

to patients with chronic conditions, hoping to improve the patients’ general well-

being and reduce or prevent acute attacks.

The solution:

PKUPH is working with IBM Research - China and IBM Global Business Services

to implement a community-wide electronic healthcare record system based on

Service Oriented Architecture (SOA) and international medical information

standards. In addition, PKUPH is building into the platform telemedicine

functionality that leverages mobile telecommunications and real-time messaging

alert services.

What makes it smarter:

Continuous monitoring and real-time alert capability helps mitigate worsening of

patients’ conditions, reduces acute attacks, and improves quality of life

Converts disorganized files into standardized, interoperable formats using CDA

(Clinical Data Architecture) adaptor

Creates longitudinal electronic health records, allowing personalized health

assessment and treatment based on individual medical circumstances

―With a particular focus on

open standards-based

interoperability of patient data,

IBM‘s solution can effectively

facilitate patient referrals,

enable test result exchanges,

and improve prescription

sharing for PKUPH.‖

-- Liu Fan, CIO of PKUPH


IBM Research - China

IBM GBS

IBM GBSC

IBM System p

IBM DB2 Administration Tool for z/OS

Linux - Novell SUSE Linux Enterprise

Server

IBM WebSphere Message Broker for

Multiplatforms


IBM Power Systems


SAP ERP

IBM® i

IBM Cognos® 8 Planning

IBM Cognos PowerPlay®

IBM Power 520 Express

IBM Power Systems™ i550

IBM System Storage® TS3100

tape library

IBM Global Technology

Services

―The breadth of IBM‘s offering –

including server and storage

hardware, business intelligence

software and technical services –

helps Rotkäppchen get the most out

of its SAP ERP environment and

support the growth of its business.‖

— André Birrenbach, Chief

Information Officer, Rotkäppchen

The Need:

German winemaker Rotkäppchen-Mumm Sektkellereien needed to integrate the

recently acquired Eckes Spirituosen & Wein into its central SAP ERP landscape.

With a broader product range and a larger volume of products after the

acquisition, the winery needed to increase sales forecast accuracy, customer

profitability analysis and planning.

The Solution:

Working with IBM Global Technology Services, the company upgraded its IBM i

environment and deployed a suite of IBM Cognos software. The software

provides monthly rolling forecasts and real-time analytics. Ultimately, point-of-

sale and market research data will be captured and integrated to provide almost

continuous rolling sales and production planning forecasts.


Feeds business results back into the sales forecasting tool for the next monthly

rolling forecast, generating a positive feedback cycle to optimize business

performance

Captures data from point-of-sale devices, barcode scanners and market

research from external vendors

Extracts data to create forecasts, distributes data to production sites and

makes data available to business intelligence and data warehousing applications

Rotkäppchen-Mumm Sektkellereien Enhances business analytics and forecasting


IBM Power Systems

SEA Aereoporti di Milano Intelligent loyalty program improves passenger service and airport experience

The need:

SEA, the company that manages the Milan Airport, wanted to improve passengers’

experience in the airport. By improving services such as faster check-in and seat

assignment, passengers would have more time to spend in the shopping area.

The solution:

SEA worked with IBM to implement SEAMI, a customer experience and airport

loyalty program. It provides a personalized passenger experience throughout the

Milan Airport. The program is administered via a membership card, read by RFID

readers in the airport. The system automatically loads customer purchase data,

allowing customer segmentation, customer spending analysis and traffic

management analysis.


Enables SEA to target passengers/members with specific marketing promotions

and opportunities based on the data analysis provided by the system

Can be used to manage retailers and rents based on traffic information gathered

from readers throughout the airport

Provides personalized service and benefits to passengers/members, immediately

and transparently, thanks to the RFID technology behind the solution

―Prior to SEA‘s launch of the

SEAMI loyalty program,

passengers entering the

airport were anonymous. Now,

each member of the program

is recognized upon entering

the airport, and treated as a

preferred guest, complete with

recognition awards.‖

— Fabio Degli Esposi,

CIO of SEA Milan Airports


IBM Global Services - GBS CRM,

GBS Strategy & Change

IBM Power 520 Express, Power

Systems running i

IBM SurePOS 300 Express

ISV ICTeam


IBM Power Systems

Newspaper & Media Group Media assets organized and managed for competitive advantage

The need:

The environment surrounding the newspaper business has become increasingly

harsh. The long-established social role of delivering news reports and publicly

recording history is being taken over by digital media. In response to identified

trends in technology, content innovation, advertiser mindset and consumer lifestyle,

this Newspaper & Media Group (NMG) decided on the construction of a new

business infrastructure to enable innovation in its offerings.

The solution:

NMG’s new generation production system performs end-to-end production

processes on a common infrastructure: editing, production, printing, etc. replacing

totally separate environments for the various newspapers and media units. Core

functions include automated workflow, tagging all raw materials in multiple ways

and auto-distribution of materials based on identified preferences.


Management can grasp where and what contents are being worked on at any

point of time, and act to maximize value of media assets for its consumers

The ability to quickly find the right information across all media while it’s fresh,

and use it to develop a suitable content, is a direct competitive advantage

Can allocate critical resources to quickly launch new media leveraging any

existing information assets.

Common infrastructure for all

media with attribute tagging

and auto-distribution of asset

information enables active

management for competitive

advantage in the 7-24 news

cycle


IBM Systems – BladeCenter,

System p and System x servers

and IBM Disk Storage

IBM Software – DB2 database,

WebSphere Application Server,

Tivoli monitoring and Rational

Application Developer

IBM Global Business Services -

Application Innovation Services


IBM Power Systems

Chinese Provincial Health Bureau Smarter information management improves public health services

The need:

The Chinese government unveiled a blueprint for healthcare reform that aims to

provide affordable healthcare services for all its citizens. To realize the vision, this

provincial health bureau needed to better manage its healthcare services, moving

from an administrative-centric to patient-focused services model and providing

dynamic resource allocation that best meets local needs.

The solution:

IBM helped the Health Bureau to establish an Integrated Healthcare Platform built

upon a Service Oriented Architecture (SOA). The platform enables the integration

and standardization of previously siloed public health data, the creation of

electronic health records for citizens, and serves as a database of medical experts

and emergency resources.


Improves disease prevention through automatic alerts when an infectious

disease appears, enabling the Bureau to proactively prevent epidemics

Improves emergency response with embedded geographical information system

(GIS), enabling the Bureau to identify medical experts near the affected area and

effectively manage relief and aid logistics

Consolidated records and connected service providers enable the Bureau to

make medical resources more evenly distributed and more effectively utilized

The integrated platform is like the

powerful thousand-hands-Buddha.

With each hand connected to a key

application, it is able to operate and

expand its management capability to

provide services to a fast growing

population and cut cost at the same

time.


IBM Global Business Services -

S&C, ODIS

IBM Global Services - Application

Services: GBS-AIS and AMS

IBM Software Services for

Information Management

IBM DB2

IBM Linux

IBM WebSphere

IBM System p, System x, Power

Systems


IBM Power Systems

―With a framework and

guidance from VAI and IBM,

we revolutionized Trinidad ‗s

pharmacy business.‖ — Christian Anderson, Chief

Operations Officer, SuperPharm

Business challenge

To build the first retail superstores in Trinidad – traditionally a ―Mom and Pop‖ retail

environment -- SuperPharm sought an all-encompassing centralized management

system with a robust architecture that required minimal maintenance and facilitated

fast growth.

Solution

All stores are linked to a central server, providing instant access to real-time data

on sales, purchases and inventory. The system compiles and analyzes sales by a

variety of criteria at both the summary and detail level. The scalability of the

solution will allow SuperPharm to easily transition from the six stores they have

today, to the 20 they have plans to expand to.

Benefits

The system automatically tracks stock fluctuations and performs sales

analysis, demand planning and forecasting for 15,000 stock items and 10,000

transactions daily. Analysis results trigger alerts with suggestions for

immediate action and future consideration.

Reports on sales trends by item and location help management and

purchasing agents make informed decisions to identify profitable and

unprofitable products and determine appropriate stock levels.

SuperPharm Connects all of its six pharmacy stores and warehouse via a central server


IBM DB2® database

IBM WebSphere® Studio

Workbench

IBM Power Systems™ server

IBM SurePOS terminals

IBM InfoPrint Model 1412 laser

printers

VAI S2K Enterprise Retail


IBM Power Systems

Euro-Mediterranean Centre for Climate Change (CMCC) Better predicts climate change by numerical simulations and data analysis

Business challenge CMCC, a research center dedicated to studying climatology and mid- to

long-term climate changes, aims at understanding the climate system at

global scale, with an emphasis on the Mediterranean Region, seeking also

collaboration among climate research organizations across Europe. The

Center has built an open, advanced modeling system that could contribute to

define climate change and its impacts in a variety of economic sectors.

Solution Working with IBM Business Partner Computer Var, CMCC created a climate

simulation platform that allows massive numerical simulations, data storage

and analysis to create more accurate climate models. Users can then analyze

this data to determine patterns and project future changes. The new modeling

solution resides on clustered IBM Power™ 570 and IBM Power 575 server

hardware supported by IBM System Storage™ DCS 9900 disk systems.

Benefits Helps increase the accuracy of simulations and predicted climate changes

by supporting more-complex trending and analysis tools

Allows integration of physical, chemical, biological and socioeconomic

factors into climate modeling and impacts valuation

Establishes a clustered, remotely accessible modeling infrastructure,

helping to foster interagency collaboration among researchers

―We need substantial

computational muscle, and

our clustered IBM

environment enables us to

effectively digest massive

information, turning it into

usable products.‖ — Antronio Navarra, President,

CMCC


IBM Power™ 570

IBM Power 575

IBM System Storage™ DCS

9900


IBM Power Systems

China New Media Development Zone Improves facility management and customer service with wireless tracking solution

Business challenge Xingguang Park (XGP) is a major television park in China. Numerous people,

including movie stars, employees and visitors, enter the park daily. XGP

asked service provider China New Media Development Zone (CNM) to build a

wireless sensor network (WSN) in order to monitor the location of park

entrants and ensure their safety. The system would enable XGP to better

serve and guide visitors according to their registration level.

Solution IBM Global Technology Services built a three-layer WSN on IBM System x®

3650 servers. The sensor layer uses radio frequency identification (RFID)

tags to track people and equipment in realtime; the monitoring layer uses

digital cameras and wireless bulletin boards to track people and assets under

defined policies; and the workflow layer connects the sensors and monitors to

business applications and emergency command systems.

Benefits Increases ability to monitor and manage personnel and visitors more

efficiently with fewer resources

Provides a connection to asset awareness applications, guidance systems

and emergency command systems

Improves ability to handle and ensure the safety of large crowds

―The IBM solution has made

it possible for us to build a

wireless network for

Xingguang Park with RFID

tracking that enables the park

to increase the safety and

services it offers its customers

as well as improve park

management with fewer

resources.‖

— China New Media

Development Zone



Services

IBM BladeCenter

IBM System x 3650

IBM System p5 550 Express


IBM Power Systems

Business Challenge

New York utility Con Edison wanted to give its business customers more

control over one of their biggest sources of power consumption – their

data centers – by providing visibility into their energy consumption and

expertise in designing data centers for maximum efficiency.

Solution

IBM, in partnership with Neuwing Energy Ventures and Con Edison, is

developing new energy demand side management programs to pave the

way toward the greening of the data center in the New York metropolitan

area. Key program elements include the ability to accurately monitor,

control, report, cap, cost, and allocate energy consumption.

Benefits

Ability to visualize energy consumption provides customers with a 42

percent average energy efficiency gain

Ability to earn efficiency certificates to apply for incentives or document

progress towards sustainability targets

Lower data center deployment costs through the use of pre-architected

data center designs

Paving the way toward the greening of the data center ― Con Edison is committed to helping

its customers reduce data center

energy consumption by leveraging the

kind of new technologies and best

practices that IBM brings to bear.‖

– Rebecca Craft, director of Energy

Efficiency Programs, Consolidated

Edison Company of New York

Con Edison

Solution Components:

IBM Global Business Services

IBM Global Technology Services –

Data Center Assessments and Design

Services

IBM Director Active Energy Manager

IBM BladeCenter®

IBM System p®

IBM System x™

IBM TotalStorage®

Neuwing Energy Ventures


IBM Power Systems

Fiserve / CheckFree Corporation More efficient data storage and management provide strategic assets for business growth

Business challenge CheckFree Corporation, a subsidiary of Fiserv, supports electronic billing and

payment (EBP) for thousands of financial institutions. The rapid adoption of

EBP services led to the company’s processing of more than one billion trans-

actions a year. CheckFree wanted to continue meeting its service level

agreements (SLAs) while keeping operational costs down. It also wanted to

leverage data and resources as strategic assets to foster business growth.

Solution CheckFree contracted IBM to implement a comprehensive bill-payments data

warehouse to optimize performance and productivity. Different sources across

the company gather data—including consumer usage information, case and

claim data, electronic billing information, and employee data—which is then

processed by extract, transform and load (ETL) technology, and finally loaded

into an IBM DB2® 9 data server.

―By upgrading to DB2 9, we

recovered 2.3 terabytes of

storage and deferred more than

$1 million in storage

expenditures during the fiscal

year.‖

—Leroy Hill, Manager, Database

Engineering, CheckFree


IBM DB2 9 for Linux, UNIX

and Windows

DB2 Query Patroller

DB2 Data Partitioning

Feature

IBM System p

Benefits

Improves data availability and performance while reducing the cost of

ownership

Helps CheckFree’s clients understand consumer bill-payment habits and

identify new marketplace opportunities

Defers significant expenses and improves database performance while

maintaining SLAs by repositioning and reusing storage

http://www.fiserv.com/default.htm


IBM Power Systems

IBM Microelectronics Automates and optimizes production schedules with increased process visibility

Business Challenge

IBM had noted an opportunity to improve the efficiency of its production efforts at

its semiconductor manufacturing facility in East Fishkill, New York. The site lacked

a robust enough scheduling agent to effectively coordinate the multiple, intricate

production processes while obtaining high utilization of capital intensive equipment.

As a result, raw materials and manufacturing assets (such as the chemicals used

in cleaning processes) were being inefficiently utilized, and time-sensitive

procedures were being delayed.

Solution

The site integrated a near-real time optimization based scheduling system into its

manufacturing execution system to drive more efficient management of site

resources. Leveraging IBM Websphere® software, the solution models existing

business rules and creates optimal manufacturing schedules which are then

automatically executed. Facility staff can also analyze these schedules over time to

identify patterns and recommend process improvements

Benefits

Innovates scheduling processes by leveraging near-real-time business data to

automate manufacturing processes

Obtain high utilization of capital intensive equipment while improving product

quality thanks to increased visibility into manufacturing efforts

Cuts production cycle times and increases manufacturing throughput by

optimizing resource and tool utilization

―By increasing visibility into

our production processes,

we can optimize schedules

to respect our various

priorities without wasting

time or resources.‖

— IBM Microelectronics


IBM WebSphere® ILOG

JRules

IBM ILOG CPLEX

IBM ILOG JViews

IBM SiView

IBM DB2®

IBM System p®


IBM Power Systems



IBM Global Technology Services

IBM Application Management

Services

IBM Tivoli Storage Management

IBM pSeries with AIX & IBM

Power 505 Servers

IBM BladeCenter

―This is something we could

never do before – gain insight

into how our healthcare-related

processes interact with our

operational and financial

processes.‖

— Lola González, Chief Financial

Officer, Institut Català de la Salut

Institut Català de la Salut (ICS) Taking a holistic approach to healthcare management with IBM and SAP

Business Challenge ICS is the largest healthcare provider in Catalonia, Spain. Coordinating both

medical and support activities among its eight hospitals was a complex

challenge, with separate, isolated systems for both operations and medical

management.

Solution With help from the IBM Global Business Services team, ICS implemented a

suite of SAP ERP applications. The combination of SAP ERP for general

business management and SAP for Healthcare provides a comprehensive

range of integrated systems for ICS, where it is possible to control all

operational processes from within a single environment.

Benefits

Savings on purchasing costs alone have produced an immediate 100 percent

return on investment.

Doctors at any hospital can access complete patient charts and records,

enabling them to diagnose and prescribe more easily

Patient safety is improved with end-to-end process management technology

that mitigates human error


IBM Power Systems

Japan Airlines Raising the bar in the airline industry

Business challenge

To solidify its market leadership in the face of increasing passenger traffic and

competition, Japan Airlines (JAL) needed a way to reduce the potential for

costly service interruptions caused by IT system outages.

Solution

Working with IBM, Japan Airlines implemented an enterprise-wide IT issue

tracking, change and configuration management solution – an industry first in

Japan – that gives unprecedented visibility into JAL’s IT systems and

dramatically reduces both the number and severity of IT outages. The new

information that the solution provides, saves the airline millions of dollars,

reduces risk and maintains JAL’s reputation as a reliable, premium air carrier.

Benefits

In the first year, dramatically improved overall quality of service by reducing system failures 58 percent, IT interruptions 39 percent, and downtime 80 percent

Improved overall quality of service by reducing outage-related operational delays

Provided JAL management with greater understanding of how IT affects its business through unprecedented visibility into the current state of its IT systems

“Thanks to this new

information, never before

available, we were able to

dramatically demonstrate the

importance of improved

monitoring and management

of the airline‘s IT systems to

the business side of the

enterprise.‖

– IT Service and Planning

Executive

Solution Components

Tivoli Monitoring ®

Tivoli Enterprise Console®

IBM System p ™

IBM Global Technology Services – Outsourcing Services


IBM Power Systems



IBM InfoSphere Traceability

Server

IBM Power Systems

IBM System x3400

Business Challenge With no means to trace defective parts to the subset of vehicles affected by

them, auto manufacturers have—as a matter of safety—followed a sweeping

approach in which vehicles of entire model years are recalled. A consortium of

German automakers, suppliers, software companies and academia and

began a project known as LAENDmarKS to gain the ability to track and trace

at the parts level with a high degree of precision, from the point of assembly

all the way back to second- and third-tier suppliers.

Solution Brought into the project by consortium member IBS AG, IBM helped design

and implement an open, secure parts tracking solution that enables parts

traceability at all levels of the supply chain. Using sensors, parts are uniquely

identified and captured at strategic points in the supply chain. IBM’s

breakthrough was to apply an SOA-based approach under which supply chain

data was abstracted into a separate event repository—independent of

applications—that could be tapped for multiple purposes.

Benefits Improved parts traceability enables automobile manufacturers and suppliers to target their recalls to specific vehicles affected by defects

Expected major reduction in costs associated with vehicle recalls through more precise tracking of parts across the automobile value chain

Improved decision-making in the area of production, inventory and logistics due to increased supply chain transparency

―The success of the

LAENDmarKS project is a

major step toward making

automobile supply chains

smarter.‖

-- Bernd Schäfer, Leader of the

LAENDmarKS Project and

Responsible for International

Standards, KEIPER

LAENDmarKS Smarter Supply Chain: Gaining precision through end-to-end parts traceability


IBM Power Systems

Norkis Group Improves customer service with a centralized ERP system and mobile devices that capture and send customer data

Business Challenge

Norkis Group, a large financing and vehicle retail company in the Philippines, needed to better share its business processes across the organization. To do this, it first needed to centralize its disparate environment and standardize those processes, especially for its financial organization and its sales outlet. The ultimate goal was to be able to ensure future growth through a world-class enterprise resource planning (ERP) solution on a robust IT infrastructure.

Solution

IBM Global Technology Services deployed SAP applications in a new data center it built for Norkis. The SAP suite, housed on IBM Power Systems™ servers along side IBM System Storage™ DS4700 technology is integrated with an IBM DB2® data server, creating a core business management system for the company. Norkis is now able to capture customer information via mobile phones and send that data over the Web to the SAP core business applications.

Benefits

Tracks transactions for each customer, enabling a higher degree of cross selling to increase repeat business

Helps identify and understand the behaviors of their most profitable and largest customers, enabling the company to direct their sales towards new sectors

Manages inventory information more efficiently, improving vendor communication, shortening inventory turns and enhancing customer service

―The improved understanding

of our customers‘ buying

habits provided by this

solution has enabled us to

give consumers what they

want, increasing our sales.

— Ronald Alfeche, chief

information officer



Services

IBM DB2®

IBM Power Systems™ p5 550

IBM System Storage™

DS4700

SAP


IBM Power Systems




IBM WebSphere

IBM Tivoli

IBM Rational

IBM BladeCenter

IBM Power 570

IBM System Storage

―Giving customers the

information they need to optimize

their travel plans is the direction

that the smart cities in the world

are going. IBM is helping us to

make our vision a reality.‖

— Phil Mumford, CEO,

Queensland Motorways

Business Challenge

Ten years ago, Australia’s third-largest city and the state capital of Queensland, Brisbane, formulated a strategy for making itself an economic powerhouse. At some point, however, Brisbane reached a crossover point where its population growth began to exert an adverse impact in the form of traffic congestion. Queensland Motorways, which runs Brisbane’s major toll roads and bridges, sought a way to minimize the traffic congestion and help keep Brisbane from choking on its success.

Solution

Queensland Motorways worked with IBM to develop an intelligent Central System for tolling. As vehicles drive under toll gantries, license plates are captured by cameras and decoded via OCR engines. A key part of IBM’s solution, known as the Identification, Rating and Interoperability Services (IRIS) subsystem, picks up the information generated at the roadside and uses stored business logic to execute a series of toll-related transactions, including calculating and sending the bill to the customer.

Benefits

Captured vehicle data provides the foundation for targeted and flexible traffic

shaping capability while embedded business intelligence capabilities enable the

creation of travel profiles for each customer

Reduces congestion during peak traffic hours and improves the travel experience

for Brisbane's commuters

Increased revenue opportunities for Queensland Motorways, providing a strong

basis for funding future road infrastructure initiatives

Queensland Motorways Intelligent toll system creates smarter traffic management

http://www.qldmotorways.com.au/default.aspx


IBM Power Systems


IBM Japan

IBM DB2®

IBM Tivoli® Monitoring

IBM Tivoli Storage Manager

IBM WebSphere® Application Server

IBM WebSphere Enterprise Service Bus

IBM WebSphere Message Broker

IBM WebSphere MQ

IBM Power® 570

IBM Power 590

Corebank (Fidelity Information Services)

SAP R/3 FI/CO

IBM Business Partner Fidelity Information

Services

―It is important for us to continue to

provide customer-oriented banking

services to secure our position as the

number-one Internet bank. We have

great expectations for IBM as a partner

with whom we pioneer new frontiers.‖

— Yoshikazu Tanaka, CEO,

SBI Sumishin Net Bank

Business Challenge

A joint venture of SBI Holdings and Sumitomo Trust, SBI Sumishin Net

Bank is a ―pure-play‖ Internet bank serving the Japanese market. In this

intensely competitive arena, the startup bank sought to bring its expanded

portfolio of offerings to market faster than its competitors, while still meeting

exacting governmental technology standards.

Solution

SBI Sumishin Net Bank engaged IBM Japan to build its business

infrastructure from the ground up, becoming the first Japanese bank to

successfully deploy a packaged core banking application. The company’s

green field approach and use of standard technology enabled it to enter

Japan’s Internet banking market nearly a year faster than its closest

competitor.

Benefits

A single view of the client which includes information from across many

lines of business at the bank enables SBI to more quickly create

customized products, cross-sell and up-sell in real time via the Web

Dynamic flexibility achieved when adding new services

600 billion yen deposited and 400,000 new accounts opened, since

starting operations 18 months ago

SBI Sumishin Net Bank Accelerating new business growth by taking a new path to Internet banking


IBM Power Systems


IBM High Performance On

Demand Team (HiPODS)

IBM Software Services

IBM DB2® Enterprise Edition

IBM Rational®

IBM Tivoli® Storage Mgr

IBM WebSphere® App Servr

IBM WebSphere MQ

IBM Power 570, Power 520

IBM SAN Storage DS4800

IBM System x3650

IBM Tape Library TS3310

‖Our planners can use

ridership data to develop more

optimal routes, which ultimately

will reduce congestion and

make public transport more

appealing.‖

— Silvester Prakasam, Director

of Fare Systems, Singapore Land

Transport Authority

Business Challenge

With its population growing, Singapore’s Land Transport Authority

(LTA) needed a way to head off traffic congestion and maintain its

world-class business climate.

Solution

The LTA worked with IBM to develop a flexible, open and unified

fare processing system that integrates all modes of public transport.

The new systems use card readers to capture rider information at

all points in the transportation network; this information is fed into

a single national fare processing clearinghouse. This enables the

LTA to create holistic, detailed transportation profiles of riders that

span all modes of travel.

Benefits

Insight into rider travel patterns enables the LTA to optimize fare and

schedule structures to promote maximum utilization of public transport

80 percent reduction in revenue leakage from ―lost‖ transactions

Ability to configure more convenient bus and train routes and schedules

based on analysis of multi-modal travel patterns

Singapore Land Transport Authority (LTA) Using new insight and integration to make public transport more efficient and sustainable

http://www.lta.gov.sg/


IBM Power Systems

The North Face launches a dynamic new Web site leveraging high-performance computing technology from IBM

Business challenge

The North Face wanted to launch a new Web site that would allow it to sell its high-performance outdoor gear directly to consumers. To deliver an integrated brand experience to match the company’s ―Never Stop Explor-ing‖ spirit, The North Face wanted the site to feature imagery, content and media to showcase many of the 50-plus athletes the company sponsors.

Benefits

Supports Web traffic exceeding one million views per day, helping the company meet and in some cases exceed its sales expectations

Allows the company’s marketing, merchandising and sales staff to control and manage Web content without help from IT

Facilitates the rollout of international Web sites in multiple languages

―With IBM technology, our

new Web site … exceeds our

expectations. We can control

and manage content, and we

can easily roll out new Web

sites in different languages.‖

— Greg Pulsifer, e-commerce

director, The North Face


IBM WebSphere Commerce

Enterprise software

IBM Lotus Web Content

Management software

IBM OmniFind Discovery

Edition software

Solution

The North Face worked with IBM Business Partner Zobrist Consulting Group, Inc., to implement a Web site architecture based on IBM WebSphere® Commerce Enterprise, IBM Lotus® Web Content Management and IBM OmniFind® Discovery Edition software. The new architecture allows brand content to be woven throughout the site. The North Face hosts the solution on an IBM System p5® 580 platform running the IBM AIX® V5.4 operating system.

Delivering an integrated brand experience and driving increased sales


IBM Power Systems


IBM Global Business

Services

IBM Health Integration

Framework

IBM InfoSphere™

IBM WebSphere®

IBM DB2®

IBM System z9®

IBM System p®

―We are now able to make more

intelligent decisions leading to

improved patient care."

— Donald Spencer, MD, MBA,

Associate Director of Medical

Informatics, UNC

University of North Carolina (UNC) Speeding the development of disease treatments

Business Challenge

The University of North Carolina (UNC), a major research and teaching

institution, recognized the growing need for quality and Pay-for-Performance

reporting within clinical care. It also realized that current Health System data

mining/exporting practices on behalf of researchers were neither sustainable

nor capable of generating the kind of information needed to create new

treatments for major diseases.

Solution IBM Global Business Services first defined a governance structure that would

guide the development of a new health analytics environment. IBM was then

engaged to complete the solution design, build and deployment of an

integrated data warehouse solution – the Carolina Data Warehouse for Health

(CDW-H). With the real time access provided by CDW-H, researchers can

analyze vast amounts of patient data uncovering trends in a matter of

seconds.

Benefits

Provides physicians with clearer insight into a larger cross-section of

medical data, contributing to faster diagnoses and treatment decisions

Leverages evidence-based treatment plans to improve the quality of patient

care and the likelihood of treatment success


IBM Power Systems


IBM® DB2® (64bit)

IBM Express Runtime Solution

IBM HTTP Server

IBM Rational® Software Architect

IBM System Storage DS®

IBM System p®, IBM System x®

IBM Tivoli® Directory Server,

IBM Tivoli Monitoring,

IBM Tivoli Provisioning Manager


―Working with IBM, Wuxi iPark is

able to leapfrog the latest technology

model around cloud computing and

SaaS and set a solid foundation to

become a major source for software

development outsourcing.‖

— Zhou Qian, Secretary, Wuxi New

District, Committee of the Community Party

of China

Business Challenge

China is emerging as one of the world's major markets of software development

and outsourcing services. However, to survive in this rapidly evolving environment,

ISVs need to have agile software development processes to shorten the lifecycle

from product development to market.

Solution

IBM Research-China teamed with Wuxi iPark to enable ISVs located in Wuxi iPark

to remotely access a vast computing environment for project incubation,

development and testing at any time, paying for services based on usage. This

utility-based service is delivered via the Web and integrates technologies and

concepts from cloud computing, software-as-a-service (SaaS) and software

engineering as a service (SEaaS) and includes operational and hosting services.

Benefits

New business model allows ISVs to conserve energy and resources and reduce their IT investment, freeing up capital and resources for other business activities

Open standards-based architecture and innovative development methodology facilitates collaboration of staff in different cities to improve response times

Access to advanced software development platform enables ISVs to reach new markets with the ability to sell hosted software solutions to customers worldwide

Wuxi iPark A dynamic infrastructure frees up resources for new business


IBM Power Systems

27

AIX References


IBM Power Systems

28


IBM Power™ 595

IBM WebSphere™ Application

Server

IBM Information Management

System (IMS™)

Actimize fraud prevention

solution suite

―This solution will enable the

bank to react in real time,

while learning and keeping

ahead of criminal activity

across all the bank‘s business

units.‖

— Paul Henninger, Head of Financial

Crime Solutions - Actimize

The Need: A large international bank with a diverse business portfolio was vulnerable to

fraud because its many legacy financial crime detection systems were

expensive to run, lacked flexibility to respond to evolving threats and

regulations, and did not leverage cross-channel information.

The Solution: The bank chose a solution from IBM and Actimize that will enable the bank to

analyze data and prevent fraud in real-time, across various channels, such as

the Internet, call center, cards, payments and ATM systems – leveraging a

single, scalable and robust IBM and Actimize technology platform. The

solution can learn from past fraudulent and criminal activity, enabling quicker

detection of new fraud tactics.


Using self-learning and complex analytic capabilities, the Actimize

solutions can detect new and evolving criminal behavior and take

preemptive action to prevent fraud and theft across all business units.

Giving administrators and other principals the insight they need by

generating meaningful reports and helping the bank’s internal experts

develop new proprietary fraud models.

The solution supports workflow and collaboration across the organization,

helping to manage fraud investigations across the enterprise.

A Manhattan Bank Preventing fraud and criminal attacks in real time around the globe


IBM Power Systems


IBM AIX

IBM PowerVM

IBM Power HA

IBM Power 595 servers



Services

Siebel Customer Relationship

Management applications

Oracle Database

The Need:

The company wanted to assist its local operations by creating a centralized

customer relationship management (CRM) solution that would provide an

overview of the activities of all 80 branches, and provide a platform for

analytics in the future. The idea was not to reduce the autonomy of the local

branches, but to provide extra strategic information to assist them.

The Solution:

IBM Global Business Services and IBM Global Technology Services helped

the in-house team implement Siebel CRM applications, and integrate them

with more than 20 different local customer databases used by the individual

branches. The Siebel applications leverage a 5GB Oracle 11.1.0.6 database,

licensed for up to 500 concurrent users. The applications and database run in

IBM AIX 6 environments, virtualized using IBM PowerVM on two IBM Power

595 servers, located at different data centers. The database and application

LPARs are mirrored between the two servers using IBM PowerHA clustering

technology, which ensures high availability even if one of the servers needs to

be taken offline.

Benefits:

Avoided making significant changes to its local IT infrastructure, while

providing a valuable platform for company-wide CRM and business analytics

Enabled flexible capacity, optimizing use of resources.

Gained a resilient and scalable platform which can be easily expanded simply

by activating additional processors

A leading Swiss insurance company Implements company-wide CRM and analysis with IBM GBS and IBM GTS


IBM Power Systems


IBM Storage DS4800,

IBM System p5 570

IBM DB2 for Linux, Unix

and Windows.

"With System p5 and DB2,

we have been able to

improve SAP application

availability and transaction

response times for end-

users, giving us an

infrastructure that is more

than equal to today's

business challenges."

— Luke Lau,

Director of IT, Planning Agrium

Business challenge:

Anticipating rapid growth, Agrium realized that its existing hardware

infrastructure was reaching end-of-life and lacked the capacity to store and

process increasing data volumes.

Solution:

Working with IBM Global Technology Services and REALTECH, an IBM

Business Partner, Agrium migrated its SAP software environment from a

number of ageing Alpha servers to just five IBM System p5 570s. The

company also migrated from Oracle to IBM DB2, and extended its SAN

infrastructure, adding an IBM System Storage DS4800 and using IBM SAN

Volume Controller (SVC) to virtualize the entire storage environment.

Benefits:

Migration to DB2 reduced database maintenance costs by 50 per cent;

SVC protects existing storage investment and provides simpler storage

management

IBM’s 'development advocate' program provides highly responsive

technical support for DB2 environment.

Agrium finds the formula for growth with IBM System p and DB2


IBM Power Systems

MAHLE Group MAHLE Group selects IBM DB2 as the core database server for SAP software

The need:

Automotive components manufacturer MAHLE Group wanted to reduce

IT operational costs by finding reliable, high-performance core

technologies to support its 4,500 SAP solution users.

The solution:

MAHLE migrated from Oracle to IBM DB2 Information Management

Software as its core database technology for all SAP solutions, on IBM

eServer p5 570 servers and xSeries servers, supported by an IBM Total

Storage DS8100 storage server

The benefits:

Highly reliable, flexible server, database and storage infrastructure for

group-wide SAP solutions, with lower costs of ownership and greater

ease of management.

The business is now positioned for further expansion and

consolidation with an IT infrastructure able to match the business

needs more closely.

―We are very satisfied with the

performance and reliability of the

IBM Systems. The p5-570

servers, DS8100 storage server

and DB2 software provide an

excellent, scalable foundation

for growth and creating a very

flexible infrastructure.‖

— Julius Basso, IT Director, Europe,

MAHLE Group


IBM Storage DS8100

IBM System p5 570

IBM DB2 for Linux, UNIX and

Windows


IBM Power Systems

32

Solution components

SAP ERP 6.0, Supply Chain

Manager and NetWeaver

Business Warehouse, Portal

and Process Integration.

IBM DI, Power Systems,

BladeCenter, System x and

System Storage

IBM Tivoli Network Manager,

Netcool, Omegamon, CAM

IBM Global Business

Services

―Over the years, IBM has

proven to be an exceptional

infrastructure partner.‖

— Ted Hoffman, Director Enterprise

& Architecture & Operations,

Graybar

Business challenge

Encourage and enable organic growth and continuous improvement. Provide

technology solutions to make doing business with Graybar easier. Take advantage

of developments in Information Technology to align with business goals. Minimize

business disruption. Identify and implement efficient, cost-effective, timely solutions

that optimize use of resources. Manage to budget.

Solution

IBM Dynamic Infrastructure Solution Components, IBM Power and IBM Power

Systems servers, IBM BladeCenter, IBM System x, IBM System Storage. Tivoli

Storage Manager (TSM), Network Manager, Netcool: Impact, OMNIbus, Reporter,

Webtop, Composite Application Manager, Omegamon, IBM Global Services. SAP

ERP 6.0, NetWeaver Business Warehouse 7.0, Supply Chain Manager 5.0,

NetWeaver Portal 7.0, NetWeaver Process Integration 7.0.

Benefits

Integrated SAP solutions: provide a single platform for enterprise management,

enabling long-term customer service and Web strategies.

Maintain power and cooling expense while increasing computing capacity by 25

percent.

Apply innovative concepts to unplanned and planned outages and disaster

recovery.

Graybar transforms performance with integrated SAP and IBM infrastructure


IBM Power Systems

33

Welch Foods Inc. (Welch’s)

Business challenge Welch’s needed to lower its operating costs and increase business flexibility. To

achieve this, the company rolled out an open systems environment and tried to

deploy the first eight modules of a 31-component Oracle enterprise resource

planning (ERP) solution. However, it quickly found that its 30+ Dell servers and

clusters could not support the new workload.

Solution

Welch's engaged IBM Business Partner ATS Group (ATS) to assess its

environment and architect a new solution. The IT provider implemented and

configured three IBM System p5™ 570 platforms and three IBM System

Storage™ DS6800 disk systems to support its Oracle ERP modules and

application data. Following the implementation of the IBM hardware.

Benefits

Lowers operating costs and increases enterprise-wide business flexibility

Achieves an excellent price/performance ratio, gaining 2.8 times the

throughput at only 1.9 times the cost of the client’s previous Dell environment

Enables the company to rapidly add off-the-shelf software to the open-source

environment

Leverages world-class expertise of an IBM Business Partner systems

integrator

“Ultimately, it came down

to seeing which technology

had the features we needed.

And the IBM XIV Storage

System more than met with

our satisfaction‖

Mukesh Sharma, Manager,

Database and ERP Infrastructure,

Welch's


IBM Power Systems

34

Winn-Dixie Strengthening the infrastructure with an IBM consolidation solution

Business challenge

Winn-Dixie, a Jacksonville, Florida-based grocery chain based with more

than 600 retail locations throughout the southeastern U.S., needed a cost-

effective and easily managed solution to replace its aging distributed IT

infrastructure and quickly enable disaster recovery.

Solution

The solution consolidated more than 600 stand-alone servers at individual

grocery stores into a centralized data center at Winn Dixie headquarters

using IBM AIX® and IBM PowerVM™ virtualization technologies to support

16 stores on a single

IBM BladeCenter® JS22 blade server, mirrored to a nearby facility as well

as to a remote disaster recovery location.

Benefits

Redirected $5 million capital cost savings to store remodelling

Improved application performance by 5 to 10 times, enabling better

service

Reduced disaster recovery time from days to hours

―We thought the IBM solution

gave us the most flexibility

not only for now, but going

forward. It accommodated

our existing application

portfolio while providing a

very rich upgrade path in our

infrastructure.‖

– Barry Kirk, director of

architecture, Winn-Dixie


IBM BladeCenter® JS22

blades in IBM BladeCenter H

IBM PowerVM™

IBM AIX®

POP03046-USEN-00


IBM Power Systems

35

Baylor College of Medicine improves performance and sets the stage for an SAP upgrade with IBM servers

Business challenge

When Baylor College of Medicine (Baylor) decided to build a new hospital,

it also planned to upgrade its existing data center in order to ease space

constraints and replace end-of-life Sun servers. It needed a smooth

migration that would provide uninterrupted access to its SAP ERP system

and other supporting systems.

Solution

Baylor engaged IBM Premier Business Partner Mark III and brought in the

IBM Migration Factory team to provide the transition of workloads from 32

legacy Sun servers onto three IBM Power™ 570 servers, running the IBM

AIX® operating system. IBM Migration Factory performed the server

consolidation and migration of Baylor’s software applications from the old

Sun hardware platform to the new IBM platform.

Benefits

Achieves a 60 percent reduction in rack space footprint and better than

40 percent savings in both cooling and power

Improves overall performance by 30 percent

Improves payroll processing time by 213 percent

“Nobody else had as eloquent

and simple a design as IBM

did. They also offered very

cost-effective solutions.”

— Al Reineking,

executive director of IT operations

and technical services, Baylor

College of Medicine


SAP ERP

IBM Migration Factory

IBM Power 570


IBM Power Systems

36

INTTRA Supporting the global supply chain with IBM

Business challenge

INTTRA provides an industry-leading e-commerce platform for the ocean

containerized shipping industry. Serving 30 of the world’s leading carriers

and more than 20,000 customer locations around the world, INTTRA

requires a robust IT infrastructure that delivers high performance—and the

scalability to support a company that has grown more than 1100 percent in

the last seven years.

Solution

Working with IBM Premier Business Partner VSS, Inc., INTTRA has

consolidated their servers on IBM BladeCenter® and IBM Power

Systems™ servers, and has achieved a 95 percent virtualization rate by

virtualizing at every tier. INTTRA uses IBM System Storage™ DS8100 and

DS8300 enterprise disk storage systems as part of a larger tiered storage

strategy that currently provides capacity for 120 TB of data.

Benefits

Reducing the data center footprint by 50 percent

Reducing energy costs by 30 percent

Providing the capacity to support a phenomenal annual rate of growth

―We take advantage of all of

the latest technology to make

absolutely certain that each

time we upgrade, we leave

less of a footprint behind.‖

— Ken Bloom, president and

CEO, INTTRA


IBM BladeCenter® E

IBM BladeCenter LS20

IBM BladeCenter LS21

IBM Power® 570


DS8100


IBM Power Systems

37

Agrofert Group reduces operational costs by roughly 20 percent by increasing the efficiency of its SAP software

Business challenge

Agrofert Group (Agrofert), a large agriculture and chemical holding

company in the Czech Republic, had acquired a number of businesses and

was running more than 160 different operating systems across the

organization. This meant high development and maintenance costs and

slow and inefficient data collection and analysis. Frequently, one or more of

the local systems would go down, affecting overall business availability.

Solution

Agrofert standardized its business operations using SAP business

management applications, hosted at two locations on IBM Power

Systems™ servers. Oracle and Microsoft® structured query language

(SQL) databases, which were spread across the enterprise, were migrated

to IBM DB2® software. The migration of these databases was completed

successfully in just over 100 hours.

Benefits

Reduces costs by roughly 20 percent by lowering license fees, simplifying management and consolidating storage

Reduces operational costs by consolidating SAP applications on IBM Power System servers

Improves system response times by approximately 15 percent

“Put simply, Agrofert is saving a

lot of money.” — Luboš Pajer, technical director,

Agfit (Agrofert's IT provider)


SAP ERP

SAP CRM

SAP NetWeaver Portal

IBM Global Business

Services

IBM Power Systems™ 550

IBM DB2® for Linux®, UNIX®

and Windows®

IBM DS4700 Express


IBM Power Systems

38

DIP03001-USEN-00


IBM Power™ 550

IBM System x3850 M2


DS4800

―To help [our growers]

capitalize on what may be

very brief windows of

opportunity, we need to

deliver the kind of

always-on service they

expect from their banks.

Moving to IBM Power

Systems gave us that

capability.‖

— Mathew Regan, ICT Operations

Manager, Co-Operative Bulk

Handling Group Ltd.

Business Challenge

Co-Operative Bulk Handling Group (CBH Group) faced a fundamental

change in its industry, moving from a highly regulated business

environment to one that was far more open to competition. The

organization needed to expand its online grain handling application from

1,000 to 5,500 external users, and to ensure high performance and

availability in spite of the projected increase in transactions. CBH Group

also needed to address power and space constraints in its data centers,

and to centralize data storage and backup.

Solution

Implemented two IBM Power™ 550 Express™ servers running both

IBM i and IBM AIX® with PowerVM™ to support grain handling and

payments applications; implemented six IBM System x3850 M2 servers

running VMware to host 140 Linux® and Microsoft® Windows® virtual

servers; implemented IBM System Storage™ DS4800, SAN Volume

Controller, TS3500 Tape Library, and IBM Tivoli® Storage Manager

software. The entire server and storage infrastructure is duplicated at a

second site for protection against disaster.

Benefits

Supported 400 percent increase in transactional volumes

Enabled fast creation of virtual servers to meet new requirements

Created a robust, scalable, responsive and flexible infrastructure

Co-Operative Bulk Handling Group Ltd. Using virtualization to manage sudden business growth


IBM Power Systems

39

The Coca-Cola Bottling Company of Egypt IBM enables growth with powerful, scalable solutions

Business Challenge

The Coca-Cola Bottling Company of Egypt’s hardware infrastructure

hosted their enterprise resource planning system, Oracle E-Business

Suite. As they grew and added modules, server performance failed to meet

business needs. They needed to implement a high performance, scalable

infrastructure, including a centralized storage system.

Solution

The company implemented two IBM Power™ 570 servers — one each for

the main site and the remote site — both running IBM AIX®. They

implemented IBM PowerVM™ Dynamic Logical Partitioning and Micro-

Partitioning to minimize server administration and to minimize the number

of processors needed. They also implemented IBM System

Storage™ DS4800.

Benefits

Improves performance while reducing the number of processors

from 16 to 7

Reduces risk and reduces the number of servers needed for

disaster recovery

Increases server utilization by 35 percent and supports 71 percent

more users

―Our new IBM infrastructure

provides us with improved

performance, availability

and scalability to manage

our growth.‖

— The Coca-Cola Bottling

Company of Egypt


IBM Power 570

IBM AIX

IBM PowerVM Dynamic

Logical Partitioning and

Micro Partitioning

IBM System Storage DS4800

MUP03005-USEN-00


IBM Power Systems

40

Murray Goulburn boosts performance with a virtualized IBM Power Systems environment for new and existing SAP software applications

Business Challenge Dairy producer Murray Goulburn needed faster and more reliable business reporting across its nine manufacturing sites in Australia. Its existing Sun Microsystems servers had reached their processing performance limits, and data storage devices had reached capacity. These technical issues prevented Murray Goulburn from introducing new applications or from adding users, which constrained business operations.

Solution

Murray Goulburn migrated from seven Sun servers to a single IBM Power Systems server. The single IBM server, running the IBM AIX operating system, was divided into virtual servers to provide environments for the existing SAP applications and for the introduction of SAP NetWeaver Business Intelligence Accelerator software. IBM handled the migration, system sizing, database migration and solution implementation.

Benefits

Cut processing times from hours to minutes

Lowered software licensing costs by reducing CPUs

from 26 to 4

Lowered real estate, maintenance and support, end energy costs by

consolidating to a single IBM server

“[The IBM and SAP solution

offers] scalability, expand-

ability and the potential to

vary our costs to some extent

in peak times, with the ability

to call processors on or take

them off.”

— Paul Stancill, IT manager

Murray Goulburn Co-operative


SAP ERP 6.0

SAP NetWeaver Business

Intelligence Accelerator

IBM Power Systems server

IBM SAN Volume Controller


IBM Power Systems

41

Energen Corporation reduces costs with migration from Sun to IBM Power Systems

Business Challenge

Improve system performance and support for the company’s SAP ERP

(enterprise resource planning) application by consolidating its sprawling

20-unit Sun server environment

Reduce the total cost of ownership by cutting its licensing costs for the

Oracle databases, which support the company’s SAP system

Solution

Migrated its SAP ERP system and Oracle databases onto two IBM

Power servers [570s]

Engaged IBM Business Partner Mainline Information Systems to

demonstrate how leveraging virtualization technology could cut Oracle

licensing costs

Benefits

Reduces Oracle licensing costs by 40 percent, contributing to

US$500,000 in annual savings

Provides a more efficient, available infrastructure that combines lower

capital and operational costs with better performance and flexibility

Consumes significantly less floor space and power

―We certainly made a saving

on hardware costs, but the

reduction in Oracle licensing

costs was the main

contributor to the total

US$500,000 annual savings

we achieved by migrating to

IBM for our SAP software

environment.‖ — Ron Payne,

Director of

Infrastructure Services


IBM Power Systems

42

Major bottling company improves performance and reduces costs by migrating to the DB2 9 database during SAP upgrade

Business Challenge

As part of an SAP upgrade, Coca-Cola Bottling Co. Consolidated (CCBCC)

wanted to adopt the Unicode standard, reduce database costs and

optimize performance and manageability by migrating from Oracle.

Solution

Prior to the SAP upgrade, CCBCC converted to the Unicode standard and

migrated to the IBM DB2® database with

deep compression. The solution runs on an IBM Power Systems™ server.

Benefits

Reduced database size by 40 percent, resulting in better performance

and lower costs

Lowered licensing costs for the database by up to US$750,000 over five

years

Optimized integration between the database and SAP tools, helping to

reduce administrative workloads

―The DB2 9 database

helps us reduce costs

and storage

requirements, as well as

improve performance.‖

—Andrew Juarez, SAP

Lead Basis, Coca-Cola

Bottling Company

Consolidated


SAP NetWeaver technology

platform

IBM DB2® 9 database

IBM Power Systems™ servers

IVP03025-USEN-00


IBM Power Systems

43

Würth Gruppe

Business Challenge

Provide increased computing capacity to accommodate an

upgrade to SAP ERP 6.0

Deliver 24x5 availability and reliability

Acquire a server platform that delivers performance,

flexibility and value for the money

Solution

Deployed six IBM Power 570 servers with IBM POWER6™

processors as the platform for a wide range of SAP

applications, improving processing times for SAP floating

point calculations

Utilized IBM PowerVM™ virtualization technology to

optimize server efficiency

Created four IBM High Availability Cluster Microprocessing

(HACMP) clusters

Benefits

Delivers an estimated 30 percent more efficiency

Achieves the ability to plan downtime without interruption to

users

Facilitates moving partitions between servers without

disrupting SAP applications, providing systems

management flexibility and improved systems availability

www.wuerth.com

―The interaction between the SAP applications and the IBM servers has been excellent.‖ — Harold Holl, head of systems technology,

Würth Gruppe


IBM Power Systems

44

Jamaica Public Service Company, Ltd. IBM Power Systems solution cuts costs, simplifies management

Business challenge

Jamaica Public Service (JPS) needed to expand their infrastructure to

accommodate an increased Oracle application workload, but faced budget

cuts within their IT department. JPS wanted a solution that would enable

consolidation of their IT infrastructure while cutting operational costs and

improving efficiency.

Solution

JPS replaced their legacy HP servers with three IBM Power® 520 Express

servers running IBM AIX®. JPS virtualized their environment with IBM

PowerVM™ and clustered the production servers using IBM PowerHA™

for AIX. IBM Global Technology Services helped implement the solution,

and IBM Global Financing provided acquisition financing.

Benefits

Reduced Oracle Enterprise Edition licensing costs

Reduced maintenance, facility, and energy costs

Improved disaster recovery protection

―The IBM Power platform

provides the reliability and

availability features to suit

our business needs, while

helping us stay within our

budget."

— Jamaica Public Service

Company, Ltd.



IBM AIX

IBM PowerVM

IBM PowerHA for AIX


IBM Power Systems

45

Belarusian Railways simplifies the management and operations of its network by deploying SAP ERP software on IBM hardware

Business Challenge

Belarusian Railways needed to integrate and manage the operational activities of each of the 200 companies that constitute the network. It had to support highly complex financial and material flows across the organization, but its fragmented structure made reporting slow and inconsistent. To improve operations, the railway required a single tool that could connect business processes and enable rapid, transparent reporting.

Solution

The railway network teamed with International Business Alliance and IBM to roll out an SAP enterprise resource planning (ERP) platform across its entire organization. The client launched the SAP ERP software and the SAP Business Intelligence application on IBM System z® and IBM Power Systems™ servers, supported by IBM software and IBM storage systems.

Benefits

Helps enable faster, more accurate reporting and an improved level of control across operations by delivering a consistent view of activity

Facilitates 24×7 availability and can handle spikes in demand with no loss of productivity

Helps Belarusian Railways cement its country’s status as one of the principal hubs for rail transport in Europe

―With SAP ERP software

running on IBM System z and

IBM Power servers, we have

the scalability we need to

cope with the enormous

growth of our rail network.‖

— Igor Otliga, data center

manager, Belarusian Railways


SAP ERP

SAP Business Intelligence

IBM Systems Group

IBM Software Group

IVP03021-USEN-00


IBM Power Systems

46

ORGA GmbH cuts costs and improves services associated with its SAP hosting offerings by working with IBM

Business challenge

A German hosting company that specializes in SAP software services,

ORGA GmbH supports a broad range of midsize, international businesses.

Preparing to update to the SAP ERP 6.0 application, the organization

wanted to streamline its underlying infrastructure to improve customer

service levels and reduce management workloads. In particular, ORGA

planned to consolidate the databases used to support SAP data.

Solution

ORGA migrated its SAP operations to 17 IBM Power Systems™ servers,

leveraging the virtualization features of the hardware to create 170 unique

instances of the SAP ERP application. These virtual environments also

contain independent IBM DB2® data servers to manage the associated

ERP data. The client also deployed IBM Tivoli® Storage Manager software

to perform routine backups of this critical data.

Benefits

Cuts costs by reducing storage requirements—especially for table sizes

larger than 1GB, for which storage needs have dropped by 70 percent

Drives new efficiencies and simplifies management efforts with a

consolidated infrastructure

Helps improve customer satisfaction with faster system response times

and more reliable access to SAP ERP data

―The lower operational

costs we have seen by

standardizing on IBM

technologies will contribute

to ORGA‘s success and

ultimately to the success

of our clients that use

SAP applications.‖

— Jürgen Fischer, head of

Department for Hosting

Services, ORGA GmbH


SAP ERP application

IBM Power Systems™


IBM Power Systems

47

Mitsui-Soko unifies accounting processes across 11 countries with the help of IBM and the SAP Business All-in-One solution

Business challenge

Mitsui-Soko was developing a variety of corporation-wide internal control

projects, including the creation of a global network system aimed at

standardizing business processes, improving efficiency, unifying levels of

control and enhancing IT governance. With 18 subsidiaries in 11 countries,

it would be a major challenge to implement the new processes and

systems as quickly as possible.

Solution

Mitsui-Soko worked with IBM Global Business Services to unify

corporation-wide controls by introducing a financial accounting system

based on the SAP Business All-in-One solution, running on IBM Power

Systems™ hardware. Using the YOUR SOFT Real Model template to

accelerate deployment, the solution was designed in two and a half months

and deployed globally in seven.

Benefits

Provides a global view across all countries and subsidiaries, helping the

company to make informed business decisions more quickly

Enables Mitsui-Soko to achieve compliance with regulations in a

timely manner

Delivers flexibility for future growth

―The development of a common

accounting system based on

SAP Business All-in-One will

enable us to make improve-

ments in corporation-wide

unified business processes in

the future.‖

— Takeshi Nishimura, Corporate

Planning Office, Mitsui-Soko


SAP Business All-in-One



IBM Power Systems

48

Johns Hopkins Institutions implements a centralized ERP system running on the IBM Power platform

Business challenge

Johns Hopkins Institutions, one of the leading medical systems in the

world, sought to implement a centralized enterprise resource planning

(ERP) platform, based on the SAP ERP application, across the

organization. Johns Hopkins Institutions required a hardware infrastructure

capable of delivering high performance and high availability.

Solution

IBM Global Technology Services teamed with the IT department at Johns

Hopkins Institutions to deploy an infrastructure based on the IBM Power

platform, including IBM Power 570 servers running the IBM AIX® operating

system and a storage area network (SAN) built with IBM System Storage™

DS8300 technology.

Benefits

Improves the manageability of the application infrastructure through

virtualization capabilities

Helps meet requirements for application performance and a consistent

user experience

Improves scalability with on demand processing power

―IBM Global Technology

Services, BearingPoint and

the in-house team all played

an important role in the

success of this major IT

initiative.‖

— Lisa Poremski, client

representative for Johns Hopkins,

IBM


SAP ERP application

IBM AIX operating system

IBM Power 570 servers

IBM PowerHA™ solutions

IBM PowerVM™ capabilities


technology


IBM Power Systems

49

Bharti Airtel Achieving growth by keeping its focus on the customer

Business Challenge

Indian telecom services provider Bharti Airtel needed to maximize future flexibility

and growth potential by adopting a business-driven framework for integration,

allowing it to implement and deliver new services rapidly. The company wanted

to focus on developing new services to provide competitive differentiation and

strengthen its customer relationships.

Solution

Bharti Airtel signed a 10-year agreement with IBM to transform its processes and

take on management of its IT infrastructure. IBM helped integrate channels and

customer-facing processes – enabling higher customer satisfaction and more

profitable growth. This first-of-a-kind IT outsourcing agreement is a key reason

Bharti Airtel has been able to add 1.5 million new customers per month.

―By working along with us

to transform our go-to-

market strategies and

reinvent our internal

processes, IBM has been a

partner for the innovation

that we see as essential

in our ability to sustain our

rapid growth.‖

— Jai Menon, Group CIO,

Bharti Enterprises

Solution Components: IBM DB2®



IBM Service Provider

Delivery Environment IBM

Strategic Outsourcing


IBM System x™

IBM TotalStorage® Enterprise

Storage Servers®

IBM WebSphere® Business

Integration Server

IBM WebSphere MQ

Benefits

Improved cross-selling through integration of customer-facing processes

Optimization of business processes and infrastructure through flexible,

standardized integration framework

Outsourcing technology enables Bharti Airtel to focus on growth

Flexible pricing model avoids major increases in capital expenditures


IBM Power Systems

50



SAP

IBM Power® 595

IBM System Storage™ DS8100

IBM System Storage TS3310

“When business is tough, and

the economy is tough, that’s when

strong companies get stronger.

This is when you want to be

investing in business to drive that

growth and take advantage of

weakened competitors.”

— Barry Simpson

CIO, Coca-Cola Amatil

Leveraging global IT development for regional benefit

Coca-Cola Amatil

Business Challenge

Australia-based Coca-Cola Amatil (CCA), one of the top 50 companies

on the Australian Securities Exchange and the largest soft drink producer in

the Asia-Pacific region, needed to unify its IT infrastructure and enterprise

systems to gain business agility and better support its broad and diverse mix

of brand and business operations.

Solution

CCA deployed a ―green field‖ SAP implementation that provides enterprise

functionality across its diverse business. To gain maximum business benefit,

CCA leverages The Coca-Cola Company’s (TCCC) best-practice solutions

for SAP. CCA takes advantage of TCCC’s SAP templates, modifying them to

suit its own regional needs. This ensures compatibility with Coca-Cola’s global

system and speeds development for CCA.

Benefits

Allows Coca-Cola Amatil to deploy SAP applications more efficiently

by leveraging work done by The Coca-Cola Company

Provides comprehensive functionality to support CCA’s regional

operations and diverse product portfolio

Advances CCA’s vision of standardization across the enterprise by

building common IT systems


IBM Power Systems

51

Wells’ Dairy, Inc. IBM serves up a flexible, high-performance solution

Business challenge

Wells’ Dairy, the largest family-owned and managed dairy processor in the

United States, was looking for an infrastructure refresh to improve

performance while providing operating system flexibility, 24x7 availability,

scalability, high performance, and a smaller footprint.

Solution

Wells’ Dairy turned to IBM Premier Business Partner Forsythe Solutions

Group, Inc., to consolidate the dairy’s standalone

IBM servers onto 14 IBM BladeCenter® JS22 blades running IBM AIX® 5.3

and 52 IBM BladeCenter HS21 blades running Red Hat Linux® 4, in seven

IBM BladeCenter H chassis. They also implemented a comprehensive

disaster recovery solution.

Benefits

Reduced annual leasing spend by over US$380,000

Improved application performance an estimated average of 25 percent

Reduced the IBM hardware footprint from five racks to just two

―We‘ve saved over $380,000

in annual operating costs by

making the move to

BladeCenter.‖

— Mike Kooistra, Director of

Information Technology,

Wells’ Dairy


IBM BladeCenter® H

IBM BladeCenter JS22

IBM BladeCenter HS21

IBM AIX® 5.3


IBM Power Systems

52

JAB ANSTOETZ boosts SAP performance and reduces storage requirements when it consolidates on IBM Power Systems servers

Business Challenge

JAB ANSTOETZ was running its recently upgraded SAP ERP environment

on 15 UNIX servers. Since most of its business critical applications were

supported by SAP applications, the company needed a new infrastructure

that would be able to handle the growing volume of workloads.

Solution

Working with IBM Business Partner Becom, the company consolidated 15 UNIX

servers on four IBM Power Systems servers, created a storage area network

(SAN) using IBM System Storage technology, deployed IBM Tivoli Storage

Manager software for automated backup and deployed IBM DB2 9 software to

take advantage of its deep compression features.

Benefits

Improved response times in the SAP environment by 17 percent

Reduced the size of the SAP ERP database by 28 percent and the size

of the business intelligence system by 38 percent

Decreased the administrative workload and saved floor space, air-

conditioning and energy costs

―IBM and SAP have

developed an end-to-end

ERP solution that delivers

real business value for

JAB ANSTOETZ.‖

— Hermann Grauthoff, Head

of IT, JAB ANSTOETZ


SAP ERP

SAP NetWeaver Business

Intelligence

IBM Power Systems

IBM DB2 9


IVP03028-USEN-00


IBM Power Systems

53

Iskra Mehanizmi

Business Challenge

Update IT environment to accommodate supply chain

management for new lines of business

Replace existing in-house application with an information

system that can support three production processes and

maintain tight control

of finances

Solution

Moved SAP ERP applications to a single IBM Power

Systems™ server and migrated the data from its enterprise

resource planning environment from Microsoft® SQL to

IBM DB2® software

Implemented a storage area network (SAN) based on the

IBM System Storage™ DS4300 disk system and deployed

IBM Tivoli® Storage Manager for Enterprise Resource

Planning software

Benefits

Reduced administration time by 20 percent

Improved performance and storage capacity

Provided a scalable, cost-efficient IT environment

―The IBM hardware and software

provides a highly reliable, high-

performance platform for our SAP

applications, significantly

improving performance while

reducing administrative

workload.‖

-- Zoran Simnic, CIO, Iskra

Mehanizmi


SAP ERP

IBM System p

IBM DB2




IBM Power Systems

54

Norkis Group migrates to an SAP enterprise application platform supported by IBM DB2 and IBM Power Systems technology A single database improves the accuracy of financial reports, inventory and customer service

Business challenge

The Philippines-based motorcycle and automotive conglomerate had

multiple databases and applications in use, preventing a clear under-

standing of both financial and operational performance and limiting the

company’s ability to take advantage of opportunities.

Solution

Norkis Group implemented the SAP ERP and SAP Customer Relationship

Management applications, supported by IBM DB2® software. The appli-

cations run on an IBM Power Systems™ server, using IBM PowerVM™

virtualization technologies to provide a flexible, adaptable infrastructure.

Benefits

Enabled faster, more accurate reporting on transactions creates a

clearer picture of financial standing

Improved visibility of key performance indicators, enhancing operational

response and service to customers

Enhanced application reliability and performance

With Power Systems, we can

create additional virtual

servers on the p5-550s and

simply add suitable disk

capacity as required. This

is a considerable cost saving,

not to mention the reduction

in complexity.

— Ronald Alfeche,

Chief Information Officer,

Norkis Group


SAP ERP

SAP Customer Relationship

Management

IBM DB2

IBM Power Systems


IBM Power Systems

55

Edwards Ltd. improves performance of its SAP applications and reduces costs by 50 percent with an IBM hosting solution Business Challenge

When Edwards was acquired by a new parent, a new hosting solution was

required for 16 SAP applications. An in-house solution was too expensive.

Edwards needed a partner that could handle everything from low-level

infrastructure issues to high-level SAP installation issues.

Solution

Edwards chose IBM Global Technology Services – Applications on

Demand® to host its systems at the IBM Warwick data center in the United

Kingdom. Edwards’ SAP applications now run in the IBM AIX® environment

on IBM Power Systems™ servers, supported by IBM DB2® data servers

and a SAN based on IBM System Storage™ hardware. The entire migration

process was accomplished in 42 hours over a weekend.

Benefits

Improves batch processing run times by between 50 and 75 percent

Achieves 99.5 percent availability

Reduces maintenance and support costs by 50 percent in just 5 months

―IBM is providing superb

service, helping us ensure

near-total availability in our

SAP application environment,

and improving performance

while significantly reducing

costs.‖

— Alan Blockley, program manager,

Edwards Ltd.


SAP R/3 and SAP NetWeaver

IBM Applications on Demand

IBM Power Systems

IBM System Storage

IBM DB2

IVP03011-USEN-00


IBM Power Systems

56

―XIV has lived up to all the

promises to be a

revolutionary technology. It‘s

a major cost-saver, yet it

changes the paradigm of

storage management. With

the XIV system, we are well-

positioned for the future.‖

—Greg Johnson, Chief

Technology Officer, Virginia

Commonwealth University Health

System

Business challenge

Virginia Commonwealth University Health System (VCUHS), an academic

medical center, needed to overhaul and consolidate their outdated,

complex, and multi-vendor storage and backup environment. They sought

a highly reliable, easy-to-manage platform that would deliver uninterrupted

information flow at minimal cost.

Solution

VCUHS switched from multi-vendor complexity to an all-IBM storage

solution comprised of an IBM XIV® system (two racks, each 80 TB usable

each, at primary and backup sites), IBM Power System running IBM AIX®,

IBM Tivoli® Storage Manager, an IBM Virtual Tape Library in place of their

legacy tape backup, and IBM System Storage™ SAN Volume Controller

(SVC) for online migration. The environment includes Microsoft® SQL

Server, Oracle databases, IBM Lotus Notes® (15,000 users), and VMware.

Benefits

Major reduction in overall TCO

Uninterrupted access to patient and business data

On-demand scaling for easy growth

Virginia Commonwealth University Health System IBM XIV Storage System helps lower patient risk at Virginia Commonwealth University

Health System (VCUHS)


IBM Power Systems

57

Banca Nazionale del Lavoro Italian bank implements a new SAP solution Power with PowerHA

Business challenge

To implement the SAP General Ledger Migration service and the SAP Bank

Analyzer set of applications, requiring a new compute capacity -- particularly for

the peak workload created by SAP Bank Analyzer. ―Smooth, reliable data flow

is of strategic importance to every bank, and the

combination of IBM and SAP technologies enables us

to achieve this goal without high operational costs

or complexity.‖

— Leopoldo Palombini, head

of IT central systems

management, BNL

Solution

Two IBM Power 595 servers in separate data centers using IBM PowerVM

IBM PowerHA™ technology links the servers for failover support

IBM DB2® software provides autonomic support

Benefits

Mission critical SAP applications run on single server

Logical partitioning and virtualization capabilities deliver reliability, flexibility

and scalability

New backup and failover capabilities facilitate regulatory compliance and help

eliminate downtime


IBM Power Systems

58


IBM® Power Systems™ 570

IBM Global Services

SAP® ERP 6.0

―We are of the opinion that

the best people to implement

hardware and software are

the designers. We wanted to

use high-quality IBM

hardware and operations,

and IBM Global Services

was the obvious choice.‖

— Rainer Kattoll

Project Manager

Panasonic Europe

Business Challenge

Panasonic Eastern Europe wanted to extend its SAP application

landscape, using the same template as the rest of Europe. To provide full

language support for these countries, the company needed to upgrade to

SAP ERP 6.0 and SAP SCM (APO) 5.0 applications, including Unicode

conversion, within a given, compact time-frame, in order to avoid disruption

during a vital sales period.

Benefits

With all European business units using the same SAP applications, pan-

regional collaboration is much easier.

SAP ERP 6.0 applications provide improved support for business

process optimization.

Unicode enables native language support for all users across the

enterprise.

SAP Upgrade Factory provided fixed-cost implementation services,

leveraging best practices from previous projects.

IBM Global Services delivered cost-effective hosting and support,

helping Panasonic concentrate on its core business.

Solution

SAP Upgrade Factory and IBM Global Services, upgraded and

transformed the Panasonic SAP applications and databases.

The software is hosted on IBM Power Systems 570 servers run by

IBM Global Services.

Panasonic Europe transforms regional collaboration by partnering with SAP and IBM

SPC03053-DEEN-00 Press Case study

http://www.panasonic.com/

http://www.e3cms.de/index.php?id=2185

http://www.e3cms.de/index.php?id=2185

ftp://ftp.software.ibm.com/common/ssi/pm/ab/n/spc03053deen/SPC03053DEEN.PDF

ftp://ftp.software.ibm.com/common/ssi/pm/ab/n/spc03053deen/SPC03053DEEN.PDF


IBM Power Systems

59


IBM® Tivoli® Storage

Manager


IBM System x®

IBM Disk Storage DS®4800

IBM System Storage™ Area

Network (SAN) Switches

PREMIA insurance

management software

Business challenge Krungthai Panich Insurance core applications used antiquated technologies

which was not supporting the company’s business growth. The company needed

to adopt a new IT infrastructure and new core insurance applications with Web

capabilities.

Benefits

High performance and reliability

Reduction in back-up times and greater security for mission-critical data

Improved business-to-consumer (B2C) experience

Increase in overall customer satisfaction

Krungthai Panich Insurance Improves overall efficiency

Solution

The PREMIA insurance management software suite now performs the

company’s primary business functions including underwriting and policy

administration, claim management and accounting. The new IT infrastructure

comprises of an IBM hardware and software solution that is supporting its new

core insurance applications and data.


IBM Power Systems

60

University of Pittsburgh Medical Center (UPMC) Rewriting the rules on IT investment to facilitate tomorrow’s healthcare innovations

Business Challenge

UPMC, Pennsylvania’s largest integrated healthcare delivery network, sought

to lower the cost and complexity of IT infrastructure to enable the continued

investment in next-generation clinical systems and to lay the foundation for the

best possible patient care.

Solution

Through a strategic partnership with IBM, UPMC is transforming its systems

through consolidation, standardization and virtualization. Relying on IBM

products and services, the mid-stream effort has already resulted in the

reduction of hundreds of servers across the UPMC network and achieved

more than a quantum improvement in resource efficiency. It has fundamentally

changed the link between processing and resource needs — enabling it to

meet an ambitious clinical agenda with a far lower rate of IT investment

growth.

―Considering that IBM and UPMC

are only midway through this trans-

formation project, the results have

been impressive. We have already

proven that standardization, along

with aggressive implementation of

virtualization, yields unprecedented

productivity and efficiency.‖

— Paul Sikora,

VP of IT Transformation, UPMC

Solution Components: IBM Component Infrastructure Roadmap


IBM Healthcare and Life Sciences

IBM Research

IBM STG Services

IBM SWG Services

IBM Power Systems,™ System x,

System z

IBM BladeCenter®

IBM Tivoli® product suite

IBM TotalStorage® Enterprise Storage

IBM WebSphere Business Integration


Benefits

$30 million in capital and operating cost reductions

150 percent increase in processing capacity with no increase in IT

support costs

40 percent reduction in IT infrastructure floor space requirements, freeing

up pace for revenue generating services

67 percent reduction in number of physical servers


IBM Power Systems

61


IBM® Director

IBM Tivoli® Application Dependency

Discovery Manager

IBM Tivoli Business Service Manager

IBM Tivoli Data Warehouse

IBM Tivoli Monitoring, IBM Tivoli

Monitoring for Energy Management,

IBM Tivoli Monitoring for Virtual

Servers

IBM Tivoli Usage and Accounting

Manager

IBM Power Systems™, IBM Systems

Director Active Energy Manager

―Tivoli software provided us with the

visibility, control and automation we

needed to maximize energy efficiency

and contain costs. In fact, we‘ve

reduced energy consumption by 25

percent even as demand for demos

increased by 150 percent.‖

— Scott Winters, Distinguished Engineer,

Director of Software Group Worldwide

Demonstrations, IBM

Business challenge

IBM DEMOcentral provides a showcase for companies to view IBM products

in action. In 2006, the number of demonstrations IBM DEMOcentral delivered

skyrocketed from 100,000 to 600,000. However, the organization’s datacenter

in Dallas could not support this rapid growth. It reached maximum capacity,

running out of power, floor space and cooling capacity, and staff could not

meet the demands of customers and prospects.

Benefits

Reduced energy consumption by 25% percent while supporting a 150%

capacity increase

Increased data center reliability and availability by integrating power and

facilities metrics with business service knowledge

Reduced time to manage environment and required less specialized skills,

decreasing operational costs

IBM DEMOcentral Reducing energy consumption by 25%

Solution

DEMOcentral deployed a dynamic infrastructure that flexibly, securely and

quickly responds to business needs. As a result, the team increased the

number of demos delivered from 600,000 in 2006 to 1.5 million in 2008

without a significant increase in staff or IT resources. With IBM Service

Management solutions for Green IT, staff has visibility into energy usage and

its impact on service delivery to improve energy efficiency and help staff to

deliver services cost-effectively and reliably.


IBM Power Systems

62

Business challenge

During the time IBM needed a consolidated technology and innovation

data center, the company was emphasizing greater environmental

sensitivity enterprisewide. The data center was plagued with inefficient

power use, legacy cooling technology and underutilized servers: all short-

comings of its 1990s-era distributed computing model. By 2007, IBM

needed capacity and wanted to build an eco-friendly innovation center.

Solution In only ten months, IBM transformed an existing data center into an

environmentally friendly, state-of-the-art IT facility. It features expanded

processing power, enhanced cooling capabilities and advanced energy

management. IBM engineers created and executed detailed renovation

and migration plans to smoothly transform the data center while it

remained in service.

Benefits

Achieves twice the processing power in just half the space while

shrinking the data center’s environmental footprint

Maximizes energy efficiency by consolidating four data centers into one

and implementing leading-edge green technologies

Increases hosting capacity for multiple constituencies through a high-

density IT infrastructure

IBM Green Innovation Data Center Saving energy and floor space by consolidating four data centers into one

―When we realized it was time to

bring our data centers to the next

level, teams from across IBM

banded together to design and

build the best possible solution

that would help us work and use

resources in a smart way.‖

— Peter Guasti, Program Director,

Innovation Initiatives


IBM BladeCenter

IBM Power Systems

IBM System Storage

IBM System x

IBM Tivoli


IBM Power Systems

63


IBM® System p™ 570, IBM

System Storage™ DS4800

IBM AIX®,IBM DB2®, IBM

Lotus® Notes® and Domino®,

IBM Tivoli® Storage Manager

SAP® ERP 6.0,

SAP NetWeaver®

―We estimate that

choosing IBM has saved us

approximately 35 per cent

in hardware, software and

support costs.‖

— Dev Govender

CIO, AfriSam

Business Challenge

AfriSam wanted to reduce costs, cut paperwork and simplify business

processes by allowing employees to manage their own time/attendance

records directly into the central ERP system.

Benefits

Implementing SAP enabled the reduction of month-end processing cycle times by 2 days.

Moving to IBM hardware reduced total cost of acquisition by 35 per cent compared to other vendors.

Delivers more than 44 per cent better performance than existing HP servers.

Reliable IBM hardware helps to meet availability SLAs, delivering better than 99 per cent uptime.

Solution

Upgraded to the SAP ERP 6.0 application.

Migrate from existing HP hardware to IBM System p 570 servers.

The SAP applications will soon be migrated from Oracle to IBM DB2, and integrate with IBM Lotus Notes.

Implemented a SAN using IBM System Storage DS4800 and IBM Tivoli Storage Manager.

AfriSam boosts performance, cuts costs and simplifies processes with SAP ERP

SPC03035-ZAEN-00

http://www.afrisam.co.za/


IBM Power Systems

64


Global Technology Services

IBM System p5™ 570

IBM AIX® 5L™, IBM DB2®


―Our costs relating to

hardware are now about 33

per cent lower with the

System p5 solution, and at

the same time we have seen

dramatic improvements in

both batch performance

and system response times.‖

— Werner Rave

Manager of IT

Architecture Department

Deutscher Ring AG

Business Challenge

Deutscher Ring’s infrastructure was complex, inefficient and costly to run.

There was limited flexibility in allocating resources to changing business

requirements, and performance was deteriorating as workload grew.

Benefits

Reduced costs by around 33 percent, while cutting some batch runs

from 90 minutes to just 30 minutes.

40 percent improvement in general SAP software response times.

Significant flexibility with IBM Virtual I/O Server, a component of IBM

Advanced POWER Virtualization for System p.

Improved operational efficiency with SAP Insurance Collections and

Disbursements (SAP FS-CD).

Strengthened strategic management by delivering Balanced Scorecards

using SAP Business Information Warehouse (SAP BW) and SAP

Strategic Enterprise Management (SAP SEM).

Solution

Worked with IBM Global Technology Services to migrate its entire SAP

software landscape, onto two IBM System p5 570 servers running IBM

AIX 5L and IBM DB2.

Implemented IBM Tivoli Storage Manager and IBM DB2 Content

Manager with DB2 CommonStore for SAP software.

Deutscher Ring goes virtual with IBM System p for cost savings and increased performance

GK12-4328-00 Press Case study

http://www.deutscherring.de/home/index.do

http://www.midrangemagazin.de/sap-to-date/meldung.html?id=5579

http://www.midrangemagazin.de/sap-to-date/meldung.html?id=5579

http://www.ibm.com/common/ssi/fcgi-bin/ssialias?infotype=pm&subtype=ab&appname=Strand&htmlfid=GK124328&attachment=GK124328.PDF

http://www.ibm.com/common/ssi/fcgi-bin/ssialias?infotype=pm&subtype=ab&appname=Strand&htmlfid=GK124328&attachment=GK124328.PDF


IBM Power Systems

65

Business Challenge

To support its global operations, Volkswagen has a corporate data center with three server

locations in Wolfsburg. A subset of 76 standalone competitive UNIX servers with different

web application middleware was hosted there. Using these servers, several Volkswagen

applications were pieced together on their own distinct systems. These were difficult to scale

as needed, driving up maintenance costs and lowering efficiency. Volkswagen was

determined to find a more manageable and scalable underlying hardware and software

solution capable of enabling it to reduce total cost of ownership while boosting

competitiveness.

Solution

IBM Global Technology Services and IBM Global Business Services helped Volkswagen

consolidate from 76 servers down to six System p5 570 servers (running IBM AIX and Red

Hat Linux) and the migration of 77 web based applications. IBM also helped standardize the

company’s operational processes and WebSphere middleware stack, helping boost

efficiency and lower costs for the automaker. The AIX-based LPARs (Logical Partitions) are

clustered with IBM High Availability Cluster Multiprocessing (HACMP) software, helping

Volkswagen to secure availability within their middleware infrastructure.

Benefits

Significantly reduced the complexity and total cost of ownership (TCO) of its global IT

infrastructure

Enables the automobile manufacturer to more quickly respond to changing market

conditions

VOLKSWAGEN AG Consolidation and virtualization improves efficiency, competitiveness


IBM Power Systems

66

Business challenge

Tennis Australia organizes and runs the Australian Open two weeks each year,

where millions of eyes and users are on the tournament's official Web site, which

must deliver round-the-clock 100 percent availability.

Solution To help provide real-time, flexible, and scalable access to the tennis action, IBM

provides a secure and self-managing infrastructure based on service-oriented

architecture (SOA), and multiple geographically dispersed servers, virtualized as

one, to scale up to support a massive increase in traffic more than 100 times its

typical volume.

Australian Open Reliably and securely serving tennis to the world with IBM hardware, software and services.

Solution Components: IBM Proventia® Network Intrusion

Prevention System (IPS)

IBM Proventia Management SiteProtector



IBM Tivoli® Monitoring

IBM Tivoli Enterprise Console®

IBM Tivoli Provisioning Manager

IBM Tivoli Security Compliance Manager

IBM BladeCenter®

IBM System p5™ 550 Express servers

with POWER5™

IBM System i5® 520 running Linux®

on POWER™

―Making sure our Website can’t

get hacked into is a key issue.

With IBM, we have been able

to keep it tightly locked up and

prevent unauthorized access.‖

— Dr. Chris Yates, CIO Tennis Australia

Benefits

Provides 100% secure tournament web-site availability

Provides real-time analysis and prevention of malicious Internet attacks before

they gain access to the website infrastructure

Automatic detection of any active security threats, risky user behavior,

performance issues and security policy violations

23% reduction in energy consumption and 25% reduction in cooling demands

Flexibly adjusts to fluctuating demands to support 100x normal traffic with

automatic provisioning

Centralized management and monitoring of the security systems


IBM Power Systems

67

SPAR Switzerland

Business Challenge

Update SAP software and hardware environments to take

advantage of new software functionality

Leverage virtualization features to maximize system

performance and value

Solution

Loaded new SAP software onto a pair of IBM System p5™

570 servers

Helped protect 1.6TB of SAP data by creating a highly

available operating environment

Supported 500 named users with access to core enterprise

systems

Benefits

Boosts SAP application performance by 40 percent and

improve availability

Drops system response times to 300–400ms, which leads

to a six-figure cost savings

Simplifies system management requirements, further

reducing costs www.spar.de

―The virtualized IBM environment

is ideal for SPAR because we gain

very high availability [and] higher

SAP application performance .‖

— Wolfgang Maehr, IT director,

SPAR Switzerland


IBM Power Systems

68

Business Challenge

New York utility Con Edison wanted to give its business customers more

control over one of their biggest sources of power consumption – their

data centers – by providing visibility into their energy consumption and

expertise in designing data centers for maximum efficiency.

Solution

IBM, in partnership with Neuwing Energy Ventures and Con Edison, is

developing new energy demand side management programs to pave the

way toward the greening of the data center in the New York metropolitan

area. Key program elements include the ability to accurately monitor,

control, report, cap, cost, and allocate energy consumption.

Benefits

Ability to visualize energy consumption provides customers with a 42

percent average energy efficiency gain

Ability to earn efficiency certificates to apply for incentives or document

progress towards sustainability targets

Lower data center deployment costs through the use of pre-architected

data center designs

Con Edison Paving the way toward the greening of the data center



IBM Global Technology Services –

Data Center Assessments and Design

Services

IBM Director Active Energy Manager

IBM Tivoli® Usage and Accounting Manager

IBM BladeCenter®


IBM System x™

IBM TotalStorage®

Neuwing Energy Ventures

― Con Edison is committed to helping

its customers reduce data center

energy consumption by leveraging the

kind of new technologies and best

practices that IBM brings to bear.‖

– Rebecca Craft, director of Energy Efficiency

Programs, Consolidated Edison Company of

New York


IBM Power Systems

69

Groupe Mutuel Putting a premium on business flexibility by redesigning core processes

Business challenge

To achieve its goal of becoming number one in the Swiss health insurance market,

Groupe Mutuel needed to become more flexible and cost efficient — but without

changing the decentralized structure that is a pillar of its

business model.

Solution

Groupe Mutuel worked with IBM to map the key components of its business

processes as a prelude to redesigning them. To support these new processes, the

company built an SOA-based infrastructure that enables the reuse of services

across all 14 of its business units. By enabling the optimization of core processes

across the entire business — while maintaining each business unit’s unique market

identity — Groupe Mutuel’s new SOA enables the company’s operational efficiency

to catch up with its rapid growth.

―Our unique business model has

been a big part of our rapid growth

and success. By making our

systems and business processes

more flexible, IBM has helped us to

evolve that business model to make

Groupe Mutuel a stronger and

more adaptable competitor.‖

— Pierre Marcel Revaz, CEO and

founder, Groupe Mutuel

Solution Components: IBM Global Business Services

IBM High-Availability Cluster

Multiprocessing (HACMP)

IBM WebSphere Application Server


IBM BladeCenter

IBM SAN Switches

IBM System i 595

IBM System p5 595

IBM TotalStorage 3500 Tape

Library devices

Benefits

Reduction in operational costs through the standardization of

backend processes

Reduction in the time and cost of integrating new acquisitions via

SOA-based integration

Reduction in time to market with new insurance products


IBM Power Systems

70

dm-drogerie markt GmbH + Co. KG establishes a more responsive, flexible SAP ERP environment with help from IBM

Business Challenge

As a retailer, dm-drogerie markt GmbH + Co. KG relied heavily on its enterprise resource planning (ERP) systems to manage key business operations (e.g., financials). With a growing business, the organization wanted to update its SAP ERP application systems. To do so, it would also have to update the underlying infrastructure. Ideally, the company wanted to accomplish this task with as little system downtime as possible.

Solution

Joining with IBM Global Technology Services, the client deployed clustered IBM System p servers to support its new SAP ERP 6.0 infrastructure. The client also secured two IBM System z9 Enterprise Console mainframes to host the databases for the SAP infrastructure and to act as a fail-over for the SAP environment, thanks to SAP central services. The client also integrated SAP for Retail solutions with its sales systems.

Benefits

Drops response times by SAP systems to less than 500ms, while expanding the user base to include some 1,300 staff

Establishes a more versatile, scalable IT infrastructure quickly and without interrupting critical business processes

Helps Increase processing efficiencies and drive down costs with variable pricing and improved compression features

―We can offer an expert

opinion that using System

z and Power Systems

servers to run the SAP

ERP application and the

DB2 solution for z/OS

software is an excellent

option.‖

— Christian Stäblein, IT production

manager, FILIADATA


SAP ERP application

SAP for Retail solutions

IVP03010-USEN-00


IBM Power Systems

71

Business Challenge

Leroy Merlin Brazil was expanding very quickly but did not have an IT environment to

support such rapid growth. The company was already in need of a new ERP solution –

it had been using the same solution as the Leroy Merlin divisions in Europe and Asia,

but was finding it didn’t meet local requirements. The timing to transition to a new,

scalable system was perfect in terms of immediately incorporating the new chain, but

the company simply didn’t have the in-house resources available to select and

implement the solution. Leroy Merlin Brazil sought a competent IT solutions provider to

spearhead the project for them.

Solution

IBM Global Business Services recommended the Brazilian software company Gemco

to provide the new ERP system and tailored the platform to its needs. Leroy Merlin

Brazil engaged IBM Global Technology Services - Worldwide Strategic Outsourcing to

build, host and manage a grid solution, based on IBM p5 servers, to support its new

ERP application.

Benefits

Increased revenue by 10%

Reduced resource consumption by 30%

Improved customer satisfaction by 30 %

Decreased downtime by 40%.

Leroy Merlin Companhia Brasileira de Bricolagem (Leroy Merlin Brazil) Increased revenue and reduced downtime with a hosted IBM grid system


IBM Power Systems

72

Business Challenge

Simplify its complex SAP hardware environment and storage

systems

Reduce its IT costs and lower its total cost of ownership

(TCO)

Solution

Engaged IBM Global Technology Services to migrate its SAP

systems and databases from 30 servers onto 30 logical

partitions (LPARs) on four IBM System p5™ 570 servers

Consolidated its storage servers onto one IBM System

Storage™ DS8100 device

Benefits

Saves resources and time with a consolidated SAP server

and storage infrastructure

Improves flexibility and responsiveness

Reduces licensing and hardware costs by

20 to 30 percent

voith.com

"The ability to simply turn on more

processors when we need them

was a key factor in our decision to

deploy the IBM System p5

platform. It is a versatile

architecture that is perfect for a

growing business."

—Voith IT Solutions GmbH

Voith IT Solutions GmbH, Heidenheim


IBM Power Systems

73

Grundfos A/S protects data and boosts SAP environment with IBM

Business Challenge

Increase server processing power in preparation for an SAP software upgrade

Invest in a comprehensive backup and recovery program to protect data from outages

Solution

Upgraded to two IBM eServer™ p5 595 servers with IBM Advanced POWER™ virtualization capabilities at the company’s primary data center and disaster recovery site

Installed IBM Tivoli® Storage Manager for Databases and IBM Tivoli Storage Manager for Enterprise Resource Planning software

Contracted IBM Global Technology Services to support and maintain the System p5™ servers and related technology

Benefits

Reduced operational expenses and business risk

Improved process efficiency and data availability

Gained peace of mind with data protection

grundfos.com

―Being able to produce daily reports on

a global basis offers an immense

business advantage. The SAP software on

the IBM System p platform has enabled

Grundfos to implement a completely new

way of working.‖

— Eli Schrøder,

Manager of IT operations

and infrastructure


IBM Power Systems

74

Wine Warehouse improves inventory control and customer service with the SAP-qualified IBM Express Food & Beverage Solution Business Challenge

A large beverage distributor, Wine Warehouse was surprised to discover that its

customer invoices frequently did not match its shipments. The company

investigated its inventory-tracking process and realized that its practice was to

have warehouse staffers keep track of products through visual monitoring and

memory. This resulted in erroneous shipments that cost the company money

and perpetuated an inventory solution that provided no insight or predictability.

Solution

Wine Warehouse chose an SAP enterprise resource management (ERP) suite

and the IBM Express™ Food & Beverage Solution. IBM Global Business

Services implemented and deployed the solution, which is hosted on an IBM

System p5® 550 server running the IBM AIX® operating system. The SAP

suite and the IBM solution are supported by a robust IBM DB2® data server

that handles 150GB of production data. A second System p5 550 server

supports development and test activities.

Benefits

Gains a flexible and adaptable software foundation for future growth

Increases the percentage of correctly filled customer orders

Decreases overstocking expenses and improves overall operational

efficiency in warehouse operations

―SAP and IBM Global

Services have helped us

improve our warehousing

operations, introducing

greater discipline and

accountability.‖

— Mark Powell, warehouse

manager, Wine Warehouse


SAP ERP

IBM Express Food &

Beverage Solution

IBM Power Systems p5

IBM DB2


IBM Power Systems

75

Business Challenge

Whirlpool is the world’s leading manufacturer and marketer of major

home appliances. Despite experiencing rapid revenue growth, the

company found profitability stagnated. To stay ahead of rising

competition, it needed to consolidate and integrate its fragmented

business processes to deliver maximum efficiency through its entire

value chain.

Solution

Whirlpool engaged IBM to reconstitute its business processes, with best

practices, worldwide. Standardized metrics, as well as product and parts

taxonomies, enabled the company to achieve a new level of operational

excellence worldwide. As a globally integrated company, Whirlpool can

now deliver the right product mix to local markets and maximize

efficiency.

Benefits

Substantially reduced finished goods inventory

Faster product development cycles

Improved ability to focus on the most profitable products

and features

Whirlpool Focusing on operational excellence as global growth shifts into high gear



IBM Global Services – Strategic

Outsourcing

IBM DB2

IBM Tivoli family of products

IBM Power Systems

IBM System z

SAP R/3

― We‘re relying on operational excellence

to manage rapid growth more profitably

and continue our leadership… IBM is

helping us reach that goal.‖

– Kevin Summers, corporate vice

president and Global CIO, Whirlpool

Corporation


IBM Power Systems

76

University of Cincinnati

Business Challenge

Build a new infrastructure to accommodate a new suite of

financial and human resources software

Align the university’s processes with best practices in the

educational arena

Solution

Implemented SAP ERP Financials, SAP ERP Human

Capital Management and SAP NetWeaver Business

Intelligence software

Engaged IBM Global Business Services and IBM Business

Partner Sirius to design and manage the infrastructure

project

Deployed the SAP solution on IBM System p™ servers,

IBM Tivoli® software and IBM DB2® information

management software

Benefits

Builds a modern, centralized ERP solution

Migrates applications onto cost-effective hardware

Reduces hardware licensing and system maintenance

costs

www.uc.edu

―We are very excited about POWER6‖. The ability to move LPARs from one physical machine to another without shutting down the SAP applications is going to make server maintenance much more flexible.

In addition, the greater energy efficiency of the new POWER6 chipset will help us reduce electricity costs. Combined with the Live Partition Migration capabilities, which will help us collocate under-utilized LPARs on a single server, this will help us meet our green computing commitments.‖ --Dan Kuhlmann, IT Manager of the Basis Team at UC


IBM Power Systems

77

Business Challenge

When Mufi Hannemann took office as mayor of the City and County of Honolulu in 2005, he inherited a Department

of Information Technology (DIT) that was languishing after years of under-funding. With some systems up to 35

years old, running on hardware and operating systems that were no longer supported, the agency was in critical

need of a strategic IT plan and a fast-tracked infusion of investment in

new technologies.

Solution

Mayor Hannemann put forth an aggressive plan to build a

state-of-the-art IT infrastructure for Honolulu, a directive that included

deploying new hardware, upgrading to the latest technologies and

implementing a business continuity strategy. The DIT virtualized a

new ERP system on IBM System p5™, migrated legacy mainframe

applications to IBM System z9® and standardized storage

agency-wide on IBM System Storage™.

The City and County of Honolulu Fast-tracking a new IT infrastructure

OIP03001-USEN-00

―We went with the IBM

System p5 architecture not

only because of reliability

and availability but

because of the flexibility it

gives us for the future.‖

— Gordon Bruce

CIO

City and County of Honolulu

Benefits

Achieved new levels of systems scalability and performance

Increased flexibility through virtualization and partitioning

Enabled more reliable services for the citizens of Honolulu


IBM Power Systems

78

1-800-FLOWERS.COM Creating an e-commerce platform for the future

Business Challenge

To better enable synergies between its 14 gifting brands, create greater business agility

and reach its goal of becoming one of the top 10 among the Internet Retailer Top 500

companies, 1-800-FLOWERS.COM, INC. needed to replace multiple, diverse, siloed e-

commerce systems with a unified platform.

Solution

The company teamed with IBM to implement IBM WebSphere®

Commerce for two of its gift food brands as an initial proof of concept for the platform.

Using knowledge gained from this rollout, the company will take a greater role in

transitioning most of its other brands to the new platform. The new platform adds

flexibility and agility, making it significantly easier to launch new Web commerce

brands—allowing the company to try new business strategies with little risk. In addition,

the shared platform facilitates cross-selling and information sharing a

cross the enterprise.

Benefits

Enables more rapid creation and deployment of retail Web sites

Facilitates cross-selling between brands

Provides the potential for information sharing across business units

Provides a rich, differentiated customer experience

―The platform will enable

the individual brands to

do things they would

never have been able to

cost-justify before. It‘s

going to give us

unprecedented agility.‖ — Steve Bozzo, CIO,

1-800-FLOWERS.COM


IBM Global Business

Services

IBM Global Financing

IBM WebSphere Commerce

IBM WebSphere Message

Broker

IBM WebSphere MQ




IBM Power Systems

79

Business Challenge

Hindered by its unplanned, nonintegrated server infrastructure, Lunender was poorly

positioned to support its continuous growth. In addition, the company profile included

constant strategic changes and challenges, which required a platform that could

maintain and facilitate prompt access to valuable data. Lunender needed an affordable,

reliable solution that could meet its scalability, performance and integration

requirements.

Solution

Lunender implemented an IBM System p5™ 550 server and an IBM BladeCenter®

platform in a redundant configuration. Each IBM BladeCenter E chassis houses IBM

BladeCenter HS21 and IBM BladeCenter JS21 servers. The BladeCenter HS21

servers act as Microsoft® Windows® Terminal Services servers, and the BladeCenter

JS21 servers host the client’s existing systems. An IBM System x™ 3550 mainframe

acts as a backup server. IBM Tivoli® Storage Manager software and IBM storage area

network (SAN) switches link the servers to a SAN environment.

Benefits

Improves performance, availability, security and reliability

Provides the scalability needed to support the client’s growth

Enables the client to align its IT systems with its growth needs

―The solution from

IBM gave us improved

performance,

availability, security

and reliability. Plus, it‘s

proven itself to be

affordable and capable

of scaling to meet all

our needs.‖

— Lunender

Lunender Supporting growth with affordable scalability from IBM


IBM Power Systems

80

Constantia Hueck Folien GmbH & Co. KG

Business Challenge

Support the company’s SAP ERP (enterprise resource

planning ) application 24x7 to help ensure that its supply

chain, production line and logistics are managed effectively

Install a new system with greater performance, scalability

and resiliency for its SAP applications

Solution

Deployed two IBM System p5™ 550 servers to support a

new SAP ERP application—which includes a complete

suite of modules—as well as SAP NetWeaver Business

Intelligence software

Implemented two IBM System Storage™ N5200 disk

systems, which facilitate high availability and system-level

redundancy for the SAP applications

Benefits

Helped to ensure that the client’s SAP applications and

other systems remain available 24x7

Designed to reduce risk for the business and to facilitate

the preservation of profit margins

Offered considerable scalability and resiliency www.hueck-folien.de


IBM Power Systems

81

SWK Stadtwerke Krefeld AG boosts the performance of its SAP software when it leverages IBM solutions to support it

Business Challenge

German utility company SWK Stadtwerke Krefeld AG (SWK) needed to meet European Union regulations that required separate IT environments for billing and general business. The utility wanted to comply with the standards by building a high-capacity, high-performance IT infrastructure to support a modernized SAP environment.

Solution

SWK migrated its existing SAP applications, as well as new SAP solutions, to two IBM System p5™ 590 servers featuring an IBM DB2® data server. The DB2 data server delivers deep compression capabilities and supports the SAP software. In addition, SWK implemented IBM System Storage™ DS8000 disk servers and IBM Tivoli® Storage Manager software across two data centers.

Benefits

Addresses EU compliance requirements for separate IT environments by using System p5 590 servers

Improves system performance by cutting the SAP Business Intelligence database by 65 percent and the SAP ERP database by 45 percent

Significantly improves customer satisfaction levels

―With the new SAP

applications running on the

IBM infrastructure, we have

significantly improved

customer satisfaction, as well

as enhancing the cost-

efficiency and flexibility of IT

service provision.‖ — Georg Beran,

IT production manager, SWK


IBM System p5 590

IBM DB2 data server




IBM Power Systems

82

Techem

Business Challenge

Upgrade the existing SAP ERP application

Increase the performance and capacity of the IT

infrastructure to support the software upgrade

Solution

Doubled the processing capacity of IBM System p™

servers to support additional SAP licenses

Installed a virtualized storage area network based on IBM

System Storage™ equipment and IBM Tivoli® Storage

Manager software

Engaged IBM Global Technology Services to provide

software maintenance

Benefits

Enhanced IT performance, stability and capacity to support

the SAP upgrade

Better storage scalability and more reliable backups to

accommodate increasing SAP ERP system workloads www.techem.de

―The SVA and IBM team did an

extraordinary job on the SAP

migration project.‖

— IT department manager,

Techem


IBM System p5

AIX and SUSE Linux

SAP ERP, CRM

SAP BI


IBM Tivoli System

Automation for Multiplatforms


IBM Power Systems

83

Turkish flat steel producer improves performance and ease of management of its SAP ERP suite with IBM DB2 software

Business challenge

For many years, Borçelik had been using in-house financial and supply

chain applications that were expensive to maintain and difficult to extend

when adding new functionality. Realizing that improved efficiencies and

differentiating best practices could be achieved by upgrading its enterprise

resource planning (ERP) solution, Borçelik began investigating options.

Solution

Borçelik implemented several SAP ERP modules, as well as SAP Strategic

Enterprise Management and SAP NetWeaver Business Intelligence. To

support the ERP suite, the client contacted IBM Business Partner ComPro

to deploy an IBM DB2® data server during a standard maintenance slot.

The core business SAP applications and the DB2 database run on the IBM

AIX® operating system in virtualized logical partitions (LPARs) on eight IBM

Power Systems™ servers with quad-core IBM POWER5+™ processors.

Benefits

Enables the client to upgrade its ERP suite without losing easy access to

its DB2 data from within the SAP interface

Supports the manufacturer’s need to keep up with industry best practices

Reduces software licensing and maintenance fees by 25 percent

―Thanks to IBM DB2 we are

saving around 25 percent on

software licensing and

maintenance fees.‖

— Ozcan Soke, IT manager, Borçelik


SAP ERP suite

IBM DB2 data server

IBM Power Systems servers


IBM Power Systems

84


IBM® WebSphere® Application

Server Network Deployment

IBM WebSphere Integration

Developer

IBM WebSphere Process Server

IBM WebSphere Service Registry

and Repository

IBM WebSphere MQ

IBM WebSphere Software

Services: ISSW - Lab Services


Business challenge

To meet increasing competition in the logistics industry, COSCON needed to

leverage a Service Oriented Architecture (SOA) to improve its IT department’s

flexibility and efficiency. Moving forward, COSCON also needed to adopt an SOA

governance methodology and portfolio to ensure its SOA investments were aligned

with business objectives.

Solution

IBM® Lab Services was engaged to implement an SOA governance solution based

on a collection of IBM hardware and software. The solution provided effective SOA

governance, service identification, and SOA design practices. The entire suite of

WebSphere® solutions was deployed on System p5® 560Q and System p5 570

servers, all running the AIX OS. The IBM Lab Service team delivered in-depth

training, consulting and mentoring to enable COSCO employees to effectively use

the WebSphere-based SOA governance framework.

Benefits

Effectively leverages existing assets within new IT systems

Aligns SOA investments with business objectives

Delivers an effective SOA governance framework solution

Aligning Service Oriented Architecture investments with business objectives

COSCO Container Lines Co., Ltd (COSCON)


IBM Power Systems

85

Linux References


IBM Power Systems

86

Peking University People’s Hospital Providing better, smarter healthcare with electronic, remote monitoring 90%

The need:

To meet its expansion objectives, PKUPH needed to create a shared electronic

health record system among community hospitals and healthcare centers

throughout Beijing. PKUPH also wanted to provide more responsive, proactive care

to patients with chronic conditions, hoping to improve the patients’ general well-

being and reduce or prevent acute attacks.

The solution:

PKUPH is working with IBM Research - China and IBM Global Business Services

to implement a community-wide electronic healthcare record system based on

Service Oriented Architecture (SOA) and international medical information

standards. In addition, PKUPH is building into the platform telemedicine

functionality that leverages mobile telecommunications and real-time messaging

alert services.


Continuous monitoring and real-time alert capability helps mitigate worsening of

patients’ conditions, reduces acute attacks, and improves quality of life

Converts disorganized files into standardized, interoperable formats using CDA

(Clinical Data Architecture) adaptor

Creates longitudinal electronic health records, allowing personalized health

assessment and treatment based on individual medical circumstances

―With a particular focus on

open standards-based

interoperability of patient data,

IBM‘s solution can effectively

facilitate patient referrals,

enable test result exchanges,

and improve prescription

sharing for PKUPH.‖

-- Liu Fan, CIO of PKUPH


IBM Research - China

IBM GBS

IBM GBSC

IBM System p

IBM DB2 Administration Tool for z/OS

Linux - Novell SUSE Linux Enterprise

Server

IBM WebSphere Message Broker for

Multiplatforms


IBM Power Systems

87

Business challenge

Prior to the implementation of the IBM solution, the company faced the following challenges:

Launch double-entry bookkeeping in accordance with the latest statutory requirements

Set up a future-safe, flexible IT platform for hosting SAP applications

Establish Linux as a strategic operating system platform

Ensure fail-safe operation of the SAP production systems that it hosts

Consolidate an existing SAP system for facilities management onto the new platform

Integrate the new landscape into the existing systems management environment,

especially for backup/restore and monitoring purposes.

Solution

For the past four years, IBM Global Services - Global Business Services had been assisting

the city administration to implement standard SAP ERP software. IBM helped the company

implement one of the first extensive double-entry bookkeeping installations, based on Linux

operating system, two IBM Power 570 systems and IBM System Storage SAN Volume

Controller technology. IBM Global Technology Services - Integrated Technology Services

provided the design and implementation of the infrastructure, SAP Basis and associated

middleware.

Benefits

Enjoy the benefits of the easy integration of IBM Power platforms and an open SUSE Linux

Enterprise Server operating system

Achieve synergies by running SAP and non-SAP applications on the same hardware,

thereby reducing energy requirements

Enable a swifter response to changing customer requirements

Kommunale Datenzentrale Mainz Adopting high performance technologies to drive business growth


IBM Power Systems

88

IT-Informatik Germany-based solution provider moves into SAP application hosting on IBM

Power systems running Linux

Business Challenge

Provide a scalable SAP offering allowing midsized to enterprise customers the

ability to run full SAP landscapes without having to manage day-by-day

administration and maintenance.

Solution SAP on IBM Power Systems running Linux in a hosted environment with the

capacity for growth

SAP ERP 6.0, SAP Solution Manager

MaxDB

Novell SUSE Linux

IBM PowerVM™ virtualization technologies

Live Partition Mobility ™


SAN built around IBM System Storage DS4700

Benefits

Less than 65% data center space required

80% quicker to set up new customer environments

Total security for each SAP instance

―Power Systems Linux

virtualization is highly effective

for hosting multiple SAP

landscapes. One of the

biggest benefits is that when

we win a new client, instead of

ordering new physical servers,

we simply create a new LPAR

in a matter of minutes."

-- Achim Schütz,

Team Leader

IT-Informatik


IBM Power Systems

89

Business Challenge

Replace aging private branch exchange (PBX) systems with a unified telephony

solution

Solution

IBM Business Partner Typex Group helped Kawasaki Motors

implement a unified communications solution on two IBM Power 520

Express systems running Red Hat Linux and IBM i workloads and the following

using IBM PowerVM™ virtualization technologies:

3Com VCX Enterprise Telephony Suite

3Com Enterprise Management Suite

Internet Protocol (IP) telephony and IP messaging

Lotus Unified Messaging

Typex UC2Go for rapid deployment

Benefits

Reduce cabling cost for new head office

Free calls between connected country locations

Increased manageability and resiliency

―Our new unified

communications solution on

Power Systems provides real

productivity improvements

leading to required cost

savings and even more

customer service benefits.‖

Brian Haselgrove,CIO

Kawasaki Motors

Kawasaki Motors Reducing cost and improving service with new unified communications solution

on Power


IBM Power Systems

90

Queensland Motorways Ltd. IBM Industry Linux solution and robust Power Systems infrastructure provide increased

services levels and efficiencies

―In all my years in the

workforce I have never

been associated with a

system implementation

that has been as

professionally delivered

with such commitment.‖

--Jeremy Turner, CFO,

Queensland Motorway Ltd

Business Challenge

Implement new free flow tolling Central System to transform QML’s business operations for

efficiencies and to set a platform for growth.

Solution

Optimized infrastructure and increased interconnectedness through a portfolio of IBM and

Partner applications on Linux on IBM Power™ 570 and IBM Blade Servers

IBM Electronic Toll Collection solution

IBM WebSphere Application Server, MQ

IBM WebSphere Message Broker,Proxy Server, Load Balancer

IBM Tivoli Access Manager

IBM TotalStorage DS 8000, DS800 Metro (Data) Mirroring

SAP full landscape (CRM, ERP, BI, etc.)

Oracle Database

Adobe Document Services

Disaster Recovery

Benefits

Real TCO savings leveraging premium services, software, and hardware

Robustness to achieve highest service levels and increased efficiencies

Intelligent Data mirroring and 24x7x365 availability

http://www.qldmotorways.com.au/default.aspx


IBM Power Systems

91

Techem

Business Challenge

Upgrade the existing SAP ERP application

Increase the performance and capacity of the IT

infrastructure to support the software upgrade

Solution

Doubled the processing capacity of IBM System p™

servers to support additional SAP licenses

Installed a virtualized storage area network based on IBM

System Storage™ equipment and IBM Tivoli® Storage

Manager software

Engaged IBM Global Technology Services to provide

software maintenance

Benefits

Enhanced IT performance, stability and capacity to support

the SAP upgrade

Better storage scalability and more reliable backups to

accommodate increasing SAP ERP system workloads www.techem.de

―The SVA and IBM team did an

extraordinary job on the SAP

migration project.‖

— IT department manager,

Techem


IBM System p5

AIX and SUSE Linux

SAP ERP, CRM

SAP BI


IBM Tivoli System

Automation for Multiplatforms


IBM Power Systems

92

Business Challenge

To support its global operations, Volkswagen has a corporate data center with three server

locations in Wolfsburg. A subset of 76 standalone competitive UNIX servers with different

web application middleware was hosted there. Using these servers, several Volkswagen

applications were pieced together on their own distinct systems. These were difficult to scale

as needed, driving up maintenance costs and lowering efficiency. Volkswagen was

determined to find a more manageable and scalable underlying hardware and software

solution capable of enabling it to reduce total cost of ownership while boosting

competitiveness.

Solution

IBM Global Technology Services and IBM Global Business Services helped Volkswagen

consolidate from 76 servers down to six System p5 570 servers (running IBM AIX and Red

Hat Linux) and the migration of 77 web based applications. IBM also helped standardize the

company’s operational processes and WebSphere middleware stack, helping boost

efficiency and lower costs for the automaker. The AIX-based LPARs (Logical Partitions) are

clustered with IBM High Availability Cluster Multiprocessing (HACMP) software, helping

Volkswagen to secure availability within their middleware infrastructure.

Benefits

Significantly reduced the complexity and total cost of ownership (TCO) of its global IT

infrastructure

Enables the automobile manufacturer to more quickly respond to changing market

conditions

VOLKSWAGEN AG

Consolidation and virtualization improves efficiency, competitiveness


IBM Power Systems

93

Internet Retail Innovation Supported by Managed Infrastructure Growth

Business challenge

Move to a platform that would support Linux® applications and allow

them to quickly scale up and stay one step ahead of the growing

customer base

Benefits

In same POWER™ processor-based architecture footprint since 2005, scaling up to meet demand that has taken them to a projected US$1 billion in gross merchandise sales during 2008.

Plans to use Live Partition Mobility on new POWER6™ processor architecture for new application development and testing

―Nothing performs like

IBM Power as our

database server. Best of

all, our infrastructure

remains simple – even as

we add more processing

capacity to meet growth.‖

Power = Openness +

Scalability

Kris Ongbongan,

Systems Manager,

Zappos.com

POP03022-USEN-00

Solution

Move from x86 servers to IBM Power 570 to support rapid growth

without the need to buy additional servers

Zappos.com


IBM Power Systems

94

IBM i References


IBM Power Systems

95


SAP ERP

IBM® i

IBM Cognos® 8 Planning

IBM Cognos PowerPlay®


IBM Power Systems™ i550

IBM System Storage® TS3100

tape library


Services

―The breadth of IBM‘s offering –

including server and storage

hardware, business intelligence

software and technical services –

helps Rotkäppchen get the most out

of its SAP ERP environment and

support the growth of its business.‖

— André Birrenbach, Chief

Information Officer, Rotkäppchen

The Need:

German winemaker Rotkäppchen-Mumm Sektkellereien needed to integrate the

recently acquired Eckes Spirituosen & Wein into its central SAP ERP landscape.

With a broader product range and a larger volume of products after the

acquisition, the winery needed to increase sales forecast accuracy, customer

profitability analysis and planning.

The Solution:

Working with IBM Global Technology Services, the company upgraded its IBM i

environment and deployed a suite of IBM Cognos software. The software

provides monthly rolling forecasts and real-time analytics. Ultimately, point-of-

sale and market research data will be captured and integrated to provide almost

continuous rolling sales and production planning forecasts.


Feeds business results back into the sales forecasting tool for the next monthly

rolling forecast, generating a positive feedback cycle to optimize business

performance

Captures data from point-of-sale devices, barcode scanners and market

research from external vendors

Extracts data to create forecasts, distributes data to production sites and

makes data available to business intelligence and data warehousing applications

Rotkäppchen-Mumm Sektkellereien Enhances business analytics and forecasting


IBM Power Systems

96

SEA Aereoporti di Milano Intelligent loyalty program improves passenger service and airport experience

The need:

SEA, the company that manages the Milan Airport, wanted to improve passengers’

experience in the airport. By improving services such as faster check-in and seat

assignment, passengers would have more time to spend in the shopping area.

The solution:

SEA worked with IBM to implement SEAMI, a customer experience and airport

loyalty program. It provides a personalized passenger experience throughout the

Milan Airport. The program is administered via a membership card, read by RFID

readers in the airport. The system automatically loads customer purchase data,

allowing customer segmentation, customer spending analysis and traffic

management analysis.


Enables SEA to target passengers/members with specific marketing promotions

and opportunities based on the data analysis provided by the system

Can be used to manage retailers and rents based on traffic information gathered

from readers throughout the airport

Provides personalized service and benefits to passengers/members, immediately

and transparently, thanks to the RFID technology behind the solution

―Prior to SEA‘s launch of the

SEAMI loyalty program,

passengers entering the

airport were anonymous. Now,

each member of the program

is recognized upon entering

the airport, and treated as a

preferred guest, complete with

recognition awards.‖

— Fabio Degli Esposi,

CIO of SEA Milan Airports


IBM Global Services - GBS CRM,

GBS Strategy & Change

IBM Power 520 Express, Power

Systems running i

IBM SurePOS 300 Express

ISV ICTeam


IBM Power Systems

97

The Need Elie Tahari had its order, sales, inventory and financial data dispersed across the

company, making it difficult for managers to quickly access data needed to make

critical business decisions. Managers couldn't identify products in greatest

demand, resulting in warehouses overstocked with less-popular items, with hot

items on back order.

The Solution Using IBM Cognos BI 8 to front end to its centralized data warehouse, IBM

Cognos Framework Manager to model interrelated data, and IBM Cognos 8 Event

Studio for bursting sales performance reports, Elie Tahari implements new BI

system built on IBM technology. Elie Tahari may now create new intelligence by

presenting a unified view of all information available in different systems, which

can then be put to use for smarter decisions around market demand and specific

customer needs.

What Makes it Smarter

Improves visibility into business activity, enabling deeper insight into customer

needs

Targeting of new customers and better inventory forecasting

Provides real-time access to business-critical information, driving faster

responses to marketplace demands and business challenges

Helps achieve a significant competitive advantage in the industry, boosted sales,

and cut operational costs

Elie Tahari Ltd. New Intelligence

Solution Components

IBM Cognos Business

Intelligence

IBM System i5 550

“Access to information that helps

us understand and forecast what

the consumer wants is vital, and

technology that can help us do

that will give us a strong

competitive advantage.”

— Elie Tahari, president and CEO, Elie

Tahari Ltd.


IBM Power Systems

North American Nutrition Companies, Inc. North American Nutrition Companies, Inc. nourishes expansion with SAP software and IBM System i servers

The need:

Growing from a single company to a multi-brand group of companies, North

American Nutrition Companies, Inc. (NANCO) wished to take advantage of

economies of scale. To achieve this goal, new SAP software would help the

company integrate and consolidate its information management, but the existing IT

infrastructure was not well suited to scale up to meet the business objectives.

The solution:

NANCO selected an IBM System i server, model 550, for its SAP applications, and

moved its existing server into backup and disaster recovery roles. Multiple logical

partitions (LPARs) allow NANCO to host all the operating companies on the same

physical server, and allow real-time data mirroring to provide continuous protection

from disaster.

The benefits:

Response times have been reduced from 1.5s to 0.3s, boosting productivity for

more than 200 users.

Low maintenance and operational costs are reinforced by low staffing costs: for

example, the company’s IT Department had four people supporting 85 users at a

single location originally; now, in a company three times larger, the same IT staff

supports over 200 users across 10 remote locations.

“The IT staff has not grown at all,

even with all the changes,

acquisitions and growth that has

been going on. By retaining IBM

System i technology, we do not need

to train up new people, and on the

other side of the coin, reporting is

better and more timely.”

-- Scott Lachecki, Business Process

Manager at NANCO


IBM System i5 520, i5 550

IBM DB2 for i5/OS

IBM Lotus Notes

IBM Lotus Domino


IBM Power Systems

A leading manufacturer of PVC profile systems in Germany engages with

IBM to deliver maintenance support for IBM Power servers and SAP system

Business challenge:

The client took responsibility for serving the core processes relevant to the SAP system used by the entire VEKA Group. To best support the SAP system, which is hosted on a high availability installation utilizing three IBM Power 570 servers running the IBM i V6.1 operating system, the client needed maintenance services.

Solution:

VEKA AG chose IBM Comfort Line, an enhanced technical support offered by IBM Global Technology Services – Maintenance and Technical Support, to manage and maintain its complex SAP and IBM infrastructure. The solution includes a remote Account Advocate (rAA), who acts as a central interface for the company, available for critical cases, tracking problems with telecommunication providers, speed troubleshooting, complaint response processing, and for managing escalations with IBM Rochester Labs. The services contract also includes hardware and software maintenance.

Benefits:

Single interface for accessing maintenance support through IBM remote Account Advocate (rAA)

Competent troubleshooting and complaint response processing

Proactive supervision by IBM team ensures smooth running of infrastructure

Location: Sendenhorst,

Germany

Industry: Industrial Products

Profile: Leading manufacturer

of PVC profile systems

for doors and windows

Size: about 3,350

employees


IBM Power 570

IBM i 6.1

IBM GTS – Maintenance &

Technical Support

SAP

http://www.veka.com


IBM Power Systems

Gemeente Goes Gemeente Goes hosts SAP applications for six municipalities on IBM i

The need:

Gemeente Goes and five other Dutch municipalities were running CiVision

Belastingen & Kadaster Suite, a qualified SAP Business All-in-One partner solution

from PinkRoccade Local Government, on a variety of IBM and HP platforms on

separate servers at their own data centers. Hardware costs were relatively high, and

obtaining local support was difficult and expensive.

The solution:

Working with PinkRoccade Local Government, the six municipalities consolidated

their SAP Business All-in-One environments into separate IBM i subsystems within

a single logical partition on an IBM Power 550 Express server running at the

Gemeente Goes data center. The subsystems also run a number of legacy

applications in mixed workload mode.

The benefits:

Consolidating to a single Power 550 Express server reduces hardware,

maintenance and support costs by approximately 40 percent.

IBM i subsystems provide a highly secure and reliable environment even for a

mixed workload of multiple legacy and SAP applications.

IBM POWER6 processors deliver excellent performance for the combined overall

workload.

“Over the lifetime of our new IBM

Power 550 Express server, we will

make considerable savings on

hardware, software licensing and

operational costs. At Noord-

Beveland we estimate that we will

achieve cost reductions of

approximately 40 percent, and the

other gemeentes should be making

similar savings.”

-- Wilko Fokke, Gemeente Noord-

Beveland


IBM Power Systems, System

i5 520

IBM DB2 for i5/OS


IBM Power Systems


IBM System i5 520

IBM DB2 for i5/OS

―The IBM team and SAP

consultants were most

impressive, and IBM

System i InstallOption for


delivered a complete SAP

solution very rapidly.‖

Neerada Choopojcharoen

Business Development Executive

The Barbecue Plaza Co Ltd

Business challenge:

The highly successful Barbecue Plaza restaurant chain was relying on self-

developed software that provided limited reporting functionality. Central food

stores were often overstocked to avoid shortages at individual restaurants, and

without detailed management information it was difficult to control and reduce

costs. With ambitious expansion plans, Barbecue Plaza wanted to reduce

inventory, increase efficiency and prepare for international expansion.

Solution:

Barbecue Plaza selected an integrated solution based on SAP ERP 6.0

applications including financials, controlling, materials management, sales &

distribution and production planning functionalities, running on an IBM System i

520 server. To reduce the implementation time, costs and complexity, Barbecue

Plaza chose IBM System i InstallOption for SAP Business All-in-One an approach

which delivered a ready-to-run SAP software environment in just one day.

Benefits:

IBM System i InstallOption for SAP Business All-in-One delivered a working

solution far more rapidly than conventional installation approaches.

Barbecue Plaza is able to forecast restaurant demand more accurately, helping

to reduce central inventory levels and cut food wastage.

Barbecue Plaza


IBM Power Systems

Solinest

The need:

The lack of integration between Solinest's IT systems made it difficult to gain

a clear view of inventory, as well as causing problems with data integrity.

With the company continuing on a double-digit annual growth path, it was

clear that the existing systems for managing finance and logistics could

scale no further.

The solution:

Working with IBM Global Business Services and SAP France, Solinest

implemented the SAP Business All-in-One solution on the IBM Power

Systems platform with an IBM DB2 database. IBM Global Business Services

provided an end-to-end solution encompassing design, architecture, sizing,

configuration, data migration, rollout and training for the SAP software,

helping Solinest to achieve rapid deployment despite limited internal IT

resources.

The benefits:

Coherent integration of business processes across different functional

areas.

Estimated 300 per cent improvement in data quality.

Enabling improved client service; real-time inventory information is

available both internally and to supply chain partners via an extranet


IBM Power 550

IBM i

IBM DB2 for i5/OS


SAP All-in-One

―With SAP Business All-in-

One running on the robust

IBM Power Systems

platform, we are confident

that we can continue to grow

our business rapidly‖.

--Christian Meyer,

CIO of Solinest


IBM Power Systems

103

7-Eleven Pty Ltd (Australia) streamlines operations when it upgrades its SAP ERP environment on the IBM i platform

Business Challenge

Although 7-Eleven had been running SAP business applications on the IBM

OS/400 operating system (now called IBM i) for some time, its processes

were becoming dated and had to be upgraded for the business to thrive in

the present economy. To meet its aggressive growth strategy, 7-Eleven

needed to centralize its replenishment and distribution model, improve

financial reporting and upgrade its business applications.

Solution

Building upon its existing IBM and SAP investments, 7-Eleven implemented

the SAP Business Suite on IBM i logical partitions running on IBM Power

Systems servers. As part of the solution, the company's Microsoft Windows

technology-based servers and applications were integrated into a central-

ized management system, the performance and capacity of which was

boosted by new IBM POWER6 processor-based Power Systems servers.

Benefits

Realized a quick ROI on hardware and software investments

Increased revenue and profits through improved stock management

Reduced deliveries into stores from 110 to 30 per week

―The IBM i platform and

its integrated IBM DB2

database delivered

excellent performance,

reliability and cost

savings.‖

— 7-Eleven Stores Pty Ltd


SAP ERP 6.0

SAP NetWeaver

Business Intelligence

IBM i

IBM Power Systems

IVP03027-USEN-00


IBM Power Systems

104

DIP03001-USEN-00


IBM Power™ 550

IBM System x3850 M2


DS4800

―To help [our growers]

capitalize on what may be

very brief windows of

opportunity, we need to

deliver the kind of

always-on service they

expect from their banks.

Moving to IBM Power

Systems gave us that

capability.‖

— Mathew Regan, ICT Operations

Manager, Co-Operative Bulk

Handling Group Ltd.

Business Challenge

Co-Operative Bulk Handling Group (CBH Group) faced a fundamental

change in its industry, moving from a highly regulated business

environment to one that was far more open to competition. The

organization needed to expand its online grain handling application from

1,000 to 5,500 external users, and to ensure high performance and

availability in spite of the projected increase in transactions. CBH Group

also needed to address power and space constraints in its data centers,

and to centralize data storage and backup.

Solution

Implemented two IBM Power™ 550 Express™ servers running both

IBM i and IBM AIX® with PowerVM™ to support grain handling and

payments applications; implemented six IBM System x3850 M2 servers

running VMware to host 140 Linux® and Microsoft® Windows® virtual

servers; implemented IBM System Storage™ DS4800, SAN Volume

Controller, TS3500 Tape Library, and IBM Tivoli® Storage Manager

software. The entire server and storage infrastructure is duplicated at a

second site for protection against disaster.

Benefits

Supported 400 percent increase in transactional volumes

Enabled fast creation of virtual servers to meet new requirements

Created a robust, scalable, responsive and flexible infrastructure

Co-Operative Bulk Handling Group Ltd. Using virtualization to manage sudden business growth


IBM Power Systems

105

Solution Components: IBM® Power™ Systems

IBM DB2® for i5/OS


IBM WebSphere® Portal


SAP® R/3®

―The combination of the

powerful virtualization

features, the unbeatable

reliability and the fact that

DB2 is fully integrated with

the operating system makes

IBM Power Systems

with IBM i the perfect choice

for our SAP application

landscape.‖

— Greg Thrall

Senior VP for Operations and IT

Border States Electric

Business challenge

Border States Electric needed a flexible ERP solution, but its legacy

software was highly specialized and difficult to modify. The company

wanted to move to a more flexible solution that would make it easier to

integrate acquisitions and drive efficiencies.

Benefits

Sales have increased by 300 per cent and profits by 500 per cent since

initial SAP R/3 implementation in 1998.

Accelerate month-end reporting by 95 per cent.

Enhancement of EDI means over 60 per cent of vendor invoices can be

processed automatically.

IBM Power Systems servers deliver near-100 per cent uptime.

Solution

Working with IBM Global Business Services and SAP Consulting, Border

States Electric implemented ERP applications from SAP on the IBM

Power Systems with IBM i platform.

The solution is integrated with numerous third-party applications and the

company’s IBM WebSphere Portal implementation.

Border States Electric reduces costs and boosts sales with SAP and IBM Power Systems

SPC03061-USEN-00

https://www.borderstateselectric.com/wps/portal


IBM Power Systems

106

Ostnor IBM solutions yield improved performance and high availability

Business challenge

Ostnor is the leading manufacturer of faucets, fittings, and accessories in the Nordic countries. The company needed to redesign their IT infrastructure to improve server performance and to consolidate their Lawson Movex workload. They turned to IBM and IBM Premier Business Partner Atea Sverige AB for a high availability solution.

Solution

Ostnor replaced their IBM System i® 810 server and IBM i 5.4 operating system with an IBM Power™ 520 Express server and IBM i 6.1. To provide high availability, they deployed the former production system, the i810, as backup server and enabled geographic mirroring between the two servers with IBM PowerHA™ for i.

Benefits

Manages risk by providing improved security and high availability while reducing IT costs and power usage

Provides powerful server performance with built-in POWER6™ processors

Provides the right environment to support business process efficiency

―The new IBM Power servers

and upgraded IT environment

give us the power, high

availability, security and

reliability we need while

helping us reduce costs‖

— Kerstin Resar-Hinders,

IT manager, Ostnor



IBM i 6.1

BM PowerHA for i


IBM Power Systems

107

CATCO Parts and Service Delivering highly available business intelligence

Business challenge

CATCO Parts and Service needed to provide reliable uptime for business-

critical sales tools and inventory systems to help support its loyal customer

base.

Solution

Implement high availability with IBM® PowerHA™ for IBM i geographic

clustering and mirroring to enable easy switching via IP between

independent auxiliary storage pools on a primary IBM Power® 520 system

and a secondary Power 270 system

Benefits

Provides for 100 percent system uptime, which helps avoid estimated

losses of US$20,000 per hour of downtime; automated weekend

switchover regularly tests availability to help ensure business remains

protected

Synchronous mirroring allows the business to resume on secondary

systems only 20 minutes after an unplanned outage

Easy-to-use, hardware-based solution requires maintenance of only

10 minutes per week and no additional headcount

―With PowerHA for IBM i,

we have the flexibility to

assess the nature of the

outage and the ability to

protect productivity by

quickly resuming service.‖

– David Gerdes, Chief Operating

Officer, CATCO Parts and Service


IBM Power 520

IBM PowerHA for IBM i V6R1


IBM Power Systems

108

Svendsen drives new efficiencies among staff and business processes with a new SAP environment supported by IBM

Business challenge

To thrive against competing wholesalers, Svendsen needed to maximize the productivity of its 30 employees by minimizing noncore responsibilities. In the past, the organization had offloaded key enterprise resource planning (ERP) tasks to its SAP environment. But as the business grew, Svendsen’s staff was being slowed by sluggish SAP systems.

Solution

Svendsen joined with IBM Business Partner KIRBIS Business Solutions to update its environment with the SAP Business All-in-One solution. The SAP software was customized to support the wholesale industry, leveraging increased warehouse and inventory management functions. The client deployed the solution on IBM Power Systems™ hardware where it is supported by an IBM DB2® data server.

Benefits

Strengthens the efficiencies of inventory management processes by cutting response times for SAP systems

Increases the availability of critical business systems and reduces the IT management burden, improving staff productivity

Secures a cost-effective operating environment, deploying more powerful computing resources at the same price as competing solutions

―SAP Business All-in-One on

IBM i and IBM Power Systems

is an ideal solution—offering a

simple, highly robust infra-

structure that extracts the

maximum benefit from the SAP

applications.‖

— Lutz Ilgner, chief executive officer,

Svendsen



IBM Power Systems

IBM DB2


IBM Power Systems

109

Multivac finds SAP applications and IBM System i technology make the best package

Business challenge

This company needed to safely replace its legacy applications

with an integrated ERP solution from SAP designed to assist in

the globalization process.

Solution

The SAP Business Suite—a fully integrated, proven, worldwide

industry standard—running on the IBM System i® platform turned

out to be the best match for Multivac’s business requirements.

Benefits

Gained excellent performance, reliability and cost savings

Raised total availability to almost 100 percent

Provided smooth transition from legacy applications to

SAP software

―System i servers are stable and

reliable. Total availability is

almost 100 percent, and the

[IBM] POWER6™ processors

deliver high performance under

full load.‖

— Jürgen Dauner, Dipl. Ing, IT team leader,

Multivac GmbH & Co. KG


SAP ERP

SAP Business Suite

IBM System i servers with IBM

POWER® processors

IBM i5/OS® OS with integrated

IBM DB2® database

IBM System x® and System i

remote servers


IBM Power Systems

110

Sutlej Textiles and Industries Limited Implementing SAP ERP on the IBM System i platform for high-performance and low cost

Business challenge

To meet its revenue-growth targets in the fast-paced, competitive global textiles industry, Sutlej needed to improve efficiency and responsiveness enterprisewide. With pressure to cut costs while improving quality and time to market for an increasingly diverse range of products, Sutlej needed an integrated enterprise resource planning (ERP) solution to achieve its goals and improve business control and transparency.

Solution

Sutlej deployed the SAP ERP application on the IBM System i™ platform. IBM Business Partner ZenSar OBT Technologies Limited’s OBTTextile, an SAP Business All-in-One partner solution, enables and provides a single view of all processes. With logical partitioning on the IBM System i 550 platform, the SAP production and development environments fit on one machine. IBM i and IBM TotalStorage® 3580 Tape Drive technology provide backup and recovery.

Benefits

Implemented a reliable, high-performance ERP environment at a low total cost of acquisition that supports business goals

Gained increased flexibility to accommodate shifting demand and new opportunities thanks to advanced logical partitioning

Simplified access to accurate, timely data—leading to increased transparency and improved management control

―The excellent teamwork

between IBM, SAP and ZenSar

helped us to complete the

implementation rapidly and

effectively, and kept rollout

costs low. The quality of the

service and support from IBM

has been second to none.‖

— Vipin Shotriya, general manager,

IT, Sutlej Textiles and Industries

Limited


SAP ERP application

OBTTextile solution

IBM i operating system

IBM System i platform


IBM Power Systems

111

Alpha Bank London Power provides a reliable and security-rich foundation with IBM iCluster®

Business challenge

Reduce IT system maintenance requirements by consolidating systems from across its U.K.-based subsidiaries onto one platform in its London data center.

―We consolidated all

of our U.K. operations

onto one platform—

and we did it while

deploying a new

application and

maintaining high

availability.‖

— Alpha Bank London

Solution

IBM i on Power mid-range system to support new Financial Objects ibis s2 software using logical partitions to run separate software instances

For its database and front-end applications, Alpha Bank London deployed IBM BladeCenter® HC10 servers, IBM iCluster® for i and IBM InfoSphere™ Change Data Capture software

Benefits

Dramatically reduced transaction processing time

Reduced maintenance requirements

Maintained high availability and enhanced security


IBM Power Systems

112

FedEx Ground Meeting rising customer expectations by driving process improvement Business Challenge

Understanding the fierce competition within the package delivery services market,

FedEx needed to ensure that its business systems were fast, reliable, resilient

and flexible enough to meet ever-increasing processing demands – both near and

long-term – while at the same time supporting a business model based on speed,

efficiency and low cost .

Solution

FedEx Ground teamed with IBM to develop and deploy a new foundation of

operations that steadily improves efficiency by processing additional data more

rapidly with ensured system availability. The on-going transformation of FedEx

Ground’s package delivery processes - from both customer service and

competitive standpoints - is being enabled by IBM i on Power Systems and is

fueled by the company’s relentless drive to be a zero-defect environment.

Benefits

Over 70% Increase of composite service and quality performance

Increased system availability ensuring greater reliability

High integration speed for application development and delivery

―We operate in an

environment where

customer expectations

continue to escalate. IBM‘s

System i infrastructure helps

us not only meet—but

exceed—them by enabling

us to speed up our network

and develop new solutions

for our customers.‖

– Ken Spangler, VP of IT,

FedEx Ground


IBM WebSphere

Application Server

IBM DB2

IBM i

IBM Power Systems


IBM Power Systems

113

Business Challenge

To simplify business processes and increase efficiency, Usha International wanted

to integrate its payroll systems with its ERP environment. However, making the

necessary upgrades to its SAP software and deploying the SAP ERP Human

Capital Management solution would require a more powerful hardware

infrastructure.

Solution

Usha replaced its four existing servers with two IBM System i™ 550 servers as the

basis for its new SAP software landscape. Six IBM POWER5+™ processors are

divided into logical partitions (LPARs) that run SAP ERP 6.0, SAP ERP Human

Capital Management, and IBM Lotus® Domino®. IBM DB2® for i5/OS® is used as

the database platform, and data is held in the i550’s internal storage. A third i550

was added to run the SAP NetWeaver® Business Intelligence component.

Benefits

Reduced manual processing and administration

Cut system response times by more than 95 percent

Reduced server management, power and cooling costs

―Using IBM Advanced

POWER Virtualization gives

us a very flexible hardware

landscape, enabling us to

allocate processing

resources in an optimal

manner… As a result, we

can run our month-end

reports without blocking up

the entire system, which

used to be a problem with

our old infrastructure.‖

— Mr. Sukanta Kumar Nayak,

Senior General Manager for

IT, Usha International

Usha International Using server virtualization to gain business flexibility


IBM Power Systems

114

Zenda Leather reduces costs and improves productivity with the IBM System i InstallOption for SAP Business All-in-One

Business challenge

Zenda Leather had a complex mix of different applications at its 11 global

locations. The company’s aging infrastructure was not able to support its

rapid growth, and Zenda Leather was unable to get an overview of its

worldwide sales and production operations. Moreover, some of its IT systems

were actually beginning to fail. Zenda Leather needed a way to more

effectively manage operations at its international business units, one that was

supported by a reliable, high-performance IT infrastructure.

Solution

Zenda Leather chose to run SAP software as its core business solution but

was concerned that it would be a time-consuming, costly process. IBM

Business Partner InterComputer proposed a two-step implementation of IBM

System i® InstallOption for the SAP Business All-in-One solution. First, an IBM

System i 550 2-way server was quickly deployed to host the development and

QA environment. Second, an IBM Power 550, SAP edition, 2/4-way server

was installed and networked with the first server. The core SAP business

software was then installed on both IBM Power Systems™ servers.

Benefits Helps improve and centralize global business operations and provide a

big-picture view from a single, centralized location

Helps reduce costs through access to IBM DB2® technology, eliminating

the need to pay a separate licensing fee

Enables international business units to standardize processes through a

shared solution that supports multiple languages

Location: Montevideo,

Uruguay

Industry: Automotive

Profile: A leather manufacturer

for the automotive industry

Size: Eleven production plants

around the world



Server services

Storage and data services


IBM Power Systems

115

Groupe Mutuel Putting a premium on business flexibility by redesigning core processes

Business challenge

To achieve its goal of becoming number one in the Swiss health insurance market,

Groupe Mutuel needed to become more flexible and cost efficient — but without

changing the decentralized structure that is a pillar of its

business model.

Solution

Groupe Mutuel worked with IBM to map the key components of its business

processes as a prelude to redesigning them. To support these new processes, the

company built an SOA-based infrastructure that enables the reuse of services

across all 14 of its business units. By enabling the optimization of core processes

across the entire business — while maintaining each business unit’s unique market

identity — Groupe Mutuel’s new SOA enables the company’s operational efficiency

to catch up with its rapid growth.

―Our unique business model has

been a big part of our rapid growth

and success. By making our

systems and business processes

more flexible, IBM has helped us to

evolve that business model to make

Groupe Mutuel a stronger and

more adaptable competitor.‖

— Pierre Marcel Revaz, CEO and

founder, Groupe Mutuel

Solution Components: IBM Global Business Services

IBM High-Availability Cluster

Multiprocessing (HACMP)

IBM WebSphere Application Server


IBM BladeCenter

IBM SAN Switches

IBM System i 595

IBM System p5 595

IBM TotalStorage 3500 Tape

Library devices

Benefits

Reduction in operational costs through the standardization of

backend processes

Reduction in the time and cost of integrating new acquisitions via

SOA-based integration

Reduction in time to market with new insurance products


IBM Power Systems

116

Oceanic Worldwide Consolidation of IBM i & Linux workloads on a single Power system improved IT

Solution

Consolidate IBM eServer™ iSeries™ 810 system and two Intel-based

servers running Linux® onto one

Power system

Use PowerVM to host the IBM i operating system on one logical

partition for shipping, financials, inventory, order-tracking and vendor-

tracking software; use separate logical partition as SUSE Linux

Enterprise Server

Benefits

Three servers become one with lower administration

and maintenance costs.

Employee productivity and efficiency increased

―The IBM solution

supports all of our

critical business

systems and allows us

to focus more

resources on achieving

our strategic

business goals.‖

— Paul Elsinga, CFO,

Oceanic Worldwide

Business Challenge

Simply environment and minimize maintenance expenses


IBM Power Systems

117

Royal Cup Coffee deploys a scalable, cost-effective enterprise architecture with SAP software on IBM hardware

Business challenge

Having witnessed an annual business increase of 20 percent over the past several years, Royal Cup Coffee needed to update its enterprise resource planning (ERP) systems. In the past, the organization had standardized on the SAP ERP application, but the underlying IT infrastructure was struggling to keep pace with the growing volumes of business data and higher user levels associated with the company’s success.

Solution

Royal Cup Coffee chose to migrate its SAP ERP systems onto an IBM System i® 570 server. The SAP software controls a number of back-office operations, including financials, controlling, sales and distribution, production planning and warehouse management. At present, the IBM server is supporting roughly 1.4TB of SAP data that is accessed by around 150 users spread across 25 states.

Benefits

Helps keep costs low—comparable infrastructures would have required twice as many servers to provide the same level of availability

Delivers a streamlined infrastructure that helps keep IT management costs low

Secures a flexible infrastructure that is able to keep pace with client growth and that can accommodate future service expansions

―The complete reliability of

SAP applications on the

[System] i 570 server

combined with its easy

expandability ensures new

customer service functionality

can be implemented quickly

and at low incremental costs.‖

— Brett Caffey, IT manager, Royal Cup

Coffee


SAP ERP application

IBM System i 570 server


IBM Power Systems

118

INTERSPORT Deutschland eG

Business Challenge

Upgrade the company’s SAP applications and deploy a new scalable infrastructure to support growth in its business intelligence environment

Implement a high-availability platform that would keep its SAP solutions online 24x7

Solution

Challenged IBM to demonstrate how the IBM System i5™ 570 and IBM System Storage™ DS8100 solution would meet the client’s needs

Implemented the IBM hardware and SAP ECC, SAP Customer Resource Management and SAP NetWeaver Business Intelligence solutions

Benefits

Gains a flexible, highly available, high-performance platform for its SAP solutions

Delivers a scalable environment for the company’s SAP business intelligence software

Achieves peace of mind for the company with a disaster recovery implementation that includes full data redundancy

www.intersport.de


IBM Power Systems

119

Mineralbrunnen Überkingen

Business Challenge

Maintain SAP ERP (enterprise resource planning)

application availability while production line runs

Refresh server technology to accommodate an upgrade to

the SAP ERP 6.0 application and the SAP ERP Human

Capital Management solution

Solution

Upgraded SAP environment and deployed a new IBM

System i5™ 570 platform

Deployed existing IBM System i™ 520 platform for testing

and quality assurance

Virtualized the System i platforms for optimum server

utilization

Benefits

Shortens query response times to .05 seconds

Reduces total cost of operations and expects to realize a

full return on investment in 36 months

Enables company to sell IT services to other companies,

increasing revenue www.mineralbrunnen-ag.de

―The need for total reliability is why we chose to run our SAP software on IBM System i servers.‖

— Albert Haldenwanger, head of IT, Mineralbrunnen Überkingen


IBM Power Systems

120

edding AG greatly improves the performance and availability of its infrastructure with help from IBM Global Technology Services

Business challenge

edding AG wanted to upgrade its IT infrastructure from version 4.6 of the SAP ERP application to version 6.0. In the process, the company realized that its existing IBM System i® 825 server would no longer provide the necessary performance.

Solution

edding replaced its legacy server with its existing IBM System i5® 500 server and a new IBM Power® 550 Express server, as well as new tape drives and storage software. IBM maintenance and technical support services provided both hardware and software support for the new equipment.

Benefits

Greatly improved performance, availability and utilization of the SAP infrastructure

All levels of hardware support, including warranties and immediate onsite service.

Software support including a support line, central problem reporting, remote defect support, problem analysis and telephone counseling.

Location: Ahrensburg,

Germany

Industry: Consumer products

Profile: A company that

provides professional writing

implements, flip books and

whiteboards

Size: 500–999 Employees


Maintenance and technical

support services

www.edding-ag.com


IBM Power Systems

121

Hemas Holdings PLC

Business Challenge

Simplify and streamline application architecture

Integrate internal business systems to enable a clear view

of enterprisewide business processes

Solution

Deployed the SAP ERP application and the SAP

NetWeaver Business Intelligence component running on

IBM System i™ technology

Integrated systems for financial management, HR, sales

management and other business functions

Benefits

Frees IT to focus on higher-value, strategic tasks

Provides staff with broad access to consistent, accurate

data in real time, improving the quality of management

reporting and decision making

Facilitates the company’s growth strategy by making

detailed, accurate and timely management information

easily accessible

www.hemas.com

―SAP software on the System i

platform offered rapid deployment

and easy management. This provided

a very close fit with our requirements

as a mid-sized enterprise.‖

— Azard Riaz Jhan, senior IT

project manager, Hemas


IBM Power Systems

122

Ahlers AG

Business Challenge

Build an IT infrastructure that would rapidly and reliably run

Ahlers’ new SAP enterprise resource planning (ERP)

environment

Achieve the ability for one-day disaster recovery

Reduce overall operational costs

Solution

Deployed IBM System i5™ 550 technology to support its SAP

ERP environment

Automated backup and recovery with IBM System Storage™

DS8100 storage servers

Implemented an IBM System Storage TS3310 Tape Library to

provide long-term data storage and archiving capabilities

Benefits

Gives management access to key financial data from a single

system

Provides near-continuous operations with fast response times

Enables one day recovery from system failure www.ahlers-ag.com

“Ahlers AG is very happy with the IBM System i5 550 solution for SAP software.‖

— Gerhard Meinsen, Ahlers AG


IBM Power Systems

123

Coca-Cola Bottling Company of Northern New England Tapping into rich collaboration with IBM Lotus and integrated VoIP

Business challenge

An aging and unreliable phone system was proving costly to support,

slowing down productivity with unplanned downtime and an inability to

integrate with modern collaboration tools

Solution

IBM® Lotus Notes® and Lotus® Domino® collaboration and messaging

software integrated with the 3Com VCX VoIP platform on two IBM System

i® 515 servers offers highly available telephony interoperability, fully

integrated with RIM BlackBerry devices for improved collaboration on

the go.

Benefits

Rich unified messaging environment improves communications

between employees, customers and business partners

Simplified system management results in significant time and cost

savings

High system availability ensures staff is instantly accessible and always

has fingertip access to productivity-enhancing collaboration tools

―The 3Com VCX IP telephony

solution ties in well with

IBM Lotus Notes and Domino

applications, so we can leverage

our IBM investments across

the entire environment and

move toward a true unified

communications solution as

resources and requirements

dictate.‖

— Debra Zorawowicz, IT Director,

Coca-Cola Bottling Company of

Northern New England


IBM® Lotus Notes® and

Lotus® Domino®

BlackBerry Enterprise Server

3Com VCX VoIP


IBM Power Systems

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