ibm rational software development conference 2008 day 0 sessio… · ibm rational software...

IBM Rational SoftwareDevelopment ConferenceIBM Rational SoftwareDevelopment Conference

2008

© 2008 IBM Corporation

®

Unlocking a World of Opportunity with IBM

Anil MenonBusiness Unit ExecutiveChannels, Marketing & IDR, India/South [email protected]

IBM Rational Software Development Conference 2008

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5000+ participantsWorld’s largest RSDC27th to 29th August, 2008 Cities: Bangalore, Delhi, Kolkata, Mumbai,

Pune, Chennai, Trivandrum, HyderabadCampuses : TCS, Infy, HCL & CTS

Over 212 Sessions – 6 Tracks1500 certificationsTechnical Workshops, CertificationsRational WW managementKeynotes with Industry Leading ExpertsDistinguished IBM Engineers & IBM ResearchIBM Solution Center


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2008 -- an Exciting Year for Software partners

IBM’s Key areas for partners:

1. India continues to grow. IBM India continues to grow close to 40%. Deployment boom across sectors

2. New Sales Coverage Model : Announcement of BP led territories, marking a significant acknowledgement of the channel value

3. More acquisitions, outstanding portfolio to sell and profit.4. Greater investment and strengthening our industry solutions through

partnerships with ISVs and RSI’s5. More programs, rewards.


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Installation DeploymentIrruption

Age of Information and Telecommunications

Frenzy Synergy MaturityDot.com, Inflation

Collapse1971

Serious IT buying will start – for OptimizationLabor pool, Demographic DividendOpen standards, and a proliferation of componentizationAggressive exploration of new business modelsSocial and political tension over globalization’s pace, impactSignificant empowerment of individuals

Coming Period ofInstitutional Adjustment

Crash

The Particular Characteristics of the Coming Deployment


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Partner of tomorrow : Service-oriented, Specialized

Source: Gartner 2007


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Sources: Crimson “State of the Channel Study”, 2007; Gartner, 2007

Focus on higher value business models.


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India Software Sales Coverage model

Alliance, Technology Partners

RSI, ISV, Specialised partners

PA

M fo

r clo

sure

BC

M c

over

age

Partners covered by VADs, including GTM ready ISVs

VA

D C

over

age

Cor

e &

Inve

st

acco

unts

BPoT territory

BP

oTte

rrito

ry


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Portfolio Strength through Acquisitions


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$ 1bn Market Opportunity in 2008: CAGR – 22%

34%Services

12% Software

54%Hardware

48%Packaged Applications

46%Middleware

6% - Operating Sys.

India IT Industry$22.6B

2008 Growth: 19.7%

Software Market$2.01B

2008 Growth: 20.6%

SWG Middleware$806.0M

2008 Growth: 22.7% 2008 Growth

22.0%

25.4%

22.5%

22%

22.7%

25%Tivoli

11% Lotus

31% Information

Management

14% AIM

18% Rational

Notes: Source: GMV 1H08; Memo Items excluded; India IT Industry size includes IBM served + non-Served; Software Market excludes Memo items, includesIBM Served + non-Served; SWG Middleware only includes IBM Served Oppty for the five SWG Brands.


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IBM Innovation Centres – A Global Network

32 centres

worldwide

Sydney

Bangalore

Shanghai

TokyoSeoul

San Mateo

Dallas

WalthamChicago

Toronto

Petach-Tikva

Stuttgart

HursleyParis

Moscow

Prague

Warsaw

Bratislava

Austin

Pittsburgh

Kuala Lumpur*


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IBM Innovation Centre for Business Partners, Bangalore

WW – 32 + Centres around the worldAP – 5 + Centres

Who uses the centre ?

ISV’sRSI’s

Business Partners

(must be members of IBM PartnerWorld)

What is the centre used for ?

Workshops and seminarsPorting and Testing ServicesTechnical SupportPerformance TestingProof of ConceptIntegration and TestingValidationRemove VPN Support

Further Information

Resources

People

SoftwareWebsphere / DB2LotusTivoli / Rational

BladeCentre / Windows / LinuxxSeries / Windows / LinuxiSeries / iOS / Linux / AIXpSeries / AIX / LinuxOpenPower / Linux

Technical ConsultantsTechnical ManagerseArchitects

Engagement roomsLatest hw / sw technologiesVPN remote accessSeminar RoomPerformance Testing

Regular SeminarsMigration strategies for ISV’siSeries application modernisationLotus WorkplaceWeb Services

PartnerWorld for Developers : www.ibm.com/partnweworld/developerIBM Innovation Centres : www.ibm.com/partnerworld/developer/iicWorkshop registrations : www.ibm.com/partnerworld/iic/events

Leader – Vithal MadhyalkarEngagements/Workshops – Contact Padma Dhayanand

Technologies IIC

MissionTo assist our ISV/SI Partners to build, enable, port and test their applications on IBM hardware and software.


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IBM Industry Frameworks : Customized for Industry

Product Development Integration Framework

Telecommunications Framework

Payments Framework for Financial Services

Health Integration Framework

Retail Integration Framework

Software Architecture for Energy & Utilities

Proven industry process and information models built on an SOA foundation

Flexible, scalable, facilitating collaboration and supporting industry standards

Offerings from IBM and its Business Partners to implement business processes that drive innovation

IBM Industry Frameworks = Industry knowledge + business process expertise + industry leading technology


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Resources to Accelerate Your EffortsGlobal ISV OEM Program

SOA Specialty

SVI

Enablement Tools and Support

BPTS Investments

Demand Generation

Knowledge Center

Portal for enablement

Additional Resources with Increased Commitment Additional Resources with Increased Commitment


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IBM Software – Make them a part of your Solution

What do you need to do? Anticipate & respond to your customers’needs for growth

Our middleware: Provides the IT foundation to innovate

Our software: Is a crucial part of a total business solution

OpenSecure Integrated

Scalable Resilient Service oriented

Increase your ability to innovate AND execute by leveraging the IBM Software portfolio


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Strategy

to Realit

y


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QUESTIONS


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© Copyright IBM Corporation 2008. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, the on-demand business logo, Rational, the Rational logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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THANKYOU


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