ibm software group ® template release: oct 02 (modified by [email protected]) modification...

IBM Software Group

®

WebSphere Software

Overview

Ed BoulayWW zSeries WebSphere Sales

We Make IT Work for Business

IBM Software Group | WebSphere software

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Responding More Effectively to Changing Market Conditions is a CEO Imperative

75% of CEOs place a high or very high priority on the ability to respond rapidly

Only 1 in 10 CEOs believe that their organization has the ability to be very responsive to react to changing market conditions

CEOs recognize the need to establish effective, real-time response capabilities

CEOs are aware of the power of IT and the weaknesses that result from lagging behind

Source: IBM’s Global CEO Survey, February 2004

“Four out of five CEOs are focusing on revenue growth for the next three years while maintaining a tight control over costs.”


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Changing Market Conditions Drive On Demand Business Needs: Addressing Top Business and IT Priorities

Top IT priorities

Top business priorities

Streamline or optimize business processes

Boost worker productivity across company

Improve customer service

85%

85%

84%

Application Integration

BI/Data warehouse

Security

42%

42%

48%

Sources: Outlook 2004: Priorities 1Q InformationWeek Research, January 2004;Merrill Lynch CIO Survey Results, September 2004

Economic volatility and globalization

Increasing consolidation across industries

Increasing regulations and industry standards

Technical realities

“More than 80% of CEOs see unpredictable market forces as the key inhibitor to growth.”

Source: IBM’s Global CEO Survey, February 2004


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An On Demand Business is an enterprise whose business processes —

integrated end-to-end across the company and with key partners,

suppliers and customers — can respond with speed to any customer

demand, market opportunity or external threat.

Business Design

Technology Infrastructure

Business and IT processes

Becoming an On Demand Business

Optimizeapplication infrastructure

Integratepeople, processes, and information

Extend your reach

Alignbusiness models and strategic objectives


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Business Benefits:

Projected 26% savings in integration costs using WBI when compared to an alternative broker

Real time, accurate, event driven information about raw materials, manufacturing operations and labor reporting

Better management of the challenges associated with global supply chain from tighter control models around inventory management, procurement, sourcing, and account receivables

Business Challenge: Increase agility and responsiveness Improve time-to-market Lower total integration costs Enable common business objects

(e.g. customer, aircraft, part, etc.)

Solution: New labor tracking application

– WBI; Portal; WAS Risk Mitigation:

– Lab Advocate for one year– Onsite Training– ISSW Jumpstart Services– IBM Architect on call for sounding

board advice for three months– IBM Center of Competence

advisor for one week– SWG Executive Sponsor

Gulfstream Increases Business Agility, Lowers Integration Costs


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WebSphere Enables On Demand Flexibility Through a Set of Integration and Infrastructure Capabilities

Integrate people, processes and information

Extend your reach

Optimize application infrastructure

Process Integration

Information Integration

PeopleIntegration

Application Integration

Application Infrastructure

Accelerators


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People IntegrationInteract with information, applications and business processes at any time from anywhere

Cut cost of customer service

Systems and applications users need are not all integrated nor easy to use

Mobile workers do not have access to information and applications they require in the field

Customer Benefits from WebSphereCustomer Challenges

Easy interaction with multiple processes and applications from a single access point

Secure mobile access to business applications and information

WebSphere Everyplace Offerings

Mobile Access

WebSphere Portal

Enterprise Portal


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People Integration

Portal Create new accounts Modify/update account

information Policy review Complete detailed claim

information Pay premiums

Mobile access for employees Process and settle

claims onsite Check status and

payment information Sell new coverage


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Portal: A Definition

A well-known point of integration for information, applications, and people with business processes and each other, presented in a consistent, integrated and personalized manner.


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CRM

Business Process

Workflows

Content Management

Data Warehouse

HR

Instant Messaging

E-Mail

Business Portals - End User Experience

personalized

integrated

easy navigation

single sign-on

role based

security


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Would you find it advantageous to have a single point of access to applications for your users?

Would customized information for each user be a benefit? Do you think your users would like to be able to select which

applications and data they would like to have on their desktop? Do users need to be able to update multiple applications in the normal

course of their day? Would applications that automatically update the desktop be a

benefit?

WebSphere Portal - Questions to Ask


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What does WebSphere MQ Everyplace offer?

Designed and built specifically for the mobile environment Modular and Customizable....

• Broad Platform coverage (100% Java, New C implementation)

• Very small device footprint (100 KB) and wire usage Supports fragile networks and variety of connectivity modes

Security built-in, works with Firewalls

Guaranteed and secure delivery of mobile application messages Store & Forward queuing, authentication, encryption

Provides real-time transactions or as close as the network will allow Eases integration with enterprise applications

Proven business integration model Can leverage event-driven messaging e.g. subscribing to personalised sports results

Basis for business process & workflow automation in mobile environment

Provides robust connectivity for mobile applications – Overcoming intermittent connectivity with online-when-available messaging


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Customer Profile Customers with applications that need to exchange data and are: Mission critical (that is, have “transactional” characteristics) Needed to be accessed by mobile workers Available at different times (for instance, 24/7 order entry, but nighttime order processing)

Opportunity (average deal of $ 50K) Most applications involving remote workers in the field do not provide the worker with the

information they need at the time it is needed. Significant cost savings can be achieved by linking these workers with the applications and data they need in real time.

Customer Pains Processing delays or errors because data is re-keyed or “file transferred” between applications. Transactions are lost or duplicated because of network errors. Processing is interrupted because applications are “temporarily” unavailable or off schedule Information from mobile workers is not timely Mobile workers do not have access to the information they need

Selling WebSphere MQ Everyplace . . . Overview


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Do you have a large mobile workforce (e.g. in Utilities, Telco, Insurance, Government)?

Are you experiencing strong competitive pressures? Do you need to differentiate yourself from your competitors by offering

superior customer service? Would you like to be able to maximize customer-face time ? Do you need to reduce the cost of providing service? Is it important for you to maximize utilization of mobile resources? Would it be an advantage to Increase responsiveness to issues /

opportunities?

WebSphere MQ Everyplace - Questions to Ask


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WebSphere Host Access Transformation Services

Application Infrastructure

Modernizing the User Interface Building a Robust, Scalable, Secure, Application Infrastructure

Build, deploy, integrate and enhance new and existing applications

Extending Legacy Applications into Web Infrastructure

WebSphere Studio Enterprise Dev WebSphere Studio Enterprise Dev

WebSphere Application Server

High turnover and training costs due to antiquated applications

Unable to extend the business logic in legacy applications into new applications being developed

Unable to meet customer and competitive demands on infrastructure performance, scalability, and manageability


Quickly web-enable green-screen applications Adapt legacy applications for use in new java

environments Deliver operational efficiency and enterprise

Quality of Services (QoS) for a mixed-workload infrastructure


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Some Reasons to Improve the Application Infrastructure

User Interface Faster delivery of Solution – need immediate Web interface

Presentation logic not separated from business logic

Don’t want to disturb existing production application Process

On Demand Business requires speed of response, and that often means combining multiple processes

Application Source not available

Complex business rules in existing application Data

Data need to be accessed from multiple applications

Easier access to disparate data sources Infrastructure

Need to enable additional users, crossing multiple applications Play the Improve the User Interface Video


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3270 Green Screen Application


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Customized Transformation


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HATS Key Benefits• Quickly converts legacy applications to web appearance and browser access without

changes to the existing application• Immediate results, ROI• Responsiveness• Cost effectiveness• Lower risk

• Modern application appearance improves usability and reduces training time

• Streamlined application flow can reduce transaction times

• Enables web-based, 24 X 7, self service transactions• Consolidate information and transactions from multiple back end applications• Control over content and user navigation

• No cost of software deployment to end user

• Enables addition of business logic to legacy applications without changing the application

• WebSphere-based development and deployment environment provides unlimited flexibility

• Builds reusable skills


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Look for the Savings and Quantify

Modernize and streamline existing applications to reduce transactions times

Eliminate key strokes and workflow steps, combine data from multiple apps

Reduce errors and speed data entry

Lower help desk support costs

Clerical savings - Employee driven apps become self service apps Offload call centers

Eliminate duplication of data entry

Modernize appearance and improve navigation to lower training costs Applications interface more familiar, intuitive

Improve employee job satisfaction and retention


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Look for the Savings and Quantify

Make applications and data available on the Web, at lower cost and lower risk

Build on existing application logic and data, avoid the cost, delay and risk of rewrite

"Webify" without coding

No changes to existing applications

Build web services cost effectively

Provide instant portal content without coding

Add business logic

Reduce operational costs Eliminate SW deployment and maintenance

Standardize on one host access product, the browser

Replace private communications networks with the Internet


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WebSphere Studio Asset Analyzer - WSAA Purpose

Identify existing program resources

Establish relationships between programs

• What talks to what Identify data access

• What programs access what data Find particular items within a program

• Ex: Date Fields (WSAA is a result of Y2K projects) Problems

Application dependencies are complex

• Job, Transaction, Database, Programs, Sites, Enterprise Dependencies cross technologies and environments

Multiple tools and languages Value

Identify programs that can be used as services in a SOA (Service Oriented Architecture)


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Data AnalysisOS/ 390, NT or UNIX

z/ OS


Import

Servlet, jsp

z/ OS or OS/ 390 Inventory Tools

Quick scannerCOBOL

PL/IC

DB2MQJCL

CICSIMSJava

C/C++JSP

WAS V4 AE runtime

XMLHTMLWAREAR

EJB&EJB jar files

Text file for data

transportImport

Servlet, jsp

Analysis Tools

Inventory Reconciliation

InterrelationshipAnalysis

Impact Analysis

Data Collection

JCL

CICS

IMS

Source

Web browser

UDBUDB

HTML

JSP

EJB

Java

C/C++

WebSphere Asset Analyzer Overview


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Are you looking into implementing a Service Oriented Architecture? Permits reuse of existing applications or parts of applications as services

Do you have a plan to capture information about your application portfolio?

Do you know what applications are now in your portfolio? Do you know the dependencies between all your applications? Is there documentation that shows all databases and records that

each application touches? Do you have a method to extract reusable pieces of existing

applications? Would you like to be able to save significant time and cost by being

able to identify all those dependencies?

WSAA - Questions to Ask


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WSED – New Developer Productivity Options


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swap to SDSFselect job

find error msg

find code line (remember error)

swap to edit session

exit JCLedit sourcefind code line

change code

exit source

edit JCL

ISPF based development - Old

submit compile job


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Brings the power of J2EE, rapid Application Development, and robust team support to diverse enterprise IT organizations

Consists of: An intuitive, visual construction based on open standard (Struts) Broadest SOA support through Web Services and JCA with specialized zSeries capabilities An easy to learn, language neutral environment for rapid application development Comprehensive state-of-the-art facilities for developing, debugging and deploying Java,

COBOL, and PL/I applications WebSphere Host Integration (HATS)

Increase developer productivity Leverage existing processing Integrate with lifecycle Extend skill sets across the organization Enterprise Generation Language

No need for Java or MF expertise Generate Java for WASGenerate COBOL for CICS

Benefits:

On-Demand Scenario: Support for Mixed Workload – Speeds delivery of enterprise applications by productively enabling large teams

WSED:


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Would you like to be able to improve the productivity of your COBOL developers?

Is it difficult for the COBOL developers to communicate with the Java developers?

Would it be helpful to offload functions like COBOL compiles to a workstation platform?

Do your COBOL developers need access to information about applications on distributed platforms?

Are your Java developers and COBOL developers collaborating on new web applications?

WebSphere Studio Enterprise Developer - Questions to Ask


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Application IntegrationAssure reliable and flexible information flow between diverse applications and organizations

Applications are not integrated in a flexible and reliable method across the enterprise, reducing business responsiveness

Differences between many internal and partner applications must be managed

Maintaining point to point or custom written integration interfaces is cost and time prohibitive


Reliably and seamlessly exchange data between multiple applications

Manage differences between multiple applications and business partners

Adopt an enterprise wide, flexible, service oriented approach to integration

Application Connectivity Application and Partner Mediation Enterprise Integration Backbone

WebSphere MQ WebSphere Business Integration Message Broker

WebSphere Business Integration Message Broker


Suppliers Customers


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Customer Base – used by over . . . 10,000 customer sites 2/3s of top 100 North American and European Banks 550 independent vendors offer WMQ based services and products >350 Of IBM's top 500 customers >65% of NA and European banks

In heavy production usage, e.g. Chicago Mercantile Exchange, Olympics, Sabre, MCI, Delta Achievement

>80% WW market share (per WinterGreen Research)

WebSphere MQ - Real World . . . Customer Acceptance

Royal Academy of Engineering's MacRobert prize - 2004 WebSphere MQ - Best Java Messaging Tool - 2003

JavaOne event sponsored by JavaPro Intelligent Enterprise Readers' Choice Award Best in Enterprise Integration 2002 Java Pro Magazine 2002 Readers' Choice Awards Best Java Messaging Middleware ASPire -Best in Integration Award Java Developers Journal Readers' Choice Award Best Java Messaging Tool 2001

Real World . . . Recognition


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Messaging . . . What is it ?

Event NotificationA one-way communication.

Request / ResponseA two-way communication.

ApplicationApplication““A”A”

ApplicationApplication““B”B”

Event Notification

RequestRequestResponseResponse

Communication among applications through the exchange of messages.

Some competing approaches . . . Single System - Call / ReturnRemote Procedure CallRemote Method Invocation (Java)


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WebSphere MQ Queue ManagerWebSphere MQ Queue Manager

WebSphere MQ

Application “A”Application “A”Application “B”Application “B”

apiapi

Middleware that provides a flexible means to reliably exchange information between applications.

A model based on “queues”.

Messaging Middleware

Assured DeliveryMessages delivered once and only once (even if a MQ fails and is restarted).

Asynchronous DeliveryOnce a message is “put”, an application does not need to wait for a response.

Time Independent DeliveryMessages are delivered when needed and when the application is available.

Transactional SupportGroups of messages delivered as “all or none” (for example, items in an order).

It’s Like Voice Mail for your

applications!


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Customer Profile Customers with applications that need to exchange data and are: Mission critical (that is, have “transactional” characteristics) Deployed over a wide variety of platforms (especially, when one of them is zOS). Available at different times (for instance, 24/7 order entry, but nighttime order processing)

Opportunity (average deal of $ 50K)

70% of integration projects are custom coded and most result in end user dissatisfaction because of insufficient security, error recovery, and quality of code. Using WebSphere MQ resolves these shortcomings. Moreover, projects are sped up because the amount of application code is reduced and a single, standard method for applications to communicate is provided.

Customer Pains Processing delays or errors because data is re-keyed or “file transferred” between applications. Transactions are lost or duplicated because of network errors. Processing is interrupted because applications are “temporarily” unavailable or off schedule.

IBM Solution Value ( Real World Examples )

Police Department – Report processing went from 2 weeks to 5 minutes.

Airline Company – Able to provide 24/7 availability for their reservation system.

Selling WebSphere MQ . . . Overview


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Information TechnologyHelp desk clues . . . Complaints of lost or duplicated transactions ? If so, do they co-inside with network errors ? “ . . . not available, try again later” ? If so, do they co-inside with unavailable applications ?

Operations manager issues . . . Are batch windows regularly being missed ? Are there planned or unplanned application outages that are problematic ?

Development manager issues . . . Are skills lacking for integration projects that span multiple operating system platforms? Are integration projects delayed because of their complexity (design, code, test) ? Is the backlog for integration projects large or been growing at too fast a pace ? Is there pressure or interest to move from batch window to real time processing?

Business Are people re-keying or “file transferring” data between applications ?

If so, are errors being introduced, it taking too long, or sometimes not getting done ? Do users or customers complain about lost or duplicated transactions ? Do users or customers experience error messages like “ . . . not available, try again later” ? Have “work around” techniques been developed because I/T it too slow to provide solutions ?

WebSphere MQ - Questions to Ask


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Buying Signals

Business Oriented End customer frustration because of inaccurate, incomplete, or untimely information (for instance,

money transferred between accounts not appearing until the next day – after nighttime processing). Lost business or profits because decisions are made on “stale” information (for instance, putting the

wrong items on sale because it was not based on next day or same day analysis). Higher operating costs relative to the competition because data has not be consolidated (for

instance, purchases at the store level purchases instead of at the corporate level). Inability to grow revenues because of manual or semi-manual processes for data exchanges (like

those that depend on re-keying or file transferring). Unable to effectively respond to competition (for instance, untimely correlation of losses because of

delayed reporting of data).

Information Technology Oriented A pattern of integration projects s that . . .

. . . have been late or have had cost overruns because of their complexity.

. . . have not met user expectations in terms of reliability, security, or performance. A large or growing backlog of integration projects. A shortage of skills for projects that require cross-platform integration. Integration projects that need to be completed quickly.

WebSphere MQ - What answers should I look for ?


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Multiple Applications Without a Message Broker

App A

App E

App F

App G

App H

Application B

Process Request

Application C

Process Request

Application D

Process request

Application BData Format

Application DData Format

Application CData Format


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WBI Broker

With WBI Message Broker

App A

App E

App F

App G

App H

Application B

Process Request

Application C

Process Request

Application D

Process request

Application BData Format

Application DData Format

Application CData Format


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Customer Profile Customers with separately developed groups of MQ enabled applications that now need to be integrated - typically,

these results from (a) Mergers & Acquisitions, (b) Departmental Consolidations, (c) new “cross application” integration requirements.

Customers that need to integrate distributed applications like plant floor, store cash registers, and internet scale notifications with existing MQ enabled applications.

Customers that need to expose MQ enabled applications as Web Services.

Opportunity Many of the 10,000 implementations of WebSphere MQ could use broker technology to shorten the time and improve

quality of information that is passed between a wide variety of applications

Customer Pains Integration projects with delays, costs overruns, and issues with quality. Inability to deploy integration solutions in time to react to market needs and changes.

IBM Solution Value

WebSphere MQ & WBI Broker customers experience tangible results: A chemical company reduced integration labor by 50% An Australian bank, experienced a 25% productivity gain in their call center.

Opportunity Qualification Tactical - Customers with approved projects that involve applications that are already MQ enabled. Strategic - Customers that would like to develop an “enterprise level” messaging architecture.

WebSphere Business Integration Message Broker


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Application Synchronization - Duplicate applications that need to be synchronized (e.g., as the result of a merger two human resource applications need to be process every change to an employee).

Corporate Governance or Compliance – Applications that are (or can be) MQ enabled and need to have business policy applied (e.g., log wire transfers that exceed $ 10K).

Internet Scale Notifications – Applications that are (or can be) MQ enabled and need to notify large numbers of people events (e.g., changes in scores from a sporting event).

Purchased Applications – Acquired applications that are (or can be via an adapter) MQ enabled that needs to be integrated with each other or with existing applications that are (or can be) MQ enabled. Typically, examples of these are supply chain management, customer relationship management, and enterprise resource planning.

Remote Device Communications – Programmable devices (such as, cash registers, kiosks, or phones) that need to send / receive information to host based applications that are (or can be) MQ enabled.

Telemetry – Devices (plant or shop floor machinery, pipeline control mechanisms, railway switches) need to send / receive information to host based applications that are (or can be) MQ enabled.

Web Services – Applications that are (or can be) MQ enabled and need to be used as a web service or need to consume a web service.

Buying Signals / Selling Opportunities


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Increases the return on your existing investments while providing an on ramp to the entire IBM Software Group Portfolio:

Make the most of your resources with ease of use improvements that save time and money by helping you get you up and running quickly, with improvements that shorten the developer’s learning curve and a platform that will allow seamless migration to more advanced configurations

Integrate application assets with the Web services based Services Oriented Architecture that helps you increase return on existing investments and lower total cost of ownership

Improve resource utilization with enterprise class quality of service that enables and delivers lower total cost of ownership as your company is able to scale quickly to do more with less

Experience enterprise integration with the industry’s broadest platform support that lets you bridge heterogeneous environments and reuse legacy assets

WebSphere Application Server 6.0: Foundation of the IBM Software Platform


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Platform Enablement Developing the eBusiness operating system for enterprise integration

Standards Based Architecture Building on the latest Java standards and Web Services in an integrated

development and deployment environment to reduce time to value

Ease of Use Reducing and simplifying skill requirements by reducing complexity and extending

the integration of application development, deployment, administration, and maintenance

Enterprise Class Deployment Building the "Next Generation" application server with the qualities of service

required by enterprise class deployment

WebSphere Application Server 6.0 – Focus Areas


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Are you interested in building new applications using industry standards?

Is your enterprise building web applications to support customer self service?

Is the web a competitive tool for your organization? Are you beginning to invest in Java as a language for your new

applications? Is it important to integrate the web applications to your back end

legacy systems? Do you need to add more services and functionality to existing web

applications? Do you need to be more responsive to competitive threats and

offerings in the marketplace?

WebSphere Application Server - Questions to Ask


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WebSphere Delivers Business Results While Addressing Top Customer Priorities

Insurance: $20 million in annual savings

34% reduction in teller processing time, 83% reduction in time to market for new products

Manufacturing: Average of 20,000 parts updates a week managed by online design

Reduced product time-to-market plan by 30 percent

Financial Markets: 99% percent custodian reconciliation

Virtual elimination of failed trades

20% cost reduction in business and IT operations

Source: Based on reported achieved or anticipated customer results from IBM customer engagements

Banking:New customer accounts processed in just 1 day instead of 11 days

50% reduction in application development cycle

Retail: Elimination of call center costs

90% improvement in online store application availability

25% faster development

Government: More than $1M potential savings for business registration process

Greater than 99.999% availability

24X7 service delivery


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1999

2000

2001

2002

2004-2005

WebSphere software product line launched to build, deploy and manage Java-based Web applications (Application Server & Performance Pack)

WebSphere software platformcommon development tools

Open integrated tool environment - Eclipse, Web services, Portal, PvC

Business Integration 5 styles of integration, Cross Worlds acquisition, Express launchMarket Share 1999

Application server 21.7%Business integration 12.8%

WebSphere Market Momentum

On demand operating environment, industry solutions, open services infrastructure with SOA

Market Share 2000Application server 22.1%Business integration 13.1%Portal: 3.4%


1998

2003



Source: Gartner Application Integration, Middleware and Portals Market Worldwide, August 2002 and May 2004

“IBM is gaining share in every market, whereas most vendors

were flat or negative.”Joanne Correia, Gartner Dataquest, “IBM continues

gains in server software,” CNET, May 12, 2004


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IBM’s Proven Experience and Commitment to WebSphereNobody invests more $1 billion annual investment in

engineering

Over $5 billion investment in technology acquisitions

Over 6,700 IBM developers

Over 10,750 IGS technical practitioners trained on WebSphere

Continued success More than 87,000 WebSphere customers

More than 4,000 partners certified on WebSphere software since 1999

More than 3,150 active ISV solutions on WebSphere

Over 1.1 million registered WebSphere developers worldwide

Best Java Enterprise Portal Technology, Best Java Modeling Tool, Best Web Services Development Toolkit, Best Enterprise Application Integration Technology, Best Web Services Management Tool, Best Java Messaging Tool —JavaPro Readers’ Choice Awards (October 2004)

Technology Innovator: IBM WebSphere Business Integration Server Express —VARBusiness Magazine’s 2004 Technology Innovator Awards (October 2004)

Award-winning WebSphere Software

Best Web Services Solution: IBM WebSphere Application Server —2004 Codie Awards (May 2004)


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Summary

WebSphere provides the platform for moving your customers to an On Demand operating environment

Significant productivity, usability and integration benefits for your customers

Designed to provide investment protection while enabling customers to modernize their environments

Help your customers align their business models and strategic objectives

Addresses needs currently being faced by the market Support available to help move opportunities through the sales

process Business Partner software sales representatives

IBM technical pre-sales support

Customer reference animations and presentations available from your IBM zSeries business partner representative

2005 WebSphere Enterprise Transformation Business Partner Conference

Let’s identify new tools opportunities and input them into Siebel or PWLM

ibm software group ® template release: oct 02 (modified by [email protected]) modification...

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