ibm software story

© 2011 IBM Corporation

The IBM Software Story Helping the Planet to Become Smarter

George Mattathil -

5/18/2011


IBM Software Story

2

Instrumented Intelligent Interconnected

Our world is becoming smarter


IBM Software Story

3

400B kWh Energy wasted by consumers

annually due to insufficient

consumption information

10 billion Number of marketplace data

messages handled by global trading

systems each day, placing these

systems under extreme stress1

78% Percentage of CIOs who want to

improve the way they use and

manage their data

80% Percentage of digital data growth

that is predicted to be unstructured2

and require significant effort to

understand and analyze

US$4 trillion Average daily volume in the world’s

currency marketplaces

Across the globe we must confront a crushing set of challenges

15 petabytes Amount of data are created every

day – eight times the volume

housed in all U.S. libraries


IBM Software Story

4

Smarter Transportation

Smarter Telecommunications

Smarter Chemical and Petroleum

Smarter Solutions for Retail

Smarter Energy & Utilities

Smarter Healthcare

Smarter Government

Smarter Banking Smarter Electronics

Smarter Insurance

Software is key to meeting these challenges, transforming the planet and making businesses smarter


IBM Software Story

5

IBM software improves patient health – while saving millions

Smarter healthcare

The Louisiana Rural Health Information Exchange, with the help of IBM Business Partner Carefx, created a web healthcare portal to enable 24 rural hospitals and a major urban medical center to share records and improve patient care through telemedicine. The result is improved patient care with 93% less duplicate testing, shorter hospital stays and fewer admissions, saving millions of dollars.


IBM Software Story

6

IBM software helps to keep more kids in school

Smarter education

Hamilton County Department of Education in Tennessee used predictive analytics to identify students at risk of dropping out. As a result, it achieved the best No Child Left Behind results its history and reduced its annual drop-out rate by 25%.


IBM Software Story

7

Segment Pre-tax Income

IBM investment has shifted the

company toward software

More than $8Bin acquisitions and

$9Bin R&D from 2007-2009

$20Bin future acquisitions

53 software acquisitions since 2001

40 innovation centers, 80 R&D labs,

33k developers, 30k+ partners

Focus on software

solutions&business

processtransformation

How is IBM software helping deliver better business outcomes? Massive investments, leading innovations

42%

42%

16%

37%

37%

23%

25%

40%

35%

2000** 2006 2009

Software Services Hardware/financing

IBM changed the mix of the business


IBM Software Story

8

People Product and

service innovation

Information

and analytics

Business

integration and

optimization

Risk, security

and compliance

Business

infrastructure and

services

As the world’s largest business software company, IBM is helping organizations of all sizes tackle their most important business challenges*


IBM Software Story

9

Information and analytics

People Product and service

innovation

Business integration

and optimization

Risk, security and

compliance

Business infrastructure and services

These business challenges are interdependent—and IBM software can address them holistically

IBM software is optimized to work together in integrated solutions and architected on

open standards that allow it to work with other software and hardware.


IBM Software Story

10

IBM solutions are built on a core set of software capabilities*

Application Infrastructure

Application Lifecycle Management

Asset Management

Business Analytics

Business Process Management

Business Service Management

Cloud and Virtualization Management

Commerce

Complex and Embedded Systems

Connectivity and Integration

Data Management

Data Warehousing

Design and Development

Enterprise Architecture and Portfolio Management

Enterprise Content Management

Enterprise Marketing Management

Enterprise Modernization

Information Governance

Information Integration and Federation

Network and Service Assurance

Security

Social Business Application Development

Social Collaboration

Storage Management

Systems Management

Unified Communications

Web Experience


IBM Software Story

11

Accelerate Solution Design

Retail-specific assets

Reduce Project Risk

Reusable implementation patterns

and support for industry standards

Flexibility

Choice of business applications

and services from IBM and IBM

Business Partners

ROI

Build a differentiated retail capability

and business value—

one project at a time

Example: IBM Retail Industry Framework

Supply Chain

Marketing and Customer Management

IT Systems and Operations

Merchandising and Product Management

Store and Channels

Business and Finance Administration

Integration

Optimization

Analytics

Collaboration

Security

Resiliency

The real value arrives when the software capabilities are delivered in an industry context through IBM Industry Frameworks


IBM Software Story

12

Moosejaw Mountaineering revs retail madness with a multi-channel and social commerce solution built on the IBM Retail Industry Framework

1 Multi-channel eCommerce

2 Single view of customer

3 Cross-channel integration

4 Point of Sale & self service

Next Social retailing

Redefine brand

Transform and unify

shopping experience

Create community

Foster loyalty

―Endless aisle‖

Deliver product

reviews and specs

Build ―love the

madness‖ culture

Established web presence

Delivered greater customer satisfaction

Stickier promotions

Gained market share

Increased efficiency and revenue

Business value

Re-engineer fulfillment

and merchandising

Rapid order delivery


IBM Software Story

13

Built for change

Open Flexible

Easily integrated with current

and future technology, within

and beyond the organization

Prepared Designed to help predict and

embrace change

Solves short-term challenges

and opens door to future

opportunities

&

Business solutions Deep industry knowledge

Built knowledge on how

business & the world work into

our software.

Technology advantage Deep knowledge of software

Heritage of integrating

hardware, software and systems

Fueled by expertise

&

Proven Robust

Industrial strength

Ready to scale

Efficient

Secure

Dedicated Personal service applying software

to clients’ biggest challenges

Working with clients to anticipate

the needs of their business

Ready for work

&

IBM software is…


IBM Software Story

14

IBM software delivers unmatched

capabilities, integrated into industry

solutions, that yield quantifiable business

benefits while making the planet smarter.


IBM Software Story

Trademarks and notes

IBM Corporation 2010

IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business

Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked

terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these

symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information

was published. Such trademarks may also be registered or common law trademarks in other countries. A

current list of IBM trademarks is available on the web at ―Copyright and trademark information‖ at

www.ibm.com/legal/copytrade.shtml.

IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications

Agency which is now part of the Office of Government Commerce.

ITIL is a registered trademark, and a registered community trademark of the Office of Government

Commerce, and is registered in the U.S. Patent and Trademark Office.

Other company, product, and service names may be trademarks or service marks of others.

References in this publication to IBM products or services do not imply that IBM intends to make them

available in all countries in which IBM operates.

15

1 Based on IBM estimates.

2 IBM, “IBM Announces Smart Analytics and Transactional Systems to Draw Key Insights from Vast Amounts of Data,” news release, April 7, 2010, http://www-

03.ibm.com/press/us/en/pressrelease/29823.wss

3 Steve Lohr, “I.B.M. to Help Clients Fight Cost and Complexity,” The New York Times, June 14, 2009, http://www.nytimes.com/2009/06/15/technology/business-

computing/15blue.html?_r=2

http://www.ibm.com/legal/copytrade.shtml


IBM Software Story

16

Trademarks and notes

IBM Corporation 2011

IBM, the IBM logo, IBM Project Financing, and ibm.com are registered trademarks, and other

company, product, or service names may be trademarks or service marks of International

Business Machines Corporation in the United States, other countries, or both. A current list of IBM

trademarks is available on the Web at “Copyright and trademark information” at

www.ibm.com/legal/copytrade.shtml

Other company, product, and service names may be trademarks or service marks of others.

References in this publication to IBM products or services do not imply that IBM intends to make

them available in all countries in which IBM operates.

IBM and IBM Credit LLC do not, nor intend to, offer or provide accounting, tax or legal advice to

clients. Clients should consult with their own financial, tax and legal advisors. Any tax or

accounting treatment decisions made by or on behalf of the client are the sole responsibility of the

customer.

IBM Global Financing offerings are provided through IBM Credit LLC in the United States, IBM

Canada Ltd. in Canada, and other IBM subsidiaries and divisions worldwide to qualified

commercial and government clients. Rates and availability are based on a client’s credit rating,

financing terms, offering type, equipment type and options, and may vary by country. Some

offerings are not available in certain countries. Other restrictions may apply. Rates and offerings

are subject to change, extension or withdrawal without notice.

http://www.ibm.com/legal/copytrade.shtml

ibm software story

Business

ibm credit

compliance

service marks

united states

government

service names

trademark

registered