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© 2009 IBM Corporation 1 IBM Storage Software Strategy Hakan Turgut

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© 2009 IBM Corporation1

IBM Storage Software Strategy

Hakan Turgut

© 2009 IBM Corporation2

Just how fast is the data growing?

20032003 20062006 20102010

““No No

ProblemProblem””

““I think I can I think I can

do thisdo this””““We have a We have a

problemproblem””

0.8 GB/person

128 GB/person

24 GB/person

The World’s total data per person

© 2009 IBM Corporation3

Macro Market Dynamics

� Storage Software is a $10+B

market today

� Industry will collectively spend $3B

more in 2011 than it did in 2007 on

Storage Software

File SystemsFile Systems

Storage InfrastructureStorage Infrastructure

Storage Device ManagementStorage Device Management

Storage Resource ManagementStorage Resource Management

Archive and HSMArchive and HSM

ReplicationReplication

Data ProtectionData Protection

© 2009 IBM Corporation4

� Offering efficient utilization and automated

management of all IT resources

� Virtualizing storage for ease of administration,

capacity utilization and transparent data migration

� Enabling business continuity at all times while

aligning recovery costs based on business risk and

information value

� Retaining information automatically to enable

future business leverage, or to comply with internal

or external regulations

IBM Storage Management Portfolio Overview

Data Protection & Recovery

Management

Data Protection & Data Protection &

Recovery Recovery

ManagementManagement

Information Retention & Lifecycle

Management

Information Information

Retention & Retention &

Lifecycle Lifecycle

Management Management

Storage Resource & Infrastructure

Management

Storage Resource & Storage Resource &

Infrastructure Infrastructure

ManagementManagement

Visibility, Control, and Automation of the Information Infrastructure

� Tivoli Storage Manager (TSM) family

� TSM FastBack

� Continuous Data Protection (CDP) for Files

� SAN Volume Controller (SVC)

� TotalStorage Productivity Center (TPC) and SSPC

� TPC for Replication

� Omegamon XE for Storage (z/OS)

� TSM HSM

� DR550

� IBM Information Archive (2009)

© 2009 IBM Corporation5

Total Cost of Ownership: How IBM Storage Software Helps

Backup / Restore30%

Purchase20%

Environmentals14%

Administration13%

Hardware Management3%

Average Storage TCO for Storage SystemsSource: Gartner Group

� Better manage explosive data growth

� Simplify storage management across tiers of heterogeneous

storage

� Reduce time to provision storage

Downtime20%

� Predict out of space conditions

� Detect availability issues in SAN

� Monitor SAN and Disk perf hot spots

� Monitor and automate

backup and archive of

corporate files

� Lower hardware costs

� Storage resource optimization

� Make more efficient storage purchases based

on capacity demands

© 2009 IBM Corporation6

IBM Strategy for

1. Evolve from data protection to Unified Recovery Management

2. Proactively manage data growth with next generationScalability

Availability

Performance

Data reduction

Ease of use

3. Expand business continuity with advanced replication solutions for Disaster Recovery

4. Securely protect data and simplify security operations

Data Protection & Recovery

Management

Data Protection & Data Protection &

Recovery Recovery

ManagementManagement

© 2009 IBM Corporation7

Complete Storage

Management • Backup / Restore

• Archive / Retrieve

• Disaster Recovery

• Space Management

• Application and database

protection

• Bare Machine Recovery

• Data Reduction

• Robust Remote Office

Recovery

• Continuous Data

Protection

Market Leader

14 consecutive quarters of

growth faster than the market-- IDC Worldwide Quarterly Storage

Software Tracker

Proven Technology

•More than 20,000 customers

•60% of Fortune 500 companies

•Tivoli’s #1 revenue product

Firsts• To provide support for

both tape and disk

• To use a progressive

incremental approach

• To use hierarchical

management for

offline storage

• IBM product to offer

support to Linux

• To offer Disk to disk

backup

Coincidence?

In 1993 , TSM and the WW web made were both available to the public

© 2009 IBM Corporation8

Vision: Unified Management with Tiered RecoveryRecovery technologies aligned with business priorities

Tier 1

WANLANSAN

Data Protection Service Levels

(RTO, RPO, Application Synchronization, etc)

Tier 2Recovery

ManagementTier 3

Traditional Backup, DR

Mirroring,Replication

Snapshots, CDP

Mobile OfficeLaptops

CDP for Files

Remote OfficeBranch OfficeTSM FastBack

EnterpriseData Center

TSM

TSMTSM

© 2009 IBM Corporation9

The Road Ahead for IBM Recovery Management

� Enhancement and proliferation of data reduction technologies

� Tiered recovery management from simplified and consolidated UI

� Advanced replication with deeper Diligent integration

� Continued Backup Services enablement

� Deeper analytics, trending and correlation of reporting data

� Centralized encryption key management

� Tremendous scalability and availability

� Additional data deduplication capability within TSM and FastBack

� Continued time to value improvements

� Tiered recovery and other integration between TSM and FastBack

� Enhanced recovery for virtualized environments

� Deeper integration with NetApp

� Delivery and enhancement of common reporting and monitoring

2009-2010

Future

© 2009 IBM Corporation10

IBM Strategy for

1. Maximize storage investments by optimizing theheterogeneous information infrastructure

2. Enable business flexibility and non-disruptive growthwith tiered storage and virtualization solutions

3. Simplify storage operations with proactive management

4. Manage emerging storage environments

Storage Resource & Infrastructure

Management

Storage Resource & Storage Resource &

Infrastructure Infrastructure

ManagementManagement

© 2009 IBM Corporation11

� Reduce cost of storage and storage administration

� Single point-of-control and device driver (free) for heterogeneous disk storage arrays

� Optimize storage utilization

� Improve application availability (changes to the physical storage environment are transparent to host environments)

� Improve flexibility and reduce cost of replication services

� Increase storage performance

� Provision storage dynamically

SAN

SANVolume Controller

VirtualDisks

Storage Virtualization with SVC

© 2009 IBM Corporation12

IBM TotalStorage Productivity Center

ProblemIsolation

Plan

Discoverand

Configure

Analytic reporting

Monitor and

Automate

� Centralized point of management and control of entire storage infrastructure providing asset, capacity, performance and availability management

� Reduce complexity of multi-vendor heterogeneous environments

� Improve administrator efficiency & storage utilization

� Provide analytic reporting on performance impacts and configuration changes

New in TPC

� Scalability, security, usability

� Storage infrastructure impact analytics

� Change and configuration management based on best practices

� Enhanced reporting

� Storage Resource Groups

� Intelligent performance optimization

© 2009 IBM Corporation13

� Tivoli Storage Productivity Center for Data

– Data collection and analysis, file systems and databases– Reporting, chargeback, and quotas– Automated actions– Support for heterogeneous disk (IBM, EMC, HDS, HP, Engenio)– IBM Tape Asset Reporting

� Tivoli Storage Productivity Center for Disk

– Disk subsystem management– Performance management—IBM and heterogeneous storage– Volume performance advisor (ESS, DS6000 & DS8000 only)– Storage provisioning—IBM and heterogeneous storage– Advanced performance management—IBM DS4000/6000/8000/SVC

� Tivoli Storage Productivity Center for Fabric

– SAN topology display and management– Event reporting, performance reporting– Zone management– Heterogeneous fabric support (Brocade, Cisco, McData)

� Tivoli Storage Productivity Center for Replication

– Point-in-time and remote volume replication services– Automated source-target matching– Cross-device consistency groups, DS8000/ESS and SVC FlashCopy, Metro Mirror, and Global Mirror

TPC Components

© 2009 IBM Corporation14

The Road Ahead for Infrastructure Management

� Automatic detection of problems and performance hot spots

� Advanced server virtualization management

� Autonomic data management actions based on storage management policies

� Management of storage based on power consumption and performance goals

� Consistent and centralized visibility of storage assets

� Focused improvements in SRM deployment and maintenance

� Replication integration into SRM with enhanced DR planning

� Mass Market consumability and affordability

� Continued attachment with hardware

2009 - 2010Future

© 2009 IBM Corporation15

IBM Strategy for

1. Deliver secure, easy to use, long term information retention solutions

2. Reduce costs with policy based, information management exploiting highly scalable, high performance data stores

3. Manage business risks by providing a certified, compliant retention environment that supports IBM's powerful eDiscovery tools

Information Retention & Lifecycle

Management

Information Information

Retention & Retention &

Lifecycle Lifecycle

Management Management

© 2009 IBM Corporation16

All Data is not Equal…

Fully Managed Costs: Storage Options

Rel

ativ

e C

ost

/

GB

/ Y

ear

High Perf

Disk

0

10

20

30

40

50

60

70

Commodity Disk

Archive Disk

Online Tape

Offline Tape

Fast/High

1 Hour

1

Day

5 Years

20

Years

50

Years

100+

Years

2 M

onths

3 Years

Needfor

Access

Slow/Low

Data Access Needs Throughout Lifecycle

250TB of storage, 25% growth over 10 years

10 year TCO Blended Tape and Disk Best Practices

Tape

$946,405

$7

$3.5

$0

Millions

SATA Disk

$6,365,950

Blended Disk and Tape

$2,255,346

Hardware

Prod + DR Carts

Maintenance

Power & Cooling

Floor spaceMatch the value of the information with Match the value of the information with

the storage technology and the storage technology and

management processes management processes

Help ensure that data is retained and Help ensure that data is retained and

accessible when needed or is accessible when needed or is

otherwise removed and destroyedotherwise removed and destroyed

Balance efficiencies of Balance efficiencies of tieringtiering with with

cost of managing data across tierscost of managing data across tiers

All Storage is not Equal…Establish a Long Term Data Retention Strategy

© 2009 IBM Corporation17

Scale Out File Services

LAN

..

SANSAN

File Services via

NFS/CIFS/FTP/HTTP(S) HA

ApplicationCluster

VMware

Scale Out File Services• Scale out, clustered, parallel file system (NAS) supporting extreme performance, scalability, and availability

• Global Namespace – all applications and users see exactly the same file system

• Commodity hardware based design

• Clustered CIFS and clustered NFS

• Policy based tiered storage (ILM) inc tape and integrated with archival solutions

• Integrated and efficient Backup, Restore, and DR even for multi-PB systems

• Full management

• Distributed datacenter designSSD, SAS, FC, SATA, iSCSI, Tape

BronzeSilverGold

© 2009 IBM Corporation18

The Road Ahead for Archiving and Information LifeCycle Management

2009 - 2010

Future

� Expand application support

� Tighter linkage with backup processes and policies

� Enablement of eDiscoveryand fast recovery across data types

� Introduce lower cost storage technologies

� General purpose appliance-based archive solution for mission-critical applications

� Fully integrated solution for better end-user experience

� Focused improvements in usability and scalability

� Policy-based storage hierarchies

� “Plug and Go” consumability

© 2009 IBM Corporation19

How to Get Started?

Data and Storage Assessment

Storage Virtualization

Storage Process, Organization, Technology, and Governance Model

Archiving and Information Retention

Tiered Storage Environment

Information Management

7 Best Practices*

Leverage Productivity Center to Monitor and Analyze your storage infrastructure

and data

Virtualize and Tier your storage infrastructure using SVC and Virtual

Tape (Diligent)

Data Protection Protect your data and business applications with TSM and FastBack

Employ business process controls using IBM Service Management

Establish a Long Term Data Retention strategy based on an efficient tiered data store and policy based Information Management using IBM’s Information

Archive

* Based on IBM Services experiences helping hundreds of customers through this process